Learn how you can ensure that your work counts, in this guide by 5WPR CEO Ronn Torossian.

1. How
to
Make
Your
Work
Ma.er

2. Maybe
you
got
into
business
because
you
were
good
at
something
you
wanted
to
get
paid
for
your
skills
and
knowledge.
Maybe
you
are
out
to
change
the
world,
or
maybe
you
just
want
enough
cash
in
your
account
for
a
beach
house
or
a
jet
ski.
Whatever
your
mo@va@on,
there
is
likely
some
part
of
you
that
wants
–
no,
needs
–
to
make
that
work
ma.er.
To
impact
your
market
and
influence
your
industry.

3. Here
are
two
pieces
of
bad
news:
that
applies
to
everybody,
and
true
success
is
a
marathon,
not
a
sprint.
But
that
doesn’t
mean
you
have
to
run
slow.
The
best
marathon
runners
can
easily
outpace
an
average
sprinter.
It’s
all
about
perspec@ve,
market
reality
and
your
choices
in
the
face
of
those
challenges.
And
it’s
also
about
finding
a
way
to
make
your
work
ma.er.
Here
are
a
few
ideas
to
hang
your
hat
on:

4. Solve
a
problem.
There
are
issues
and
problems
and
difficul@es
everywhere.
Can
you
find
a
way
to
solve
that
problem
in
a
marketable
and
profitable
way?
If
so,
your
business
plan
is
halfway
to
success.
Get
the
right
money
and
the
right
people
and
your
odds
of
success
skyrocket.

5. Focus
on
what
you
are
doing.
One
of
the
biggest
tempta@ons
all
young
entrepreneurs
face
is
the
sheer
expanse
of
poten@al
and
possibility
we
see
when
we
are
young.
There’s
so
much
possible
out
there
to
a.ack.
So
…
much
…
distrac@on.
But
if
you
can
focus
on
an
issue
you
can
solve
and
SOLVE
THAT
ISSUE
you
can
move
on
to
something
else.
Just
ask
Elon
Musk
and
Richard
Branson.

6. Turn
personal
challenges
into
marketable
op@ons.
Chances
are,if
you’re
facing
a
legi@mate
problem,
so
are
other
people.
If
there
are
enough
people
who
have
a
problem
and
you
can
create
a
solu@on
that
has
value
to
them
and
offers
a
profit
to
you
–
whatever
it
is
–
you
can
be
successful.
Remember
when
maps
were
good
enough?
Well,
did
that
stop
Garmin
from
succeeding?
Not
at
all
…
and,
guess
what,
AAA
is
s@ll
out
there
making
maps
too.

7. While
no
single
method
can
guarantee
you
will
make
an
indelible
mark,
these
triggers
will
get
you
much
farther
and
much
closer
to
the
mark
than
by
trying
to
shi[
the
world
on
its
axis
without
a
lever.