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Smart Speaker News Usage Trends
- 1. @risj_oxford Nic Newman NEWS REWIRED, 6th March 2019 KEY STATISTICS ON VOICE AND NEWS digitalnewsreport.org/publications
- 2. Smart speakers growing faster than smartphone at similar stage
- 3. 3 Amazon Echo, Echo Dot 74% Amazon Show, Spot 8% 18% Google Home, Mini Google Home Hub 4% Apple HomePod 3% Net share77% Google 20% With Screen 11% Smart speakers – market share
- 4. 4 84% 66% 58% 56% 46% 35% 25% 21% 13% 11% 9% 61% 6% 4% 7% 1% 7% 3% 0% 1% 0% 1% Play music Answer general questions Weather updates Set alarms/ reminders News updates Interact with other smart devices Memos/ lists Sync with calendar/ schedule Read audiobooks Games Order products online Use regularly Most valued Base: All that own a smart speaker & are aware of its features n = 185 MIND THE GAP News widely used, but less valued THREE TYPES OF NEWS USAGE • News updates • Immersive/conversational • Live radio and podcasts News is not as important as we might hope ..
- 5. How are people using news content on smart speakers News is easy to get on other devices, Content, tone, length not yet right…. LESS THAN ONE IN FIVE USING NEWS UPDATES DAILY LIVE RADIO MORE POPULAR THAN PODCASTS Smart speakers not as convenient as smartphones for listening to podcasts
- 6. This is not just about smart speakers In home, in ear, in car, in everything
- 7. @risj_oxford Published Nov 2018 VOICE AND THE IMPLICATIONS FOR NEWS digitalnewsreport.org/publications
Editor's Notes
- This is a new research published last week -- first to look specifically at voice and news. Reuters Institute part of Oxford University. We do independent research into issues relating to journalism and I should point out right at the start that Google supports out work, they didn’t have any role in selecting this topic or editorial input. I gave the three main platforms equal opportunity to participate in this research.
- So what did we find? Firstly, very fast growth – the first two data points from the DNR – the second from this special survey – but what we see is more doubling from 2017 to 2018 and then similar growth rate in last six months – between Jan and sept The age profile interesting – a bit older and in the UK – a real bump in terms of usage with older groups due to simplicity of interaction with these devices.
- This is question we asked just int eh UK about what featrues people using (the blue) and the ones that are most valued ANI – and can see that most people using to access music, simple questions and weather and alarms – news is there 46% use it regularly but when It comes to the most important feature – just 1% for news …. Within news got interactive conversational news (very little), news updates (give me news and live sradio and podcasts – so important to separate these out.
- So firstly the news briefing option – this is where up until now we have little idea what is going on. Our survey suggests that although almost half using monthly only aabout a fifth use daily - in other words 80 % of smart speaker users aren’t using regualrly and in the US even fewer And reasons when we pressed 50% said that they could find news easily elswhere - others complained about the format, the up to date ness of this material, poor production. Essentially a lot of it is not very good or doesn’t deliver enough value – for some at least:
- But important to note that this not just about smart speakers, last few months we’ve seen flurry of launches of speakers with screen, Google Home Hub, Facebook portal with Alexa inside Already mentioned phones and then the headphones like Bose ones here that now have assistants inside them – so literally ask fro those thing in your ear – and then coming to cars – BM announcing own assistant but also integrating the big platforms and then $50 echo – Amazon announced voice controlled microwave too this autumn … so point is that voice is going to be ubiquitous, embedded into everything – and that’s why it will be so important.
- This is a new research published last week -- first to look specifically at voice and news. Reuters Institute part of Oxford University. We do independent research into issues relating to journalism and I should point out right at the start that Google supports out work, they didn’t have any role in selecting this topic or editorial input. I gave the three main platforms equal opportunity to participate in this research.