EvaluationWhat have you learntfrom your audience feedback?
Initially we conducted a questionnaire to establish who are target audiencewere; their age, ethnicity and gender. We also wanted to find out how oftenpeople watch music videos, how they watch them and what type of musicthey like. This helped us to understand exactly who are target audience areand what types of things they like.After conducting questionnaires, I conducted an interview with a member ofour target audience. This gave me the opportunity to gain a more in depthunderstanding of the target audiences likes and dislikes. It also allowed me asksome questions on what they think is interesting in a music video and whatthings they like to see.It was really important to conduct this research into the target audiencebecause it let us know what we should include in our own product in order toappeal to our target audience.Receiving feedback from the audience was also important as it allowed us tomake changes to the products before releasing a final version. This helpedbecause we ourselves got to see how small changes could make a bigdifference to the overall product.