Assignment 13

1. AlbumCover1 Name KeyFeaturesHighlighted
 The image of thisalbumisalmostquite
childishandisfairlycasual because of
the handwritingstyle of the font.
 The font inthe title isOlly’s‘default’font
and ithas beenusedin all hisother
albums.
 He’sshownto be cheekywithagrin on
hisface to show he’sfunnyandnice.
 He isrepresentedtobe casual and
wearingnormal clothes.He iswearing
braceswhichis stereotypical of Olly.
AlbumCover2 Name KeyFeaturesHighlighted
 Thisalbumclearlyhasa differenttheme
and fontto OllyMurs’old albumcovers.
 The albumlooksmore professionaland
stylishthanthe oldalbums.
 The font of the albumhas changed
slightlyfromall hisotheralbums.
 The picture showsOllybeingmore
seriousandshowshimbeingalittle
more artistic.
 His style haschangedto a little more
smart casual as opposedtohiscasual
lookbefore.
AlbumTeaserTrailer KeyFeaturesHighlighted
OllyMurs doesnothave a TeaserTrailer  OllyMurs doesn’thave aTeaserTrailer,
thiscouldbe because he isnot big
enoughasan artistand hisaudience is
not bigenoughtoneedone.
Music VideoSingle–RightPlace Righttime KeyFeaturesHighlighted
 The videogoesalongwiththe style and
feel of the albumcoverbecause inthe
videoitisall about Ollyanditshowshim
beingfunandquite cheeky.
 There are lotsof brightcoloursand
colourful sceneswhichmatchesthe
colourscheme of the album.
 The videoisall aboutOllyand he is
definitelythe mainfocusinthe video.
 The videoisa mix of narrative and
performance,where itshowshow Olly
made it throughX Factor to be famous.
Music VideoSingle KeyFeaturesHighlighted
 The videoforneverbeenbetterisvery
similarasrightplace right time inthe
sense thatOllyMurs isstill the main
focusin the video.
 Howeverthe coloursare much darker
(whichmatchesthe albumcolour
Artist:OllyMurs

2. scheme) anditis more seriousand
mature.
 The videoalsoseemsabit more stylish
and mature comparedto hisprevious
albumswhichwere more colourful and
maybe a bitchildish.
 Thisvideoismuchmore performance
basedand maybe lessNarrative.
Featuresseenacrossall 4 productsto create brandidentity:
 OllyMurs isthe mainfocusand isalwaysthe standoutpersoninthe videos
 He isalwaysrepresentedascheeky,funnyandhappy
 He’spresentedasstylishandquite oldfashionedBritishguy
 His videosare mostlyperformance overnarrative