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CES 2013: The Year of the Connected Brand

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CES 2013:
The Year of the
Connected Brand
   David "Berky"
Presented by:    Berkowitz
   VP Emerging Media
   360i - @360i...

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Covering the
 Coverage

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CES in <140 characters




PROPRIETARY & CONFIDENTIAL
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CES 2013: The Year of the Connected Brand

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David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/

David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/

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CES 2013: The Year of the Connected Brand

  1. 1. CES 2013: The Year of the Connected Brand David "Berky" Presented by: Berkowitz VP Emerging Media 360i - @360i david.berkowitz@360i.com @dberkowitz www.about.me/dberkowitz PROPRIETARY & CONFIDENTIAL
  2. 2. Covering the Coverage
  3. 3. CES in <140 characters PROPRIETARY & CONFIDENTIAL 3
  4. 4. Year of the startup? PROPRIETARY & CONFIDENTIAL 4
  5. 5. Why this CES mattered "It was, in short, the BEST.CES.EVER. "It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light." - TechCrunch PROPRIETARY & CONFIDENTIAL 5
  6. 6. 5 Predicted Trends in Ad Age PROPRIETARY & CONFIDENTIAL 6
  7. 7. Scoring the 5 Trends in Ad Age The Prediction The Result PROPRIETARY & CONFIDENTIAL 7
  8. 8. Walt Mossberg’s 2013 Forecast Hardware & software Tablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, better smartphones & music players plans Higher tech for Cheaper fitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 8
  9. 9. Scoring Mossberg: What matters for marketers Hardware & software Tablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, better smartphones & music players plans Higher tech for Cheaper fitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 9
  10. 10. Fast Company’s CES Fourbox PROPRIETARY & CONFIDENTIAL 10
  11. 11. Oh bloody hell… Phablets? PROPRIETARY & CONFIDENTIAL 11
  12. 12. Lazerow knows best PROPRIETARY & CONFIDENTIAL 12
  13. 13. The research
  14. 14. Things change fast: netbooks gone, and forgotten Netbook s 2007- 2012 PROPRIETARY & CONFIDENTIAL 14
  15. 15. Desktops almost as dead as netbooks PROPRIETARY & CONFIDENTIAL 15
  16. 16. Salesforce monitored trends live PROPRIETARY & CONFIDENTIAL 16
  17. 17. >1.2 million social conversations about CES PROPRIETARY & CONFIDENTIAL 17
  18. 18. Pay TV is shrinking Note the misleading Y-axis: it’s shrinking, but not that fast PROPRIETARY & CONFIDENTIAL 18
  19. 19. People like their TVs connected, and sometimes smart PROPRIETARY & CONFIDENTIAL 19
  20. 20. The West Coast loves CES PROPRIETARY & CONFIDENTIAL 20
  21. 21. People chat about screens of all sizes PROPRIETARY & CONFIDENTIAL 21
  22. 22. Big screens are better PROPRIETARY & CONFIDENTIAL 22
  23. 23. Bendy screens capture the buzz PROPRIETARY & CONFIDENTIAL 23
  24. 24. NY, CA men are top tweeters PROPRIETARY & CONFIDENTIAL 24
  25. 25. TV still the hot topic of tweets PROPRIETARY & CONFIDENTIAL 25
  26. 26. More proof: CES is raining men (Hallelujah) – older men PROPRIETARY & CONFIDENTIAL 26
  27. 27. Most talked about products don’t matter PROPRIETARY & CONFIDENTIAL 27
  28. 28. Samsung tops brand mentions PROPRIETARY & CONFIDENTIAL 28
  29. 29. The Marketer Matrix
  30. 30. PROPRIETARY & CONFIDENTIAL 30
  31. 31. The CES Marketer Matrix PROPRIETARY & CONFIDENTIAL 31
  32. 32. The CES Marketer Matrix Hulk Iron Man Hawkeye Capt. America PROPRIETARY & CONFIDENTIAL 32
  33. 33. The CES Marketer Matrix PROPRIETARY & CONFIDENTIAL 33
  34. 34. An inside look at CES
  35. 35. Big TASC ahead PROPRIETARY & CONFIDENTIAL 35
  36. 36. PROPRIETARY & CONFIDENTIAL 36
  37. 37. Startups pitched angels at Launchfest PROPRIETARY & CONFIDENTIAL 37
  38. 38. Strangest product at CES: brainwave-controlled cat ears PROPRIETARY & CONFIDENTIAL 38
  39. 39. A memorable Qualcomm keynote… PROPRIETARY & CONFIDENTIAL 39
  40. 40. Celebs gone wild PROPRIETARY & CONFIDENTIAL 40
  41. 41. 3 words seen often at CES 2013 not seen before PROPRIETARY & CONFIDENTIAL 41
  42. 42. “Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.” Coca-Cola CMO Joe Tripodi on what brands think of agencies , at CES 2013 Brand Matters keynote PROPRIETARY & CONFIDENTIAL 42
  43. 43. People come from all over the world PROPRIETARY & CONFIDENTIAL 43
  44. 44. PROPRIETARY & CONFIDENTIAL 44
  45. 45. Brand of the Year
  46. 46. The 5th Horseman PROPRIETARY & CONFIDENTIAL 46
  47. 47. The key to Samsung’s success “…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.” - Slate PROPRIETARY & CONFIDENTIAL 47
  48. 48. Samsung’s ad network a work in progress but gaining reach PROPRIETARY & CONFIDENTIAL 48
  49. 49. Samsung AdHub finds its corner PROPRIETARY & CONFIDENTIAL 49
  50. 50. Samsung devices connect with each other PROPRIETARY & CONFIDENTIAL 50
  51. 51. Voice activation uses NLP. Sponsored listings coming? PROPRIETARY & CONFIDENTIAL 51
  52. 52. Cameras add 4G for constant connectivity PROPRIETARY & CONFIDENTIAL 52
  53. 53. Cameras connect directly with social apps PROPRIETARY & CONFIDENTIAL 53
  54. 54. Samsung reimagines store windows PROPRIETARY & CONFIDENTIAL 54
  55. 55. AutoShare becoming de rigeur PROPRIETARY & CONFIDENTIAL 55
  56. 56. The big trends from CES 2013 PROPRIETARY & CONFIDENTIAL
  57. 57. Every screen can be the first screen
  58. 58. Screens come in all sizes PROPRIETARY & CONFIDENTIAL 58
  59. 59. What’s a tablet anyway? PROPRIETARY & CONFIDENTIAL 59
  60. 60. Okay, I get it – it’s a tablet and a laptop PROPRIETARY & CONFIDENTIAL 60
  61. 61. Displair makes screens appear out of thin air PROPRIETARY & CONFIDENTIAL 61
  62. 62. USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail. PROPRIETARY & CONFIDENTIAL 62
  63. 63. The connected home
  64. 64. Pre-CES 2013: “Internet of things” PROPRIETARY & CONFIDENTIAL 64
  65. 65. Internet-enabled sensors: new outlet for the passive aggressive PROPRIETARY & CONFIDENTIAL 65
  66. 66. Okay, these alerts can be a bit much PROPRIETARY & CONFIDENTIAL 66
  67. 67. Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.” - David Berkowitz, Advertising Age PROPRIETARY & CONFIDENTIAL 67
  68. 68. Lowe’s Iris is a hub for connected devices PROPRIETARY & CONFIDENTIAL 68
  69. 69. Perhaps HAPIfork will help you eat better PROPRIETARY & CONFIDENTIAL 69
  70. 70. Colbert on HAPIfork “What is the point of consumer technology that stops you from consuming?” - Stephen Colbert PROPRIETARY & CONFIDENTIAL 70
  71. 71. The new remote control PROPRIETARY & CONFIDENTIAL 71
  72. 72. Even the light bulb is reinvented PROPRIETARY & CONFIDENTIAL 72
  73. 73. Samsung’s smart fridge runs Evernote PROPRIETARY & CONFIDENTIAL 73
  74. 74. No more dumb appliances! PROPRIETARY & CONFIDENTIAL 74
  75. 75. LG appliances upgrade hardware and software PROPRIETARY & CONFIDENTIAL 75
  76. 76. Nest continuing to turn up the heat PROPRIETARY & CONFIDENTIAL 76
  77. 77. AT&T envisions a Digital Life PROPRIETARY & CONFIDENTIAL 77
  78. 78. Bluetooth stickers add sensors everywhere PROPRIETARY & CONFIDENTIAL 78
  79. 79. NFC devices such as LG Pocket Photo create more connections PROPRIETARY & CONFIDENTIAL 79
  80. 80. Living room reborn
  81. 81. The future of TV? Meh PROPRIETARY & CONFIDENTIAL 81
  82. 82. Yay, more big TV sets PROPRIETARY & CONFIDENTIAL 82
  83. 83. 3D still around, but less a focus PROPRIETARY & CONFIDENTIAL 83
  84. 84. And now, umm, transparent 3D? PROPRIETARY & CONFIDENTIAL 84
  85. 85. TV focus shifts to software: Zeebox partners with Gracenote PROPRIETARY & CONFIDENTIAL 85
  86. 86. Gracenote empowers TV sets to target better ads PROPRIETARY & CONFIDENTIAL 86
  87. 87. TVs add facial recognition to personalize recommendations "Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“ - Rob Enderle, Enderle Group, in Business Insider ◦ PROPRIETARY & CONFIDENTIAL 87
  88. 88. Panasonic TVs use facial recognition for personalization PROPRIETARY & CONFIDENTIAL 88
  89. 89. Time Warner Cable comes to Roku (but you still need cable) PROPRIETARY & CONFIDENTIAL 89
  90. 90. TVF makes more TVs smarter PROPRIETARY & CONFIDENTIAL 90
  91. 91. Dongles abound to add connectivity to TVs PROPRIETARY & CONFIDENTIAL 91
  92. 92. Don’t put mobile in the corner "If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people's lives." - David Berkowitz in Ad Age PROPRIETARY & CONFIDENTIAL 92
  93. 93. What CES really looked like TV PC Smart-phone PROPRIETARY & CONFIDENTIAL 93
  94. 94. Technologies connect portable screens to TV screens PROPRIETARY & CONFIDENTIAL 94
  95. 95. Dish ruffles feathers with ad hopping and slingboxing PROPRIETARY & CONFIDENTIAL 95
  96. 96. Gadgets connect screens with each other PROPRIETARY & CONFIDENTIAL 96
  97. 97. Telibrahma’s Point adds AR to TV screens PROPRIETARY & CONFIDENTIAL 97
  98. 98. Bespoke Bytes
  99. 99. Pebble shows off its $10MM crowdfunded watch PROPRIETARY & CONFIDENTIAL 99
  100. 100. Lots of tech to watch with touch screens & voice control PROPRIETARY & CONFIDENTIAL 100
  101. 101. Wearable health monitors keep forging forward PROPRIETARY & CONFIDENTIAL 101
  102. 102. Vuzix seeks to one-up Google Glass PROPRIETARY & CONFIDENTIAL 102
  103. 103. Trying on virtual clothing’s in vogue PROPRIETARY & CONFIDENTIAL 103
  104. 104. Styku uses 4 Kinects to reinvent the fitting room PROPRIETARY & CONFIDENTIAL 104
  105. 105. Xsens demos wearable 3D body motion tracking PROPRIETARY & CONFIDENTIAL 105
  106. 106. New inputs
  107. 107. Asus taps Leap Motion to power gesture-controlled PCs PROPRIETARY & CONFIDENTIAL 107
  108. 108. Mauz adds gesture input for laptops via smartphones PROPRIETARY & CONFIDENTIAL 108
  109. 109. Facial recognition determines ad reactions PROPRIETARY & CONFIDENTIAL 109
  110. 110. Orange + Movea = Gesture controlled set top box PROPRIETARY & CONFIDENTIAL 110
  111. 111. Intel puts your body into the virtual experience PROPRIETARY & CONFIDENTIAL 111
  112. 112. Tobii Gaze: look out for PCs controlled by your eyes PROPRIETARY & CONFIDENTIAL 112
  113. 113. Haier lets you control TVs with your eyes PROPRIETARY & CONFIDENTIAL 113
  114. 114. Sensors scan your brain PROPRIETARY & CONFIDENTIAL 114
  115. 115. Advertising needs new inputs too. Enter Moonrider’s Art Jam PROPRIETARY & CONFIDENTIAL 115
  116. 116. Cube26 lets you shush your TV PROPRIETARY & CONFIDENTIAL 116
  117. 117. In transit
  118. 118. “Why is the car not an app?” Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote PROPRIETARY & CONFIDENTIAL 118
  119. 119. Toyota, Audi preview self- driving cars (taking on Google) PROPRIETARY & CONFIDENTIAL 119
  120. 120. BMW-backed MyCityWay surfaces local recommendations PROPRIETARY & CONFIDENTIAL 120
  121. 121. Qualcomm Gimbel engine adds context to location apps PROPRIETARY & CONFIDENTIAL 121
  122. 122. Fords as Glympse to share location PROPRIETARY & CONFIDENTIAL 122
  123. 123. Ford turns cars into platforms PROPRIETARY & CONFIDENTIAL 123
  124. 124. Ford turns cars into platforms PROPRIETARY & CONFIDENTIAL 124
  125. 125. ODB enables an API PROPRIETARY & CONFIDENTIAL 125
  126. 126. Samsung also becomes modular with Evolution Kit PROPRIETARY & CONFIDENTIAL 126
  127. 127. Fun & Games
  128. 128. Reality can still be virtual and not just augmented PROPRIETARY & CONFIDENTIAL 128
  129. 129. Nvidia’s previews new Android gaming device PROPRIETARY & CONFIDENTIAL 129
  130. 130. Fisher-Price embeds screens in toys PROPRIETARY & CONFIDENTIAL 130
  131. 131. Cubelets add sensors to these robotic building blocks PROPRIETARY & CONFIDENTIAL 131
  132. 132. Skylanders collectibles interact with PCs and game consoles PROPRIETARY & CONFIDENTIAL 132
  133. 133. Gamestick: big screen gaming in your pocket PROPRIETARY & CONFIDENTIAL 133
  134. 134. Microsoft ‘Holodeck’ tech to expand games beyond TV set PROPRIETARY & CONFIDENTIAL 134
  135. 135. Smart Glass, BlueStacks signs of new era of interoperability PROPRIETARY & CONFIDENTIAL 135
  136. 136. All hail our robot overlords
  137. 137. 3D Printing pervasive PROPRIETARY & CONFIDENTIAL 137
  138. 138. LG vacuums dance even better than Bradley Cooper PROPRIETARY & CONFIDENTIAL 138
  139. 139. Cooper can still outdance Shimi PROPRIETARY & CONFIDENTIAL 139
  140. 140. iRobot cleans your gutters PROPRIETARY & CONFIDENTIAL 140
  141. 141. Build your own robots with the next gen of LEGO Mindstorms PROPRIETARY & CONFIDENTIAL 141
  142. 142. Careful: you may step on robots trying to snapchat you PROPRIETARY & CONFIDENTIAL 142
  143. 143. Wrapping up
  144. 144. 2 apps that saved me at CES Cardmunch: Scan business cards, add to address book and LinkedIn with 1 tap www.cardmunch.com Pocket: Save articles to read later via browser, mobile, email www.getpocket.com PROPRIETARY & CONFIDENTIAL 144
  145. 145. Other companies of interest ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc ◦ Bluestacks: Run Android apps on Windows or Mac ◦ Cube26: tech products to enable devices to better recognize and interact with users ◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature ◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host ◦ Mindmeld by Expect Labs: Contextual intelligence for video chat ◦ ooVoo: now watch videos together with 10 people ◦ Stremor: TLDR bBrowser extension that summarizes content ◦ Trackdot: Sensors to help you track your luggage ◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkout PROPRIETARY & CONFIDENTIAL 145
  146. 146. Bonus: The Best CES ◦Coverage VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here ◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer ◦ NY Times: Smartphones Become Life's Remote Control - ◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to make it big ◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES ◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads ◦ TechCrunch: Why Samsung is the 5th Horseman of Tech ◦ The Verge: Awards for the Best of CES ◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian Schafer and I seemed to have the same idea (it's hardly the first or last time for that). ◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them already and others are on my wish list. PROPRIETARY & CONFIDENTIAL 146
  147. 147. Thanks! Keep in touch David Berkowitz VP Emerging Media, 360i ◦david.berkowitz@360i.com ◦blog.360i.com / @360i ◦MarketersStudio.com / @dberkowitz ◦www.about.me/dberkowitz PROPRIETARY & CONFIDENTIAL 147

Editor's Notes

  • Aaron Levie - CES: people travel from all over to play with gadgets and not buy anything. Not to be confused with Best Buy. https://twitter.com/levie/status/288120050672599040?uid=1051731&amp;iid=0506bbb9-4ed6-430f-9c5c-87d760418013&amp;nid=12+45+20130107
  • Techcrunch - http://techcrunch.com/2013/01/03/ces-2013-this-will-be-the-year-of-the-gadget-startup/
  • TechCrunch - http://techcrunch.com/2013/01/11/why-ces-matters-for-now/
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ (by yours truly, David Berkowitz
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here&apos;s what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple&apos;s playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn&apos;t be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We&apos;ll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We&apos;ll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • Green = most relevant for marketers Orange = so-so Red = less important http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here&apos;s what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple&apos;s playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn&apos;t be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We&apos;ll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We&apos;ll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • FastCompany -http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013 Smart: Samsung - http://www.amazon.com/Samsung-UN50ES6100-50-Inch-120Hz-Black/dp/B007BG4U70 Wearable: Vuzix - www.vuzix.com/consumer/products_m100.html Thin: LG - http://www.lgnewsroom.com/newsroom/contents/62819 Invisible: Tobii - http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ Invisible:
  • http://www.businessinsider.com/forget-the-smartphone-forget-the-tablet--the-phablet-is-the-gadget-of-2013-2013-1
  • http://www.businessinsider.com/sayonara-netbooks-asus-and-the-rest-wont-make-any-more-in-2013-2013-1 Photo: Berky - http://www.flickr.com/photos/davidberkowitz/5765150901/
  • - http://blog.compete.com/2013/01/10/hybrids-the-brave-new-world-of-personal-pcs
  • Marketing cloud – Salesforce - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • paidContent - http://paidcontent.org/2013/01/11/pay-tv-will-shrink-for-first-time-in-history-study-says-cable-watching-peaked-in-2012/ Note the misleading Y Axis – it’s shrinking, but not that fast
  • Emarketer - http://www.emarketer.com/Article.aspx?R=1009581 Connected TVs are connected to the internet any way possible (eg Roku, Xbox) – smart TVs have internet built in
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Salesforce - Marketing cloud - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Peek Analytics – www.peekanalytics.com
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • A back of the napkin idea – the CES Marketer Matrix
  • Hulk - http://www.buy.com/th/disguise-vinyl-mask.html Iron Man http://www.birthdaydirect.com/iron-man-masks-p-21191.html Hawkeye - http://www.tales2astonish.com/the-avengers-countdown-day-08-hawkeye/ Captain America - http://tvtropes.org/pmwiki/pmwiki.php/Film/CaptainAmerica1990
  • Examples: Bottom left: Sharp 8K TVs are pretty but evolutionary and won’t change anything for marketers Far top left: Brainwave readers have great potential but will be focused on more niche markets like certain areas of healthcare in immediate future. Some marketers will want to use them for research though. Top middle: wearable fashion like Vuzix glasses, and Google’s Project Glass, will give people a new way to experience digital media – and the real world, but are years off from mainstream adoption. Initial models focus on very specific niches like ski goggles. Far right: Samsung’s AdHub shows great potential with Samsung’s massive penetration in both TVs and mobile handsets
  • Launchfest
  • - PC Mag - http://www.pcmag.com/article2/0,2817,2414078,00.asp
  • Qualcomm keynote in The Verge - http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets
  • Photos: Berky David Blaine, Omar Epps, Tim Westergren http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • - http://dufi.adventgx.com/wp-content/uploads/2012/11/kickstarter-badge-funded.png
  • Brands spoke out Via Wikimedia commons - http://commons.wikimedia.org/wiki/File:Hubble%27s_Wide_View_of_%27Mystic_Mountain%27_in_Infrared.jpg Via Flickr NASA Goddard - http://www.flickr.com/photos/gsfc/4545192059/
  • - http://cinemagr.am/show/92959839
  • - http://techcrunch.com/2013/01/05/the-fifth-horsemen-of-tech-samsung/
  • Slate - http://www.slate.com/articles/technology/technology/2013/01/samsung_how_the_korean_firm_got_to_be_the_biggest_tech_company_in_the_world.html?wpisrc=newsletter_tis
  • Another OEM saw how hard it is to get into the ad game But lots of promise as it expands across android devices - http://www.samsungadhub.com/pr/customers/publishers/publishers.do
  • PSFK - http://www.psfk.com/2013/01/samsungs-transparent-screen-retail.html
  • http://cinemagr.am/show/96387672
  • Theme: partnerships forming
  • http://cinemagr.am/show/97258683
  • AR - http://venturebeat.com/2013/01/10/usps-augmented-reality-app/ Developed with Aurasma
  • Theme: partnerships forming
  • Twine Fridge -&gt; Washing machine -&gt; come up with useful example (smart grill?) Show Quirky + GE
  • Twine Fridge -&gt; Washing machine -&gt; come up with useful example (smart grill?) Show Quirky + GE
  • Whirlpool fridge (my image) Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • Lowes http://www.lowes.com/cd_Iris_239939199_ It’s also a new revenue stream, with Lowe’s offering its new kind of Geek Squad
  • - http://www.hapilabs.com/products-hapifork.asp
  • Colbert - http://techcrunch.com/2013/01/12/in-defense-of-the-hapifork/ - http://www.colbertnation.com/the-colbert-report-videos/422778/january-10-2013/tip-wag---hapifork---kevin-garnett
  • NY Times - http://www.nytimes.com/2013/01/12/technology/smartphones-can-now-run-consumers-lives.html?nl=todaysheadlines&amp;emc=edit_th_20130112&amp;_r=0
  • Rambus, NXP
  • Image used – Engadget - http://www.engadget.com/gallery/samsung-t9000-refrigerator-with-evernote-hands-on/5550003/ Also Samsung smart fridge - http://venturebeat.com/2013/01/11/samsung-smart-fridge-it-runs-android-apps-like-evernote-video-demo/
  • LG - http://techcrunch.com/2013/01/07/lgs-smart-home-gets-a-lot-smarter-in-2013-the-company-reveals-its-vision-at-ces/
  • Via techcrunch - http://techcrunch.com/2013/01/07/atts-digital-life-home-automationsecurity-system-to-debut-in-8-markets-in-march/
  • - http://www.engadget.com/2013/01/02/sticknfind-bluetooth-stickers-hands-on/
  • Android app - https://play.google.com/store/apps/details?id=com.lge.media.lgpocketphoto&amp;hl=en http://techcrunch.com/2013/01/10/want-lgs-pocket-photo-a-tiny-nfc-friendly-photo-printer/
  • Theme: partnerships forming
  • It’s an evolutionary step forward – OLED, 4K, 8K – but no real impact for anyone but the manufacturers themselves
  • Weird demo from Hisense
  • Gracenote and Zeebox - http://www.engadget.com/2013/01/03/zeebox-gracenote-entourage/?a_dgi=aolshare_twitter Zeebox partners with Gracenote for Second Screen app
  • Gracenote ad targeting - http://gigaom.com/2012/12/14/gracenote-ad-targeting/
  • PSFK on Panasonic - http://www.psfk.com/2013/01/panasonic-facial-recognition-tv.html Google - http://www.businessinsider.com/this-new-google-tv-watches-you-and-chooses-shows-based-on-your-behavior-2013-1?utm_source=alerts Image: Wikipedia - http://en.wikipedia.org/wiki/Rob_Enderle
  • http://www.zdnet.com/panasonic-goes-big-with-social-tv-green-innovations-7000009546/
  • TWC + Roku - http://techcrunch.com/2013/01/07/roku-700-streaming-channels-twc/ www.roku.com
  • - http://www.tvfp.tv/
  • TVF - http://www.tvfp.tv/ Roku – www.roku.com http://shop.infinitec.com/
  • Ad Age: 5 Trends for Marketers to Watch http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/
  • LG’s booth
  • Audible Magic http://audiblemagic.com/#slide1 Writeup in Forbes Jan 2013: The company is now leveraging that expertise to provide supplemental content on tablets and computers, the so-called “second screen” in entertainment.  A smartphone app listens to what you’re watching on TV, identifies it, and offers related content.  In the demo, the app synched an episode of Million Dollar Money Drop to a home play-along game that followed the episode precisely, letting you go beyond simply yelling at the television. http://www.forbes.com/sites/larrydownes/2013/01/12/the-five-most-disruptive-technologies-at-ces-2013/2/
  • Ad Age - http://adage.com/article/special-report-ces/tv-ces-las-vegas/239050/?utm_source=mediaworks&amp;utm_medium=newsletter&amp;utm_campaign=adage “ New powers for Dish&apos;s Hopper:  The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature --which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers.”
  • Actiontec Screenbeam – devices connect screens with each other http://www.actiontec.com/products/product.php?pid=298#.UPJgiG88CSo
  • - http://us.telibrahma.com/point-home/pointhome-page/
  • Wearable computing
  • VentureBeat - http://venturebeat.com/2013/01/03/pebble-will-finally-unveil-its-kickstarter-darling-smartwatch-at-ces/ - Pebble Watch
  • Martian Watches – voice control- http://martianwatches.com/ Filip Basis
  • New fitbit – www.fitbit.com Bodymedia – via Venturebeat - http://venturebeat.com/2013/01/06/bodymedia-launches-beefed-up-health-tracking-system-for-your-arm/
  • - http://www.vuzix.com/consumer/products_m100.html
  • Styku - http://www.styku.com/business/
  • http://www.youtube.com/watch?v=7RT6O3yeF00 http://www.xsens.com/en/news/ip-licensing-news/demonstration-of-worlds-first-wearable-3d-body-motion-tracking-system-based-on-consumer-grade-mems-sensors-at-international-ces http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013
  • Redefining interactive
  • https://leapmotion.com/ http://www.theverge.com/2013/1/3/3830394/leap-motion-asus-pc-deal Gesture and voice to keep forging past typing and touch
  • - http://www.kickstarter.com/projects/1339485407/mauz-one-device-to-rule-them-all
  • Affectiva www.affectiva.com WPP portfolio: http://www.wpp.com/wpp/companies/companydetail.htm?id=630
  • - Seems kind of like Kinect, or an evolution of Smart TV from Samsung… http://venturebeat.com/2013/01/03/orange-taps-movea-to-create-a-gesture-based-set-top-box/
  • Intel
  • Tobii Gaze - http://www.youtube.com/watch?feature=player_embedded&amp;v=3MoGzTdQnX8 http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ http://www.tobii.com/ http://latimesblogs.latimes.com/technology/2012/01/ces-2012-tobii-lets-you-control-computers-with-your-eyes.html
  • - http://gigaom.com/2013/01/10/haier-vision-control-tv/
  • Café shot – Muse - https://www.shoplocket.com/products/PaxCP-pre-order-your-muse Muse http://interaxon.ca/muse/ http://www.indiegogo.com/interaxonmuse?c=gallery More Muse - http://venturebeat.com/2013/01/11/ces-2013-top-10/ BodyWave – Play Attention http://www.freerlogic.com/body-wave/
  • Moonrider / Artjam www.moonrider.com
  • More – VentureBeat http://venturebeat.com/2013/01/09/cube26-natural-vision-control-gestures-video/
  • image: David Berkowitz Background - VentureBeat: http://venturebeat.com/2013/01/04/let-the-driverless-race-begin-toyota-and-audi-prep-self-driving-cars-for-ces/
  • www.mycityway.com Partner with BMW https://itunes.apple.com/us/app/mycityway-now-city-explorer/id516533051?mt=8
  • Step up click-through rates with your consumers. The powerful Gimbal™ relevance engine ensures that your app delivers what your users want – before they even know they want it. https://www.gimbal.com/showcase/
  • VentureBeat infographic - http://venturebeat.com/2013/01/11/a-quick-visual-look-at-the-best-of-ces-2013-infographic/
  • More in TC - http://techcrunch.com/2013/01/07/ford-launches-open-developer-program-to-let-mobile-apps-interface-with-its-cars/
  • Carvoyant (green arrow) - http://jumpstart.carvoyant.com/ http://techcrunch.com/2013/01/12/carvoyant-is-ready-to-put-your-car-in-the-cloud/ Dash https://play.google.com/store/apps/details?id=com.dashlabs.dash.android http://www.dash.by - https://www.facebook.com/photo.php?fbid=168844839926828&amp;set=a.158994770911835.50087.121609777983668&amp;type=1&amp;theater Audiovox / Voxx
  • Wearable computing
  • http://www.oculusvr.com/ Video: http://vimeo.com/54429925
  • - http://shield.nvidia.com/portable-features
  • Fisher-Price by Mattel
  • Gamestick - http://www.kickstarter.com/projects/872297630/gamestick-the-most-portable-tv-games-console-ever
  • VentureBeat: http://venturebeat.com/2013/01/10/microsoft-holodeck-xbox-kinect/ YT: http://www.youtube.com/watch?feature=player_embedded&amp;v=re1EatGRV0w#!
  • Android - https://play.google.com/store/apps/details?id=com.microsoft.smartglass&amp;hl=en iOS - https://itunes.apple.com/us/app/xbox-smartglass/id480914036?mt=8 www.bluestacks.com https://www.facebook.com/BlueStacksInc?fref=ts
  • Black printer: Replicator 2X launched - http://store.makerbot.com/replicator2x.html Kraftwurx – like Shapeways CubeX / Cube – in VentureBeat http://venturebeat.com/2013/01/07/cube-x-3d-systems/
  • - http://cinemagr.am/show/100727537
  • http://cinemagr.am/show1/100720211 Cooper - http://pandawhale.com/post/14126/jennifer-lawrence-dancing-silver-linings-playbook Robot: Shimi by Tovbot
  • - http://www.usatoday.com/story/technologylive/2013/01/07/ces-2013-lego-mindstorms-ev3/1810489/ - http://techcrunch.com/2013/01/10/i-for-one-welcome-our-robotic-lego-mindstorm-ev3-overloads/
  • Robotex http://www.robotex.com/
  • http://venturebeat.com/2013/01/10/usps-augmented-reality-app/
  • www.cardmunch.com www.getpocket.com
  • Via http://www.marketersstudio.com/2013/01/the-best-recaps-and-coverage-of-ces.html

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