productivevideo and dataconferencingSurveY reportThe benefiTs of video and daTa conferencing sysTems To reduce cosTs,save ...
2   ProducTive video and daTa conferencing survey rePorT
executiveSummarYIn Summer 2011, Steljes Limited conducted          Strengthened by, and with greater insight           of ...
analYSiS1. Do you have video conferencing in your organisation?                                                           ...
3. If you already use video conferencing, are you satisfied with your current system?                               No	   ...
5. Would you use video conferencing in the following scenarios?                      45%	                                 ...
6. What are your perceptions of current video conferencing system offerings? What are the issues?                         ...
7. Those who responded to Yes to Q1 i.e. they have video conferencing in their organisation.       What are your perceptio...
Those respondents who don’t own a video conferencing system in their organisation, perceive the initial purchase expense a...
9. If you have a video conferencing system would you be interested in trading in for a better solution?                   ...
10. Are there circumstances when you would want to record your video conference sessions?                                 ...
12. How much would you be prepared to pay for a video conference system?                              60.00%	             ...
13. What do you consider to be the benefits of video conferencing? (Rank in order of priority with 1 being    the biggest ...
14. Would you be interested in finding out more about video and data conferencing solutions from Steljes?                 ...
concluSionThe survey findings show a keen interest in         such as the fear that video conferencing             Video a...
Find ouT Morewww.sTeLjes.com/video-and-daTa-conferencinginfo@sTeLjes.co.uk08450 758 758sTeljesheadquarTers                ...
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Steljes video and data conferencing survey report

  1. 1. productivevideo and dataconferencingSurveY reportThe benefiTs of video and daTa conferencing sysTems To reduce cosTs,save Time and minimise business TraveLThis is Business ProducTiviTy
  2. 2. 2 ProducTive video and daTa conferencing survey rePorT
  3. 3. executiveSummarYIn Summer 2011, Steljes Limited conducted Strengthened by, and with greater insight of collaboration research and development toresearch into the use and benefits of video offered from, the previous surveys, this third a broad range of easy-to-use, integratedand data conferencing systems to reduce survey indicates that there is an overall solutions that free people from their deskstravel, save time, cut the costs currently spent interest in using video and data conferencing and computer screens, so collaborating withby organisations and in turn offer the systems. There is also an understanding of digital resources is more natural.advantages such as increased efficiency, the benefits that the systems can offer, yet agreater productivity and overall profit gain for discrepancy is suggested between the Software from SMART Technologies such asmany businesses. perceived initial expense and long-term cost SMART Bridgit™ and SMART Meeting Pro™ savings and productivity gains. Concerns Premium software lets you easily connectOver 160 business decision makers at small about technological blips and functional SMART Board™ interactive whiteboards orto medium sized companies completed a issues are stressed; an area that needs to be displays to each other or to remotetwelve question survey on this topic - this addressed further by the video conferencing computers, whether they’re in the samesurvey report is based on the findings. industry in order to tackle any issues. room or around the world. Teams can write and share digital notes, review and editAiming to explore and examine the current Steljes is the leading distributor for innovative documents, and interact directly with otheruse of video conferencing technology, the technologies that improve the way we live, meeting participants using connectedreport searches for what are considered to be learn and work and provides a range of laptops or SMART Board interactivethe technology’s key benefits from the solutions that can drive through greater whiteboards. Not only can you and otheropinions of organisations who are and aren’t productivity and cost efficiency in a range of participants share a desktop, but you can allalready using it. The survey endeavours to business areas. Steljes is an authorised write over the same documents anduncover the barriers preventing organisations distributor for Aver Information and SMART applications simultaneously.from harnessing such useful and cost Technologies.efficient tools, in order to squeeze out any We would like to thank everyone that haspreconceived beliefs or perceptions. AVer Information Inc. is a major global participated and we hope that by using this provider of presentation solutions, including survey report you can now benchmark yourSeeking to reveal fundamental issues in this the AVerComm HD video conferencing own use of video and data conferencingarea, the full findings look at the opinions system. AVer prides itself on developing technologies and consider adopting newheld in association with using video cutting-edge products that provide innovative technologies to improveconferencing technology; from scepticism innovative, efficient and easy-to-use solutions productivity and efficiency across yourregarding behaviour change – indicative of that incorporate the latest technologies and organisation.business as usual and a fear of adoption exceed the basic needs, requirements andbeing at the forefront of minds here, to expectations of their customers. MeThodologywhether organisations are receiving enough This survey is published by Steljes Limited.information on the benefits of new video and AVerComm video conferencing offers There were more than 160 respondents todata conferencing technology. point-to-point and multi-point systems that the survey, which took the form of an online are cost-effective, user friendly and questionnaire. Information about theinTroducTion interoperable with industry standard questionnaire, including the link, wasThis is the third survey that has been telephony and video conferencing systems. emailed to a list of pre-targeted seniorconducted by Steljes this year, with the With features including content sharing, dual business decision makers at small to mediumprevious two demonstrating the path that screen mode, recording and snapshot* the sized companies with up to 500 employeesmany businesses are on when considering solution is suitable for your every day and across multiple industry verticals. Theproductivity, cost savings, time efficiency and advanced video conferencing needs. incentive for taking part was access to anew communication strategies in relation to complimentary copy of this report and theharnessing collaborative technological As the global leader in interactive opportunity to be entered into a free prizeadvancements. whiteboards, and touch devices SMART draw. Technologies brings more than two decades* Dependent on model purchased ProducTive video and daTa conferencing survey rePorT 3
  4. 4. analYSiS1. Do you have video conferencing in your organisation? Don’t know 1% No Yes 57% 42%Figure 1With less than half the survey respondents currently owning video conferencing within their organisation, this leaves almost 60% who eitherdo not, or don’t know whether they have this type of system within their organisation for use. This demonstrates that there are currently asignificant number of organisations that are potentially missing out on a form of progressive communication tools that could provide solutionsto some of their most frequent cost and efficiency scenarios.2. If no, would you consider using video conferencing in your organisation? 90   80.8   80   70   60   50   40   30   19.2   20   10   0   Yes   No  Figure 2A substantial number, 80.8%, of those who do not have access to a video conferencing system, would use video conferencing if it was availablewithin their organisation. This indicates that there is a strong demand for this type of technology and demonstrates a gap in the market for theindustry to acknowledge and address further.4 ProducTive video and daTa conferencing survey rePorT
  5. 5. 3. If you already use video conferencing, are you satisfied with your current system? No   21.20%   Yes   78.80%   0.00%   10.00%   20.00%   30.00%   40.00%   50.00%   60.00%   70.00%   80.00%   90.00%  Figure 3The fact that nearly 80% of respondents who use video conferencing are satisfied with their current system signifies the overarching benefitsthat it can bring. For the fifth of respondents who aren’t satisfied with their current video conferencing system, this suggests that perhaps moreinformation or training could be given on how to make the most of the advantages their system has to offer or that the type of system they arecurrently using does not suit them completely.4. Would you use video conferencing as a way to meet face-to-face without the need to travel? No   20%   Yes   80%  Figure 4With face-to-face meetings upheld as an ideal way to communicate in order to build social rapport and develop business relationships – ashighlighted in our previous surveys, nearly 90% of respondents believe using a video conferencing system would allow them to effectively meetas if they are face-to-face without needing to travel. This in turn avoids the complications and cost of travel, meanwhile providing moreopportunity to restore or strengthen enduring business relationships in as natural a way as possible. It can be argued that a certain flow andrapport is facilitated through a face-to-face video conference, providing a more genuine social interaction environment without the costoutput, which other remote conferencing technologies struggle to offer.Combining a video conferencing system with data conferencing can further enhance collaborative work sessions with local or remotecolleagues by allowing them to visually collaborate on digital media, not only seeing each other but also sharing screens, annotating andinteracting with each other’s documents – regardless of location. This technology moves users from the more traditional passive and broadcastconferencing to interactive and collaborative video and data conferencing sessions that provide a rich experience and more natural way ofworking for the user. ProducTive video and daTa conferencing survey rePorT 5
  6. 6. 5. Would you use video conferencing in the following scenarios? 45%   39.40%   40%   35%   31.60%   29%   30%   25%   20%   15%   10%   5%   0%   Internally  with  colleagues  Externally  with  suppliers,   Bcross  muCple  locaCons   partners  and  customers   i.e.  you  will  require  a   mulCEpoint  soluCon  Figure 5Nearly 40% of respondents would use video conferencing to allow them to meet with external suppliers, partners and customers. This wasclosely followed by using video conferencing to both facilitate meetings that bring people together across multiple locations and supportingmeetings with internal colleagues regardless of location. This builds upon the notion that the face-to-face communication enabled by videoconferencing provides greater opportunity for strengthening external relationships, in particular with customers and clients where a strongersocial bond can also result in a more profitable business relationship. It also demonstrates the need for a conferencing solution that is simple,intuitive and easy for third parties to adopt with minimal training and allows them to interact in a natural way. Where third parties may haveother systems and solutions interoperability and ease of use are significant issues to resolve when using the technology in this way. It also showsthat video conferencing is seen as a means of improving external relationships as well as improving internal communications.6 ProducTive video and daTa conferencing survey rePorT
  7. 7. 6. What are your perceptions of current video conferencing system offerings? What are the issues? Dissa0s1ed  with  managed  service  contract   0.50%  Incompatability  between  different  vides  conferencing  systems   10.50%   Bandwith  issues   11.30%   Doesnt  support  data  collabora0on   3.90%   Expensive  running  costs   9.50%   Expensive  to  buy   19.00%   Don’t  know  who  I  can  video  conference  with   10.30%   Cant  change  peoples  behaviour  to  encourage  them  to  use  it   13.60%   Poor  support  services  and  set  up   1.30%   Poor  quality  video  and  audio   12.10%   Too  complicated  /  difficult  to  use   8.00%   0.00%   5.00%   10.00%   15.00%   20.00%   Figure 6a When all survey respondents were asked to consider the issues they perceive to be associated with video conferencing systems their main concern was initial expense. This may reflect perceptions or experience of purchasing more traditional video conferencing systems. While cost is an understandable and important consideration, the benefits of a video conferencing system e.g. reduced travel costs, increased communication efficiency and overall business productivity can later over-ride the initial expense - this is highlighted further in other responses in this survey, as well as in our previous surveys. Other key issues highlighted include behaviour change – whereby people become stuck in old and familiar ways that they’re comfortable with and they can’t be encouraged to use the new technology. This suggests that adoption is likely to be correlated closely to the ease of use and solutions that provide a natural way of working. It also highlights the importance of training as part of any new technology adoption. The worry of poor quality video and audio was another concern – perhaps a memory of some past technologies that caused frustration; and bandwidth issues. Grainy video and poor quality audio reduces the user experience and prohibits wider adoption. Interoperability between systems remains a key issue. In order to adopt technology you need to be able to use it every time you need it, particularly with third party organisations using different systems and potentially different networks. This is being addressed by the industry and with further consolidation of standards and networks should improve the ability to use the technology, reduce current frustrations and improve adoption for organisations. ProducTive video and daTa conferencing survey rePorT 7
  8. 8. 7. Those who responded to Yes to Q1 i.e. they have video conferencing in their organisation. What are your perceptions of current video conferencing system offerings? What are the issues? Dissa0s1ed  with  managed  service  contract   0.00%  Incompatability  between  different  vides  conferencing  systems   15.80%   Bandwith  issues   14.30%   Doesnt  support  data  collabora0on   6.80%   Expensive  running  costs   8.20%   Expensive  to  buy   12.80%   Don’t  know  who  I  can  video  conference  with   10.50%   Cant  change  peoples  behaviour  to  encourage  them  to  use  it   11.30%   Poor  support  services  and  set  up   3.00%   Poor  quality  video  and  audio   11.30%   Too  complicated  /  difficult  to  use   6.00%   0.00%   2.00%   4.00%   6.00%   8.00%   10.00%   12.00%   14.00%   16.00%   18.00%   Figure 6b Of those who currently possess a video conferencing system in their organisation, incompatibility between different video conferencing systems presents itself as the main perceived problem, followed closely by bandwidth issues. Such issues and perceptions can be dealt with, yet this is reliant upon initial clear information and instruction by the industry providing these tools and systems, as well as a constant support service. The AVerComm HD Video Conferencing system addresses these issues offering compatibility with industry standard telephony and video conferencing systems. More often what is required to gain a better experience and connectivity is a refresh of the technology to more modern systems that offer this functionality. 8. Those who responded to No to Q1 i.e. they do not have video conferencing in their organisation (57%) or don’t know if they have video conferencing (1%). What are your perceptions of current video conferencing system offerings? What are the issues? Dissa2s3ed  with  managed  service  contract   0.70%  Incompatability  between  different  vides  conferencing  systems   8.80%   Bandwith  issues   10.20%   Doesnt  support  data  collabora2on   1.80%   Expensive  running  costs   10.60%   Expensive  to  buy   24.10%   Don’t  know  who  I  can  video  conference  with   10.90%   Cant  change  peoples  behaviour  to  encourage  them  to  use  it   11.30%   Poor  support  services  and  set  up   1.10%   Poor  quality  video  and  audio   11.70%   Too  complicated  /  difficult  to  use   8.80%   0.00%   5.00%   10.00%   15.00%   20.00%   25.00%   30.00%   Figure 6c 8 ProducTive video and daTa conferencing survey rePorT
  9. 9. Those respondents who don’t own a video conferencing system in their organisation, perceive the initial purchase expense as a main issue ofconcern. While this is an understandable and important consideration, it may be more from a perception of the historical costs of such systemsand telepresence rooms. Equally, the consumerisation of desktop video conferencing through low cost solutions like Skype leads to aperception that video conferencing systems should be inexpensive. We must remember that these types of solution deliver relatively poorquality experiences which are only suitable for one-to-one desktop video rather than video on large format screens in meeting rooms. Thenewer video conferencing systems are much lower in cost, easier to use and deliver a high quality experience for meeting room solutions. Theindustry needs to work harder at helping to educate people currently without video conferencing in their organisation on the value, benefitsand return on investment offered by the new wave of systems available on the market today.The benefits of such systems e.g. reduced travel costs, increased communication efficiency and overall business productivity can easily over-ridethe initial expense - this is highlighted further in other responses in this survey, as well as in our previous surveys. ProducTive video and daTa conferencing survey rePorT 9
  10. 10. 9. If you have a video conferencing system would you be interested in trading in for a better solution? Dont     No   know   43.80%   40.60%   Yes   15.60%  Figure 7Over half of those respondents surveyed who currently own a video conferencing system in their organisation would potentially consider tradingit in for a better solution – in turn, these respondents could address some of the issues that were highlighted earlier in the survey, such as poorquality audio and video and incompatibility between different video and audio conferencing systems.10 ProducTive video and daTa conferencing survey rePorT
  11. 11. 10. Are there circumstances when you would want to record your video conference sessions? Yes   43%   No   57%  Figure 8Almost half of those surveyed stated that there are circumstances when they would like to record their video conference sessions. A reductionin rushed note-taking is one clear advantage of making use of this system; real-time note-taking can disrupt a natural flow, impactconcentration and affect the ability to keep up with all the information being communicated if a meeting is progressing at a pace. Certainpoints, ideas and key information that are so frequently missed can all be captured and revisited with a recording of a video conference session.Body language, facial expression and voice tone can also be considered in more detail, allowing a potential analysis that could provide furtherinsight into the dynamics of the meeting and state of business relationship. This could be of particular importance when using thecommunication tool for sales meetings. In certain professions, the need for an audit trail and compliance policies means that the recordingoption is increasingly seen as a requirement of a video conferencing system.In addition, when combined with data conferencing where you can capture the written and visual notes on digital media alongside the soundand video means you can have a complete record simply and easily in digital format that can be reviewed again and again after the event.11. In what situations do / would you use video conferencing? Sales  mee3ngs   11.10%   Product  demos   5.50%   Delivery  training  remotely   8.50%   Monitoring  /  surveillance   1.70%   Data  collaFora3on   4.10%   ;uild  rela3onsAips   10.00%   Help  reduce  costs  e.g.  travel   17.50%  -mprove  eEciency  Fy  reducing  wasted  3me  spent  travelling   15%   Support  remote  working   9%  ;usiness  con3nuity  e.g.  during  adverse  weatAer  condi3ons   7.40%   -nterna3onal  communica3ons   10.20%   0.00%   2.00%   4.00%   6.00%   8.00%   10.00%   12.00%   14.00%   16.00%   18.00%   20.00%  Figure 9Cost reduction is a clear benefit of using video conferencing, with survey respondents identifiying this as their top reason for making use of thistype of system. As well as helping to limit expenses, respondents also felt that the use of a video conferencing system would improve efficiencyby reducing wasted time spent travelling, which in itself can also incur great costs to an organisation. Sales meetings, building relationships andinternal communications were also selected by many of those surveyed as situations where video conferencing would prove beneficial. Again,the face-to-face, real-time and efficiency element of the technology adds a different dimension to distance communication.In order for organisations to build on these uses, video conferencing needs to come out of high end telepresence rooms and be more pervasivein standard rooms so that employees can access the technology when they need to. New lower cost devices with improved compatbility allowthis to become an achievable reality. ProducTive video and daTa conferencing survey rePorT 11
  12. 12. 12. How much would you be prepared to pay for a video conference system? 60.00%   54.60%   50.00%   40.00%   30.00%   22.40%   20.00%   10.90%   10.00%   6.10%   4.20%   0.00%   £2  -­‐  3k   £3  -­‐  7k   £7  10k   £10  -­‐  20k   £20k+  Figure 10Nearly 80% of all respondents would expect to pay £2,000 - £7,000 for a video conference system, indicating an overall understanding of thevalue of this technology.Over half of respondents would expect to pay £2,000 - £3,000 for a video conferencing system. This is significantly less than the cost of atraditional room-based video conferencing system, especially when installation, warranty and other services are included.There are now siginificant systems of high quality, such as the AverComm HD video conferencing system, that provide an entry point at half ofthe cost the majority of our survey respondents would be prepared to pay for such systems. It is evident that the discrepancy in perception of anacceptable cost for a video conferencing system and what constitutes expensive is comparing true video conferencing for use in meeting roomswith desktop video conferencing through systems like Skype.12 ProducTive video and daTa conferencing survey rePorT
  13. 13. 13. What do you consider to be the benefits of video conferencing? (Rank in order of priority with 1 being the biggest benefit and 6 being of least benefit) 50.00%   46.06%   45.00%   40.00%   35.00%   33.33%   30.00%   27.27%   25.00%   18.88%   20.00%   15.00%   10.00%   7.09%   5.00%   2.42%   0.00%   Reduce  costs   Reduce  travel   :ave  ;me   Improve  work  /   Improved   Recording  and   life  balance   collabora;on   archiving  Fig.11a – Benefits ranked as number 1 (with 1 being the biggest benefit and 6 being of least benefit)Reducing travel, saving time and lowering costs came out top as key business benefits of video conferencing according to those surveyed. Withfood, energy and fuel prices soaring, increased efficiency, budgeting and a consideration of overall business yield are more important than everto organisations, as also expressed in our previous survey results – video conferencing can address and provide a solution to all of these issues.Almost a fifth of those surveyed also felt that video conferencing improved collaboration, allowing for stronger relationships to be built in amore natural manner due to the face-to-face factor. Sharing that joke at the end of call is always going to be much better if you can see theother people smiling.Even greater value can be achieved when video conferencing is combined with collaborative data conferencing using solutions like SMARTBridgit conferencing software and SMART Board interactive whiteboards or displays. Combining the two technologies provides a powerful andrich collaboration experience. 60.00%   54.55%   50.00%   40.00%   30.00%   20.00%   16.97%   10.00%   7.27%   5.40%   6.06%   3.64%   0.00%   Reduce  costs   Reduce  travel   9ave  :me   Improve  work  /   Improved   Recording  and   life  balance   collabora:on   archiving  Fig.11b – Benefits ranked as number 6 (with 1 being the biggest benefit and 6 being of least benefit)Although over half of respondents chose recording and archiving as their least beneficial consideration in association with using videoconferencing, this aspect of the technology does offer an opportunity to increase efficiency by extracting all that is communicated during whatcan be fast-paced and jam-packed meetings. Recorded evidence can also potentially reduce any possible disputes over what wascommunicated during a conference due to different interpretations of comments, struggles over decisions or perceived semantics. ProducTive video and daTa conferencing survey rePorT 13
  14. 14. 14. Would you be interested in finding out more about video and data conferencing solutions from Steljes? Yes  -­‐  f?ce-­‐to-­‐f?ce  @eeAnB   9.10%   Yes  -­‐  online  web  conference   18.80%   Yes  -­‐  video  conference   5.50%   No  -­‐  not  interested   66.06%   0.00%   10.00%   20.00%   30.00%   40.00%   50.00%   60.00%   70.00%  Figure 12A high proportion of respondents requested a follow up meeting with Steljes, demonstrating a clear interest in incorporating video and dataconferencing systems into their communication/meeting strategies.14 ProducTive video and daTa conferencing survey rePorT
  15. 15. concluSionThe survey findings show a keen interest in such as the fear that video conferencing Video and data conferencing offers thevideo conferencing technology, with 80.8% could result in visual and audio problems or opportunity to transcend time and spaceof those who do not have access to a video difficulties in fixing any difficulties that might barriers, to reap competitive advantage overconferencing system stating that they would surface. This is where training and clear, other organisations that are still filling theiruse this technology if it was available within concise information and support provided expenses forms with pricey hotels and risingtheir organisation. Certainly the Skype / from the industry should be paramount, so transport fares. With the kind of winterFaceTime generation will demand video as to dispel any preconceived concerns and weather the UK was presented with over thecommunications in their organisations in allay any worries that prevent the moving last 2 years, important meetings need not bethe future. forward of productive business, through cancelled if a carpet of snow or volcanic ash harnessing creative and progressive cloud grinds the transport system to a haltUnsurprisingly, a key concern highlighted in communication solutions. again. This ever-more essential technologythe survey is behaviour change, with the issue presents innovative ways of working andthat it would be difficult to encourage people With the main benefits of video conferencing communicating in uncertain times,to use a new communication tool. However, stated in this survey as heightened meanwhile maintaining and buildingthe overwhelmingly positive response productivity and efficiency, reduction in cost upon the old and trusted benefits of ahighlighted above suggests that if the and time wasted on travel, as well as face-to-face conversation.technology is there people are willing to give improved collaboration, the issue of initialit a try, especially if it is simple, easy to use purchase expense only serves as a reminder As with our previous surveys, the resultsand interoperable with other video that people are aware of spending, but also strongly demonstrate the need and desire forconferencing systems that external partners, keen on saving in the long-term. It also organisations to harness new technologiescustomers and suppliers may be using. perhaps highlights that the consumerisation that allow a form of communication that is as of video conferencing is changing peoples natural and flowing as possible, is reliableAnother issue that came out of this survey perceptions in terms of what these solutions and convenient, pushes the boundaries ofwas the technological worries that are still should actually cost and there is a greater efficiency and productivity, meanwhilefaced perhaps owing to past experiences need to educate people in the differences keeping the bank account happy.with dated and unreliable technologies; between solutions. ProducTive video and daTa conferencing survey rePorT 15
  16. 16. Find ouT Morewww.sTeLjes.com/video-and-daTa-conferencinginfo@sTeLjes.co.uk08450 758 758sTeljesheadquarTers Leeds edinburgh sTeLjes ireLand LTdBagshot Manor The Old Brewery Lochside House Unit L2Green Lane High Court 3 Lochside Way Baldonnell Business ParkBagshot Leeds Edinburgh Park BaldonnellSurrey LS2 7ES Edinburgh Dublin 22GU19 5NL EH12 9DT IrelandThis is Business ProducTiviTy© Copyright 2011 Steljes Limited. All rights reserved. No part of this brochure may be reproduced without prior permission. All trademarks and copyrights are herein acknowledged. SJ/44379.

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