This document provides a summary of Loren Boyd's work experience in marketing, public relations, project management, digital media, and content curation. Some of the key points mentioned are her management of fashion brand accounts including Revolve Clothing and Ksubi, owning an editorial platform to acquire brand and celebrity placements, managing intern-level employees on projects like the Dream Accounts App, planning events around career and education development, drafting email marketing campaigns, and creating concise written and video content for entertainment blogs.

1. LOREN BOYD
Marketing| Public Relations Professional

2. ➤ Fashion Brand Account
Management
➤ Represented brands: Revolve Clothing,
Ksubi, Inhabit, Lovers & Friends, Michael
Lauren/Lauren Moshi, Raye, Strom
➤ Analyzed market trends to create
effective sales write-ups used to
obtain buyer partnerships
➤ Owned editorial platform brand
pitching efforts targeting relevant
outlets circulative to 1M+
monthly readers to acquire brand
print/ celebrity placements
http://www.berrigoldfarbpr.com
FASHION PUBLICITY
Pictured Celebrity Placements:
➤ Hailee Steinfeld
➤ Kate Hudson
Kourtney Kardashian
Berrigoldfarb Public Relations

3. PROJECT MANAGEMENT
➤ Managed intern level
employees in acquiring market
research used to drive design,
launch & implementation of
Dream Accounts App
➤ Market Demographics: Low-income
inner city high school students
grades 9-12
➤ Market Population: 2000
➤ Acted alongside core project
leaders as key liaison in
communication ROI to BCUS
Executive committee members
DIGITAL MEDIA APP DESIGN
The Dream Accounts Application

4. ➤ Event theme: Howard Rocks the M.I.C (Motivate. Inspire.
Challenge.)
➤ Mission: Career/ Higher Education development within Inner
City High Schools as apart of the Barclaycard US global mission
to affect 5 Million Young futures in promotion of the
Barclaycard US Dream Accounts App
➤ Event Itinerary:
➤ Interactive Q&A Panel Discussions
➤ College Admissions panel- 6 College/University
Admissions Advisors
➤ College Student/ College Graduate Panel Featuring
Howard High School Alumni
➤ 1:1 Barclaycard US Colleague X Student activities
➤ 9th Grade: Personality Trait Testing Activity
➤ 10th Grade: Social Media Do’s & Dont’s Activity
➤ 11th Grade: Mock Job Interview Activity
➤ 12th Grade: Choosing a College Major Activity
➤ Invited guest: NBC10, US Senator Coons, Barclaycard US
Executive Committee members, College & University
Admissions Recruiters, Historically Black College & University
Greek Fraternity & Sororities
➤ View Full Event Recap Here: https://youtu.be/
MypWlKNz0R4
PROJECT MANAGEMENT
PRODUCT LAUNCH- EVENT PLANNING
Barclaycard US- Make A Difference Day 2015

5. ➤ Drafted and scheduled email
marketing campaigns to be sent
to simplystylist.com email
subscription list of 13k+ reader
➤ Content Topic:
➤ Fashion, Beauty and
Lifestyle from company
blog site
➤ Company events &
conferences
➤ Weekly Newsletter
Updates
EMAIL MARKETING
Simply Stylist LA- Simplystylist.com

6. ➤ Creates in depth, concise written content
based around celebrity red carpet event
attendance/ Influencer interviews
➤ 300 words or less written report
➤ 3 Minute or less edited video- Final Cut Pro
➤ Audience:
➤ Receptive to 714k readers per month
➤ 63% African American
➤ 29% Caucasian
➤ 70% Female
➤ Platform brand partnerships:
➤ Google News
➤ Huffington Post
➤ NY Daily News
➤ Yahoo News
DIGITAL CONTENT CURATION
ENTERTAINMENT BLOG UPDATES
EURWEB.COM