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Facebook Advertising Basics

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Ceci Dadisman
Ceci Dadisman

The basics of advertising on Facebook

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LEVEL UP: ADVERTISING ON FACEBOOK CECI DADISMAN DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA
HELLO ABOUT ME PITTSBURGH NATIVE WEST VIRGINIA MOUNTAINEER RECOVERING OPERA SINGER DIGITAL MARKETING NERD TREKKIE MOM
FRIENDS DON’T LET FRIENDS BOOST POSTS LIMITED TARGETING NO PLACEMENT CHOICES CAN’T USE CUSTOM AUDIENCES LACK CAMPAIGN ORGANIZATION
STEP 1: PLAN OUT THE CAMPAIGN
JEWISH COMMUNITY CENTER PRE-SCHOOL SUMMER CAMPS TEACHER PROFILE CURRICULUM UPDATES UPCOMING EVENTS PHOTO OF THE WEEK SPEAKER PROFILE ON SALE ALERT POST-EVENT PHOTO ADULT EDUCATION UPCOMING EVENTS CLASS INFORMATION COUNSELOR PROFILE REGISTRATION OPEN LAST YEAR PHOTO
STEP 2: TARGETING LOCATION DEMOGRAPHICS INTERESTS CUSTOM AUDIENCES LOOKALIKE GROUPS
UPLOAD EMAIL LISTS TO CREATE CUSTOM AUDIENCES
LOOKALIKE GROUPS TARGET PEOPLE WHO ARE SIMILAR TO YOUR CUSTOM AUDIENCE OR PEOPLE WHO LIKE YOUR PAGE
STEP 3: AD CONTENT COPY POINTS SHORTENED URLS PHOTOS VIDEOS
RECOMMENDED TOOLS
CHECK THOSE PHOTOS! GOOGLE: FACEBOOK GRID TOOL
STEP 4: AD CREATION SPONSORED POSTS SIDEBAR ADS UPLOADED PHOTOS/VIDEO
NEWSFEED AD/SPONSORED POST
NEWSFEED AD/SPONSORED POST
NEWSFEED AD/SPONSORED POST
HELPFUL TIPS NO MORE THAN 4 LINES OF TEXT ALWAYS UPLOAD PHOTO OR VIDEO ALWAYS USE SHORTENED URL
ONE MORE THING...
CONTACT ME ANYTIME! CDADISMAN@PBOPERA.ORG @CECIDADISMAN 412.523.8861

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