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Guide to Marketing on Mobile

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Created by the team at Twenty20.

Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.

Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.

Published in: Mobile, Marketing
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Guide to Marketing on Mobile

  1. YOURCUSTOMERSARE ADDICTED TOMOBILE[DATA STUDY]
  2. Consumer behavior has completed a major shift.
  3. Your customers have forgotten about desktop computers…
  4. Now, they are addicted to mobile.
  5. Overview: 1. What are the trends in internet usage? 2. Marketers’ major mobile mistake 3. How to win mobile marketing
  6. Internet Trends #1 Mobile internet usage now surpasses time spent on desktop/laptop computers.
  7. Since 2008, individual internet usage has doubled from 2.7 hrs/day to 5.6 hrs/day. +207%increase in internet usage
  8. 2.2hours per day In 2008, adults used desktops for: 80%of total digital media usage 2.4hours per day In 2015, adults use desktops for: 42%of total digital media usage DESKTOP
  9. 0.3hours per day In 2008, adults used mobile for: 12%of total digital media usage 2.8hours per day In 2015, adults use mobile for: 51%of total digital media usage MOBILE
  10. KPCB Internet Trends 2015 HoursperDay 0 1 2 3 4 5 6 2008 2009 2010 2011 2012 2013 2014 2015YTD 2.8 2.6 2.3 1.6 0.8 0.4 0.3 0.3 2.42.42.32.52.62.4 2.3 2.2 0.40.30.30.30.30.40.30.2 Other Connected Devices Desktop / Laptop Mobile Time Spent per Adult User per Day with Digital Media, USA, 2008 - 2015YTD DATA 2.7 3.0 3.2 3.7 4.3 4.9 5.3 5.6
  11. Consumer’s eyes are glued to their phones.
  12. Marketers’ major mistake with mobile #2 People are attached to mobile, but marketers aren’t acting like it.
  13. Millennials are dependent on their phones.
  14. of millennials say:87% “My smartphone never leaves my side, day or night.” KPCB Internet Trends 2015
  15. KPCB Internet Trends 2015 Millennial Smartphone Behavior, USA, 2014 DATA My smartphone never 
 leaves my side, night
 or day When I wake up, the
 first thing I do is 
 reach for my 
 smartphone I spend more than 
 two hours every day 
 using my smartphone In the next five years,
 I believe everything
 will be done on
 mobile devices 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 87% 80% 78% 60%
  16. But marketers are stuck in the past, spending way too much on print and not enough on mobile.
  17. %ofTotalMediaConsumptionTimeor AdvertisingSpending 0% 10% 20% 30% Print Mobile 8% 18% 24% 4% Time Spent Ad Spend KPCB Internet Trends 2015 % of time in media vs. % of advertising spending, USA, 2014 DATA $25B+ Opportunity in USA ←
  18. How to win mobile marketing #3 Learn to speak the new language of mobile; use authentic photos to engage your audience.
  19. To win mobile marketing, you need to copy the behavior of your customers.
  20. 92% of people use their smartphone to take photos. (that’s more than any other activity!)
  21. Pew Research Center Study of Smartphone users in 2014, Samsung DATA What do use your smartphone for? Taking photos Text messaging Internet browsing Sending photos Emailing 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 76% 80% 84% 91% 92% % of Total Respondants
  22. 87% of millennials use their smartphone camera at least once per week, usually sharing to social media.
  23. KPCB Internet Trends 2015 Millennial Smartphone Camera Usage, USA, 2014 DATA How often do you use your smartphone camera? At least once a day Every other day At Least once a week Never 0% 11.25% 22.5% 33.75% 45% 2% 21% 22% 44% % of Total Respondants
  24. KPCB Internet Trends 2015 Millennial Smartphone Camera Usage, USA, 2014 DATA For what things do you use your smartphone camera? Pictures/videos to 
 post on social media 0% 10% 20% 30% 40% 50% 60% 70% 80% 76%
  25. To adapt your marketing to reach these mobile addicts, the most important thing is to…
  26. Use authentic, engaging photos.
  27. Learn from how your customers act on mobile. (taking and sharing photos of real life with friends)
  28. Avoid fake, staged stock photos that miss the mark.
  29. Perform better by using authentic photos to make your marketing feel natural in your customer’s social feeds.
  30. Authentic, Real-World Stock Photography USE BETTER PHOTOS
  31. All photos sourced from Twenty20. Follow us for more useful SlideShares
  32. Authentic, Real-World Stock Photography USE BETTER PHOTOS

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