The survey found strong interest in agritourism among farmers in northern New Mexico. Of the 63 farmer respondents, 33 currently offer agritourism activities and 22 more want to. Respondents described a wide array of agricultural experiences available, from farm tours to cultural activities. However, many sites need improvements to accessibility and visitor amenities before they can fully capitalize on agritourism. Marketing efforts are mostly local currently; expanding use of online marketing could attract more visitors. Respondents expressed the most interest in training for marketing and website development assistance.
About special interest tourism, examples of agritourism, the development of agritourism, who are agritourists, and issues in agritourism. This was prepared as an assignment for a unit on Special Interest Tourism in a Bachelor of Business in Tourism Management. Please contact the uploader for references for the origins of the content.
Agro-tourism is an innovative agricultural activity related to tourism and agriculture both. It has a great capacity to create additional source of income with agriculture. Capex & Opex are both low and profitability is very high as compared to commercial Hotels & Resorts
Agro tourism scope and opportunities for the farmers in india by vinayVinay Kumar
India is a country known for its lavish treatment to all visitors,
no matter where they come from.
Its visitor-friendly traditions, varied lifestyles, and cultural heritage
colorful fairs and festivals held long-lasting attractions for the tourists.
Other…
presented by Ronald Costales of Costales Nature Farm during the 2015 AFNR Symposium held last October 1, 2015 at the AIM Conference Center, Makati City
About special interest tourism, examples of agritourism, the development of agritourism, who are agritourists, and issues in agritourism. This was prepared as an assignment for a unit on Special Interest Tourism in a Bachelor of Business in Tourism Management. Please contact the uploader for references for the origins of the content.
Agro-tourism is an innovative agricultural activity related to tourism and agriculture both. It has a great capacity to create additional source of income with agriculture. Capex & Opex are both low and profitability is very high as compared to commercial Hotels & Resorts
Agro tourism scope and opportunities for the farmers in india by vinayVinay Kumar
India is a country known for its lavish treatment to all visitors,
no matter where they come from.
Its visitor-friendly traditions, varied lifestyles, and cultural heritage
colorful fairs and festivals held long-lasting attractions for the tourists.
Other…
presented by Ronald Costales of Costales Nature Farm during the 2015 AFNR Symposium held last October 1, 2015 at the AIM Conference Center, Makati City
MICE - Meeting Incentive Conference ExhibitionAkash P
Meetings, incentives, conferences and exhibitions, or Meetings, Incentives, Conferences, and Events (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose.
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
Agro tourism or agricultural tourism, is one alternative for improving the incomes and potential economic viability of small farms and rural communities. India is an agriculture country and most of its people live in villages. Present concept of travel and tourism is limited to urban and rich class which constitutes only a small portion of the population. However, the concept of Agri Tourism takes travel and tourism to the larger population, widening the scope of tourism due to its cost effectiveness. India’s tourism industry is experiencing a strong period of growth in high spending foreign tourists, and coordinating government campaigns to promote ‘Incredible India’.Tourism is termed as an instrument for employment generation ,poverty alleviation and sustainable human development. Agro-tourism is the concept of visiting a working farm or any agricultural, horticultural, or agribusiness operations for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation. In general Agro Tourism is the practice of attracting visitors to an area used primarily for agricultural purposes.It includes Rural/Agricultural Environments + Farm Commodities + Tourism Services = Agro tourism.
Agritourism, or agritainment, is an exploding market connecting you to locally grown foods, wines, and culinary experiences. Reaching a $billion in 2013 in the US, agritourism offers farmers a revenue stream that helps them stay on the farm and grow their customers base. With only 2% of US residents being connected to farms and food production, agritourism offers an exciting and hyper-local experience to foodies, young families, and geotourists.
MICE - Meeting Incentive Conference ExhibitionAkash P
Meetings, incentives, conferences and exhibitions, or Meetings, Incentives, Conferences, and Events (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose.
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
Agro tourism or agricultural tourism, is one alternative for improving the incomes and potential economic viability of small farms and rural communities. India is an agriculture country and most of its people live in villages. Present concept of travel and tourism is limited to urban and rich class which constitutes only a small portion of the population. However, the concept of Agri Tourism takes travel and tourism to the larger population, widening the scope of tourism due to its cost effectiveness. India’s tourism industry is experiencing a strong period of growth in high spending foreign tourists, and coordinating government campaigns to promote ‘Incredible India’.Tourism is termed as an instrument for employment generation ,poverty alleviation and sustainable human development. Agro-tourism is the concept of visiting a working farm or any agricultural, horticultural, or agribusiness operations for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation. In general Agro Tourism is the practice of attracting visitors to an area used primarily for agricultural purposes.It includes Rural/Agricultural Environments + Farm Commodities + Tourism Services = Agro tourism.
Agritourism, or agritainment, is an exploding market connecting you to locally grown foods, wines, and culinary experiences. Reaching a $billion in 2013 in the US, agritourism offers farmers a revenue stream that helps them stay on the farm and grow their customers base. With only 2% of US residents being connected to farms and food production, agritourism offers an exciting and hyper-local experience to foodies, young families, and geotourists.
In this presentation i described about tourism in India. Like- Merit and Demerit, problem in tourism, rate of FTA's , some beautiful places in India and much more...
Pacific Regional Policy Setting Workshop:
Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood Sector and Promoting Healthy Food in Agritourism.
Workshop organised by the Technical Centre of Agriculture and Rural Cooperation(CTA), IFAD, PIPSO, SPTO and The Pacific Community.
1st and 2nd April, 2019, Nadi, Fiji
St Vincent and The Grenadines Agritourism Policy Setting Workshop 2019
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local Agrifood sector and promoting healthy food in Agritourism
Workshop organised by the Government of St Vincent and the Grenadines
In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB, OECS
Beachcombers Hotel, 19-20 March 2019
Presentation from day 1 of: "Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism" Workshop organised by the Government of Vanuatu and CTA in collaboration with IICA and PIPSO, Port-Vila, Vanuatu, 25-27 May 2016
Barbados Agritourism Policy Setting Workshop 2019
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism.
Workshop organised by the Government of Barbados
In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB
Courtyard by Marriott Hotel, Barbados, 27 & 28 March 2019
Suriname Agritourism Policy Setting Workshop 2019:
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local Agrifood sector and promoting healthy food in Agritourism
Workshop organized by the Government of Suriname in collaboration with the Technical Centre Agricultural and Rural Cooperation (CTA)
Paramaribo, Suriname, 3-4 April 2019
Grenada AgriTourism Policy Setting Workshop
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism.
Workshop organised by the Government of Grenada
In collaboration with OECS, CTA, IICA,
Radisson Grenada Beach Resort, Grand Anse, St. George, Grenada
September 17-18, 2019
when looking to grow a sustainable economy, do you want Seed or Sod? Lake Tahoe tourism strategy has relied on large carbon-loading event menu focused around 2 seasons and 4 main activities to attract people.
But really, Tahoe looks better naked. it is much more rewarding to enter the basin like a temple of sacred water waiting and willing to heal, inspire and transform the respectful touch.
MTM IXth - Business Plan: An innovative experiential community-based tourism ...MTM IULM
The Business Plan will focus on the development of an innovative tourism product for Northern Uganda, based on the community-based experiential concept developed in the laboratory of Tourist Experience Design (TED) held in the MTM Master
OBJECTIVES
The BP will have the following main objectives:
- Integration of the analysis carried out in the TED laboratory relating to supply, market, competition and sustainable and community based tourism models
- Definition of a tourism product based on the experiential concept developed in the TED laboratory
- Definition of a marketing strategy of the product (distribution, supply chain, price, traditional and web communication)
- Definition of the operational plan for implementation and training
- Definition of the sustainability plan
- Definition of the economic and financial plan
Sustainable Tourism - Iceland Naturally Event | Williamsburg, VA | June 9, 2011David Brown
Defining sustainable tourism and how its capacity as a brand amplifier and marketing platform are relevant to all tourism businesses and destinations - specifically Iceland. Examples from San Francisco, TUI, Fairmont Hotels, National Geographic, and the Global Sustainable Tourism Criteria
Cook Islands Agritourism Policy Setting Workshop 2018
Policy Setting for Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood sector and Promoting Healthy Food in Agritourism.
Workshop Programme Organised by the Government of Cook Islands
In collaboration with and Pacific Community, CTA, PIPSO and SPTO
Rarotonga, Cook Islands, 25-26th September 2018
Aurelio, Anna Clarisse,
2Cabale, Ma. Fatima Rica, 3Dimla, Kyla Terese,
4 Jamoralin, Mario Luis
1, 2, 3 Research Scholar, 4 Adviser
DE LA SALLE UNIVERSITY- DASMARIÑAS
College of Tourism and Hospitality Management
Hospitality Management Department
Abstract: Agritourism is composed of different structures such as farm, recreational facilities, educational
purposes, and farm-based products that gives opportunity for the farm to market and increase the economic state
of Agri farm tourism industry that allows them to execute knowledge to younger generations. The perception of
300 college students of Junior Tourism and Hospitality Management Association of the Philippines (JTHMAP) has
a significant role, and it can help the farms in Cavite to establish solutions and ways to improve this sector in
tourism industry. It raises awareness to the college students on how significant the agritourism is in our economy,
their interest as well. To establish the perception, awareness, and engagement of the college students the
researcher utilizes survey questionnaires in identifying their level of understanding to formulate a cohesive
recommendations and suggestions. The result of the study suggests that the demographic profile of the respondents
has a significant difference in awareness towards agritourism wherein ages 20 and above, first year college
students and most of the students who are single have a ninety-six-point-seven percent (96.7%) cumulative value
which means are aware of agritourism; respondents perceive regarding Farm Resort, Products, Tourism,
Educational purposes, Recreation, Economical state and Sources of information results to Strongly agree and
concluded that there is a significant difference. Succeeding research studies including the branches of agritourism,
advertising it in the market as well as study about farmers should be created to raise attention, solution, and
awareness to the existing problems in agricultural industry
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Sonya Graci, Ted Rogers School of Management, Ryerson University - "Assessing the Potential for Aboriginal Ecotourism in Canada" - presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
The Creative Economy is growing fast driven by entrepreneurs and the Digital Age. We are about to launch our Accelerator for Cultural and Creative Entrepreneurs.
1. Global Center for Cultural Entrepreneurship
The Northern New Mexico Agritourism Corridor:
Results and Report of Survey Activities
January 2013
Contact: Alice@culturalentrepreneur.org
2. THE NORTHERN NM AGRITOURISM INITIATIVE
The Global Center for Cultural Entrepreneurship, the MRCOG
The Partnership AgCollaborative, Bernalillo County, USDA, and RDC/REDI have partnered to
build a core group of agritourism sites that will attract people to north and
central New Mexico. The partnership aims to build economic opportunities
that align with our cultural values, support local food production, and
increase revenue opportunities for farmers. The initiative is providing
support to local food and farm enterprises in six counties: Bernalillo, Los
Alamos, Rio Arriba, Sandoval, Santa Fe, and Taos.
The project includes three phases:
1.) Product development (2012 and 2013) 8/
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work and activities undertaken toward
product development.
Specifically, the results and analysis of recently completed outreach, and
an extensive questionnaire.
According to national agritourism expert Jane Eckert,
“Agritourism is the crossroads of
tourism and agriculture: when the
public visits working farms, ranches
or wineries to buy products, enjoy
entertainment, participate in activities,
shop in a country store, eat a meal
or make overnight stays."
3. THE AGRITOURISM MARKET
The most recent USDA Census (2007)
USDA Census reports 23,350 farms offering agritourism “Travelers are very
and outdoor activities, totaling $566 million willing to pay for a
in annual revenues for farms. This number is unique ‘farm to fork’
expected to grow as the heritage and culture type experience.”
tourism market expands.
The heritage and cultural traveler spends more and travels for more days
when on vacation. On average, heritage and cultural travelers spend
30% more and travel 5 days instead of 3 while on travel. Combining these
data with the increase in travel by car suggests that agritourism will
continue to prove a viable strategy for rural and urbane communities
determined to maintain their agricultural heritage and outputs.
State Support of States vary in their agritourism activities, policies, and levels of support.
Agritourism However, states are becoming more organized and more competitive in
this emerging market. In several states Departments of Agriculture and
Tourism are collaborating to provide funding and policy support to
agritourism operators. Colorado passed C.R.S. 38-13-116.7 in 2011,
allocating $300,000 annually to support agritourism endeavors;
Oklahoma has enacted legislation approving an Agritourism Revolving
Fund. States are passing legislation that defines agritourism operations,
limits liability for operators, and improves road signage. Overall 26 states
have passed agritourism legislation that will strengthen their
competitiveness in the marketplace.
Percent of Farms in Area with
Income from Agritourism
4. SURVEY & QUESTIONNAIRE
To gain an in-depth understanding of the needs of growers and market
Outreach and venues we conducted outreach, an online questionnaire, and online
Farm Visits research into current national agritourism trends and data.
GCCE visited over 40 farm and/or
market sites (see Appendices for
complete list of Sites Visited).
Additionally, GCCE participated in
AgCollaborative meetings, met
with regional and local policy and
tourism leaders, and hosted a
Centinela Arts
“FAM” tour.
FAM Tour in Abiquiu The FAM (familiarization)Tour
FAM Tour engaged local tourism and
policy leaders in a realistic
agritourism tour. The day-long
trip was hosted by Santa Fe
Walkabouts and included 9
participants. Four sites were
visited: Purple Adobe Lavender
Farm, The Feasting Place,
Centinela Traditional Arts, and
Estrella del Norte Vineyard.
After the FAM Tour was completed and a majority of farm/agritourism sites
Questionnaire had been visited, and after a thorough review of relevant research, a
questionnaire was developed. The questionnaire was developed by GCCE
and J. McEntire llc between July and September, 2012. A test version of the
questionnaire was distributed in September by e-mail to ten persons
representing producers, markets, and support organizations; eight
responded. Feedback from the test respondents led to a few corrections
and adjustments to the questionnaire.
The final questionnaire was open for responses from October 6 to
November 20. The questionnaire was “advertised” through email blasts,
announcements at meetings, and at farmers markets and during visits to
sites. The questionnaire was made available through the online survey
service, SurveyMonkey.
Limitations of the questionnaire include that it was only available in
English and only online.
5. RESULTS: INTEREST IN AGRITOURISM
41 Questions The questionnaire included 41 questions addressing a wide range of topics
including:
• Growers’ interest in agritourism as an added revenue stream;
• Diversity of experiences (products)currently available in the region;
• Readiness of agritourism sites to receive tourists;
• Current marketing activities of agritourism ventures;
• Existing knowledge about, understanding of agritourism issues;
• Existing technical support available for agritourism entrepreneurs;
• Gaps in technical assistance and/or skills to support agritourism;
• Relevant topics and information for an agritourism training.
160 We received responses from 160 people. Of these respondents:
Respondents 63 = “I am a farmer/rancher and/or I produce goods with agricultural
products.”
19 = “I work for a market venue, farmers' market, restaurant, winery, CSA,
Co-op, other.”
78 = “I work with an agency or organization that supports farmers and
food businesses, or I'm an individual supporter.”
Of these Farmer/Rancher/Producer group,
33 currently offer 33 currently offer agritourism activities, while
agritourism activities 22 more would like to offer agritourism on
on their site. their farm or ranch. Only 9 are not planning
on engaging in agritourism.
Additionally, there is strong interest in learning more about how to grow
agritourism success:
Would you be interested in learning more
about marketing activities that attract more
visitors to your agricultural site or market
venue?
Yes
No
Not sure
6. RESULTS: PRODUCT OFFERINGS
47 Growers, The wide array of experiences for tourists range from outdoor enjoyment to
17 Market community engagement to traditional culture. A sampling includes:
Venues • Explore progressive orchard practices
Described Their • See radical sustainability and subsistence horticulture
“Claim to Fame” • Tour a cattle ranch
• Visit American buffalo and Himalayan Yak herds
• Volunteer at “farm for food bank”
• Purchase heritage poultry, feather crafts
• View 500 varieties of iris
• Discover 85 historic fig tree types
• Walk in sunflower fields
• Eat fresh chile at festivals
• Join planting parties in the spring
• Taste a wide variety of unique fruit
• Milk a goat
• Grind blue corn
• Canning and jam making
• Community acequia activities
• Rent a casita on a farm
• Eat authentic traditional Pueblo food
• Feel community cheer at Farmers Markets
What types of products do you grow and sell?
Vegetables
Fruit
+*"#$%
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+!"#$% Herbs and spices
Grains, seeds or legumes
Honey, other bee products
(*"#$%
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Dairy products (8%)
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Nuts (6%)
Wine or Beer crops (5%)
7. RESULTS: PRODUCT OFFERINGS
What types of farm or agricultural experiences do you currently offer?
Check all that apply.
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Farmers and growers’ sites vary in their readiness to
READINESS, host visitors. Best practices in agritourism suggest
CAPACITY TO that regular opening hours and clear and visible
HOST VISITORS signage are essential for success. Unfortunately,
agritourism is a seasonal business, farmers are
subject to weather, seasons, and the resulting
available experiences (u-pick, garden tours, etc.)
How often is Respondents varied in their regularity of opening
your business
dates/hours: 53 are open “Varies by month or
open for visitor
season”, 23 are open 2-7 days per week, and 23 are
activities?
open only for special events.
Number of As we strive for market competitiveness, agritourism sites across the region
farmer/grower will do well to collaborate and organize so we can collectively provide a
agritourism diverse and accessible array of products. Additionally, we need to engage
sites offering outdoor tour operators more effectively as their hunting, fishing, and birding
the following: operations compliment the current seasonality of experiences we offer.
Wheelchair accessibility
Signage on site (Way-finding / parking)
Language spoken - other than English
External signage directing visitors to your location
Picnic tables or resting area with benches
Restroom for public use
Visitor Parking spaces
Drinking water
0 5 10 15 20 25 30
8. RESULTS: MARKETING ACTIVITIES
Growth Currently, the majority of agritourism visitors in the region stem from locales
Opportunities within our region. This likely reflects the fact that the majority of farmers/
growers/producers market themselves through local farmers markets. Thus,
advertising and marketing campaigns that target visitors from outside the
region will likely increase the number of tourists visiting our sites from
neighboring states as well as origins beyond the southwest.
Advertising in southwest region food and wine publications, development of
google and facebook ads, and implementation of a geomapping-based
application or website is essential to reach beyond our current market to tourists
passionate about food and farms, authentic experiences, and regional cultures.
Where do you sell your agricultural products? Check one or more.
Farmers Market
Local Stores
Local Restaurants or Pubs
Wholesale
Online - my own website
Farm stand / Onsite Gift Shop
Other people's websites
Nursery
Local Lodging
Wineries
Where do you think most of your customers come from?
Our local community
New Mexico
Surrounding states (CO, AZ, TX, UT)
USA
International
9. RESULTS: MARKETING ACTIVITIES
A noticeable opportunity for our agritourism marketing is the current lack of use
of Facebook and Google ads. Only 3% of respondents use these low-cost,
highly targeted ad tools. Yet the marketing budgets of sites indicates these
tools are likely their best “bang for their buck.”
How do most people find out about your business?
Facebook Ads
Google Ads
Newsletters
Newspaper
Our website
Listings of tourism events, sites, activities
Social Media (Facebook, Twitter, etc)
Word of mouth
0 10 20 30 40 50 60 70 80 90 100
Approximately how much money do you spend each MONTH marketing your
products and services?
$250-$750
Over $750
$50-$250
Less than $50
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Approximately how much time do you spend each MONTH marketing
your products and services?
31+ hours
16-30 hours
6-15 hours
0-5 hours
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
10. RESULTS: GAPS IN TECHNICAL ASSISTANCE
Taxes and Managing a successful agritourism endeavor requires extensive knowledge
Zoning of both the marketing and product side of the business, as well as the
mundane aspects related to taxes, regulations, and zoning. Additionally,
we have been told in interviews with agritourism operators that zoning
challenges have made sales channels such as farmstands illegal in certain
counties, and tax codes for retail sales of products or classes (GRT applies)
vary as compared to fees for produce sales (no tax).
Operators need to be both aware and accountable to these regulations.
Additionally, as a collective, we need to stay abreast of these challenging
topics --like changes in county zoning laws -- that impede the development
of a robust local food and agricultural sector so we can collectively
advocate for sensible policies that support our communities and heritage.
Human nature being what it is, respondents declared the least knowledge
and the least interest in issues related to taxes and zoning. Our trainings
will cover these topics despite their relative lack of appeal.
In relation to having people visit agritourism sites (farms, farmstands, markets), how knowledgeable are
you about the following topics?
Taxes on visitor-related activity
Sanitation codes Very knowledgeable
Permits Knowledgeable
Zoning codes A little knowledge
Insurance
Building codes No knowledge
!" #!" $!" %!" &!" '!" (!" )!"
What types of technical assistance would you be interested in?
45
40
35
30
25
20
15
10
5
0
Marketing and sales Website and social Coaching on Site preparation, Accounting and Zoning / regulatory
assistance media planning and developing signage, customer bookkeeping information
development agritourism for my readiness assistance
site
11. RESULTS: TECHNICAL ASSISTANCE NEEDS
How interested are you in receiving the following services from an agritourism support organization?
)!"
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Not interested at all
&!"
Interested
%!" Very interested
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Collaborating with Support in reaching Assistance in using Support in improving Assistance in using
other farmers, market more customers from technology to reach our branding and technology to
venues, and food outside New Mexico more customers sales operations improve our business
producers efficiency
The below chart shows the relative lack of technical assistance for farmers
working to diversify their income streams. This indicates a need for further
training and support for agritourism entrepreneurs. While a wide range of
support organizations offer assistance to agritourism operators, the key areas
that seem to be overlooked are in research, financing ventures, and diversifying
income.
GCCE will provide agritourism entrepreneurship trainings to address these gaps.
What types of services do you provide to support local growers and producers?
Networking opportunities
Events that feature local food, products, and beverages
Media, marketing, or publications
Classes or tours that feature local food, products
Marketing and technical assistance
Policy advocacy and development
Preservation of agricultural resources
Business development training for growers/producers
Youth development for future farmers/producers
Research
Options to diversify income stream
Financing
0 5 10 15 20 25 30
12. ANALYSIS AND SUMMARY
Agritourism is an expanding value-added market for agricultural producers.
As New Mexico offers a wide variety of experiences, and as our unique culture
and heritage delight visitors, this market is a clear fit for our state.
However, several barriers stand between us and our potential success:
Barriers • We currently lack sufficient statewide support to increase our
competitiveness against other states’ initiatives in this market
• Local regulations fail to take into account agritourism needs and
opportunities and squash our competitiveness in this market
• Our region’s marketing approach is scattered and fails to leverage new,
low-cost technologies
• Advertising needs to be targeted to culture/heritage travelers in print,
online, and through social media
• Farmers and producers are not collaborating to collectively build a
diverse and seasonality-immune product offering
• more diverse products are currently not recognized or engaged in the
agritourism community - horseback riding and hunting tour companies
as an example
• Our support organizations tend to duplicate one another’s efforts
• Farmers and producers need to develop a more sophisticated
understanding of regulations and taxes that affect their potential success
• Our farm and producer sites lack signage.
Over the next 12 months GCCE will work to provide
training and technical assistance that builds farmer/
producer capacity and knowledge related to the
above issues. Toward this ends we will:
1.) Build a Core Mentors Group with outstanding
agritourism entrepreneurs providing support and
advise to emerging agritourism entrepreneurs;
2.) Offer trainings to farmers/growers/support
organizations in Agritourism Entrepreneurship in
Albuquerque, Española, and Taos;
3.) Advocate for increased statewide leadership on
regulations and policies that affect agritourism, and
follow best practices of states across the nation.
Survey Team Alice Loy, PhD, and Selena Marroquin, Global Center for Cultural Entrepreneurship
Ann Simon and Tiffany Terry, Mid-Region Council of Governments
Bernadette Miera, Bernalillo County Cultural Services
Joanne McEntire, J. McEntire LLC
Contact: Alice@culturalentrepreneur.org
13. Appendices
Agritourism Sites Visited
Fred and Ruby’s Orchard La Chiripada Winery
Talpa Gardens Española Farmers Market
Los Poblanos Estrella del Norte Vineyard
San Felipe Farmers Market South Valley Growers Market
Chimayó Weavers El Bosque Garlic Farm
Pena Blanca Sunflowers Dixon Studio Tour
Bernalillo Farmers Market Casa Rondeña Winery
Black Mesa Winery Cerro Vista Farm
Molland Gardens Romero's Orchards
Abiquiu Studio Tour Purple Adobe Lavender Farm
Mesilla Valley Corn Maze Montoya Orchard
Mer Girl Gardens Nob Hill Growers' Market
ABQ Downtown Market New Mexico Farm and Ranch Heritage Museum
Armijo Farmers Market Organic Farmers Conference
Blue Corn Guys Don Quixote Distillery & Winery
Taos Arts School The Feasting Place
Los Lunas Farmers Market Los Ranchos
Santa Fe Farmers Market Uptown Farmers Market
Gutierrez-Hubbell House Matt Romero Farms
Vivac Winery New Mexico Acequia Association
New Mexico Wine Growers Association Taos Cooking Studio
Sostenga Gaia Garden
Centinela Traditional Arts
14. List of Organizations Supporting Agritourism in our Region
• Albuquerque Convention and Visitors Bureau
• Albuquerque Downtown Growers Market
• Bountiful Conservation
• Central Colorado Foodshed Assoc
• Chamber of Commerces
• Delicious New Mexico
• Edible Santa Fe
• El Chante
• Farm to Table
• Grower's Market South Valley Economic Development Center
• Hubbell House
• Il Piatto restaurant
• La Boca/Taberna restaurant
• La Montanita Coop
• Las Cruces Convention and Visitors Bureau
• LGBTQ Resource Center
• Los Alamos Farmers' markets
• Los Poblanos Noticias
• Master Gardeners
• Mixing Bowl New Mexico
• Mid Region Council of Governments (MRCOG)
• Native Plant Society
• New Mexico Farmers Market Association Pueblo of Pojoaque
• New Mexico Green Chamber of Commerce
• New Mexico State University Ag extension
• Open Space Visitors Center
• Raza Graduate Student Association
• Santa Fe Farmer's Market
• Shabeta's Healing Garden and Healing Center
• Sierra Co Farmers Market
• SLV Local Foods Coalition
• Taos Farmers Market
• The Bountiful Alliance
• The Mixing Bowl
• University of New Mexico Sustainability Program
• Village of Los Ranchos