How Mobile Developers Could Leverage On Big Data and Data Points to understand market better

•

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As the title says, Amit talks about how you can research the market better with the help of certain data points crucial to the business of your app

Technology Business

Big Data
A Key To Success For Entrepreneurs
Bcoz, Numbers are always Magical

Big Data Is Like A Teenage Sex:

Everybody talks about it but no one really knows
how to do it. Everyone thinks
everyone else is doing it,
so everyone claims
they are doing it.

Asia/Pacific Europe North America Latin America Middle East and Africa
528.2
182.1
151
91.1
57.6
986
261
189
154.7
95
Source: IDC, November 26, 2013 2013 2017
Worldwide Smartphone Shipments Forecast by Region
Nearly 1.6 Billion Smartphones Would Be Shipped By 2017
(Numbers in Million Units)
WORLDWIDE SMARTPHONE MARKET

58.5
68.2
79.3
89.7
99.8
108.6
59.1
64.9
70.5
74.7
77.3 78.3
61
71.9
82.9
93.4
101.7
107.8
7.4
9
9.9 10.2 10 9.9
32.5
46.9
58.1
65.1
72.7
79.2
2013 2014 2015 2016 2017 2018
Source: IDC Report, March 2014
Asia/Pacific (ex. Japan) North America Europe Japan Rest of World
Worldwide Tablet plus 2-in-1 Forecast 2013- 2018 by Region
Nearly 361 Million Tablets Would Be Shipped By 2017
(Numbers in Million Units)
WORLDWIDE SMARTPHONE MARKET

Worldwide Device Shipment Forecast 2013- 2015 by OS
Android Will Power 1.3 Billion Devices
(Numbers in Million Units)
Android Windows iOS/Mac OS Others Total
879.8
325.1
241.4
873.2
2319.6
1171
339.1
286.4
683.5
2479.8
1358.3
379.3
324.5
565.2
2627
Source: Gartner, March 27, 2014 2013 2014 2015
WORLDWIDE SMARTPHONE MARKET

KEY FINDINGS
•  More than 2 billion smart devices by 2017

•  Nearly three out of every four smart devices
would be powered with Android OS.

•  1 billion smart devices are going to be used
in Asia-Pacific alone.

•  Europe has the maximum number of Tablet
users.

THE INDIAN SCENARIO
Samsung
37%
Micromax
18.60%
Karbonn
10.10%
Others
34%
Smartphone Market India by Vendors 2013

THE INDIAN SCENARIO
80Million
Smartphones
By December 31, 2013

THE INDIAN SCENARIO
262
215
419
259
531
567
288
246
338
230
2013 2017
Source: IDC , November 26, 2013
Asia-Pacifc Europ North America Latin America MEA
Worldwide Smartphone Average Selling Price
$215 - $255 ASP Of Smartphone In 2017
(Numbers in US$)

THE INDIAN SCENARIO
Mobile Internet Users In India
Mobile Internet Beats Smartphone Adoption
(Numbers in Millions)

44
70
85
103
126
153
4
21
25
27
29
32
48
91
110
130
155
185
Jun-12 Jun-13 Oct-13 Dec-13 Mar-14 Jun-14
Source: IAMAI, January, 2014 Rural Urban

WHY
STARTUPS IN INDIA
ARE FAILING TO GARNER
GLOBAL OPPORTUNITIES

WHY INDIAN STATUPS FAIL
“Indian Entrepreneurs Lacks Market Knowledge.”

Mukund Mohan – Director, Microsoft Ventures
•  Too busy in building products.

•  Don’t focus on strategic consumption
of Market Intelligence.

•  Very limited accessibility to authentic
date.

•  Failing to size-up the market

GLOBAL MOBILE APP MARKET
Mobile Internet Users In India
Mobile Internet Beats Smartphone Adoption
(Numbers in Millions)

GLOBAL MOBILE APP MARKET
North America Accounted 42% Of
Total App Sales In 2013

GLOBAL MOBILE APP MARKET
Messaging &
Social
Utilities &
prductivity
App Usage
Overall
Mesic, Media
&
Entertainment
Lifestyle &
Shopping
Games Sports, Health
&Fitness
News &
Magazine
203%
149%
115%
78% 77%
66%
49%
31%
Source: Flurry, App Usage 2013 Report
Mobile Apps Growth By Category
Messaging & Social Apps Most Favorite
(2012- 2013 YOY)

GLOBAL MOBILE APP MARKET
Mobile Apps Growth By Type
Freemium Apps Developers’ Favorite Monetization
Strategy In 2013

GLOBAL MOBILE APP MARKET
Mobile App Market Growth
Business & Productive Market To Be Double By 2016

GLOBAL MOBILE APP MARKET
Download Price of Apps in the Top 1000 Grossing
Apps on iOS App Store and Google Play
(Price As of December 31, 2013)

MOBILE APP MARKET IN INDIA
Mobile App Revenue Composition In 2013
India Fails To Impress With App Store Revenue

MOBILE APP MARKET IN INDIA
Mobile App Revenue Growth In Countries
India Market To Witness Highest Growth
But Still Small In Size

MOBILE APP MARKET IN INDIA
Mobile In-App Advertising Revenue Growth In Countries
India More Focused On In-App Advertising

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How Mobile Developers Could Leverage On Big Data and Data Points to understand market better

1. Big Data A Key To Success For Entrepreneurs Bcoz, Numbers are always Magical

2. Big Data Is Like A Teenage Sex: Everybody talks about it but no one really knows how to do it. Everyone thinks everyone else is doing it, so everyone claims they are doing it.

3. Asia/Pacific Europe North America Latin America Middle East and Africa 528.2 182.1 151 91.1 57.6 986 261 189 154.7 95 Source: IDC, November 26, 2013 2013 2017 Worldwide Smartphone Shipments Forecast by Region Nearly 1.6 Billion Smartphones Would Be Shipped By 2017 (Numbers in Million Units) WORLDWIDE SMARTPHONE MARKET

4. 58.5 68.2 79.3 89.7 99.8 108.6 59.1 64.9 70.5 74.7 77.3 78.3 61 71.9 82.9 93.4 101.7 107.8 7.4 9 9.9 10.2 10 9.9 32.5 46.9 58.1 65.1 72.7 79.2 2013 2014 2015 2016 2017 2018 Source: IDC Report, March 2014 Asia/Pacific (ex. Japan) North America Europe Japan Rest of World Worldwide Tablet plus 2-in-1 Forecast 2013- 2018 by Region Nearly 361 Million Tablets Would Be Shipped By 2017 (Numbers in Million Units) WORLDWIDE SMARTPHONE MARKET

5. Worldwide Device Shipment Forecast 2013- 2015 by OS Android Will Power 1.3 Billion Devices (Numbers in Million Units) Android Windows iOS/Mac OS Others Total 879.8 325.1 241.4 873.2 2319.6 1171 339.1 286.4 683.5 2479.8 1358.3 379.3 324.5 565.2 2627 Source: Gartner, March 27, 2014 2013 2014 2015 WORLDWIDE SMARTPHONE MARKET

6. KEY FINDINGS •  More than 2 billion smart devices by 2017 •  Nearly three out of every four smart devices would be powered with Android OS. •  1 billion smart devices are going to be used in Asia-Pacific alone. •  Europe has the maximum number of Tablet users.

7. THE INDIAN SCENARIO

8. THE INDIAN SCENARIO Samsung 37% Micromax 18.60% Karbonn 10.10% Others 34% Smartphone Market India by Vendors 2013

9. THE INDIAN SCENARIO 80Million Smartphones By December 31, 2013

10. THE INDIAN SCENARIO 262 215 419 259 531 567 288 246 338 230 2013 2017 Source: IDC , November 26, 2013 Asia-Pacifc Europ North America Latin America MEA Worldwide Smartphone Average Selling Price $215 - $255 ASP Of Smartphone In 2017 (Numbers in US$)

11. THE INDIAN SCENARIO Mobile Internet Users In India Mobile Internet Beats Smartphone Adoption (Numbers in Millions) 44 70 85 103 126 153 4 21 25 27 29 32 48 91 110 130 155 185 Jun-12 Jun-13 Oct-13 Dec-13 Mar-14 Jun-14 Source: IAMAI, January, 2014 Rural Urban

12. WHY STARTUPS IN INDIA ARE FAILING TO GARNER GLOBAL OPPORTUNITIES

13. WHY INDIAN STATUPS FAIL “Indian Entrepreneurs Lacks Market Knowledge.” Mukund Mohan – Director, Microsoft Ventures •  Too busy in building products. •  Don’t focus on strategic consumption of Market Intelligence. •  Very limited accessibility to authentic date. •  Failing to size-up the market

14. GLOBAL MOBILE APP MARKET

15. GLOBAL MOBILE APP MARKET Mobile Internet Users In India Mobile Internet Beats Smartphone Adoption (Numbers in Millions)

16. GLOBAL MOBILE APP MARKET North America Accounted 42% Of Total App Sales In 2013

17. GLOBAL MOBILE APP MARKET Messaging & Social Utilities & prductivity App Usage Overall Mesic, Media & Entertainment Lifestyle & Shopping Games Sports, Health &Fitness News & Magazine 203% 149% 115% 78% 77% 66% 49% 31% Source: Flurry, App Usage 2013 Report Mobile Apps Growth By Category Messaging & Social Apps Most Favorite (2012- 2013 YOY)

18. GLOBAL MOBILE APP MARKET Mobile Apps Growth By Type Freemium Apps Developers’ Favorite Monetization Strategy In 2013

19. GLOBAL MOBILE APP MARKET Mobile App Market Growth Business & Productive Market To Be Double By 2016

20. GLOBAL MOBILE APP MARKET Download Price of Apps in the Top 1000 Grossing Apps on iOS App Store and Google Play (Price As of December 31, 2013)

21. MOBILE APP MARKET INDIAN SCENARIO

22. MOBILE APP MARKET IN INDIA Mobile App Revenue Composition In 2013 India Fails To Impress With App Store Revenue

23. MOBILE APP MARKET IN INDIA Mobile App Revenue Growth In Countries India Market To Witness Highest Growth But Still Small In Size

24. MOBILE APP MARKET IN INDIA Mobile In-App Advertising Revenue Growth In Countries India More Focused On In-App Advertising

25. www.dazeinfo.com Q&A To Search more data points, statistics, insights, reports www.repotics.com For any clarifictaions or information, please write to info@dazeinfo.com

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