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Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching

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Presentation by Argus Insights CEO John Feland at the December meeting of the

Published in: Devices & Hardware
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Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching

  1. 1. Do You See What I See? Consumer Reactions to Security Cameras in Home Automation
  2. 2. We Analyze the Internet of Humans COLLECT ANALYZE REPORT TAKE ACTION 60 50 40 30 20 10 0 Argus Insights Estimate Based on Apple’s Actual Q2 Social Metrics Morgan Stanley Consensus © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2 7000 6000 5000 4000 3000 2000 1000 0 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 Millions of iPhones; Billions of dollars in Revenue Buzz Volume for iPhone Models Copyright© 2013 Argus Insights, Inc. • Mobile Phones • Home Automation (IoT) • Consumer Electronics • Wearables • Telecom Component Suppliers • Enterprise Software • CPG and more! Beat Wall Street Estimates of iPhone sales almost every quarter for three years
  3. 3. Argus Insights metrics provide early warning of success and failure © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 3 July 25 Fire Phone Launched July 28 Argus Insights Blog Predicts Failure Sep 8 Amazon Drops Price to 99 cents, Consumers Even More Disappointed Aug 26 Amazon only sells 35k in first 25 days
  4. 4. Dominant Players Are Not The Most Delightful To Consumers • Dropcam, ArcSoft and Netgear are delighting customers the most • D-Link controls most of the mindshare but is not delivering on the promise to consumers • Belkin is the lowest ranked major brand • Mi Casa Verde is the most disappointing camera on the market today © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 4
  5. 5. High Demand Over The Summer, Dropping And Slowly Ramping Again • Summer growth driven by D-Link, Foscam and a bit by Dropcam • Dropcam commands a surprisingly light mindshare given Google’s acquisition • Lowe’s Iris and Pro Installer Brand Insteon capture little attention within this crowded market © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 5
  6. 6. D-Link Losing Mindshare while Foscam, Belkin, Samsung and ArcSoft gain • ArcSoft’s Simplicam has been the growing leader over the fall • D-Link’s connectivity challenges push frustrated users to other devices • Dropcam is surprisingly consistent, neither gaining nor losing • Room for new entrants as market accelerates into 2015 © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 6
  7. 7. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 7 Camera
  8. 8. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 8 Connectivity
  9. 9. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 9 Installation/Setup
  10. 10. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
  11. 11. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 11 Camera Usability
  12. 12. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 12 Night Vision
  13. 13. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 13 Image Quality
  14. 14. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 14 Software/Apps
  15. 15. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 15 Field of View
  16. 16. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 16 Camera Focus
  17. 17. Please contact us if you’d like to know more! http://www.argusinsights.com Twitter: @argusinsights 1-877-992-7487 sales@argusinsights.com

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