Using Technology to Market Library Services Lori Reed Employee Learning & Development Coordinator Public Library of Charlo...
Learning Objectives <ul><li>By the end of today’s session you will: </li></ul><ul><li>Be familiar with the most useful Web...
What is marketing? <ul><li>Marketing is that function of the organization that can: </li></ul><ul><li>Keep in constant tou...
What is marketing? <ul><li>Connecting users/customers/patrons with library services. </li></ul>http://flickr.com/photos/to...
Traditional Marketing vs. 2.0 Marketing
4 P’s of Marketing <ul><li>Product </li></ul><ul><li>Pricing </li></ul><ul><li>Placement </li></ul><ul><li>Promotion </li>...
 
 
Build a Marketing Plan <ul><li>Identify a need. </li></ul><ul><li>Research. </li></ul><ul><li>Identify the audience. </li>...
Step 1: Identify a need
Step 2: Research http://flickr.com/photos/auntie/3043374405 /
Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/
Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/
Step 6: Find the right platform/tools
Step 7: Develop a plan  http://flickr.com/photos/russandlori/3288947251/
Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/
Build a Marketing Plan <ul><li>Identify a need. </li></ul><ul><li>Research. </li></ul><ul><li>Identify the audience. </li>...
Can your users find you?
 
What services do you offer? List yourself in those directories
 
 
 
 
 
 
 
 
 
What are people saying about you? <ul><li>Google  </li></ul><ul><li>Google alerts  google.com/alerts </li></ul><ul><li>Tec...
Google Alerts
gotoweb20.net
Tips <ul><li>Keep content up to date </li></ul><ul><li>Don’t underestimate staff time </li></ul><ul><li>Utilize teens, vol...
Resources <ul><li>Seven Strategies for Marketing in a Web 2.0 World by  Darlene Fichter ,  http://www.infotoday.com/mls/ma...
Questions? <ul><li>Lori Reed </li></ul><ul><ul><li>email: [email_address] </li></ul></ul><ul><ul><li>meebo: lorireed </li>...
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Using Technology To Market Library Services

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Webinar for METRO. February 19, 2009.

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Using Technology To Market Library Services

  1. 1. Using Technology to Market Library Services Lori Reed Employee Learning & Development Coordinator Public Library of Charlotte & Mecklenburg County librarytrainer.com
  2. 2. Learning Objectives <ul><li>By the end of today’s session you will: </li></ul><ul><li>Be familiar with the most useful Web 2.0 tools for marketing libraries </li></ul><ul><li>Have ideas for using Web 2.0 tools for marketing your own library services </li></ul><ul><li>Use information provided to create a plan for marketing library services and resources. </li></ul>
  3. 3. What is marketing? <ul><li>Marketing is that function of the organization that can: </li></ul><ul><li>Keep in constant touch with the organization’s consumers </li></ul><ul><li>Read their needs </li></ul><ul><li>Develop products that meet these needs </li></ul><ul><li>Build a program of communications to express the organization’s purposes. </li></ul>
  4. 4. What is marketing? <ul><li>Connecting users/customers/patrons with library services. </li></ul>http://flickr.com/photos/topekalibrary/3290806503/
  5. 5. Traditional Marketing vs. 2.0 Marketing
  6. 6. 4 P’s of Marketing <ul><li>Product </li></ul><ul><li>Pricing </li></ul><ul><li>Placement </li></ul><ul><li>Promotion </li></ul><ul><li>Consumer </li></ul><ul><li>Collaboration </li></ul><ul><li>Convenience </li></ul><ul><li>Community </li></ul>4 C’s of Marketing 2.0
  7. 9. Build a Marketing Plan <ul><li>Identify a need. </li></ul><ul><li>Research. </li></ul><ul><li>Identify the audience. </li></ul><ul><li>Identify objectives. Output or outcome? </li></ul><ul><li>Craft your message. </li></ul><ul><li>Find the right platform/tools. </li></ul><ul><li>Develop a plan. </li></ul><ul><li>Evaluate. How will you know what worked? </li></ul>
  8. 10. Step 1: Identify a need
  9. 11. Step 2: Research http://flickr.com/photos/auntie/3043374405 /
  10. 12. Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
  11. 13. Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/
  12. 14. Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/
  13. 15. Step 6: Find the right platform/tools
  14. 16. Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/
  15. 17. Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/
  16. 18. Build a Marketing Plan <ul><li>Identify a need. </li></ul><ul><li>Research. </li></ul><ul><li>Identify the audience. </li></ul><ul><li>Identify objectives. Output or outcome? </li></ul><ul><li>Craft your message. </li></ul><ul><li>Find the right platform/tools. </li></ul><ul><li>Develop a plan. </li></ul><ul><li>Evaluate. How will you know what worked? </li></ul>
  17. 19. Can your users find you?
  18. 21. What services do you offer? List yourself in those directories
  19. 31. What are people saying about you? <ul><li>Google </li></ul><ul><li>Google alerts google.com/alerts </li></ul><ul><li>Technorati technorati.com </li></ul><ul><li>Feedster feedster.com </li></ul><ul><li>Bloglines bloglines.com </li></ul><ul><li>Twitter search search.twitter.com </li></ul><ul><li>You Tube </li></ul>
  20. 32. Google Alerts
  21. 33. gotoweb20.net
  22. 34. Tips <ul><li>Keep content up to date </li></ul><ul><li>Don’t underestimate staff time </li></ul><ul><li>Utilize teens, volunteers, interns </li></ul><ul><li>Stick to your message </li></ul><ul><li>Duplicate content in multiple places to save time </li></ul><ul><li>Connect with users in their spaces: blogs, MySpace, Facebook, twitter </li></ul>
  23. 35. Resources <ul><li>Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter , http://www.infotoday.com/mls/mar07/Fichter.shtml </li></ul><ul><li>DavidLeeKing.com authored by David Lee King </li></ul><ul><li>LibrarianinBlack.net authored by Sarah Houghton-Jan </li></ul>
  24. 36. Questions? <ul><li>Lori Reed </li></ul><ul><ul><li>email: [email_address] </li></ul></ul><ul><ul><li>meebo: lorireed </li></ul></ul><ul><ul><li>web: librarytrainer.com </li></ul></ul>

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