Social Media18, Its All About Conversation


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Social Media18, Its All About Conversation

  1. 1. Social Media Its all about striking conversation
  2. 2. What do you think when you hear SOCIAL MEDIA ?
  3. 3. SOCIAL MEDIA =
  4. 4. History of Social Media… <ul><li>Started with </li></ul>
  5. 5. Now….?
  6. 6. Okay I got it, Social Media is another Communication channel !!!
  7. 7. Really ? Lets see, how people currently consume your communication.
  8. 8. Only 18% of TV & Print ads generate positive ROI
  9. 9. 90% of people who can skip Tv ads, do.
  10. 10. An average Indian is exposed to about 3000 advertising messages/day.
  11. 11. Only 14% people TRUST advertisement of any format.
  12. 12. Traditional Way of one way communication has forced users to Ignore advertisement.
  13. 13. People come on Social Media to “Socialize” Share Connect Friendship Chat Information Relaxing Talking Publish Discuss Photo sharing Music Video Business Recommendation
  14. 14. and not to consume one more advertisement .
  15. 15. Do you still think Social Media is just another new Communication channel ?
  16. 16. So what is SOCIAL MEDIA ? & How can I connect with people.
  17. 17. Social Media is all about “Conversations”
  18. 18. Supported by….online tools like
  19. 19. Social Media has Two Core Functions
  20. 20. Influence…
  21. 21. & Engagement…
  22. 22. Social Media Marketing is all about C’s Connected Creative Competition Collaboration Creation Communication Community Convergence
  23. 23. People are not just demographics any more to connect with them..we need to understand relationships are more powerful than marketing.
  24. 24. Everyone has their own circle of trust People whose opinion they listen and respect, marketing can't break this bond.
  25. 25. The Rise of the matured <ul><li>Consumer now understand technology better and are getting smarter day by day. </li></ul><ul><li>They trust their friends more than advertisements. </li></ul><ul><li>They take opinion of others before making any purchasing decision. </li></ul>
  26. 26. Will the same approach work, if people have changed their behavior of interaction & communication ?
  27. 27. Its time to learn …… New 4P’s of Social Media Marketing
  28. 28. Its time to understand Social Techno-graphics of People Author Contributor Consumer Collector Joiner
  29. 29. Benefits of having a right Social Media Strategy ?
  30. 30. Our Core services for your requirement
  31. 31. That’s not all…. <ul><li>We not only help your brand in </li></ul><ul><li>connecting with people and engaging with </li></ul><ul><li>them but also We help your customer </li></ul><ul><li>reaching you easily by positioning your brand </li></ul><ul><li>At the top of every search they make </li></ul><ul><li>We do Search Engine Marketing </li></ul><ul><li>Along with Social Media Strategy. </li></ul>
  32. 32. [email_address] Reach us: +91 9833 986 995