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CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

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What were the trends from the Consumer Electronics Show that mattered most for marketers in 2013? This looks at the new living room, connected devices, smart TVs, the connected home, wearable technology, 3D printing, gesture tracking, voice inputs, and much more. Plus, check out the new CES Marketer Matrix.

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CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

  1. CES 2013:The Year of theConnected Brand(‘Berky’s cut’ edition) David "Berky"Presented by: Berkowitz VP Emerging Media 360i - @360i david.berkowitz@360i.com @dberkowitz www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL
  2. Your guide to CES In January 2013, I returned to Las Vegas for my sixth straight Consumer Electronics Show (CES), elbowing my way through the miles of exhibit space packed with 150,000 attendees. I have a particular focus on what matters for marketers, so you won’t see every last 3D TV here. You can find photo credits (to images that are not my own), annotations, and other references in the notes to most slides. Many more of my photos are on Flickr with Creative Commons attribution: http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/ A few of the GIFs are available at Cinemagr.am: http://cinemagr.am/web/user/3396 Thanks for joining the ride. Reach out any time if I can provide more color. - David Berkowitz, www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL 2
  3. Covering the Coverage
  4. CES in <140 charactersPROPRIETARY & CONFIDENTIAL 4
  5. Year of the startup?PROPRIETARY & CONFIDENTIAL 5
  6. Why this CES mattered "It was, in short, the BEST.CES.EVER. "It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light." - TechCrunchPROPRIETARY & CONFIDENTIAL 6
  7. 5 Predicted Trends in Ad AgePROPRIETARY & CONFIDENTIAL 7
  8. Scoring the 5 Trends in Ad Age The Prediction The ResultPROPRIETARY & CONFIDENTIAL 8
  9. Walt Mossberg’s 2013 Forecast Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 9
  10. Scoring Mossberg: What matters for marketers Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 10
  11. Fast Company’s CES FourboxPROPRIETARY & CONFIDENTIAL 11
  12. Oh bloody hell… Phablets?PROPRIETARY & CONFIDENTIAL 12
  13. Lazerow knows bestPROPRIETARY & CONFIDENTIAL 13
  14. The research
  15. Things change fast: netbooks gone, and forgotten Netbook s 2007- 2012PROPRIETARY & CONFIDENTIAL 15
  16. Desktops almost as dead as netbooksPROPRIETARY & CONFIDENTIAL 16
  17. Salesforce monitored trends livePROPRIETARY & CONFIDENTIAL 17
  18. >1.2 million social conversations about CESPROPRIETARY & CONFIDENTIAL 18
  19. Pay TV is shrinking Note the misleading Y-axis: it’s shrinking, but not that fastPROPRIETARY & CONFIDENTIAL 19
  20. People like their TVs connected, and sometimes smartPROPRIETARY & CONFIDENTIAL 20
  21. The West Coast loves CESPROPRIETARY & CONFIDENTIAL 21
  22. People chat about screens of all sizesPROPRIETARY & CONFIDENTIAL 22
  23. Big screens are betterPROPRIETARY & CONFIDENTIAL 23
  24. Bendy screens capture the buzzPROPRIETARY & CONFIDENTIAL 24
  25. NY, CA men are top tweetersPROPRIETARY & CONFIDENTIAL 25
  26. TV still the hot topic of tweetsPROPRIETARY & CONFIDENTIAL 26
  27. More proof: CES is raining men (Hallelujah) – older menPROPRIETARY & CONFIDENTIAL 27
  28. Most talked about products don’t matterPROPRIETARY & CONFIDENTIAL 28
  29. Samsung tops brand mentionsPROPRIETARY & CONFIDENTIAL 29
  30. The Marketer Matrix
  31. PROPRIETARY & CONFIDENTIAL 31
  32. The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 32
  33. The CES Marketer Matrix Hulk Iron Man Hawkeye Capt. AmericaPROPRIETARY & CONFIDENTIAL 33
  34. The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 34
  35. An inside look at CES
  36. SpeakingPROPRIETARY & CONFIDENTIAL 36
  37. More screens need more powerPROPRIETARY & CONFIDENTIAL 37
  38. The food… The food…PROPRIETARY & CONFIDENTIAL 38
  39. Great marketing is everywherePROPRIETARY & CONFIDENTIAL 39
  40. Big TASC aheadPROPRIETARY & CONFIDENTIAL 40
  41. Joining the paparazziPROPRIETARY & CONFIDENTIAL 41
  42. Reporting live from CES (well, close enough)PROPRIETARY & CONFIDENTIAL 42
  43. PROPRIETARY & CONFIDENTIAL 43
  44. Joining the mobile mafiaPROPRIETARY & CONFIDENTIAL 44
  45. Startups pitched angels at LaunchfestPROPRIETARY & CONFIDENTIAL 45
  46. Lots of late nights (VIP or bust)PROPRIETARY & CONFIDENTIAL 46
  47. “Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.” Coca-Cola CMO Joe Tripodi on what brands think of agencies , at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 47
  48. Strangest product at CES: brainwave-controlled cat earsPROPRIETARY & CONFIDENTIAL 48
  49. Worst company namePROPRIETARY & CONFIDENTIAL 49
  50. A memorable Qualcomm keynote…PROPRIETARY & CONFIDENTIAL 50
  51. Celebs gone wildPROPRIETARY & CONFIDENTIAL 51
  52. 3 words seen often at CES 2013 not seen beforePROPRIETARY & CONFIDENTIAL 52
  53. People come from all over the worldPROPRIETARY & CONFIDENTIAL 53
  54. PROPRIETARY & CONFIDENTIAL 54
  55. Brand of the Year
  56. The 5th HorsemanPROPRIETARY & CONFIDENTIAL 56
  57. The key to Samsung’s success “…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.” - SlatePROPRIETARY & CONFIDENTIAL 57
  58. Samsung’s ad network a work in progress but gaining reachPROPRIETARY & CONFIDENTIAL 58
  59. Samsung AdHub finds its cornerPROPRIETARY & CONFIDENTIAL 59
  60. Samsung devices connect with each otherPROPRIETARY & CONFIDENTIAL 60
  61. Voice activation uses NLP. Sponsored listings coming?PROPRIETARY & CONFIDENTIAL 61
  62. Cameras add 4G for constant connectivityPROPRIETARY & CONFIDENTIAL 62
  63. Cameras connect directly with social appsPROPRIETARY & CONFIDENTIAL 63
  64. Samsung reimagines store windowsPROPRIETARY & CONFIDENTIAL 64
  65. AutoShare becoming de rigeurPROPRIETARY & CONFIDENTIAL 65
  66. The big trends from CES 2013PROPRIETARY & CONFIDENTIAL
  67. Every screencan be the first screen
  68. Screens come in all sizesPROPRIETARY & CONFIDENTIAL 68
  69. What’s a tablet anyway?PROPRIETARY & CONFIDENTIAL 69
  70. Okay, I get it – it’s a tablet and a laptopPROPRIETARY & CONFIDENTIAL 70
  71. Displair makes screens appear out of thin airPROPRIETARY & CONFIDENTIAL 71
  72. USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.PROPRIETARY & CONFIDENTIAL 72
  73. The connected home
  74. Pre-CES 2013: “Internet of things”PROPRIETARY & CONFIDENTIAL 74
  75. Internet-enabled sensors: new outlet for the passive aggressivePROPRIETARY & CONFIDENTIAL 75
  76. Okay, these alerts can be a bit muchPROPRIETARY & CONFIDENTIAL 76
  77. Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.” - David Berkowitz, Advertising AgePROPRIETARY & CONFIDENTIAL 77
  78. Lowe’s Iris is a hub for connected devicesPROPRIETARY & CONFIDENTIAL 78
  79. Perhaps HAPIfork will help you eat betterPROPRIETARY & CONFIDENTIAL 79
  80. Colbert on HAPIfork “What is the point of consumer technology that stops you from consuming?” - Stephen ColbertPROPRIETARY & CONFIDENTIAL 80
  81. The new remote controlPROPRIETARY & CONFIDENTIAL 81
  82. Even the light bulb is reinventedPROPRIETARY & CONFIDENTIAL 82
  83. Samsung’s smart fridge runs EvernotePROPRIETARY & CONFIDENTIAL 83
  84. No more dumb appliances!PROPRIETARY & CONFIDENTIAL 84
  85. LG appliances upgrade hardware and softwarePROPRIETARY & CONFIDENTIAL 85
  86. Nest continuing to turn up the heatPROPRIETARY & CONFIDENTIAL 86
  87. AT&T envisions a Digital LifePROPRIETARY & CONFIDENTIAL 87
  88. Bluetooth stickers add sensors everywherePROPRIETARY & CONFIDENTIAL 88
  89. NFC devices such as LG Pocket Photo create more connectionsPROPRIETARY & CONFIDENTIAL 89
  90. Living room reborn
  91. The future of TV? MehPROPRIETARY & CONFIDENTIAL 91
  92. Yay, more big TV setsPROPRIETARY & CONFIDENTIAL 92
  93. 3D still around, but less a focusPROPRIETARY & CONFIDENTIAL 93
  94. And now, umm, transparent 3D?PROPRIETARY & CONFIDENTIAL 94
  95. TV focus shifts to software: Zeebox partners with GracenotePROPRIETARY & CONFIDENTIAL 95
  96. Gracenote empowers TV sets to target better adsPROPRIETARY & CONFIDENTIAL 96
  97. TVs add facial recognition to personalize recommendations "Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“ - Rob Enderle, Enderle Group, in Business Insider ◦PROPRIETARY & CONFIDENTIAL 97
  98. Panasonic TVs use facial recognition for personalizationPROPRIETARY & CONFIDENTIAL 98
  99. Time Warner Cable comes to Roku (but you still need cable)PROPRIETARY & CONFIDENTIAL 99
  100. TVF makes more TVs smarterPROPRIETARY & CONFIDENTIAL 100
  101. Dongles abound to add connectivity to TVsPROPRIETARY & CONFIDENTIAL 101
  102. Don’t put mobile in the corner "If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into peoples lives." - David Berkowitz in Ad AgePROPRIETARY & CONFIDENTIAL 102
  103. What CES really looked like TV PC Smart-phonePROPRIETARY & CONFIDENTIAL 103
  104. Technologies connect portable screens to TV screensPROPRIETARY & CONFIDENTIAL 104
  105. Dish ruffles feathers with ad hopping and slingboxingPROPRIETARY & CONFIDENTIAL 105
  106. Gadgets connect screens with each otherPROPRIETARY & CONFIDENTIAL 106
  107. Telibrahma’s Point adds AR to TV screensPROPRIETARY & CONFIDENTIAL 107
  108. Bespoke Bytes
  109. Pebble shows off its $10MM crowdfunded watchPROPRIETARY & CONFIDENTIAL 109
  110. Lots of tech to watch with touch screens & voice controlPROPRIETARY & CONFIDENTIAL 110
  111. Wearable health monitors keep forging forwardPROPRIETARY & CONFIDENTIAL 111
  112. Vuzix seeks to one-up Google GlassPROPRIETARY & CONFIDENTIAL 112
  113. No sign of the Volt buckle PROPRIETARY & CONFIDENTIAL 113
  114. Trying on virtual clothing’s in voguePROPRIETARY & CONFIDENTIAL 114
  115. Styku uses 4 Kinects to reinvent the fitting roomPROPRIETARY & CONFIDENTIAL 115
  116. Xsens demos wearable 3D body motion trackingPROPRIETARY & CONFIDENTIAL 116
  117. New inputs
  118. Asus taps Leap Motion to power gesture-controlled PCsPROPRIETARY & CONFIDENTIAL 118
  119. Mauz adds gesture input for laptops via smartphonesPROPRIETARY & CONFIDENTIAL 119
  120. Facial recognition determines ad reactionsPROPRIETARY & CONFIDENTIAL 120
  121. Orange + Movea = Gesture controlled set top boxPROPRIETARY & CONFIDENTIAL 121
  122. Intel puts your body into the virtual experiencePROPRIETARY & CONFIDENTIAL 122
  123. Tobii Gaze: look out for PCs controlled by your eyesPROPRIETARY & CONFIDENTIAL 123
  124. Haier lets you control TVs with your eyesPROPRIETARY & CONFIDENTIAL 124
  125. Sensors scan your brainPROPRIETARY & CONFIDENTIAL 125
  126. Advertising needs new inputs too. Enter Moonrider’s Art JamPROPRIETARY & CONFIDENTIAL 126
  127. Cube26 lets you shush your TVPROPRIETARY & CONFIDENTIAL 127
  128. Don’t forget Xbox: Kinect shows red card when you curse at refsPROPRIETARY & CONFIDENTIAL 128
  129. In transit
  130. “Why is the car not an app?” Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 130
  131. Toyota, Audi preview self- driving cars (taking on Google)PROPRIETARY & CONFIDENTIAL 131
  132. BMW-backed MyCityWay surfaces local recommendationsPROPRIETARY & CONFIDENTIAL 132
  133. Qualcomm Gimbel engine adds context to location appsPROPRIETARY & CONFIDENTIAL 133
  134. Fords as Glympse to share locationPROPRIETARY & CONFIDENTIAL 134
  135. Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 135
  136. Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 136
  137. ODB enables an APIPROPRIETARY & CONFIDENTIAL 137
  138. Samsung also becomes modular with Evolution KitPROPRIETARY & CONFIDENTIAL 138
  139. Fun & Games
  140. Reality can still be virtual and not just augmentedPROPRIETARY & CONFIDENTIAL 140
  141. Nvidia’s previews new Android gaming devicePROPRIETARY & CONFIDENTIAL 141
  142. You know, for kids: Fisher- Price embeds screens in toysPROPRIETARY & CONFIDENTIAL 142
  143. Cubelets add sensors to these robotic building blocksPROPRIETARY & CONFIDENTIAL 143
  144. Skylanders collectibles interact with PCs and game consolesPROPRIETARY & CONFIDENTIAL 144
  145. Everyone’s doing demos of Fruit NinjaPROPRIETARY & CONFIDENTIAL 145
  146. Gamestick: big screen gaming in your pocketPROPRIETARY & CONFIDENTIAL 146
  147. Microsoft ‘Holodeck’ tech to expand games beyond TV setPROPRIETARY & CONFIDENTIAL 147
  148. Smart Glass, BlueStacks signs of new era of interoperabilityPROPRIETARY & CONFIDENTIAL 148
  149. All hail ourrobot overlords
  150. 3D Printing pervasivePROPRIETARY & CONFIDENTIAL 150
  151. LG vacuums dance even better than Bradley CooperPROPRIETARY & CONFIDENTIAL 151
  152. Cooper can still outdance ShimiPROPRIETARY & CONFIDENTIAL 152
  153. iRobot cleans your guttersPROPRIETARY & CONFIDENTIAL 153
  154. Build your own robots with the next gen of LEGO MindstormsPROPRIETARY & CONFIDENTIAL 154
  155. Careful: you may step on robots trying to snapchat youPROPRIETARY & CONFIDENTIAL 155
  156. Wrapping up
  157. 2 apps that saved me at CES Cardmunch: Scan business cards, add to address book and LinkedIn with 1 tap www.cardmunch.com Pocket: Save articles to read later via browser, mobile, email www.getpocket.comPROPRIETARY & CONFIDENTIAL 157
  158. Other companies of interest ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc ◦ Bluestacks: Run Android apps on Windows or Mac ◦ Cube26: tech products to enable devices to better recognize and interact with users ◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature ◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host ◦ Mindmeld by Expect Labs: Contextual intelligence for video chat ◦ ooVoo: now watch videos together with 10 people ◦ Stremor: TLDR bBrowser extension that summarizes content ◦ Trackdot: Sensors to help you track your luggage ◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkoutPROPRIETARY & CONFIDENTIAL 158
  159. Bonus: The Best CES◦Coverage VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here◦ Ad Age: Seeing CES Through the Eyes of Group Ms Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer◦ NY Times: Smartphones Become Lifes Remote Control -◦ TechCrunch: Why CES Matters (for Now) - its about meeting the lone geniuses trying to make it big◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads◦ TechCrunch: Why Samsung is the 5th Horseman of Tech◦ The Verge: Awards for the Best of CES◦ Digiday: What Agencies Learned at CES. Im one of four execs included here. Ian Schafer and I seemed to have the same idea (its hardly the first or last time for that).◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. Ive bought a few of them already and others are on my wish list.PROPRIETARY & CONFIDENTIAL 159
  160. Thanks! Keep in touch David Berkowitz VP Emerging Media, 360i ◦david.berkowitz@360i.com ◦blog.360i.com / @360i ◦MarketersStudio.com / @dberkowitz ◦www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL 160

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