Textual Analysis of Music VideosI have chosen to analyse the video for Shank and Big Foot’s song, Sweetlike chocolate. The music comes from the garage genre and was a bighit for the duo in the late 90’s. In general garage music videos oftenfeature performance from the artists, on the other hand this videodoes not follow the conventions of the genre.
The video for Shank and Big Foot’s sweet like chocolate, is setin a fantasy chocolate world where everything and everyone ismade of chocolate. This setting amplifies both the title andlyrics of the song and this is the main way that the lyrics areillustrated in the video.
oooooh Sweet like chocolate Trust is the lock is the key You are warm like the rays of the sun You bring me so much joy Another way in which the lyrics are illustrated in the video is through the cartoon character who represents the artist. The character sings the lyrics throughout the video and also uses some dance moves to illustrated the lyrics.
There is a clear relationship between the music and the visuals in the sweet like chocolate video. Throughout the video it cuts between shots in time with the music. At the very beginning of the music video, the chocolate man takes footsteps in time with the beat and the shots are also cut to match the music The chocolate van isThe chocolate introduced asmen dancing the beat startswith the music to change as the music speeds up so does the van.
The music video for Shank and Big Foots sweet like chocolate is very unique and different to a conventional music video. The video is in a fantasy chocolate world and does not feature the artist. The video is completely concept based and does not follow a narrative. Overall i think that thevideo is effective as it would attract a large audience because it is different to any other music video.