Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching

John Feland
John FelandData Whisperer and Design Thinker
Do You See What I See? 
Consumer Reactions to Security Cameras in Home Automation
We Analyze the Internet of Humans 
COLLECT ANALYZE REPORT TAKE 
ACTION 
60 
50 
40 
30 
20 
10 
0 
Argus Insights 
Estimate Based on 
Apple’s Actual Q2 Social Metrics 
Morgan Stanley 
Consensus 
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2 
7000 
6000 
5000 
4000 
3000 
2000 
1000 
0 
Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 
2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 
Millions of iPhones; Billions of dollars in Revenue 
Buzz Volume for iPhone Models 
Copyright© 2013 Argus Insights, Inc. 
• Mobile Phones 
• Home Automation (IoT) 
• Consumer Electronics 
• Wearables 
• Telecom Component Suppliers 
• Enterprise Software 
• CPG and more! 
Beat Wall Street 
Estimates of iPhone 
sales almost every 
quarter for three years
Argus Insights metrics provide early warning of success and failure 
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 3 
July 25 
Fire Phone 
Launched 
July 28 
Argus Insights Blog 
Predicts Failure 
Sep 8 
Amazon Drops Price 
to 99 cents, 
Consumers Even 
More Disappointed 
Aug 26 
Amazon only sells 
35k in first 25 days
Dominant Players Are Not The Most Delightful To Consumers 
• Dropcam, ArcSoft and 
Netgear are delighting 
customers the most 
• D-Link controls most of the 
mindshare but is not 
delivering on the promise 
to consumers 
• Belkin is the lowest ranked 
major brand 
• Mi Casa Verde is the most 
disappointing camera on 
the market today 
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 4
High Demand Over The Summer, Dropping And Slowly Ramping Again 
• Summer growth driven 
by D-Link, Foscam and a 
bit by Dropcam 
• Dropcam commands a 
surprisingly light 
mindshare given 
Google’s acquisition 
• Lowe’s Iris and Pro 
Installer Brand Insteon 
capture little attention 
within this crowded 
market 
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 5
D-Link Losing Mindshare while Foscam, Belkin, Samsung and ArcSoft gain 
• ArcSoft’s Simplicam has 
been the growing leader 
over the fall 
• D-Link’s connectivity 
challenges push frustrated 
users to other devices 
• Dropcam is surprisingly 
consistent, neither gaining 
nor losing 
• Room for new entrants as 
market accelerates into 
2015 
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 6
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 7 
Camera
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 8 
Connectivity
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 9 
Installation/Setup
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 11 
Camera Usability
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 12 
Night Vision
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 13 
Image Quality
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 14 
Software/Apps
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 15 
Field of View
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 16 
Camera Focus
Please contact us if you’d like to know more! 
http://www.argusinsights.com Twitter: @argusinsights 
1-877-992-7487 sales@argusinsights.com
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Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching

  • 1. Do You See What I See? Consumer Reactions to Security Cameras in Home Automation
  • 2. We Analyze the Internet of Humans COLLECT ANALYZE REPORT TAKE ACTION 60 50 40 30 20 10 0 Argus Insights Estimate Based on Apple’s Actual Q2 Social Metrics Morgan Stanley Consensus © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2 7000 6000 5000 4000 3000 2000 1000 0 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 Millions of iPhones; Billions of dollars in Revenue Buzz Volume for iPhone Models Copyright© 2013 Argus Insights, Inc. • Mobile Phones • Home Automation (IoT) • Consumer Electronics • Wearables • Telecom Component Suppliers • Enterprise Software • CPG and more! Beat Wall Street Estimates of iPhone sales almost every quarter for three years
  • 3. Argus Insights metrics provide early warning of success and failure © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 3 July 25 Fire Phone Launched July 28 Argus Insights Blog Predicts Failure Sep 8 Amazon Drops Price to 99 cents, Consumers Even More Disappointed Aug 26 Amazon only sells 35k in first 25 days
  • 4. Dominant Players Are Not The Most Delightful To Consumers • Dropcam, ArcSoft and Netgear are delighting customers the most • D-Link controls most of the mindshare but is not delivering on the promise to consumers • Belkin is the lowest ranked major brand • Mi Casa Verde is the most disappointing camera on the market today © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 4
  • 5. High Demand Over The Summer, Dropping And Slowly Ramping Again • Summer growth driven by D-Link, Foscam and a bit by Dropcam • Dropcam commands a surprisingly light mindshare given Google’s acquisition • Lowe’s Iris and Pro Installer Brand Insteon capture little attention within this crowded market © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 5
  • 6. D-Link Losing Mindshare while Foscam, Belkin, Samsung and ArcSoft gain • ArcSoft’s Simplicam has been the growing leader over the fall • D-Link’s connectivity challenges push frustrated users to other devices • Dropcam is surprisingly consistent, neither gaining nor losing • Room for new entrants as market accelerates into 2015 © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 6
  • 7. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 7 Camera
  • 8. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 8 Connectivity
  • 9. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 9 Installation/Setup
  • 10. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
  • 11. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 11 Camera Usability
  • 12. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 12 Night Vision
  • 13. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 13 Image Quality
  • 14. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 14 Software/Apps
  • 15. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 15 Field of View
  • 16. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 16 Camera Focus
  • 17. Please contact us if you’d like to know more! http://www.argusinsights.com Twitter: @argusinsights 1-877-992-7487 sales@argusinsights.com