3. Target Audience
• From the poster it is visible that it would
attract males. This is because the two
characters on the poster are males.
• It would also attract people who like to watch
thriller films as the poster looks dark and
gloomy which is a convention of a thriller film.
• The film may be targeted at males who are
18+
4. Layout
• The layout of the poster is split into three
sections vertically. One section is for Brad Pitt
the middle section are the seven words and
the third section is for Morgan Freeman.
• This may connote that the sins are causing a
separation between the characters or that
they both share these sins which is why they
are between them.
5. Background
• The background looks scratched and rugged. It
is a dull brown colour. The characters faces
almost blend right into the background and
only their faces are visible.
• The dull use of background allows the film
title to stand out in crisp white. It also allows
the characters names to be more visible which
may be the selling point of the film itself.
6. Image
• The image used is very serious as you can tell by the
expressions on the characters faces. One looks angry whereas
the other looks lost and frightened.
• The seven words in between the images of the characters are
easily seen and the red slashes across the words could
connote danger and mystery as this is what the colour
suggests and the words are negative too.
• The lighting is dark all around the poster however most of the
light is on the characters faces. This may be to show that they
are the main characters which is why they have the spotlight
and to show that they may be important figures in the film.
