This document discusses engaging members of an organization through various communication channels like email, social media, and a website. It mentions reaching members who are highly engaged with the organization's jargon and keeping them informed and answering their questions. The goal is to understand the audience's needs.

6. Message
Person
Time
Channel

8. jargon org
speak
patron

10. members
highly engaged

12. website
question

15. Email

17. ●
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18. Social media

21. ●
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27. audience
need