CES 2013: The Year of the Connected Brand

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David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/

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  • Aaron Levie - CES: people travel from all over to play with gadgets and not buy anything. Not to be confused with Best Buy. https://twitter.com/levie/status/288120050672599040?uid=1051731&iid=0506bbb9-4ed6-430f-9c5c-87d760418013&nid=12+45+20130107
  • Techcrunch - http://techcrunch.com/2013/01/03/ces-2013-this-will-be-the-year-of-the-gadget-startup/
  • TechCrunch - http://techcrunch.com/2013/01/11/why-ces-matters-for-now/
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ (by yours truly, David Berkowitz
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here's what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple's playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn't be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We'll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We'll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • Green = most relevant for marketers Orange = so-so Red = less important http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here's what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple's playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn't be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We'll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We'll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • FastCompany -http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013 Smart: Samsung - http://www.amazon.com/Samsung-UN50ES6100-50-Inch-120Hz-Black/dp/B007BG4U70 Wearable: Vuzix - www.vuzix.com/consumer/products_m100.html Thin: LG - http://www.lgnewsroom.com/newsroom/contents/62819 Invisible: Tobii - http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ Invisible:
  • http://www.businessinsider.com/forget-the-smartphone-forget-the-tablet--the-phablet-is-the-gadget-of-2013-2013-1
  • http://www.businessinsider.com/sayonara-netbooks-asus-and-the-rest-wont-make-any-more-in-2013-2013-1 Photo: Berky - http://www.flickr.com/photos/davidberkowitz/5765150901/
  • - http://blog.compete.com/2013/01/10/hybrids-the-brave-new-world-of-personal-pcs
  • Marketing cloud – Salesforce - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • paidContent - http://paidcontent.org/2013/01/11/pay-tv-will-shrink-for-first-time-in-history-study-says-cable-watching-peaked-in-2012/ Note the misleading Y Axis – it’s shrinking, but not that fast
  • Emarketer - http://www.emarketer.com/Article.aspx?R=1009581 Connected TVs are connected to the internet any way possible (eg Roku, Xbox) – smart TVs have internet built in
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Salesforce - Marketing cloud - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Peek Analytics – www.peekanalytics.com
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • A back of the napkin idea – the CES Marketer Matrix
  • Hulk - http://www.buy.com/th/disguise-vinyl-mask.html Iron Man http://www.birthdaydirect.com/iron-man-masks-p-21191.html Hawkeye - http://www.tales2astonish.com/the-avengers-countdown-day-08-hawkeye/ Captain America - http://tvtropes.org/pmwiki/pmwiki.php/Film/CaptainAmerica1990
  • Examples: Bottom left: Sharp 8K TVs are pretty but evolutionary and won’t change anything for marketers Far top left: Brainwave readers have great potential but will be focused on more niche markets like certain areas of healthcare in immediate future. Some marketers will want to use them for research though. Top middle: wearable fashion like Vuzix glasses, and Google’s Project Glass, will give people a new way to experience digital media – and the real world, but are years off from mainstream adoption. Initial models focus on very specific niches like ski goggles. Far right: Samsung’s AdHub shows great potential with Samsung’s massive penetration in both TVs and mobile handsets
  • Launchfest
  • - PC Mag - http://www.pcmag.com/article2/0,2817,2414078,00.asp
  • Qualcomm keynote in The Verge - http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets
  • Photos: Berky David Blaine, Omar Epps, Tim Westergren http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • - http://dufi.adventgx.com/wp-content/uploads/2012/11/kickstarter-badge-funded.png
  • Brands spoke out Via Wikimedia commons - http://commons.wikimedia.org/wiki/File:Hubble%27s_Wide_View_of_%27Mystic_Mountain%27_in_Infrared.jpg Via Flickr NASA Goddard - http://www.flickr.com/photos/gsfc/4545192059/
  • - http://cinemagr.am/show/92959839
  • - http://techcrunch.com/2013/01/05/the-fifth-horsemen-of-tech-samsung/
  • Slate - http://www.slate.com/articles/technology/technology/2013/01/samsung_how_the_korean_firm_got_to_be_the_biggest_tech_company_in_the_world.html?wpisrc=newsletter_tis
  • Another OEM saw how hard it is to get into the ad game But lots of promise as it expands across android devices - http://www.samsungadhub.com/pr/customers/publishers/publishers.do
  • PSFK - http://www.psfk.com/2013/01/samsungs-transparent-screen-retail.html
  • http://cinemagr.am/show/96387672
  • Theme: partnerships forming
  • http://cinemagr.am/show/97258683
  • AR - http://venturebeat.com/2013/01/10/usps-augmented-reality-app/ Developed with Aurasma
  • Theme: partnerships forming
  • Twine Fridge -> Washing machine -> come up with useful example (smart grill?) Show Quirky + GE
  • Twine Fridge -> Washing machine -> come up with useful example (smart grill?) Show Quirky + GE
  • Whirlpool fridge (my image) Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • Lowes http://www.lowes.com/cd_Iris_239939199_ It’s also a new revenue stream, with Lowe’s offering its new kind of Geek Squad
  • - http://www.hapilabs.com/products-hapifork.asp
  • Colbert - http://techcrunch.com/2013/01/12/in-defense-of-the-hapifork/ - http://www.colbertnation.com/the-colbert-report-videos/422778/january-10-2013/tip-wag---hapifork---kevin-garnett
  • NY Times - http://www.nytimes.com/2013/01/12/technology/smartphones-can-now-run-consumers-lives.html?nl=todaysheadlines&emc=edit_th_20130112&_r=0
  • Rambus, NXP
  • Image used – Engadget - http://www.engadget.com/gallery/samsung-t9000-refrigerator-with-evernote-hands-on/5550003/ Also Samsung smart fridge - http://venturebeat.com/2013/01/11/samsung-smart-fridge-it-runs-android-apps-like-evernote-video-demo/
  • LG - http://techcrunch.com/2013/01/07/lgs-smart-home-gets-a-lot-smarter-in-2013-the-company-reveals-its-vision-at-ces/
  • Via techcrunch - http://techcrunch.com/2013/01/07/atts-digital-life-home-automationsecurity-system-to-debut-in-8-markets-in-march/
  • - http://www.engadget.com/2013/01/02/sticknfind-bluetooth-stickers-hands-on/
  • Android app - https://play.google.com/store/apps/details?id=com.lge.media.lgpocketphoto&hl=en http://techcrunch.com/2013/01/10/want-lgs-pocket-photo-a-tiny-nfc-friendly-photo-printer/
  • Theme: partnerships forming
  • It’s an evolutionary step forward – OLED, 4K, 8K – but no real impact for anyone but the manufacturers themselves
  • Weird demo from Hisense
  • Gracenote and Zeebox - http://www.engadget.com/2013/01/03/zeebox-gracenote-entourage/?a_dgi=aolshare_twitter Zeebox partners with Gracenote for Second Screen app
  • Gracenote ad targeting - http://gigaom.com/2012/12/14/gracenote-ad-targeting/
  • PSFK on Panasonic - http://www.psfk.com/2013/01/panasonic-facial-recognition-tv.html Google - http://www.businessinsider.com/this-new-google-tv-watches-you-and-chooses-shows-based-on-your-behavior-2013-1?utm_source=alerts Image: Wikipedia - http://en.wikipedia.org/wiki/Rob_Enderle
  • http://www.zdnet.com/panasonic-goes-big-with-social-tv-green-innovations-7000009546/
  • TWC + Roku - http://techcrunch.com/2013/01/07/roku-700-streaming-channels-twc/ www.roku.com
  • - http://www.tvfp.tv/
  • TVF - http://www.tvfp.tv/ Roku – www.roku.com http://shop.infinitec.com/
  • Ad Age: 5 Trends for Marketers to Watch http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/
  • LG’s booth
  • Audible Magic http://audiblemagic.com/#slide1 Writeup in Forbes Jan 2013: The company is now leveraging that expertise to provide supplemental content on tablets and computers, the so-called “second screen” in entertainment.  A smartphone app listens to what you’re watching on TV, identifies it, and offers related content.  In the demo, the app synched an episode of Million Dollar Money Drop to a home play-along game that followed the episode precisely, letting you go beyond simply yelling at the television. http://www.forbes.com/sites/larrydownes/2013/01/12/the-five-most-disruptive-technologies-at-ces-2013/2/
  • Ad Age - http://adage.com/article/special-report-ces/tv-ces-las-vegas/239050/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage “ New powers for Dish's Hopper:  The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature --which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers.”
  • Actiontec Screenbeam – devices connect screens with each other http://www.actiontec.com/products/product.php?pid=298#.UPJgiG88CSo
  • - http://us.telibrahma.com/point-home/pointhome-page/
  • Wearable computing
  • VentureBeat - http://venturebeat.com/2013/01/03/pebble-will-finally-unveil-its-kickstarter-darling-smartwatch-at-ces/ - Pebble Watch
  • Martian Watches – voice control- http://martianwatches.com/ Filip Basis
  • New fitbit – www.fitbit.com Bodymedia – via Venturebeat - http://venturebeat.com/2013/01/06/bodymedia-launches-beefed-up-health-tracking-system-for-your-arm/
  • - http://www.vuzix.com/consumer/products_m100.html
  • Styku - http://www.styku.com/business/
  • http://www.youtube.com/watch?v=7RT6O3yeF00 http://www.xsens.com/en/news/ip-licensing-news/demonstration-of-worlds-first-wearable-3d-body-motion-tracking-system-based-on-consumer-grade-mems-sensors-at-international-ces http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013
  • Redefining interactive
  • https://leapmotion.com/ http://www.theverge.com/2013/1/3/3830394/leap-motion-asus-pc-deal Gesture and voice to keep forging past typing and touch
  • - http://www.kickstarter.com/projects/1339485407/mauz-one-device-to-rule-them-all
  • Affectiva www.affectiva.com WPP portfolio: http://www.wpp.com/wpp/companies/companydetail.htm?id=630
  • - Seems kind of like Kinect, or an evolution of Smart TV from Samsung… http://venturebeat.com/2013/01/03/orange-taps-movea-to-create-a-gesture-based-set-top-box/
  • Intel
  • Tobii Gaze - http://www.youtube.com/watch?feature=player_embedded&v=3MoGzTdQnX8 http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ http://www.tobii.com/ http://latimesblogs.latimes.com/technology/2012/01/ces-2012-tobii-lets-you-control-computers-with-your-eyes.html
  • - http://gigaom.com/2013/01/10/haier-vision-control-tv/
  • Café shot – Muse - https://www.shoplocket.com/products/PaxCP-pre-order-your-muse Muse http://interaxon.ca/muse/ http://www.indiegogo.com/interaxonmuse?c=gallery More Muse - http://venturebeat.com/2013/01/11/ces-2013-top-10/ BodyWave – Play Attention http://www.freerlogic.com/body-wave/
  • Moonrider / Artjam www.moonrider.com
  • More – VentureBeat http://venturebeat.com/2013/01/09/cube26-natural-vision-control-gestures-video/
  • image: David Berkowitz Background - VentureBeat: http://venturebeat.com/2013/01/04/let-the-driverless-race-begin-toyota-and-audi-prep-self-driving-cars-for-ces/
  • www.mycityway.com Partner with BMW https://itunes.apple.com/us/app/mycityway-now-city-explorer/id516533051?mt=8
  • Step up click-through rates with your consumers. The powerful Gimbal™ relevance engine ensures that your app delivers what your users want – before they even know they want it. https://www.gimbal.com/showcase/
  • VentureBeat infographic - http://venturebeat.com/2013/01/11/a-quick-visual-look-at-the-best-of-ces-2013-infographic/
  • More in TC - http://techcrunch.com/2013/01/07/ford-launches-open-developer-program-to-let-mobile-apps-interface-with-its-cars/
  • Carvoyant (green arrow) - http://jumpstart.carvoyant.com/ http://techcrunch.com/2013/01/12/carvoyant-is-ready-to-put-your-car-in-the-cloud/ Dash https://play.google.com/store/apps/details?id=com.dashlabs.dash.android http://www.dash.by - https://www.facebook.com/photo.php?fbid=168844839926828&set=a.158994770911835.50087.121609777983668&type=1&theater Audiovox / Voxx
  • Wearable computing
  • http://www.oculusvr.com/ Video: http://vimeo.com/54429925
  • - http://shield.nvidia.com/portable-features
  • Fisher-Price by Mattel
  • Gamestick - http://www.kickstarter.com/projects/872297630/gamestick-the-most-portable-tv-games-console-ever
  • VentureBeat: http://venturebeat.com/2013/01/10/microsoft-holodeck-xbox-kinect/ YT: http://www.youtube.com/watch?feature=player_embedded&v=re1EatGRV0w#!
  • Android - https://play.google.com/store/apps/details?id=com.microsoft.smartglass&hl=en iOS - https://itunes.apple.com/us/app/xbox-smartglass/id480914036?mt=8 www.bluestacks.com https://www.facebook.com/BlueStacksInc?fref=ts
  • Black printer: Replicator 2X launched - http://store.makerbot.com/replicator2x.html Kraftwurx – like Shapeways CubeX / Cube – in VentureBeat http://venturebeat.com/2013/01/07/cube-x-3d-systems/
  • - http://cinemagr.am/show/100727537
  • http://cinemagr.am/show1/100720211 Cooper - http://pandawhale.com/post/14126/jennifer-lawrence-dancing-silver-linings-playbook Robot: Shimi by Tovbot
  • - http://www.usatoday.com/story/technologylive/2013/01/07/ces-2013-lego-mindstorms-ev3/1810489/ - http://techcrunch.com/2013/01/10/i-for-one-welcome-our-robotic-lego-mindstorm-ev3-overloads/
  • Robotex http://www.robotex.com/
  • http://venturebeat.com/2013/01/10/usps-augmented-reality-app/
  • www.cardmunch.com www.getpocket.com
  • Via http://www.marketersstudio.com/2013/01/the-best-recaps-and-coverage-of-ces.html
  • CES 2013: The Year of the Connected Brand

    1. 1. CES 2013:The Year of theConnected Brand David "Berky"Presented by: Berkowitz VP Emerging Media 360i - @360i david.berkowitz@360i.com @dberkowitz www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL
    2. 2. Covering the Coverage
    3. 3. CES in <140 charactersPROPRIETARY & CONFIDENTIAL 3
    4. 4. Year of the startup?PROPRIETARY & CONFIDENTIAL 4
    5. 5. Why this CES mattered "It was, in short, the BEST.CES.EVER. "It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light." - TechCrunchPROPRIETARY & CONFIDENTIAL 5
    6. 6. 5 Predicted Trends in Ad AgePROPRIETARY & CONFIDENTIAL 6
    7. 7. Scoring the 5 Trends in Ad Age The Prediction The ResultPROPRIETARY & CONFIDENTIAL 7
    8. 8. Walt Mossberg’s 2013 Forecast Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 8
    9. 9. Scoring Mossberg: What matters for marketers Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 9
    10. 10. Fast Company’s CES FourboxPROPRIETARY & CONFIDENTIAL 10
    11. 11. Oh bloody hell… Phablets?PROPRIETARY & CONFIDENTIAL 11
    12. 12. Lazerow knows bestPROPRIETARY & CONFIDENTIAL 12
    13. 13. The research
    14. 14. Things change fast: netbooks gone, and forgotten Netbook s 2007- 2012PROPRIETARY & CONFIDENTIAL 14
    15. 15. Desktops almost as dead as netbooksPROPRIETARY & CONFIDENTIAL 15
    16. 16. Salesforce monitored trends livePROPRIETARY & CONFIDENTIAL 16
    17. 17. >1.2 million social conversations about CESPROPRIETARY & CONFIDENTIAL 17
    18. 18. Pay TV is shrinking Note the misleading Y-axis: it’s shrinking, but not that fastPROPRIETARY & CONFIDENTIAL 18
    19. 19. People like their TVs connected, and sometimes smartPROPRIETARY & CONFIDENTIAL 19
    20. 20. The West Coast loves CESPROPRIETARY & CONFIDENTIAL 20
    21. 21. People chat about screens of all sizesPROPRIETARY & CONFIDENTIAL 21
    22. 22. Big screens are betterPROPRIETARY & CONFIDENTIAL 22
    23. 23. Bendy screens capture the buzzPROPRIETARY & CONFIDENTIAL 23
    24. 24. NY, CA men are top tweetersPROPRIETARY & CONFIDENTIAL 24
    25. 25. TV still the hot topic of tweetsPROPRIETARY & CONFIDENTIAL 25
    26. 26. More proof: CES is raining men (Hallelujah) – older menPROPRIETARY & CONFIDENTIAL 26
    27. 27. Most talked about products don’t matterPROPRIETARY & CONFIDENTIAL 27
    28. 28. Samsung tops brand mentionsPROPRIETARY & CONFIDENTIAL 28
    29. 29. The Marketer Matrix
    30. 30. PROPRIETARY & CONFIDENTIAL 30
    31. 31. The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 31
    32. 32. The CES Marketer Matrix Hulk Iron Man Hawkeye Capt. AmericaPROPRIETARY & CONFIDENTIAL 32
    33. 33. The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 33
    34. 34. An inside look at CES
    35. 35. Big TASC aheadPROPRIETARY & CONFIDENTIAL 35
    36. 36. PROPRIETARY & CONFIDENTIAL 36
    37. 37. Startups pitched angels at LaunchfestPROPRIETARY & CONFIDENTIAL 37
    38. 38. Strangest product at CES: brainwave-controlled cat earsPROPRIETARY & CONFIDENTIAL 38
    39. 39. A memorable Qualcomm keynote…PROPRIETARY & CONFIDENTIAL 39
    40. 40. Celebs gone wildPROPRIETARY & CONFIDENTIAL 40
    41. 41. 3 words seen often at CES 2013 not seen beforePROPRIETARY & CONFIDENTIAL 41
    42. 42. “Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.” Coca-Cola CMO Joe Tripodi on what brands think of agencies , at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 42
    43. 43. People come from all over the worldPROPRIETARY & CONFIDENTIAL 43
    44. 44. PROPRIETARY & CONFIDENTIAL 44
    45. 45. Brand of the Year
    46. 46. The 5th HorsemanPROPRIETARY & CONFIDENTIAL 46
    47. 47. The key to Samsung’s success “…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.” - SlatePROPRIETARY & CONFIDENTIAL 47
    48. 48. Samsung’s ad network a work in progress but gaining reachPROPRIETARY & CONFIDENTIAL 48
    49. 49. Samsung AdHub finds its cornerPROPRIETARY & CONFIDENTIAL 49
    50. 50. Samsung devices connect with each otherPROPRIETARY & CONFIDENTIAL 50
    51. 51. Voice activation uses NLP. Sponsored listings coming?PROPRIETARY & CONFIDENTIAL 51
    52. 52. Cameras add 4G for constant connectivityPROPRIETARY & CONFIDENTIAL 52
    53. 53. Cameras connect directly with social appsPROPRIETARY & CONFIDENTIAL 53
    54. 54. Samsung reimagines store windowsPROPRIETARY & CONFIDENTIAL 54
    55. 55. AutoShare becoming de rigeurPROPRIETARY & CONFIDENTIAL 55
    56. 56. The big trends from CES 2013PROPRIETARY & CONFIDENTIAL
    57. 57. Every screencan be the first screen
    58. 58. Screens come in all sizesPROPRIETARY & CONFIDENTIAL 58
    59. 59. What’s a tablet anyway?PROPRIETARY & CONFIDENTIAL 59
    60. 60. Okay, I get it – it’s a tablet and a laptopPROPRIETARY & CONFIDENTIAL 60
    61. 61. Displair makes screens appear out of thin airPROPRIETARY & CONFIDENTIAL 61
    62. 62. USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.PROPRIETARY & CONFIDENTIAL 62
    63. 63. The connected home
    64. 64. Pre-CES 2013: “Internet of things”PROPRIETARY & CONFIDENTIAL 64
    65. 65. Internet-enabled sensors: new outlet for the passive aggressivePROPRIETARY & CONFIDENTIAL 65
    66. 66. Okay, these alerts can be a bit muchPROPRIETARY & CONFIDENTIAL 66
    67. 67. Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.” - David Berkowitz, Advertising AgePROPRIETARY & CONFIDENTIAL 67
    68. 68. Lowe’s Iris is a hub for connected devicesPROPRIETARY & CONFIDENTIAL 68
    69. 69. Perhaps HAPIfork will help you eat betterPROPRIETARY & CONFIDENTIAL 69
    70. 70. Colbert on HAPIfork “What is the point of consumer technology that stops you from consuming?” - Stephen ColbertPROPRIETARY & CONFIDENTIAL 70
    71. 71. The new remote controlPROPRIETARY & CONFIDENTIAL 71
    72. 72. Even the light bulb is reinventedPROPRIETARY & CONFIDENTIAL 72
    73. 73. Samsung’s smart fridge runs EvernotePROPRIETARY & CONFIDENTIAL 73
    74. 74. No more dumb appliances!PROPRIETARY & CONFIDENTIAL 74
    75. 75. LG appliances upgrade hardware and softwarePROPRIETARY & CONFIDENTIAL 75
    76. 76. Nest continuing to turn up the heatPROPRIETARY & CONFIDENTIAL 76
    77. 77. AT&T envisions a Digital LifePROPRIETARY & CONFIDENTIAL 77
    78. 78. Bluetooth stickers add sensors everywherePROPRIETARY & CONFIDENTIAL 78
    79. 79. NFC devices such as LG Pocket Photo create more connectionsPROPRIETARY & CONFIDENTIAL 79
    80. 80. Living room reborn
    81. 81. The future of TV? MehPROPRIETARY & CONFIDENTIAL 81
    82. 82. Yay, more big TV setsPROPRIETARY & CONFIDENTIAL 82
    83. 83. 3D still around, but less a focusPROPRIETARY & CONFIDENTIAL 83
    84. 84. And now, umm, transparent 3D?PROPRIETARY & CONFIDENTIAL 84
    85. 85. TV focus shifts to software: Zeebox partners with GracenotePROPRIETARY & CONFIDENTIAL 85
    86. 86. Gracenote empowers TV sets to target better adsPROPRIETARY & CONFIDENTIAL 86
    87. 87. TVs add facial recognition to personalize recommendations "Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“ - Rob Enderle, Enderle Group, in Business Insider ◦PROPRIETARY & CONFIDENTIAL 87
    88. 88. Panasonic TVs use facial recognition for personalizationPROPRIETARY & CONFIDENTIAL 88
    89. 89. Time Warner Cable comes to Roku (but you still need cable)PROPRIETARY & CONFIDENTIAL 89
    90. 90. TVF makes more TVs smarterPROPRIETARY & CONFIDENTIAL 90
    91. 91. Dongles abound to add connectivity to TVsPROPRIETARY & CONFIDENTIAL 91
    92. 92. Don’t put mobile in the corner "If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into peoples lives." - David Berkowitz in Ad AgePROPRIETARY & CONFIDENTIAL 92
    93. 93. What CES really looked like TV PC Smart-phonePROPRIETARY & CONFIDENTIAL 93
    94. 94. Technologies connect portable screens to TV screensPROPRIETARY & CONFIDENTIAL 94
    95. 95. Dish ruffles feathers with ad hopping and slingboxingPROPRIETARY & CONFIDENTIAL 95
    96. 96. Gadgets connect screens with each otherPROPRIETARY & CONFIDENTIAL 96
    97. 97. Telibrahma’s Point adds AR to TV screensPROPRIETARY & CONFIDENTIAL 97
    98. 98. Bespoke Bytes
    99. 99. Pebble shows off its $10MM crowdfunded watchPROPRIETARY & CONFIDENTIAL 99
    100. 100. Lots of tech to watch with touch screens & voice controlPROPRIETARY & CONFIDENTIAL 100
    101. 101. Wearable health monitors keep forging forwardPROPRIETARY & CONFIDENTIAL 101
    102. 102. Vuzix seeks to one-up Google GlassPROPRIETARY & CONFIDENTIAL 102
    103. 103. Trying on virtual clothing’s in voguePROPRIETARY & CONFIDENTIAL 103
    104. 104. Styku uses 4 Kinects to reinvent the fitting roomPROPRIETARY & CONFIDENTIAL 104
    105. 105. Xsens demos wearable 3D body motion trackingPROPRIETARY & CONFIDENTIAL 105
    106. 106. New inputs
    107. 107. Asus taps Leap Motion to power gesture-controlled PCsPROPRIETARY & CONFIDENTIAL 107
    108. 108. Mauz adds gesture input for laptops via smartphonesPROPRIETARY & CONFIDENTIAL 108
    109. 109. Facial recognition determines ad reactionsPROPRIETARY & CONFIDENTIAL 109
    110. 110. Orange + Movea = Gesture controlled set top boxPROPRIETARY & CONFIDENTIAL 110
    111. 111. Intel puts your body into the virtual experiencePROPRIETARY & CONFIDENTIAL 111
    112. 112. Tobii Gaze: look out for PCs controlled by your eyesPROPRIETARY & CONFIDENTIAL 112
    113. 113. Haier lets you control TVs with your eyesPROPRIETARY & CONFIDENTIAL 113
    114. 114. Sensors scan your brainPROPRIETARY & CONFIDENTIAL 114
    115. 115. Advertising needs new inputs too. Enter Moonrider’s Art JamPROPRIETARY & CONFIDENTIAL 115
    116. 116. Cube26 lets you shush your TVPROPRIETARY & CONFIDENTIAL 116
    117. 117. In transit
    118. 118. “Why is the car not an app?” Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 118
    119. 119. Toyota, Audi preview self- driving cars (taking on Google)PROPRIETARY & CONFIDENTIAL 119
    120. 120. BMW-backed MyCityWay surfaces local recommendationsPROPRIETARY & CONFIDENTIAL 120
    121. 121. Qualcomm Gimbel engine adds context to location appsPROPRIETARY & CONFIDENTIAL 121
    122. 122. Fords as Glympse to share locationPROPRIETARY & CONFIDENTIAL 122
    123. 123. Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 123
    124. 124. Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 124
    125. 125. ODB enables an APIPROPRIETARY & CONFIDENTIAL 125
    126. 126. Samsung also becomes modular with Evolution KitPROPRIETARY & CONFIDENTIAL 126
    127. 127. Fun & Games
    128. 128. Reality can still be virtual and not just augmentedPROPRIETARY & CONFIDENTIAL 128
    129. 129. Nvidia’s previews new Android gaming devicePROPRIETARY & CONFIDENTIAL 129
    130. 130. Fisher-Price embeds screens in toysPROPRIETARY & CONFIDENTIAL 130
    131. 131. Cubelets add sensors to these robotic building blocksPROPRIETARY & CONFIDENTIAL 131
    132. 132. Skylanders collectibles interact with PCs and game consolesPROPRIETARY & CONFIDENTIAL 132
    133. 133. Gamestick: big screen gaming in your pocketPROPRIETARY & CONFIDENTIAL 133
    134. 134. Microsoft ‘Holodeck’ tech to expand games beyond TV setPROPRIETARY & CONFIDENTIAL 134
    135. 135. Smart Glass, BlueStacks signs of new era of interoperabilityPROPRIETARY & CONFIDENTIAL 135
    136. 136. All hail ourrobot overlords
    137. 137. 3D Printing pervasivePROPRIETARY & CONFIDENTIAL 137
    138. 138. LG vacuums dance even better than Bradley CooperPROPRIETARY & CONFIDENTIAL 138
    139. 139. Cooper can still outdance ShimiPROPRIETARY & CONFIDENTIAL 139
    140. 140. iRobot cleans your guttersPROPRIETARY & CONFIDENTIAL 140
    141. 141. Build your own robots with the next gen of LEGO MindstormsPROPRIETARY & CONFIDENTIAL 141
    142. 142. Careful: you may step on robots trying to snapchat youPROPRIETARY & CONFIDENTIAL 142
    143. 143. Wrapping up
    144. 144. 2 apps that saved me at CES Cardmunch: Scan business cards, add to address book and LinkedIn with 1 tap www.cardmunch.com Pocket: Save articles to read later via browser, mobile, email www.getpocket.comPROPRIETARY & CONFIDENTIAL 144
    145. 145. Other companies of interest ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc ◦ Bluestacks: Run Android apps on Windows or Mac ◦ Cube26: tech products to enable devices to better recognize and interact with users ◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature ◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host ◦ Mindmeld by Expect Labs: Contextual intelligence for video chat ◦ ooVoo: now watch videos together with 10 people ◦ Stremor: TLDR bBrowser extension that summarizes content ◦ Trackdot: Sensors to help you track your luggage ◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkoutPROPRIETARY & CONFIDENTIAL 145
    146. 146. Bonus: The Best CES◦Coverage VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here◦ Ad Age: Seeing CES Through the Eyes of Group Ms Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer◦ NY Times: Smartphones Become Lifes Remote Control -◦ TechCrunch: Why CES Matters (for Now) - its about meeting the lone geniuses trying to make it big◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads◦ TechCrunch: Why Samsung is the 5th Horseman of Tech◦ The Verge: Awards for the Best of CES◦ Digiday: What Agencies Learned at CES. Im one of four execs included here. Ian Schafer and I seemed to have the same idea (its hardly the first or last time for that).◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. Ive bought a few of them already and others are on my wish list.PROPRIETARY & CONFIDENTIAL 146
    147. 147. Thanks! Keep in touch David Berkowitz VP Emerging Media, 360i ◦david.berkowitz@360i.com ◦blog.360i.com / @360i ◦MarketersStudio.com / @dberkowitz ◦www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL 147

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