Barbados Agritourism Policy Setting Workshop 2019 Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism. Workshop organised by the Government of Barbados In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB Courtyard by Marriott Hotel, Barbados, 27 & 28 March 2019

1. Ena Harvey
IICA Representative, Barbados
Agrotourism Specialist
Global and
Regional Trends
in Agrotourism
Agritourism Policy Workshop, Barbados,
March 27-28, 2019

2.  A leading agency in Agrotourism linkages since
2002. Focussed on
 Strengthening the Institutional Framework for
linkages (Caribbean and Latin America)
 Documentation and knowledge sharing of best
practices and success stories in trade linkages
and rural tourism in LAC
 Diagnostic studies to determine potential for
development of agrotourism sites, events and
attractions
 Training and capacity building (online courses,
Mexico training programme)

3. 3
Rural/Agricultural Environments
+
Farm Commodities
Agrotourism
+
Tourism Products/
Services

4. Some Recent IICA Publications

5. Recent Relevant Studies
from Partner Agencies

6. Strengthening the Institutional
Framework
 MOUs signed with CHTA
(2005) and CTO (2010)
 Regional Strategy for
Agrotourism (approved at
CWA by Ministers of the
Alliance and COTED) 2011
 Regional Food Tourism
Strategy (with CTO and OAS
funding)2013
 CWA 2013: Seminar on
Investment in Agrotourism

7. IICA Initiatives (with partners)
1st Caribbean Agribusiness Forum
(CTA) – Grenada, 2014
1st Pacific Agribusiness Forum, Fiji
2nd Caribbean-Pacific Agribusiness
Forum, Barbados, 2015
Chefs For Development Knowledge
Sharing Platform
Vanuatu Workshop on Agrotourism
Policy

8. IICA Initiatives (with partners)
Vanuatu
Agrotourism Policy
Setting Workshop,
May 2016
Samoa Agrotourism
Policy Workshop,
September 2016
CTA Brussels Briefing
#46 on Tourism and
Linkages, 2016
3rd Agribusiness
Forum, T&T 2017

9. Strengthening the Institutional
Framework
 OECS Agricultural Plan of Action 2012-2022 (IICA
Lead Agency for Agrotourism actions)
 OECS Agrotourism Resource Centres (National AT
Linkages Committees: Policies, Action Plans -
ongoing)
 Grenada (Marketing Board, Belmont Estate
Chocolate, “Glamping”)
 St. Vincent & the Grenadines (Food Festivals,
Agricultural Heritage, yachting sector)
 St. Lucia (Food tourism, farm tours, small cruises /
yachts, private sector aggregators along value
chain, models for farmer and fisherfolk financing)

11. The Trade Opportunity
….
International tourist trips to
the region grew by 7% to 29.9
million visits, Visitors spent an
estimated $30 billion
Arrivals from the Caribbean
rose to an estimated 2.0
million, 5.3% more than in
2017.

12. Jamaica Tourism Linkages Hub
Jamaica: Ministry of Tourism and Entertainment:
Tourism Linkages Hub
 Approved by Cabinet decision and
established in June 2013 to fulfill the ministry‟s
mandate to create and sustain linkages
throughout productive industries. The hub is
funded by the Ministry of Tourism and
Entertainment‟s Tourism Enhancement Fund
 „Agro-Tourism Farmers Market‟ in the resort
area of Negril, aimed at boosting the link
between tourism and agriculture and
promoting the consumption of local
produce.
 ―We have provided a livelihood for 35 farmers
who otherwise, would not have been selling
at a market. The first market we
reported, J$14 million was exchanged‖

13. Goodfellow Farms, where everything we grow is good!

14. The Rural Tourism Opportunity

15. Farm Stays and Rural Accommodation
- The Original Air BnB
Starting in the 1950s and continuing
through the 1970s, traditional small-scale
farming in Italy became less profitable and
many farmers abandoned their farms to
search for work in larger towns.
By 1985 Italian lawmakers had created a
legal definition for Agriturismo, which
allowed, and in some cases provided funds
for, the rehabilitation and restoration of
many abandoned rural buildings and
estates.
These agriturismi allowed small farmers to
augment any income from the farm by
hosting vacationers and providing them
with the unique first-hand experience of
the rural way of life in Italy.

16. EuroGites – European
Federation of Rural Tourism
 31 professional organisations from 28 countries give
you the choice of an authentic rural holiday
experience


17. Ruta del Queso Turrialba, Costa
Rica

18. Colombia
Eje Cafetero

19. Argentina

20. Brasil

21. SURINAME- Community Based
Enterprise Development
Sustainable Travel International –
IICA Suriname
Funded under CDB CARTFund

22. Buff Bay Valley, Heritage Corridor,
Jamaica
Funding: EU 500,000 2010-2014
Partners: Ministries of Agriculture, Tourism, Environment,
Community Development
Sustainability: Sites and attractions, Corridor Management
Council

23. buffbavalleyja.com

24. Community Tourism – Lake Capoey,
Guyana
Funding: Kellogg Foundation
Partners: Ministries of Agriculture, Tourism, Environment,
Community Development, IICA Guyana, Toshao
Sustainability: Pineapple processing, accommodation,
Events

25. BRASSO SECO, Trinidad (IICA T&T, Min.
Tourism TAC)
Creates
employment
Brought the
community closer
Attracted the
attention of the
youths and gave
them the
opportunity to be
involved in agro-
tourism
development.

26. 26
Tourism Master Plan, Hopkins, Bze
•Coordination, Partnerships,
Community EngagementTheme 1
•Infrastructure and
EnvironmentTheme 2
•Investment and Small
Business DevelopmentTheme 3
•Human Resource
DevelopmentTheme 4
•Developing and Marketing
the Hopkins BrandTheme 5

27. Organic tourism
Grew from the environmental
movement & the food tourism
movement
Italy is the leader – over 1200
organic tourism experiences
Includes: farms; homestays;
food tasting; farm experiences
A tool for sustainable
development

28. Jamaic
a

30. ApiTourism
 Api-tourism is a form of tourism connected with beekeeping as a
traditional profession and with bee products in ecological, food
and medicinal aspects.

32. Jessamine Gardens, Grenada

33. Jessamine Gardens Product Offering

34. Banana Museum – Martinique

35. 35
Pays de la Canne - Guadeloupe

36. Cannabis Tourism
“Travelling high —
 Where grass is growing, tourism
businesses — and
governments — are making
serious hay.
 While coffee shops across the
Netherlands have been
satisfying visitors‟ weed needs
for 50 years, cannabis is now
decriminalised for recreational
purposes, at least in part, in
nearly 40 countries

37. LUXURY WEED TOURISM – BC,
Canada - Canadians slated to
spend $7 billion on marijuana
sales in 2019
 Butiq Escapes, a luxury weed tourism company
based out of Victoria, British Columbia, where a
hiking guide picks you up from a private airport,
smokes with you in the mountains and feeds you
(and up to a group of four), lunch and dinner.
$12,500 CDN
 $155 hemp oil massages, a cannabis-infused dinner
for $175 [$130] or a cannabis wedding for $3,000
[$2225].

38. Contact Information:
ena.harvey@iica.int