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Solving the Sock Drawer Problem: How Are We Failing Wearables Consumers?

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Solving the Sock Drawer Problem: How Are We Failing Wearables Consumers?

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This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.

This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.

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