This document provides tips for marketing yourself professionally through optimizing your online image, resume, cover letter, and in-person interactions. It recommends googling your name to understand your online presence and professionalizing social media accounts. Resumes should highlight education, experience, skills, and achievements. Cover letters allow you to showcase writing skills and explain interest in a company. Job fairs, networking, and interviews are opportunities to verbally market yourself through an elevator pitch and practice answering common questions. The document also provides example resume entries for positions at an academic success center.

1. Marketing Yourself
Academic Success Center: Peer Academic Coach, Tutors, and Supplemental Instruction Leaders
By Career Services: Moody Hall 134, (512)448-8530,
think.stedwards.edu/careerservices

2. How Are You Perceived?
• On the internet and social media?
NOTE: Before you meet an employer in person, your name has been searched online
• In resumes, C.V.’s and cover letters?
• At a job interview?
• In networking situations, such as Job Fairs?

3. Your
Online
Image

4. Start By Googling Your
Name
• What hits do you get?
• Are they you or someone else?
• Are they at the top of the list or hidden below?
• Look up: “Ten Tips to the Top of Google Search
Engine”

5. Create a Professional
Social Media Image
• Everyone should have a LinkedIn account
• Professionalize your image on:
-Facebook
-Twitter
-YouTube
-Pinterest
-Blogs
-etc.

6. Your
Image
on
Paper

7. Resumes
• Education/Degree
• GPA and academic honors
• Internships and career targeted experience
• Community service
• Leadership
• Part-time jobs
• Academic coursework/projects

8. C.V. (Curriculum Vitae)
• Similar to resume, but emphasis on:
♦ Academics
♦ Research
♦ Professional seminars
♦ Publications and articles
♦ Professional affiliations
♦ Presentations
• Used to apply to graduate, professional schools,
and to apply for prestigious fellowships

9. Cover Letter
• Heading same as on resume
• Date & Inside address with name, title, address
• Greeting
• Body: why applying, why this company,
special achievements, special projects
• Closing: closing sales “pitch” and “thank you”
• Writing skills are being evaluated
• Opportunity to be conversational and display
your writing skills

10. Your
Image
In Person

11. Job Fairs
• Coming soon: April 11, 2013, 1-4pm, RCC
• Practice firm, confident handshake; Smile!
• Professional attire
• Networking opportunity
• Elevator speech: your key selling points,
what you have to offer them (60-90sec.)
• You must be able to state specific career goals
• Follow-up and thank you’s are very important

12. Networking
• Mix and mingles
• Dining events
• Happy hour events
• Professional association meetings
• Conferences
• Sample elevator speech (60-90sec.):
“I'm a financial advisor with 3 years of experience. I enjoy meeting
people and explaining how I can help them organize their personal
finances -- saving money, saving taxes and achieving financial
security.”

13. Interviews
• Practice, practice, practice
• Use interview stream.com
• Three important questions:
-Tell me about yourself
-What do you know about our company?
-Why should we hire you?

14. Marketing Yourself:
Academic Success
Center

15. Required Skills/Traits
• Not just about your job “duties”
• Make a list of tasks using action verbs
• Make a list of accomplishments
• What special traits are required?
• Traits of everyone working in ASC:
initiative, leadership, organized, time manager, stress manager,
follows written/oral instructions, applies areas of expertise in
practical manner, advisor/counselor, motivator, teaching ability,
communication skills, problem-solver….and many more

16. Resume Entries – SI
Leader• Facilitate highly organized study group sessions
• Plan and develop study group content
• Provide supplemental instruction to college
students
• Collaborate with faculty on effective strategies
• Market program to students
• Monitor attendance and distribute surveys
• Maintain high level of professionalism and serve
as leadership role models

17. Resume Entries – PAC
• Mentor first generation migrant students
• Facilitate students’ academic success and
transition to college
• Schedule and prepare mentee meetings
• Model effective learning behaviors to mentees
• Maintain program documentation and records
• Monitor absences and concerns and make
appropriate referrals

18. Resume Entries – Peer
Tutor• Tutor college level academics in areas of
expertise
• Communicate complex material in clear and
understandable manner
• Maintain strict confidentiality of all student
information
• Provide effective studying and test-taking
strategies
• Develop individualized content and skill-
development tutoring to meet specific needs

19. A true professional is
aware of his/her
professional image
“24/7”