No magic wand Job search in earnest can take anything from 6 months to a year – about how you market yourself that will make the difference
Draw up a hit list of companies Sector Vs occupation Occupation Vs Sector
Most people love to job search via the internet, but it is the least effective method; An email is forgotten in 15 mins A phone call may stick in the memory for a few days A face to face conversation is likely to be remembered far longer if you follow it up Useful fact: job seekers and employers use opposite strategies to achieve the same results (which makes you wonder how anyone ever gets a job at all!) At the two ends of the spectrum: Employers will prefer to take on someone they know (via networks, recommendations or internships); it is relatively risk free and they know what they are getting. Job seekers prefer to respond to advertised posts, of which there are hundreds of applicants all hoping to be shortlisted; for the employer, this is a high risk form of recruitment, as they never really know what they are going to get.
Networking tip; give your time generously
Have a set of questions ready Find out about the person’s job role, sector info, how to get into field etc Try to get a follow up contact name or organisation Don’t forget to thank them for their time Informational interviewing Important: You are NOT looking for a job, you are looking for INFORMATION Make contact with people doing the sorts of role/type of work in which you are interested Ask if you can discuss their job with them Prepare a list of questions. What information do you want from them? What is involved in a typical working day? What qualifications did you need? Do they enjoy the work? What’s the best aspect? Worst aspect? Do they know of anyone else who might be looking for new staff/able to offer work experience/shadowing? Hopefully, you will get another contact who you can either arrange another informational interview with OR to whom you can send a speculative application
Mention in your Covering letter that you will be following up with a phone call.
Job seeking and hidden jobs
Effective job seeking
strategies in a challenging
Career Development Centre
This session will help you to:
• Understand the different routes into employment
• Find potential employers and hidden jobs
• Assess and focus your job search strategy
• What job do I want?
• What have I got to offer?
• What jobs are out there?
Open job market
– career development centre
– company websites
– job sites
• Recruitment agencies
• Recruitment fairs
• Local and national press
• Job centre Plus
Finding the hidden jobs
• Networking – conventional & social media
• Informational interviewing
• Work (experience), temping and volunteering
• Speculative applications - in writing
• Cold calling - in person, by phone
• Family, friends, fellow students
• Clubs and associations
• Tutors and careers consultants
• Previous employers
• Professional associations
• Alumni Association
Linkedin, facebook, twitter:
• Establish contact with professionals you have
• Research or follow specific companies/people
• Identify industry trends
But take care over your online profile.
• When you find someone who knows about a
field or occupation
• Ask for a short interview / chat – 10 minutes
• This is not JOB SEARCH – it is RESEARCH
Making the most of
• Imagine the conversation is with your hero and you want
their opinion on something. Offer an open question
(who, what, why, how) but don’t interrogate them.
– How did you get started in your business?
– What do you enjoy most about your profession?
– What advice would you give to someone just starting
out in the industry?
– What do you see as the coming trends in your
– What’s the best thing about your work?
– Listen to what they are saying and ask follow-up
questions that occur to you. “Interesting… so why…?”
Benefits of networking / interviewing
• What employers are looking for?
• Information about specific companies
• Industry trends, challenges and opportunities
• Job hunting advice
• Expand your network
• Possible experience / work opportunities
• On the back of your action plan – write
“ME” in the middle of the page
• Pick one of the jobs that you’d like. Who
do you know who might be able to help
you with finding information about the job
and potential vacancies?
Self-published his own book which
did quite wellTony
Works for a local
Part of a local
Now works for a
Plays squash with an
Account manager at
Hodder & Stoughton
As you start chasing leads, you can add to it. The above does not include contact
through groups (alumni association, professional bodies), online (linkedin) or
‘warm’ leads to working as a writer at work / at university.
Work experience, temping or
• Keep a record of your achievements
• Make the most of professional contacts and
explore new ones
• Find out about other job roles
• Volunteer for new / extra responsibilities
• Be interested in everything and everyone!
• Identify possible companies via:
- word of mouth / networking
- newspapers / online business news
- online communities
- professional bodies
• Identify relevant contact via:
- cold calling (phone or in person)
• Research the company / roles
• Target named person, with a relevant role in the
• Develop a persuasive, targeted CV and covering
• Follow up with a phone call
• Ask for further contacts
• Keep a record of all activity - follow-up
Your action plan
• What are you aiming for?
(Your career goals)
• What is your current situation?
(Job hunting activities underway)
• What actions will you take?
(Specific action steps with target dates)
• Career player – networking, job hunting, social
• Linkedin – student guides to getting started
And for advertised positions:
• Online vacancy and events system
• Targeted vacancy sources
Further information and guidance
Career Development Centre:
• 20-minute quick queries:
CV, covering letter, application form advice
• 45-minute: individual career coaching,
detailed career planning, mock interviews
• CV Guide
• Videos and DVDs
• Free sector-specific and general careers publications
All services available up to 3 years after graduation)
Maria Hewlett Building
Nearest tube: Northwick Park
101 New Cavendish Street
Nearest tube: Warren St/
Goodge St/Gt Portland St
Tel: 020 7911 5184
• Know what you have to offer and what you want
• Know what’s out there
• Develop your network
• Plan your campaign
• Review it regularly
....and, if you need help, seek advice and