COMMUNICATING DATA

1. "DATA IS
WORTHLESS IF YOU
DON'T
COMMUNICATE IT"

2. – Dan Ariely, Duke
University
–DATA

3. Then.... what make it worthy or
worthless...???
Who are we......??
Neither worthy nor worthless

4. RIGHT.....??????
The answer is NO.
Just As You Don’t Need To
Become A Winemaker To
Become A Wine
Connoisseur........

5. WORLD needs over 1.5 million more
data-savvy managers to take advantage
of all the data we generate.
“ SO, WHAT DO WE
NEED TO
BECOME...?? ”
“WE NEED TO BECOME BETTER
CONSUMERS”

6. AS A MANAGER, IT’S NOT OUR JOB TO CRUNCH
THE NUMBERS; BUT IT IS OUR JOB TO
COMMUNICATE THEM.
“results will speak for
themselves.”
NO......THEY WON’T
It’s a common mistake we as
managers need to
understand and adapt to
asap.
HOW THIS COULD BE
DONE.....??

7. Because........“RESULTS don’t
speak for themselves”
So, If you’re going to spend the
better part of a decade on a
research project, also put some time
and effort into disseminating your
results, because it is important.

8. ANYONE WHO DID THAT....??

9. REALLY....BUT HOW??
John Gottman developed a
Marriage Equation, To predict
How long will the marriage last
between two people. This was
great work in itself, but Gottman
didn’t stop there.
He and his wife Julie founded a
non-profit research institute and
a for-profit organization to apply
the results through books,
DVDs, workshops, and therapist
training.
They’ve influenced exponentially more marriages through these outlets than they could
possibly ever have done in their own clinic

10. TILL NOW WE SAW COMMUNICATION
IS IMPORTANT....because
• Great ideas are nothing, completely
worthless when you don;t
communicate them to others.
• It builds relationship in your field
and the wider community.
• It helps to gain feedback on research
and ideas.

11. A SIMPLE FRAMEWORK FOR
COMMUNICATING ABOUT ANY
ANALYSIS
1. Understanding of the business problem.
2. How to measure the business impact?
3. What data is available?
4. The initial solution hypothesis.
5. The solution.
6. The business impact of the solution.

12. STATISTICAL
METHODS AHEAD
Sad but true people see STATISTICAL
METHODS with this disclaimer sign...........they
neither understand nor appretiate these details;
they care about results and implications.
So, the first lesson of communication is to know
what your audience really need to know..........and
then showing the exact.

13. RELEVANCY TO MANAGERS
• Managers need to learn the art of ASK, MEASURE
and LEARN to know what is the demand in market
place and communicate the analysed data efficiently to
the clients.

14. • Story telling Managers need to be good at
communicating their data as good story to
bring in business clients and partners

15. THANK YOU