Grenada AgriTourism Policy Setting Workshop Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism. Workshop organised by the Government of Grenada In collaboration with OECS, CTA, IICA, Radisson Grenada Beach Resort, Grand Anse, St. George, Grenada September 17-18, 2019

1. Ena Harvey
IICA Representative, Barbados
Agrotourism Specialist
Global and Regional Trends
in Agrotourism and
Food Tourism
Agrotourism Policy Setting Workshop,
Grenada, September 17 -18, 2019

2. 2
Rural/Agricultural Environments
+
Farm Commodities
Agrotourism
+
Tourism Products
&
Services

3. Some Recent IICA Publications

4. Recent Relevant Studies
from Partner Agencies

5. Enterprise Development Tools: CBT Handbook
PPT Presentation Deck
Facilitator Tools to Support Delivery of CBT Handbook Training
Facilitator’s Guide Learning Activities

6. Strengthening the Institutional
Framework
 MOUs signed with CHTA
(2005) and CTO (2010)
 Regional Strategy for
Agrotourism (approved at
CWA by Ministers of the
Alliance and COTED) 2011
 Regional Food Tourism
Strategy (with CTO and OAS
funding)2013
 CWA 2013: Seminar on
Investment in Agrotourism

7. IICA Initiatives (with partners)
1st Caribbean Agribusiness Forum
(CTA) – Grenada, 2014
1st Pacific Agribusiness Forum, Fiji
2nd Caribbean-Pacific Agribusiness
Forum, Barbados, 2015
Chefs For Development Knowledge
Sharing Platform
Vanuatu Workshop on Agrotourism
Policy

8. IICA Initiatives (with partners)
Vanuatu
Agrotourism Policy
Setting Workshop,
May 2016
Samoa Agrotourism
Policy Workshop,
September 2016
CTA Brussels Briefing
#46 on Tourism and
Linkages, 2016
3rd Agribusiness
Forum, T&T 2017

10. The Trade Opportunity
….
International tourist trips to
the region grew by 7% to 29.9
million visits, Visitors spent an
estimated $30 billion
Arrivals from the Caribbean
rose to an estimated 2.0
million, 5.3% more than in
2017.

11. Farm Stays and Rural Accommodation -
The Original Air BnB
From the 1950s to the 1970s, many farmers
abandoned their farms to search for work in
larger towns.
By 1985 Italian lawmakers had created a
legal definition for Agriturismo, which
allowed, and in some cases provided funds for,
the rehabilitation and restoration of many
abandoned rural buildings and estates.
These agriturismi allowed small farmers to
augment any income from the farm by hosting
vacationers and providing them with the unique
first-hand experience of the rural way of life in
Italy.
The Rural Tourism Opportunity

12. Policy Support - St. Kitts & Nevis
“I use this opportunity to make
special mention to Park Hyatt St
Kitts, which has expressed its
commitment to purchasing all
local produce and has provided
the Department of Agriculture
with a list of 50 products that the
hotel would be interested in
sourcing locally,” Budget Address
Dec 7, 2017, National Assembly

13. Policy Support - Jamaica
Jamaican farmers earn USD 39 million
via Tourism Ministry’s ALEX

14. The Rural Tourism Opportunity
TIME Magazine
2005

15. EuroGites – European
Federation of Rural Tourism
31 professional organisations from 28 countries give
you the choice of an authentic rural holiday
experience

16. Jessamine Gardens, Grenada

17. Jessamine Gardens Product Offering

18. 18
AgroHeritage Tourism
Pays de la Canne - Guadeloupe

19. Agro-Heritage Tourism
Banana Museum – Martinique

20. Health & Wellness Tourism

21. Organic tourism – South Pacific
• Activities based on organic farming
• Activities managed in accordance to principles of eco tourism
• Emphasis on environmental protection & conservation
• Respect & promotion of traditional cultures
• Use of natural/traditional building material & architecture
• Certified by a recognised body

22. Three types of certification
1. Full certification -entire destination
2. Certified Organic Dish
3. Certified Organic Restaurant

23. • Vanilla & spices -
pepper,
cardamom,
cinnamon etc
 Coffee
 Beef, Honey
• Cocoa
• Noni (morinda
citrifolia)
• Virgin coconut oil
• Fruit pulp
• Dried fruit
• lamb, goat
• Ginger
• Turmeric
• Tamanu/Dilo/Fetau oil
• Copra Oil
• Coconut meal
• Coconut Sugar
• Ngali Nuts
• Valued added
eg Insect repellant,
soap
• Local Inputs:fish meal
fertilizers, compost
&‘bio brews’
• Rum

24. Jamaica

25. Woodford Gardens, Jamaica

26. ApiTourism
 Api-tourism is a form of tourism connected with beekeeping as a
traditional profession and with bee products in ecological, food
and medicinal aspects.

28. • Food expresses local culture & heritage and connects tourists
with a destination’s landscape and unique way of life
• Is an important destination attribute and fundamental to
destination imaging
• Food consumption is integral to tourism & can have significant
economic effects in the supply chain
• Dining is consistently ranked in the top three favourite tourist
activities
• Approximately 25% - 35% of tourist expenditure is on food
• Culinary, gastronomic & food tourists considered high yield
"The pursuit and enjoyment of unique and memorable food
and drink experiences, both far and near.“ (WFTA)

29. 93 percent of travelers have
engaged in a unique or
memorable food and beverage
experience other than dining out
(WFTA 2018 Report).
Nearly everyone
can now be
considered a
food traveler.
More than 25 million American travelers visit
international destinations each year, and culinary tourism
is identified as a primary motivation for travel (UNWTO)

30. Mistura in Lima is the
biggest food fair in South
America. It presents over
200 restaurants, bars and
food producers. Usually held
in September, the festival
showcases ethnic Peruvian
cuisine and dishes from
many world-famous
Peruvian chefs as well as
unknown local geniuses.

31. FIBEGA, as the reference event for gastronomy
tourism, will become the annual fair in the city of
Miami. In 2019, from 10 - 12 May; culture,
aromas, diversity.
Feria
Iberoamericana
de Gastronomía

32. Slow Food International

33. “Inviting someone into your
home allows for a more
relaxed, real and authentic
conversation, and it connects
food with life,….It dives deep
into the locality of a place and
a person.”
Culinary travelers are
increasingly looking for
exclusive experiences, such as
a private, hands-on cooking
class at the home of a local.
2017 Benjamin Adair

35. Le AirBnB des Tables d’Hotes
dans le Monde

36. Home Delivery – Hopscotch,
kariBites,

37. • VizEat is insured with Lloyds of London,
covering hosts and guests for up to £250,000
(e.g. against food poisoning or other
problems)
• Bonappetour vets households not only for
food hygiene but also hosting personality and
style. Source:https://www.theguardian.com/small-business-
network/2016/jun/03/real-life-come-dine-with-me-social-dining-
revolution

38. IHG has worked with The Humane League, a leading
farm animal protection non-profit organisation based in
the US to commit to sourcing 100% cage-free eggs
throughout US, Canadian and European operations no
later than 2022.
This is part of an overall goal to source only cage-free
eggs across our entire global estate by 2025 and will
contribute to IHG’s broader Responsible Business
agenda,

39. Cannabis Tourism
“Travelling high—
 Where grass is growing, tourism
businesses—and
governments—are making
serious hay.
 While coffee shops across the
Netherlands have been
satisfying visitors’ weed needs
for 50 years, cannabis is now
de-criminalised for recreational
purposes, at least in part, in
nearly 40 countries

40. LUXURY WEED TOURISM – BC,
Canada - Canadians slated to
spend $7 billion on marijuana
sales in 2019
 Butiq Escapes, a luxury weed tourism company
based out of Victoria, British Columbia, where a
hiking guide picks you up from a private airport,
smokes with you in the mountains and feeds you
(and up to a group of four), lunch and dinner.
$12,500 CDN
 $155 hemp oil massages, a cannabis-infused dinner
for $175 [$130] or a cannabis wedding for $3,000
[$2225].

41. Bong Appetit
Where High-end Cuisine Meets High-end Cannabis.

42. Coconut Developments
• Rihanna promoting “Vita Coco” flavoured coconut
water
“ I grew up in Barbados – so when Vita Coco approached
me to help develop a new flavor, I thought we should
combine the natural coconut water with fresh tropical fruits
– two of my favorite things… It tastes so delicious and
reminds me of home!”

43. Coconut water
“Crack Life Open”
“Detox while you Retox”
Coconut water has become the new
favorite post-exercise drink for celebrities
like Madonna, Courteney Cox, Mischa
Barton, Rihanna, Gisele Bundchen and
Sienna Miller.
In fact, Madonna likes coconut water so
much that she’s invested in the Vita Coco
company.
Some 2m coconuts are now cracked
every day by the company.

44. Influence of
Celebrities
Tonga’s flag-bearer, taekwondo
champion Pita Taufatofua
Two weeks after Taufatofua’s brief but showstopping
Parade of Nations appearance, online travel searches
to Tonga skyrocketed and demand for coconut oil
went through the roof.
Several Pacific beauty brands have reported a
whopping increase in coconut oil sales since the
Opening Ceremony, the New Zealand Herald reports.

45. “Rihanna’s favourite local sweet is Salena’s
Tamarind Balls” – Rosemary Parkinson, Barbados
B’in B’un

46. JAMAICAN USAIN BOLT – FASTEST MAN IN THE WORLD
One secret
weapon:
Jamaican
yellow
yam

47. KIRANI JAMES-GRENADA’S WORLD
CHAMPION 2011 COMES FROM THE
FISH FRIDAY TOWN OF GOUYAVE

48. Contact Information:
ena.harvey@iica.int