Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching
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Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching
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Presentation by Argus Insights CEO John Feland at the December meeting of the
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Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching
- 1. Do You See What I See? Consumer Reactions to Security Cameras in Home Automation
- 2. We Analyze the Internet of Humans COLLECT ANALYZE REPORT TAKE ACTION 60 50 40 30 20 10 0 Argus Insights Estimate Based on Appleās Actual Q2 Social Metrics Morgan Stanley Consensus Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2 7000 6000 5000 4000 3000 2000 1000 0 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 Millions of iPhones; Billions of dollars in Revenue Buzz Volume for iPhone Models CopyrightĀ© 2013 Argus Insights, Inc. ā¢ Mobile Phones ā¢ Home Automation (IoT) ā¢ Consumer Electronics ā¢ Wearables ā¢ Telecom Component Suppliers ā¢ Enterprise Software ā¢ CPG and more! Beat Wall Street Estimates of iPhone sales almost every quarter for three years
- 3. Argus Insights metrics provide early warning of success and failure Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 3 July 25 Fire Phone Launched July 28 Argus Insights Blog Predicts Failure Sep 8 Amazon Drops Price to 99 cents, Consumers Even More Disappointed Aug 26 Amazon only sells 35k in first 25 days
- 4. Dominant Players Are Not The Most Delightful To Consumers ā¢ Dropcam, ArcSoft and Netgear are delighting customers the most ā¢ D-Link controls most of the mindshare but is not delivering on the promise to consumers ā¢ Belkin is the lowest ranked major brand ā¢ Mi Casa Verde is the most disappointing camera on the market today Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 4
- 5. High Demand Over The Summer, Dropping And Slowly Ramping Again ā¢ Summer growth driven by D-Link, Foscam and a bit by Dropcam ā¢ Dropcam commands a surprisingly light mindshare given Googleās acquisition ā¢ Loweās Iris and Pro Installer Brand Insteon capture little attention within this crowded market Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 5
- 6. D-Link Losing Mindshare while Foscam, Belkin, Samsung and ArcSoft gain ā¢ ArcSoftās Simplicam has been the growing leader over the fall ā¢ D-Linkās connectivity challenges push frustrated users to other devices ā¢ Dropcam is surprisingly consistent, neither gaining nor losing ā¢ Room for new entrants as market accelerates into 2015 Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 6
- 7. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 7 Camera
- 8. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 8 Connectivity
- 9. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 9 Installation/Setup
- 10. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
- 11. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 11 Camera Usability
- 12. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 12 Night Vision
- 13. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 13 Image Quality
- 14. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 14 Software/Apps
- 15. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 15 Field of View
- 16. Ā© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 16 Camera Focus
- 17. Please contact us if youād like to know more! http://www.argusinsights.com Twitter: @argusinsights 1-877-992-7487 sales@argusinsights.com