How to Sell Your VP on Mobile Market Research
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Interested in conducting mobile market research but unsure how to sell your VP on it? These 5 slides offer tips and let you know: you may already be conducing mobile research.
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How to Sell Your VP on Mobile Market Research
- 1. 5 SLIDES TO HELP YOU SELL YOUR VP ON MOBILE Brought to you by
- 2. THE LIVES OF CONSUMERS ARE NOW UNFOLDING ON MOBILE 64%of mobile usage in the U.S. is from smartphones1 42%of American adults own a tablet2 1.75billion people around the world will use smartphones this year3 65% of Americans keep their phone within arm’s reach 75% of the day or more4 51%of email is now opened on a mobile device5 65% of Americans use their phones within 30 minutes of waking up6 1 1Nielsen; 2Pew; 3eMarketer; 4, 6Instantly; 5Litmus
- 3. OUR COMPETITORS ALREADY HAVE A MOBILE STRATEGY 58% of MR suppliers are exploring new methodologies. 52% are exploring new technologies (GRIT Report 2014). 2 45% of MR suppliers are already using mobile surveys, while 40% are considering them (GRIT). On the client side, only 28% of clients are currently using mobile surveys, while 46% are considering them (GRIT). 22% of clients and suppliers are currently using mobile qualitative, while 39% are considering it (GRIT).
- 4. MOBILE IS CHANGING WHAT IS POSSIBLE WITH CONSUMER AND SHOPPER INSIGHTS Video and audio responses give clients real, intimate insights into the psychological, behavioral, and emotional triggers that influence purchase decision and customer satisfaction. 3 Mobile helps us see our client’s consumer base, matching a face to the data. Video, photo, and audio feedback is impressive in executive presentations and board meetings.
- 5. WE’RE ALREADY DOING MOBILE…ACCIDENTALLY 20% of consumers complete surveys intended for online on a mobile device (Decipher) – and this will only worsen. This phenomenon, known as “accidental mobile,” produces bad, or at the very least inaccurate, data. Mobile-specific research guarantees better results through dedicated modal response. 4
- 6. MOBILE GRANTS ACCESS TO INCREASING BLIND SPOTS 5 ▶ As of 2013, Walmart no longer permits in- store research. ▶ Without access to Walmart, our clients are blind to over 30% of their sales, in most cases. ▶ Even stores that allow research can require between 6-8 months for approval. ▶ Mobile research is a natural extension of a user’s shopping experience that is neither disruptive to the retail environment nor prohibited by stores.
Editor's Notes
- This presentation is designed to give employees a general perspective on ethics in the workplace and provide an overview of [insert company name here]’s ethical beliefs, procedures and policies. The PPT presentation should take about 15 to 20 minutes to cover. The remaining 40-45 minutes (or more, if time permits) should be focused on the selection of ethical decision-making scenarios to stimulate discussion and learning. Presenter Note: In your discussion leader workbook, you will find some priority scenarios and, if time permits, other “optional” scenarios to cover. Be sure to include one or two of the social media scenarios. Class participants will also receive a scenario booklet (without the answers) that will include an area for note taking. Depending on the size of your class, you may want to divide the participants into small groups to discuss the scenarios and then report their answers to the rest of the class. As you discuss the scenarios, insert your own personal experience and learning. Try to complete 7-10 scenario reviews during the class. Feel free to continue the discussion for more than one hour. Speaker notes are provided on each page. Good luck and thank you for facilitating this important session.
- Let’s start by being sure we’re all on the same page – what exactly does ETHICS mean to you? Sets of formal and informal standards of conduct that people use to guide their behavior - standards are based on principles derived from such core values as honesty, respect, trust.
- Note about slide: If you use tools to measure and audit your employees’ feelings about ethical commitments, display the results here. For example, if you conduct an employee engagement survey each year, you can display the questions and list the results, going back several years to show any change over time. Here are the latest results of the [employee survey name here] as it tracks employee attitudes toward our commitment to our ethical standards. What I see [insert information here]. I think that this demonstrates that employees feel good about the firm’s demonstrated commitment to ethics and integrity. We will continue to review this each year with the employee survey.
- Note about slide: Have your CEO or another member of your executive team create a video to be included in your ethics training. This video can include discussion points such as the company’s commitment to ethics, why this training is important, encouragement to staff to participate in the discussions, etc. This commitment goes well beyond our philosophy and training programs. It’s a commitment that comes from the top. Our senior management team is focused on maintaining a highly ethical environment. Let’s hear some thoughts about that from [insert CEO name here], our CEO.