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"Why Server Virtualization Demands anEnd-Users Perspective”Andre Kindness, Senior Analyst, Forrester ResearchKieran Taylor...
Today’s SpeakersAndre KindnessSenior Analyst, ForresterResearchhttp://www.forrester.com/rb/analyst/andre_kindnessKieran Ta...
3   © 2011 Forrester Research, Inc. Reproduction Prohibited
Why server virtualization demands an end-user’s perspectiveAn architecture that focuses on monitoring, controlling, andopt...
Networks are about users                   — not (just) apps and                       infrastructure5   © 2011 Forrester ...
AgendaWhy the network is suddenly top-of-mind for CIOsHow the network is evolvingStarts with the user6   © 2011 Forrester ...
Businesses are returning to a growth agenda, focused  on customersBase: 2475 IT executives and technology decision-makers ...
Power of One     ―Roche is committed to the systematic pursuit of     personalised healthcare. This concept is becoming a ...
Getting closer to the customer40% IT                                                                             10%      ...
Blurring user, application, and device boundaries                                                                 Core ser...
Network investment has entered the CIO council’s top 5 priorities — for the first time ever. But why?     Priority        ...
Agenda Why the network is suddenly top-of-mind for CIOs How the network is evolving Starts with the user12   © 2011 Forres...
Because of consolidation efforts, the pendulumswung back from users to infrastructure13   © 2011 Forrester Research, Inc. ...
The next stage of networking will give rise to APIs to meet users needs14   © 2011 Forrester Research, Inc. Reproduction P...
Service orchestration will require linking together uXn, automation, and infrastructure                                   ...
Taxonomy of service orchestration16   © 2011 Forrester Research, Inc. Reproduction Prohibited
Service orchestration:           Virtual Network Infrastructure (VNI) that           automates and provisions end-to-end u...
18   © 2011 Forrester Research, Inc. Reproduction Prohibited
Agenda Why the network is suddenly top-of-mind for CIOs How the network is evolving Starts with the user19   © 2011 Forres...
User eXperience networking (uXn)    A network architecture that focuses on monitoring, controlling, and optimizing the qua...
Virtual Network Is The Foundation For ServiceOrchestration To Meet uXn Goals21   © 2011 Forrester Research, Inc. Reproduct...
Evolution to the user experience is already happening                        Virtual security                             ...
Do you want to be                                                                here?     Or here?23    © 2011 Forrester ...
Thank youAndre Kindness+1 617.581-3804akindness@forrester.comtwitter.com/andrekindnesswww.forrester.com  © 2009 Forrester ...
Who Uses Compuware APM?                           Financial   High Tech     Retail   Travel      OtherMedia     Entertainm...
Compuware APM Speeds Resolution1. What is                                           2. Where is   the                     ...
What Projects Can Compuware APM Help With?Project            Concerns addressed by GomezCloud              Will our apps p...
Why manage end-user experience? • 73% of all performance issues are end user-reported        – Yet less than 5% actually c...
Why manage end-user experience? • 73% of performance issues are user-reported       – Yet less than 5% actually complain •...
Why manage end-user experience?• 73% of performance issues are user-reported   – Yet less than 5% bother to complain• End-...
Wh  Why manage end-user experience?• 73% of performance issues are user-reported   – Yet less than 5% bother to complain• ...
Why is Problem Isolation Difficult?           Component Level           Monitoring Tools                                  ...
Monitor all users, transactions, all of the time:via the network                                          WAN   Internet  ...
Drivers for Migration to Virtualization• Lower capital costs• Lower operating expenses• Exploit underused capacity• Boost ...
Barriers for Migration to Virtualized Servers• Will my application get enough resources?• Do I need to retune my environme...
Caveats of Monitoring Virtualized Servers• Inability to balance capacity and workloads• Inability to identify the source o...
Stages in Migration to Virtualization Projects         Benchmark            Plan             Execute             Validate ...
Time = Cost … Saved Time = Capex & Opex Savings                        New Servers           Planned           Actual End ...
The ROI of APM in Technology Refresh Projects39
Summary: Virtualization Demands Understanding End-user Experience • Baseline user experience before, during and after phys...
Thank you!    Please submit questions via chat box41
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Why Server Virtualization Demands an End-user’s Perspective

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Enterprises regularly refresh server platforms to harness improvements in compute capacity, power consumption and maintenance costs. In 2012, servers are more likely to be virtualized than physical, presenting new challenges in a migration project. Monitoring at a component-level won't improve performance but subjective monitoring of the end-user experience (EUE) does.

Today's Application Performance Management (APM) tools employ EUE monitoring so pre-migration baselines and post-migration SLAs are based on what matters: the subjective quality of user experience. The added benefit? APM identifies and resolves problems more quickly than component monitoring tools. This shields server migration projects from costly extensions and infrastructure overlaps by accelerating problem identification and resolution.

Join Compuware and featured guest Forrester Research, Inc. in this webcast to understand:

- Forrester's definition of the user experience network or UxN
- Why dynamic virtualized environments demand end user monitoring
- Four new principles for I&O Managers to enhance UxN
- How APM ensures successful migration projects

Register today and receive a complimentary copy of the December 2011 Forrester Research report: "Virtual Network Infrastructure", authored by Andre Kindness

Speakers:

Andre Kindness, Senior Analyst, Forrester Research Inc.
Andre serves IT Infrastructure & Operations Professionals. He is a leading expert on network operations and architecture. His research focuses on the networking technology and strategy, mobile network infrastructure, application delivery networking, data center convergence, and network infrastructure security.

Published in: Technology, Business
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Why Server Virtualization Demands an End-user’s Perspective

  1. 1. "Why Server Virtualization Demands anEnd-Users Perspective”Andre Kindness, Senior Analyst, Forrester ResearchKieran Taylor, Director of Product Marketing, Compuware APM
  2. 2. Today’s SpeakersAndre KindnessSenior Analyst, ForresterResearchhttp://www.forrester.com/rb/analyst/andre_kindnessKieran TaylorDirector of Product Marketing,Compuware APMkieran.taylor@compuware.com2
  3. 3. 3 © 2011 Forrester Research, Inc. Reproduction Prohibited
  4. 4. Why server virtualization demands an end-user’s perspectiveAn architecture that focuses on monitoring, controlling, andoptimizing the quality of user experience.Andre Kindness, Senior AnalystFebruary 29, 20124 © 2009 Forrester Research, Inc. Reproduction Prohibited 2011
  5. 5. Networks are about users — not (just) apps and infrastructure5 © 2011 Forrester Research, Inc. Reproduction Prohibited
  6. 6. AgendaWhy the network is suddenly top-of-mind for CIOsHow the network is evolvingStarts with the user6 © 2011 Forrester Research, Inc. Reproduction Prohibited
  7. 7. Businesses are returning to a growth agenda, focused on customersBase: 2475 IT executives and technology decision-makers at enterprise companies worldwide. (multiple responses accepted) Source: Forrester’s Forrsights Global IT Budgets, Priorities, And Emerging Technology Tracking Survey, Q2 2011 7 © 2011 Forrester Research, Inc. Reproduction Prohibited
  8. 8. Power of One ―Roche is committed to the systematic pursuit of personalised healthcare. This concept is becoming a reality for more and more of our development projects.‖ — 2010 Roche Annual Report8 © 2011 Forrester Research, Inc. Reproduction Prohibited
  9. 9. Getting closer to the customer40% IT 10% to 33% HQ New Locations Reduced Existing Locations Historical 78% Location And Size 9 © 2011 Forrester Research, Inc. Reproduction Prohibited
  10. 10. Blurring user, application, and device boundaries Core services Work services Component services Applications Data center Applications Data Center 10 © 2011 Forrester Research, Inc. Reproduction Prohibited
  11. 11. Network investment has entered the CIO council’s top 5 priorities — for the first time ever. But why? Priority 2011 Rank 2010 Rank Reduce IT/business costs 1 1 Improve customer experience 2 5 Improve employee productivity 2 6 Improve business alignment 3 2 Increase network/communication 4 N/A investment Improve business continuity 5 3 Implement cloud computing 6 4 Increase use of virtualization 7 8 Source: Forrester’s annual CIO Council priorities survey, Q1 201111 © 2011 Forrester Research, Inc. Reproduction Prohibited
  12. 12. Agenda Why the network is suddenly top-of-mind for CIOs How the network is evolving Starts with the user12 © 2011 Forrester Research, Inc. Reproduction Prohibited
  13. 13. Because of consolidation efforts, the pendulumswung back from users to infrastructure13 © 2011 Forrester Research, Inc. Reproduction Prohibited
  14. 14. The next stage of networking will give rise to APIs to meet users needs14 © 2011 Forrester Research, Inc. Reproduction Prohibited
  15. 15. Service orchestration will require linking together uXn, automation, and infrastructure Network Admin End user feedbackLegend Red color indicates manual/human input/feedback Blue color indicates digital/analog/mechanical components 15 © 2011 Forrester Research, Inc. Reproduction Prohibited
  16. 16. Taxonomy of service orchestration16 © 2011 Forrester Research, Inc. Reproduction Prohibited
  17. 17. Service orchestration: Virtual Network Infrastructure (VNI) that automates and provisions end-to-end user services for the best user experience Today’s networking: Tomorrow’s networking: delivery orchestrationImproving network availability Focusing on customers, not appsExtending network reach, mobility Streamlining business processDecreasing network opex and capex Automating on-demand servicesIncreasing service levels Improving customer experience 17 © 2011 Forrester Research, Inc. Reproduction Prohibited
  18. 18. 18 © 2011 Forrester Research, Inc. Reproduction Prohibited
  19. 19. Agenda Why the network is suddenly top-of-mind for CIOs How the network is evolving Starts with the user19 © 2011 Forrester Research, Inc. Reproduction Prohibited
  20. 20. User eXperience networking (uXn) A network architecture that focuses on monitoring, controlling, and optimizing the quality of user experience.20 © 2011 Forrester Research, Inc. Reproduction Prohibited
  21. 21. Virtual Network Is The Foundation For ServiceOrchestration To Meet uXn Goals21 © 2011 Forrester Research, Inc. Reproduction Prohibited
  22. 22. Evolution to the user experience is already happening Virtual security Virtual service operations center operations center Command center Service center Monitoring tools Source: April 20, 2010, ―SOC 2.0: Virtualizing Security Operations‖ Forrester report and April 30, 2009, ―Knocking The NOC: Enter The New Operations Center‖ Forrester report22 © 2011 Forrester Research, Inc. Reproduction Prohibited
  23. 23. Do you want to be here? Or here?23 © 2011 Forrester Research, Inc. Reproduction Prohibited
  24. 24. Thank youAndre Kindness+1 617.581-3804akindness@forrester.comtwitter.com/andrekindnesswww.forrester.com © 2009 Forrester Research, Inc. Reproduction Prohibited
  25. 25. Who Uses Compuware APM? Financial High Tech Retail Travel OtherMedia Entertainment Services 12 2,000+ 2,000+ of the top 20 Enterprise SMB visited US sites customers customers
  26. 26. Compuware APM Speeds Resolution1. What is 2. Where is the the root business cause? impact? Cloud Customers Private Public Browsers Local Data Center ISP 3rd Party/ Is it my Is it an Is it a Is it a Virtual/Physical Environment DB App Web Load Cloud Services ISP or the 3rd party browser Major data Mainframe Servers Servers Servers Balancers ISP center or Internet? provider? or device? Storage Network WAN? Content Delivery Networks Mobile Web Mobile WAN Carrier Services Components Optimization Devices Employees Employees
  27. 27. What Projects Can Compuware APM Help With?Project Concerns addressed by GomezCloud Will our apps perform reliably?Computing Are our providers delivering as promised?Virtualization Will our apps perform as well or better after virtualization?Web Site Will it work properly on all browsers and scale under real-world load?Launch/Upgrade Is our performance helping or hurting our SEO?Mobile Will our mobile offering work optimally on a variety of devices?Initiative MigrationExperience Suffer End-user to the new... Will How do I ensure the performance of business-critical apps like SAP,Business-CriticalApplications cloud, virtualized server, mobile initiative, Post-migration??? Oracle, Exchange, etc? application, data center, CDN, third-partyInfrastructure Will our apps perform as well or better after the changes?ChangesData Center Will our apps perform as well or better after consolidation?ConsolidationCDN Selection/ Do we have the right vendor? Is the service optimized?Optimization Are we getting what we’re paying for?SLA Are our 3rd-party providers delivering?Management
  28. 28. Why manage end-user experience? • 73% of all performance issues are end user-reported – Yet less than 5% actually complain ** Forrester Research and Gartner Inc. respectively
  29. 29. Why manage end-user experience? • 73% of performance issues are user-reported – Yet less than 5% actually complain • End-user Experience impacts business success – Slow apps reduce revenue by 9% and productivity by 64% * Cost Revenue REDUCED… IMPROVED…* Aberdeen, “APM: Getting on the C-Level’s agenda
  30. 30. Why manage end-user experience?• 73% of performance issues are user-reported – Yet less than 5% bother to complain• End-user Experience impacts business success – Slow apps reduce revenue by 9% and productivity by 64% *• Most monitoring is at component levels – Not immediately actionable
  31. 31. Wh Why manage end-user experience?• 73% of performance issues are user-reported – Yet less than 5% bother to complain• User Experience impacts business success – Internal/external apps impact bottom line• Most monitoring is a ‘check engine light’ – Slow apps reduce revenue by 9% and productivity by 64% *• Use EUE to accelerate fault domain isolation – 80+ percent of problem resolution is misspent finding the fault, not fixing it
  32. 32. Why is Problem Isolation Difficult? Component Level Monitoring Tools Load BalancerResponse Authentication Monitoring Time Imprivata, Zimbra, ActiveIdentity, EMI Authentication Security, Juniper J-Web, JuniperResponse Server Monitoring Virtualized Web Servers Time Perfmon, Netcool, Sitescope, Solar Winds, Nimsoft, Nagios, MOMResponse Network Monitoring Firewall Time Netscout, Niksun, NetCool, Opnet, Fluke, Cisco Works, EMC Smarts Virtualized Application ServersResponse Virtual Env. Monitoring Time VMWare, Quest vFoglight, Opnet vMon, ZenOS, NetIQ App Manager Application Monitoring Load BalancerResponse Time Wily Introscope, Mercury Topaz , OV Transaction Analyzer, ITCAMs, dynaTrace, Optier, IBM ITCAMs Virtualized Application Servers Web Services, RSA Log File SANResponse Message Queue Monitoring Time Candle, BMC Middleware Mgmt, Hyperic, Omegamon Message QueueResponse Database Monitoring Time Quest Software, IBM Tivoli, Quest Fog Light , Precise, Oracle Database Instance App SAN RSA SAN 1000 GB 250 GB
  33. 33. Monitor all users, transactions, all of the time:via the network WAN Internet Load Balancer Authentication Virtualized Web Servers Agentless Monitoring Firewall Device (AMD) Virtualized App Server Load Balancer Virtualized App Servers Web Services Centralized Analysis Server Message Queue Database Instance
  34. 34. Drivers for Migration to Virtualization• Lower capital costs• Lower operating expenses• Exploit underused capacity• Boost availability• Easier management• Align services with the needs of the business
  35. 35. Barriers for Migration to Virtualized Servers• Will my application get enough resources?• Do I need to retune my environment?• How will we diagnose problems?• Why can’t we leave well enough alone?• Performance problems are often blamed on the virtual infrastructure – – The VI Admin is the new ―Network Guy‖
  36. 36. Caveats of Monitoring Virtualized Servers• Inability to balance capacity and workloads• Inability to identify the source of performance problems• Limited visibility into the physical : virtual relationship• Limited visibility into transactions, especially within VMs
  37. 37. Stages in Migration to Virtualization Projects Benchmark Plan Execute Validate Production1. Old Hardware in use, New 2. Old Hardware and New 3. New Hardware in use, Hardware leases / Hardware both in use with lease Old Hardware being maintenance begins and maintenance overlap costs removed • Benchmark EUE with APM before the change, fix any problems before the event • Plan the Event with the good benchmark information from APM • Execute the Event more swiftly with good plan, less risk with APM • Validate the new environment with new APM benchmark • Production turnover of new servers, continuous performance monitoring with APM 37
  38. 38. Time = Cost … Saved Time = Capex & Opex Savings New Servers Planned Actual End Server Stage Added to Floor End of Life of Life Time Existing Servers Overlap ExtensionAPM reduces the cost of Overlaps and Extensions by >35%  Servers can be put into production sooner with certainty New Servers  Typical savings far exceed the cost of the APM solution  Payback period within the project time frame 2x Power 2x Lease/Maintenance 2x Software
  39. 39. The ROI of APM in Technology Refresh Projects39
  40. 40. Summary: Virtualization Demands Understanding End-user Experience • Baseline user experience before, during and after physical to virtual migration • Instrument full visibility into user experience with VMs • Establish SLAs for business owners prior and post migration • Practice rapid fault isolation to complete virtualization projects on time and on budget Benchmark Plan Execute Validate Production1. Old Hardware in use, New 2. Old Hardware and New 3. New Hardware in use, Hardware leases / Hardware both in use with lease Old Hardware being maintenance begins and maintenance overlap costs removed
  41. 41. Thank you! Please submit questions via chat box41

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