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Let Us Entertain You! Analysis of Consumer Entertainment Choices Across Connected Devices

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Recent analysis presented at the Telecom Council's Deep Dive on Entertainment examining consumer entertainment activities across connected devices, including Smartphone, Tablets, Laptops, and All-In-Ones. The presentation details which behaviors are top of mind for consumers among Doing Work, Surfing the Web, Watching Movies, Playing Games or Listening to Music. The presentation also dives deep into how consumer entertainment behaviors differ between smartphone and tablet brands.

Argus Insights is a new type of market intelligence company, founded by tech industry veterans looking for better ways to connect the dots between technology innovation and consumer adoption. Argus Insights sits between traditional research firms, and Social Analytics companies, to provide focused and actionable analysis on where consumers are taking the market, who is winning and why. More than just a buzz meter, proprietary consumer demand metrics have beaten Wall Street estimates on iPhone unit sales 10 of the last 12 quarters. Global coverage of Smartphones, Wearables, Tablets, Home Automation, Internet of Things and more lets Argus Insights bridge intelligence gap between the quarterly forecasts. Real-time analytics cut through the branding buzz to expose how technology and innovation are driving consumer adoption.

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Let Us Entertain You! Analysis of Consumer Entertainment Choices Across Connected Devices

  1. 1. Let Us Entertain You! Analysis Of Consumer Entertainment Preferences Across Device Types And Brands Dr. John Feland, CEO
  2. 2. We Analyze the Internet of Humans COLLECT ANALYZ REPORT E TAKE ACTION 60 50 40 30 20 10 0 Argus Insights Morgan Stanley Consensus © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2 7000 6000 5000 4000 3000 2000 1000 0 Apple’s Actual Q2 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 Millions of iPhones; Billions of dollars in Revenue Buzz Volume for iPhone Models Argus Insights Beat Wall Street Estimates for Q2 2013 iPhone Sales Copyright© 2013 Argus Insights, Inc. • Mobile Phones • Home Automation (IoT) • Consumer Electronics • Wearables • Appliances, Large and Small • Consumer Services • CPG and more!
  3. 3. See the Consumer Demand Shift in Real Time © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 3 Galaxy S3 Launch Challenges iPhone Dominance Galaxy S4 fizzles, boosts demand for S3 and iPhone 5 Galaxy S5 final exceeds prior two launches and beats iPhones
  4. 4. Case Study: Amazon Fire Phone’s Failure To Reach Escape Velocity © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 4 July 25 Fire Phone Launched July 28 Argus Insights Blog Predicts Failure Sep 8 Amazon Drops Price to 99 cents, GreenPeace strikes Aug 26 Amazon only sells 35k in first 25 days
  5. 5. Consumer Interest In Connected Screens Increasing Year over Year © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 5 Consumer Interest by Segment Tablets Smartphone MacBooks Generic Windows Laptops Chromebook All In One 2in1
  6. 6. Tablets Are Losing Consumer Mindshare to Mobile While Notebooks Persist © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 6 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Consumer Interest by Segment Tablets Smartphone MacBooks Generic Windows Laptops Chromebook All In One 2in1
  7. 7. Gaming and Movies Win Out Over Work On Most Platforms © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 7 14% 12% 10% 8% 6% 4% 2% 0% All In One 2in1 Chromebook Windows Laptops Smartphone Tablets MacBooks Doing Work Gaming Watching Movies Web Surfing Music
  8. 8. Video Content Consumption Has Two Gorillas and A Ton Of Chimps © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 8 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% All In One 2in1 Chromebook Windows Laptops Smartphone Tablets MacBooks Vimeo HBO Hulu Crackle Amazon Prime YouTube Netflix
  9. 9. Overall Consumers Are Mostly Satisfied With Their Connected Entertainment © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 9 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 2013 2014 Net Sentiment Doing Work Gaming Watching Movies Web Surfing Music
  10. 10. Watching Movies is Most Enjoyable on Larger Screen Devices © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
  11. 11. While Surfing Dominates Handsets, Tablets Are For Gaming © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 11
  12. 12. Brand Breakdown For Smartphones
  13. 13. Nokia and Samsung Get High Marks for Doing Work and Samsung Shines for Surfing © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 13
  14. 14. Gaming and Movies Continue to Delight Mobile Users © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 14
  15. 15. Brand Breakdown for Tablets
  16. 16. Music Matters on Tablets More than Surfing! © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 16
  17. 17. Windows Tablet Users Are More Game Crazy Than Ipad Users © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 17
  18. 18. Sign up for our Black Friday Webinar! http://www.argusinsights.com/webinars/ http://www.argusinsights.com Twitter: @argusinsights 1-877-992-7487 sales@argusinsights.com

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