2. The selling points….
• There are multiple selling points which are found
within this magazine cover, for example the
masthead is a selling point as this is the name of the
magazine in this case it is “XXL”. The reason why it is
a selling point is because of how short it is and easy
to remember , also xxl has connotations of being vast
in size , therefore implying that this is the biggest rap
genre magazine on the market. Also the red and
white colours scheme of the masthead adds to the
selling point as this also catches the eye of the reader
as the two colours contrast positively.
• Another selling point is the overall colour scheme , it
is not to busy, in this case less is more. The red,
white and black colour scheme is simple and
effective in catching the eyes of the readers as they
all positively contrast , in a very similar way to the
masthead.
• Another selling point is large image of a celebrity
who is heavily involved in the rap genre , this is a
good selling point because it allows the reader to
know that the magazine is associated with the same
rap genre as the person on the front.
3. Who exactly is targeted?
• XXL magazine is a music magazine
targeted at people who are
interested in the genre of rap,
however it is aimed more at
young adults rather then anyone
else, as young adults are more
likely to be listening to the genre
of rap. In terms of demographics
the magazine appeals to D’s and
E’s (unemployed, students,
semiskilled people) who are
aspiring to be A’s (management,
earning large amounts of money).
This is very apt as the rap genre is
strongly linked with people
achieving there aspirations of
financially bettering themselves.
4. How are they targeted?
• XXL magazine targets there
audience by displaying
different celebrities who are
heavily involved in the rap
genre on the cover, this would
be appealing to the consumer
as the target audience are
heavily interested in the rap
genre themselves. Also the
contents of the magazine are
briefly titled on the cover , this
targets the audience by
enticing them with
information they would like to
consume.
