This document provides an overview of an advanced LinkedIn workshop for users. The workshop covers advanced searching techniques like finding connections through common companies of interest, requesting introductions, and directly searching professional groups. It also reviews ways to maintain relationships through the LinkedIn contacts app and customize a profile with visuals like a portfolio to improve one's personal brand. The document encourages participants to connect with the workshop leader and ask any remaining questions.
2. Cara Valentine
Graduate Employer Relations Assistant
valentc01@buffalostate.edu
Career Development Center
CLEV 306
716-878-5811
askcdc@buffalostate.edu
3. Getting to know you…
Year? Alum?
What are you studying?
What made you choose to come to this workshop?
What, if anything, are you struggling with on the platform?
4. beginners workshop
overview
• What LinkedIn is and why it is valuable
• How to set up a great profile
o Profile Heading and Picture
o Summary
o Education
o Experience
o Endorsements
o Recommendations
• How to customize your LinkedIn URL
• 1st, 2nd, 3rd connections
• How to:
o Connect with professionals
o Join Groups
o Follow Companies
• Search for alumni on the alumni portal
What are you still unsure about?
5. At the end of this workshop
you will know…
• Advanced ways to search for connections
• How to maintain relationships with connections
• Ask for introductions
• How to get your profile noticed
• Add visuals to your profile- improving your brand
• Follow influencers in your field
• Share articles, job and post updates
6. Advanced People Search
• Advanced search box
o Example: Find someone that works at a company you would like to work at
• Ask for an introduction
o Let me show you how!
• Go directly into a group to search
o Add a keyword or browse the first 100 profiles