Using Technology to Market Library Services Lori Reed Employee Learning & Development Coordinator Public Library of Charlo...
Learning Objectives <ul><li>By the end of today’s session you will: </li></ul><ul><li>Be familiar with the most useful Web...
What is marketing? <ul><li>Marketing is that function of the organization that can: </li></ul><ul><li>Keep in constant tou...
What is marketing? <ul><li>Connecting users/customers/patrons with library services. </li></ul>http://flickr.com/photos/to...
Traditional Marketing vs. 2.0 Marketing
4 P’s of Marketing <ul><li>Product </li></ul><ul><li>Pricing </li></ul><ul><li>Placement </li></ul><ul><li>Promotion </li>...
 
 
Build a Marketing Plan <ul><li>Identify a need. </li></ul><ul><li>Research. </li></ul><ul><li>Identify the audience. </li>...
Step 1: Identify a need
Step 2: Research http://flickr.com/photos/auntie/3043374405 /
Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/
Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/
Step 6: Find the right platform/tools
Step 7: Develop a plan  http://flickr.com/photos/russandlori/3288947251/
Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/
Build a Marketing Plan <ul><li>Identify a need. </li></ul><ul><li>Research. </li></ul><ul><li>Identify the audience. </li>...
Can your users find you?
 
What services do you offer? List yourself in those directories
 
 
 
 
 
 
 
 
 
What are people saying about you? <ul><li>Google  </li></ul><ul><li>Google alerts  google.com/alerts </li></ul><ul><li>Tec...
Google Alerts
gotoweb20.net
Tips <ul><li>Keep content up to date </li></ul><ul><li>Don’t underestimate staff time </li></ul><ul><li>Utilize teens, vol...
Resources <ul><li>Seven Strategies for Marketing in a Web 2.0 World by  Darlene Fichter ,  http://www.infotoday.com/mls/ma...
Questions? <ul><li>Lori Reed </li></ul><ul><ul><li>email: [email_address] </li></ul></ul><ul><ul><li>meebo: lorireed </li>...
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Using Technology To Market Library Services

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Webinar for METRO. February 19, 2009.

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  • Using Technology to Market Library Services  Twitter, Facebook, MySpace...it&apos;s more than having a lot of friends. Social networking sites are a great way to connect with not only existing library customers but new customers as well. Learn about the latest tools available to market your programs and services. These tools are free and require little technical skill. Then learn how to develop a simple marketing plan that ensures you use these tools in an effective way. Thursday, 2:00 PM - 3:30 PM; 1 session on February 19, 2009
  • Using Technology To Market Library Services

    1. 1. Using Technology to Market Library Services Lori Reed Employee Learning & Development Coordinator Public Library of Charlotte & Mecklenburg County librarytrainer.com
    2. 2. Learning Objectives <ul><li>By the end of today’s session you will: </li></ul><ul><li>Be familiar with the most useful Web 2.0 tools for marketing libraries </li></ul><ul><li>Have ideas for using Web 2.0 tools for marketing your own library services </li></ul><ul><li>Use information provided to create a plan for marketing library services and resources. </li></ul>
    3. 3. What is marketing? <ul><li>Marketing is that function of the organization that can: </li></ul><ul><li>Keep in constant touch with the organization’s consumers </li></ul><ul><li>Read their needs </li></ul><ul><li>Develop products that meet these needs </li></ul><ul><li>Build a program of communications to express the organization’s purposes. </li></ul>
    4. 4. What is marketing? <ul><li>Connecting users/customers/patrons with library services. </li></ul>http://flickr.com/photos/topekalibrary/3290806503/
    5. 5. Traditional Marketing vs. 2.0 Marketing
    6. 6. 4 P’s of Marketing <ul><li>Product </li></ul><ul><li>Pricing </li></ul><ul><li>Placement </li></ul><ul><li>Promotion </li></ul><ul><li>Consumer </li></ul><ul><li>Collaboration </li></ul><ul><li>Convenience </li></ul><ul><li>Community </li></ul>4 C’s of Marketing 2.0
    7. 9. Build a Marketing Plan <ul><li>Identify a need. </li></ul><ul><li>Research. </li></ul><ul><li>Identify the audience. </li></ul><ul><li>Identify objectives. Output or outcome? </li></ul><ul><li>Craft your message. </li></ul><ul><li>Find the right platform/tools. </li></ul><ul><li>Develop a plan. </li></ul><ul><li>Evaluate. How will you know what worked? </li></ul>
    8. 10. Step 1: Identify a need
    9. 11. Step 2: Research http://flickr.com/photos/auntie/3043374405 /
    10. 12. Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
    11. 13. Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/
    12. 14. Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/
    13. 15. Step 6: Find the right platform/tools
    14. 16. Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/
    15. 17. Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/
    16. 18. Build a Marketing Plan <ul><li>Identify a need. </li></ul><ul><li>Research. </li></ul><ul><li>Identify the audience. </li></ul><ul><li>Identify objectives. Output or outcome? </li></ul><ul><li>Craft your message. </li></ul><ul><li>Find the right platform/tools. </li></ul><ul><li>Develop a plan. </li></ul><ul><li>Evaluate. How will you know what worked? </li></ul>
    17. 19. Can your users find you?
    18. 21. What services do you offer? List yourself in those directories
    19. 31. What are people saying about you? <ul><li>Google </li></ul><ul><li>Google alerts google.com/alerts </li></ul><ul><li>Technorati technorati.com </li></ul><ul><li>Feedster feedster.com </li></ul><ul><li>Bloglines bloglines.com </li></ul><ul><li>Twitter search search.twitter.com </li></ul><ul><li>You Tube </li></ul>
    20. 32. Google Alerts
    21. 33. gotoweb20.net
    22. 34. Tips <ul><li>Keep content up to date </li></ul><ul><li>Don’t underestimate staff time </li></ul><ul><li>Utilize teens, volunteers, interns </li></ul><ul><li>Stick to your message </li></ul><ul><li>Duplicate content in multiple places to save time </li></ul><ul><li>Connect with users in their spaces: blogs, MySpace, Facebook, twitter </li></ul>
    23. 35. Resources <ul><li>Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter , http://www.infotoday.com/mls/mar07/Fichter.shtml </li></ul><ul><li>DavidLeeKing.com authored by David Lee King </li></ul><ul><li>LibrarianinBlack.net authored by Sarah Houghton-Jan </li></ul>
    24. 36. Questions? <ul><li>Lori Reed </li></ul><ul><ul><li>email: [email_address] </li></ul></ul><ul><ul><li>meebo: lorireed </li></ul></ul><ul><ul><li>web: librarytrainer.com </li></ul></ul>

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