Don't underestimate The Power of Relationships and Reputation in Building Your Business and Getting More Sales. Building Rapport: Who Are You & Why Should I Care? Building Rapport With Your Target Market to get them to "know", "like" and "trust" because people like to do business with people they know, like, and trust. Gear Your Marketing To Answering These Two Most Important Questions: "Who Are You" and "Why should I care?" Period! That’s it! IF you have the solution to a problem someone has, you will get their attention. If not, they are off to the next website, social site, forum, blog, etc. - very likely - your competitor!