1. Australian Mobile
Behaviour
April 2013
Cameron De Giorgio
Digital Strategist
Data: Google- Our Mobile Planet
Images: We Never Look Up Tumblr

2. A simple Google trend search for ‘smartphone’ in
Australia highlights our ever-increasing reliance
on mobile

3. We have one of the highest
mobile penetration rates in the
world
52% smartphone
17% tablet

4. • 53% smartphone
• 18% tablet
MalesFemales
• 51% smartphone
• 16% tablet

5. Mobile
penetration is
highest with Gen-Y
users

6. Mobile is always
around us
Use of mobile:
• 85% on the go
• 73% at work
• 68% whilst shopping

7. Our daily routine consists of
regular short bursts on
mobile devices.
• 56% of users interact with mobiles for multiple short sessions
everyday

8. One screen isn’t enough
• 48% of us are using mobile whilst watching tv shows
• 34% on the internet through another device

9. Mobile devices are the
modern Swiss Army Knife
• 81% take photos/videos
• 75% browse the web
• 73% search for info
• 72% send emails
• 71% use apps

10. We’re always connected
Frequency of social site visits via mobile:
• 55% daily
• 16% weekly
• 7% monthly
• 6% less than monthly
• 15% never