News Consumption Trends

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A collection of stats that take a look at how news consumption is changing.

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News Consumption Trends

  1. 1. News Consumption Trends Jen Lee Reeves Social Communications Trainer 1
  2. 2. “Learn to adapt. Not once. Nottwice. Maybe even more than three times.“ -Kathy Gill http://towcenter.org/research/post-industrial-journalism/
  3. 3. Communication Changes 3
  4. 4. Communication Changes theconversationprism.com 4
  5. 5. News Consumption is Changing 5
  6. 6. News Consumption is Changing• Fewer People Watch Local Television Pew 2012 News Consumption Survey 6
  7. 7. News Consumption is ChangingYesterday…• 17% got news yesterday on a mobile device – 78% getting news on their cell phone• 31% of smartphone users got mobile news __________________________________• 36% 40-49 & 25% 50-64 consumed news from a social network Pew 2012 News Consumption Survey 7
  8. 8. Twitter vs. Facebook• 16% use Twitter – 83% see the news• 67% use other social networking sites – 47% see the news Pew’s 2013 State of Social Media report Pew 2012 News Consumption Survey 8
  9. 9. Online Users By Age Pew’s 2013 State of Social Media report 9
  10. 10. Facebook Users• 67% across all demographics• 73% of 30-49 year olds• 57% of 50-64 year olds• 35+ of 65 and older Pew’s 2013 State of Social Media report 10
  11. 11. Video is Now and the Future90% of all web traffic (currently it’s around 65%) ComScore Video Rankings, Feb. 2013 11
  12. 12. Video is Now and the Future 90% of all web traffic (currently it’s around 65%)Plus, video is expected to be 70% of all mobile traffic by 2017 ComScore Video Rankings, Feb. 2013 12
  13. 13. Video is NOW• January 2013 – 180 million U.S. Internet Users – 36.2 billion online videos• February 2013 – 178 million U.S. Internet Users – 33 billion online videos ComScore Video Rankings, Feb. 2013 13
  14. 14. Video is NOWNielsen Top Entertainment Web Brands, Jan. 2013 14
  15. 15. Video is NOWNielsen Top Entertainment Web Brands, Jan. 2013 15
  16. 16. Look to 2016• 20% of all internet traffic will go to TV sets• Households will have an average of 8 network devices• 3 billion in the U.S. with video viewing capability• Online video is the next revolution in viewing technology Data from VidCon 2012 16

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