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Device trends sept 2013

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Device trends sept 2013

  1. 1. Device Trends Sevenval - September 2013 Cologne, 30.10.2013
  2. 2. The Mobile Longtail Worldwide Top 20 mobile devices by mobile web traffic iPhone 36,95% Longtail ** (48%) 1,08% 0,97% 0,87% 0,87% 0,76% Samsung Galaxy Ace 2 0,70% HTC One S 0,66% Sony Xperia Z 0,58% 0,56% Samsung Galaxy Tab 2 7.0 4 1,13% Samsung Galaxy Note 10.1 Dominating Few * (52%) 1,25% HTC One 5103 Samsung Galaxy Note 2 Samsung Galaxy S Unique Clients 1,58% iPad Samsung Galaxy S2 2,49% Samsung Galaxy Ace Samsung Galaxy S Plus Samsung Galaxy S3 4,12% LG Nexus 4 Samsung Galaxy S4 4,83% Samsung Galaxy Tab 2 10.1 ~ 5100 Devices Samsung Galaxy S2 Samsung Galaxy S3 Mini iPhone 6,09% Samsung Galaxy S4 52% Samsung Galaxy S3 0,56% Sony Ericsson Xperia arc S 0,56% iPod Touch 4 0,55% 5099 * Devices needed to reach 52% of smartphone owners ** Devices needed to reach the rest of smartphone owners Sevenval Device Trends September 2013 2
  3. 3. Not one, but 5000+ different devices access mobile websites worldwide today. Sevenval Device Trends September 2013 3
  4. 4. Top 5 – Mobile Device Vendors Others 16.07% Sony Apple 4.58% 39.51% LG 2.70% HTC 5.29% Samsung 31.84% Sevenval Device Trends September 2013 4
  5. 5. The top 2 dominate 71,35% of the worldwide Market and the longtail counts for 28,65%. Sevenval Device Trends September 2013 5
  6. 6. Apple Statistics iOS is continuously updated, however old devices still exist which are not capable of updates. Sevenval Device Trends September 2013 http://david-smith.org/iosversionstats 6
  7. 7. Android Version Statistics All Platforms Due to manufacturer adaptation updates happen rarely. Thus a wide spread of OS Versions is available. Sevenval Device Trends September 2013 http://developer.android.com/about/dashboards/index.html 7
  8. 8. Rapid growth of Mobile. Greater significance in usage. Deal with it. Sevenval Device Trends September 2013 8
  9. 9. Berlin Köln Wien London Karl-Liebknecht-Str. 1 10178 Berlin Bahnhofsvorplatz 1 50667 Köln Kaiserstraße 113-115 1070 Wien Holden House 51-57 Rathbone Place London, W1T 1JU office email office email office email office email +49 30 72 61 62-0 info@sevenval.com +49 221 650 07-0 info@sevenval.com +43 1 522 500 611-1 info@sevenval.com +44 20 7199 0122 info@sevenval.com www.sevenval.com

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