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Ena Harvey
IICA Representative, Barbados
& Agrotourism Specialist
Linking Agriculture and Tourism through Policy Setting
C...
Some Key Messages
 We are at RISK with respect to our food
supply and Chronic Non-Communicable
Diseases (related to chang...
3
• Food security exists
when all people, at all
times, have access to
sufficient, safe and
nutritious food to
meet their ...
Tourism Value Chain
Farm to Table & Gift Shop & Spa
Tourism – local and export market for products and services of
agricul...
Global Travel & Tourism
Statistics (Ref: WTTC)
 Travel & Tourism generated US$7.6 trillion (10%
of global GDP) and 277 mi...
Global Trends in Agritourism
 Agritourism has exploded everywhere in the world and it
represents a viable source of emplo...
IICA Agrotourism Initiatives (with
partners)
 Regional Strategy for Agrotourism (approved at CWA by
Ministers of the Alli...
Benefits of AgroTourism
• Retention of a higher percentage of income by rural
people
• Direct transfer of foreign exchange...
SURINAME- Community Based
Enterprise Development
Sustainable Travel International –
IICA Suriname
BRASSO SECO, Trinidad
Creates employment
Brought the
community closer
Attracted the
attention of the
youths and gave
th...
How do we capitalize on the opportunities
from linkages between Agriculture &
Tourism ?
The facilitation, coordination an...
AGRO
TOURISM
RURAL &
COMMUNITY
DEVELOPMENT
AGRI-FOOD
SYSTEMS
TRADE AND
COMMERCE
FINANCE AND
ECONOMIC
AFFAIRS
ENERGY
AND
EN...
Policies and
Supporting
Institutions
Studies, Research &
Development
Initiatives,
Best Practices
and
investments
GAPS stil...
Other Initiatives
 OECS Regional Plan of Action for Agriculture 2012 – 2022
 CAFAN-CABA: Regional Farmers Association an...
SLHTP
 Infrastructure development
 Funding mechanism
 Product development on traditional
activity
 Multi-stakeholder d...
We take the traditional recipes for making cassava
bread and update them for modern tastes.
Source: http://www.plaskassav....
L to R: Raw grated cassava, cassava wedges,
cassava chunks, cassava crinkle-cut fries
Dasheen and frozen
dasheen chunks Sw...
Convenient forms of Cassava in
Latin America
Pollo
Tropical
RostiPollo
Caribbean Culinary Festivals,
Tours and Events
 Antigua – Mango Festival
 Bahamas – Pineapple festival, Seafood and
Wine...
... More Food Festivals
...More Food Festivals
Farm Tours
Anguilla
Suriname
Dominican
Republic
Agrotourism Participatory Model
Mango Valley, Jamaica
Ten women cultivate fresh vegetables in
greenhouses to supply the ho...
Mango Valley, Jamaica
Another ten women work in the
factory producing jams, wines,
banana flour and condiments.
Visitors c...
Cooking School, Dominica
JTAS Tours
Cooking Caribbean
flavours and lifestyles:
an open-air culinary
adventure, where
touri...
Farm to Table - Goodfellow Farms,
Bahamas
Argentina
Recent Developments
Jamaica: Ministry of Tourism and Entertainment: Tourism Linkages Hub
 Approved by Cabinet decision an...
Jamaica Tourism Linkages Hub
 Support, facilitate and monitor the
development of efficient marketing and
distribution sys...
Jamaica Tourism Linkages Hub
 Harness and harmonize existing mechanisms and
initiatives being undertaken by business asso...
Ena Harvey, Expert in Agritourism, IICA, Caribbean: Global trends and the Caribbean Experience - Sharing Policy Initiative...
Ena Harvey, Expert in Agritourism, IICA, Caribbean: Global trends and the Caribbean Experience - Sharing Policy Initiative...
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Ena Harvey, Expert in Agritourism, IICA, Caribbean: Global trends and the Caribbean Experience - Sharing Policy Initiatives with Vanuatu

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Presentation from day 1 of: "Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism" Workshop organised by the Government of Vanuatu and CTA in collaboration with IICA and PIPSO, Port-Vila, Vanuatu, 25-27 May 2016

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Ena Harvey, Expert in Agritourism, IICA, Caribbean: Global trends and the Caribbean Experience - Sharing Policy Initiatives with Vanuatu

  1. 1. Ena Harvey IICA Representative, Barbados & Agrotourism Specialist Linking Agriculture and Tourism through Policy Setting Caribbean-Pacific Forum, May 25-28, 2016 Vanuatu Global trends and the Caribbean Experience: Sharing Policy Initiatives with Vanuatu
  2. 2. Some Key Messages  We are at RISK with respect to our food supply and Chronic Non-Communicable Diseases (related to changes in our FOOD CULTURE)  Small farmers and fisherfolk are critical to ensuring community food and nutrition security and sustainable community tourism based enterprises  Tourism Ministers must work closely with Ministers of Agriculture to ensure sustainability of tourism product, increase tourism demand through food tourism and reduce foreign exchange expenditure on imported food
  3. 3. 3 • Food security exists when all people, at all times, have access to sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active and healthy life.
  4. 4. Tourism Value Chain Farm to Table & Gift Shop & Spa Tourism – local and export market for products and services of agriculture and rural sector
  5. 5. Global Travel & Tourism Statistics (Ref: WTTC)  Travel & Tourism generated US$7.6 trillion (10% of global GDP) and 277 million jobs (1 in 11 jobs) for the global economy in 2014.  Travel & Tourism growing at a faster rate than both the wider economy and other significant sectors such as automotive, financial services and health care.  In 2015, international tourist arrivals also surged, reaching nearly 1.14billion and visitor spending more than matched that growth.
  6. 6. Global Trends in Agritourism  Agritourism has exploded everywhere in the world and it represents a viable source of employment and income for smallholders and estate owners in many countries, in all continents.  Italy: Agritourism has become a mass phenomenon, involving thousands of farms and moving millions of tourists, and agritourism operators have net farm incomes and returns to family labour higher than the normal farmers
  7. 7. IICA Agrotourism Initiatives (with partners)  Regional Strategy for Agrotourism (approved at CWA by Ministers of the Alliance and COTED)  OECS Regional Strategy – IICA responsible for Agrotourism activities  Regional Food Tourism Strategy (with CTO and OAS funding)  CWA 2013: Seminar on Investment in Agrotourism  Annual Agribusiness Forum (CTA) – Grenada, 2014  Caribbean Pacific Forum – Barbados, 2015  Policy Setting Session  Chefs’ Development Network  Knowledge Sharing Platform
  8. 8. Benefits of AgroTourism • Retention of a higher percentage of income by rural people • Direct transfer of foreign exchange (poverty reduction) • Diversification of farm income while keeping land in production • Investment and income earning opportunties for SMEs - employment of women, families, youth and indigenous communities • Value added and retention of origin in rural areas
  9. 9. SURINAME- Community Based Enterprise Development Sustainable Travel International – IICA Suriname
  10. 10. BRASSO SECO, Trinidad Creates employment Brought the community closer Attracted the attention of the youths and gave them the opportunity to be involved in agro-tourism development.
  11. 11. How do we capitalize on the opportunities from linkages between Agriculture & Tourism ? The facilitation, coordination and growth of agritourism as a distinct economic activity requires the emergence of institutions and partnerships that can coordinate strategic planning, event management, joint promotion, advertising campaigns and information management.
  12. 12. AGRO TOURISM RURAL & COMMUNITY DEVELOPMENT AGRI-FOOD SYSTEMS TRADE AND COMMERCE FINANCE AND ECONOMIC AFFAIRS ENERGY AND ENVIRONMENT HEALTH TOURISM A MULTI-SECTORAL APPROACH
  13. 13. Policies and Supporting Institutions Studies, Research & Development Initiatives, Best Practices and investments GAPS still exist in: • Sustainable Trade Linkages • Removal of intra-regional barriers • Investment in production and agro- industry • Incentives to source locally and intra-regionally • Skills development, training and institutional strengthening • Certification and accreditation • Investment promotion in new events, sites and attractions • Risk management and insurance • Linking of Innovation to Trade Policy across the Value Chain Current Status of Caribbean AT
  14. 14. Other Initiatives  OECS Regional Plan of Action for Agriculture 2012 – 2022  CAFAN-CABA: Regional Farmers Association and Regional Agribusiness Association: CASSAVA products  Healthy Caribbean Coalition: HealthyCaribbean.org  Prime Ministers 2008 – Port of Spain Declaration  National Commission for CNCDs  Heart & Stroke Foundation- Barbados  Barbados: BAS-BHTA-BMA: MoU  Barbados: IDB-MIF $4 million project to link SMEs with tourism
  15. 15. SLHTP  Infrastructure development  Funding mechanism  Product development on traditional activity  Multi-stakeholder design and planning & Institutional support  Use of common property resources  Participatory planning  Capacity building and skills development  Community leadership  Local economic linkages – multiplier effects  Tourism impact management Anse La Raye Fish Fry, St. Lucia
  16. 16. We take the traditional recipes for making cassava bread and update them for modern tastes. Source: http://www.plaskassav.com
  17. 17. L to R: Raw grated cassava, cassava wedges, cassava chunks, cassava crinkle-cut fries Dasheen and frozen dasheen chunks Sweet Potato chunks, crinkle- cut fries and waffle fries TTABA
  18. 18. Convenient forms of Cassava in Latin America Pollo Tropical RostiPollo
  19. 19. Caribbean Culinary Festivals, Tours and Events  Antigua – Mango Festival  Bahamas – Pineapple festival, Seafood and Wine (NEW!)  Barbados – Taste of Barbados, Oistins Fish Garden, AgroFest Plantation Breakfast  Belize – Taste of Belize, Toledo Cacao Festival  Dominica – Creole Festival, Kalinago (NEW!)  Dominican Republic – Mango Festival  Guyana – Rockstone Fish Festival
  20. 20. ... More Food Festivals
  21. 21. ...More Food Festivals
  22. 22. Farm Tours Anguilla Suriname Dominican Republic
  23. 23. Agrotourism Participatory Model Mango Valley, Jamaica Ten women cultivate fresh vegetables in greenhouses to supply the hotels and restaurants within a five mile radius of the community,
  24. 24. Mango Valley, Jamaica Another ten women work in the factory producing jams, wines, banana flour and condiments. Visitors come this community- based cottage industry which also serves as community tourism
  25. 25. Cooking School, Dominica JTAS Tours Cooking Caribbean flavours and lifestyles: an open-air culinary adventure, where tourists learn about Dominican flavours and traditions, Caribbean delicacies
  26. 26. Farm to Table - Goodfellow Farms, Bahamas
  27. 27. Argentina
  28. 28. Recent Developments Jamaica: Ministry of Tourism and Entertainment: Tourism Linkages Hub  Approved by Cabinet decision and established in June 2013 to fulfill the ministry’s mandate to create and sustain linkages throughout productive industries. The hub is funded by the Ministry of Tourism and Entertainment’s Tourism Enhancement Fund  ‘Agro-Tourism Farmers Market’ in the resort area of Negril, aimed at boosting the link between tourism and agriculture and promoting the consumption of local produce.  “We have provided a livelihood for 35 farmers who otherwise, would not have been selling at a market. The first market we reported, J$14 million was exchanged”
  29. 29. Jamaica Tourism Linkages Hub  Support, facilitate and monitor the development of efficient marketing and distribution systems for local products and services required by tourism entities  Increase market awareness and intelligence of the targeted sectors through research and analysis  Facilitate and monitor the development of more effective and efficient information and communication systems to support relationship building and trade between local suppliers of goods and services, and tourism entities
  30. 30. Jamaica Tourism Linkages Hub  Harness and harmonize existing mechanisms and initiatives being undertaken by business associations, ministries and agencies in an effort to improve the business environment for buyers and suppliers  Contribute and provide support to the development of viable economic and fiscal policies across industries and sectors to strengthen and facilitate linkages  Create opportunities for deeper facilitation of linkages between the Entertainment and Tourism sectors  Facilitate opportunities for better networking, information-sharing and communication across sectors

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