1. Acquiring customers
through Mobile
24th May 2011

2. Blue Chip Customer Base In 30+ Countries
CONFIDENTIAL & PROPRIETARY

3. Unprecedented opportunities for advertisers
am pm
On your On your
A day in life home way work
work purchasing work purchasing way home sleep
On
TV Radio
your Radio Radio Radio Radio Radio Internet
way
Newspaper Billboards Internet Billboards Internet Billboards Billboards Books
Radio Free Exhibitions Tabloids Exhibitions Tabloids Free Tabloids
newspapers Social Networks Social Networks newspapers Popular press
TV, Movies
CONFIDENTIAL & PROPRIETARY

4. Mobile has favourable attributes for advertisers
CONFIDENTIAL & PROPRIETARY

5. 1. Mobile Response
CONFIDENTIAL & PROPRIETARY

6. Mobile plays well with other media
CONFIDENTIAL & PROPRIETARY 5

7. Mobile facilitates trackable direct response
TEXT MEGA
TO 61232
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8. 2. Mobile Advertising
CONFIDENTIAL & PROPRIETARY 7

9. Real-time bidding is the new direct response
CONFIDENTIAL & PROPRIETARY

10. 3. Mobile Remarketing
CONFIDENTIAL & PROPRIETARY

11. The ultimate remarketing tool
CONFIDENTIAL & PROPRIETARY

12. Summary
Unprecedented opportunities for advertisers
Favourable attributes for advertisers
Plays well with others
Facilitates trackable direct response
Real-time bidding is the new direct response
The ultimate remarketing tool
CONFIDENTIAL & PROPRIETARY