Barbados Agritourism Policy Setting Workshop 2019 Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism. Workshop organised by the Government of Barbados In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB Courtyard by Marriott Hotel, Barbados, 27 & 28 March 2019

1. Promoting Culinary Tourism: The
Link Between Agriculture and
Local Cuisine
Ena Harvey, IICA Representative, Barbados,
Agrotourism Specialist

2. • Food expresses local culture & heritage and connects tourists
with a destination’s landscape and unique way of life
• Is an important destination attribute and fundamental to
destination imaging
• Food consumption is integral to tourism & can have significant
economic effects in the supply chain
• Dining is consistently ranked in the top three favourite tourist
activities
• Approximately 25% - 35% of tourist expenditure is on food
• Culinary, gastronomic & food tourists considered high yield
"The pursuit and enjoyment of unique and memorable food
and drink experiences, both far and near.“ (WFTA)

3. • Fruits, vegetables,
meats, fish and seafood
all come from the land
and the sea.
• Gastronomic tourism
helps to increase rural
revenue sources and
improve income levels
and employment of local
labour (especially
women)

4. When done properly, culinary tourism tells the story
of the heritage, the people and the landscape of a
geographic area.
It reflects 'place', enriches experiences, and can be a
valuable tool to boost economic, social and
community development.

6. Tours of commercial
kitchens, food-related
factory tours
Food-focused specialty
shops, ranging from
gourmet shops to
cookbook stores
Lectures or
demonstrations
conducted by a local chef

7. • Lectures or demonstrations
conducted by a local chef
• Organized food tours, or do-it-
yourself food tours, such as
following a wine, a beer trail, or
a food-related trail
• Cooking classes or schools
• Food fairs, festivals and other
special events.

8. • Enjoy a Cocktail Reception Meet & Greet Photo Opportunity with
Celebrity Chefs
• Receive Special In-Suite Gifts
• Private Dining Experience with Celebrity Chef in our Specialty
Restaurants
• Take a VIP Behind the Scenes Tour of our Private Galley
• Sample Appetizers in a Private Tapas Welcome
• Savor Succulent Vintages in a Special Wine Tasting Event
• Attend a Question & Answer Session with Celebrity Chef and Ship's
Executive Chef andlearn Cooking Tips from the Pros
• Receive a Special Kit with Photos, Recipes, Menus and Guest Chef
Signature
• Take Home a Commemorative Epicurean Discovery Apron & Chef's Hat
AN ENTIRE WEEK DEVOTED TO CUISINE AND FINE DINING.

9. • A hands-on culinary adventure introduces our Caribbean flavors,
traditions and lifestyles, and local cultural heritage.
• Guests are bussed up to our home kitchen (located on the
foothills of the Morne Trois Pitons National Park UNESCO
accredited World Heritage Site)
• Prepare a scrumptious meal from local organic produce, herbs
and spices, and served with Caribbean rum
• Learn about the exotic fruits and spices used in our everyday
cooking
• Enjoy the hospitality of our family…..in the comfort of our
home….guaranteed to be like no other!

13. Food Culture Rooted in Agriculture

14. Coconut water, coconut jelly,
coconut oil, …

15. • Rihanna promoting “Vita Coco” flavoured coconut water
“ I grew up in Barbados – so when Vita Coco approached me to
help develop a new flavor, I thought we should combine the
natural coconut water with fresh tropical fruits – two of my
favorite things… It tastes so delicious and reminds me of home!”

16. Coconut water has become the new
favorite post-exercise drink for celebrities
like Madonna, Courteney Cox, Mischa
Barton, Rihanna, Gisele Bundchen and
Sienna Miller.
In fact, Madonna likes coconut water so
much that she’s invested in the Vita Coco
company.
Some 2m coconuts are now cracked
every day by the company.

17. “Rihanna’s favourite local sweet is Salena’s
Tamarind Balls” – Rosemary Parkinson, Barbados
B’in B’un

18. JAMAICAN USAIN BOLT – FASTEST MAN IN THE WORLD
One secret
weapon:
Jamaican
yellow
yam

19. Cred: Refined
Vices
Ryan Adamson
Top Mixologist
Taste of the
Caribbean 2017

20. Livestock Sector
HACCP Certified
Dairy Processing
Plants

22. The Iconic Barbados Blackbelly Sheep

23. Pork, Poultry – Souse and Pickle
HACCP Certified Poultry and Pork Processing Plants
Safe Food

24. Roots &
Tubers

25. Organic, Gluten-Free, Ital, Vegan,
Raw Food, Slow Food

26. Organic, Gluten-Free, Ital, Vegan,
Raw Food, Slow Food

27. From the Sea

28. Regional and Global Cuisines
Trinidadian, Jamaican, Brazilian, Chinese, Mexican, Greek,
French, Italian, Japanese, Indian

31. SERVICES
OFFERED
Food Festivals
Cooking Demos
TV Appearances
In Home Dining
Villa Services
Yacht Services
Corporate Catering

32. Award-Winning Taste of Barbados
Culinary Team

33. Street Food
CUZ’s Cutters
Listed in top 100
places to eat in
Barbados
Bread ‘N 2 – 2 Canadian Steaks and a Bay Street

34. Food Vans, Chef Restaurants

36. BARBADOS SUGAR AND RUM
SEASON
Mixology
Roadshow
Historic Lectures Cooking Classes with
sugar and rum
Plantation Great
House Dinners
Walking Tours of
Bridgetown
Chocolate
Making Classes
Distillery and Rum
Tasting Tours
Windmill Tours

37. Community Food Festivals

38. “Inviting someone into your
home allows for a more
relaxed, real and authentic
conversation, and it connects
food with life,….It dives deep
into the locality of a place and
a person.”
Culinary travelers are
increasingly looking for
exclusive experiences, such as
a private, hands-on cooking
class at the home of a local.
2017 Benjamin Adair

39. Virtual Agricultural Clearing House (VACH)
officially launched in May 2016 under SLHTA
The platform currently allows for over 400
farmers (including farmers' cooperatives) to
readily notify hotels of available produce and in
return receive timely requests from hotels of
items in demand.
F.A.R.M.S. - Farmers Access
Resource Management Solution
F.AR.M.S. Is a mobile web
application connects producers and
consumers in real time.

41. Le AirBnB des Tables d’Hotes
dans le Monde

42. • WeFiFo pays for hosts to get their Level 2 food
hygiene certificate.
• VizEat is insured with Lloyds of London,
covering hosts and guests for up to £250,000
(e.g. against food poisoning or other
problems)
• Bonappetour vets households not only for
food hygiene but also hosting personality and
style. Source:https://www.theguardian.com/small-business-
network/2016/jun/03/real-life-come-dine-with-me-social-dining-
revolution

43. 1. Leadership
2. Market-ready or near-market-ready culinary products and
resources
3. Destination with good access from key origin markets
4. Culinary tourism resources distinctive to the country
5. Destination with multiple culinary tourism experiences
6. Sufficient market intelligence
7. Integrated strategy
8. Partnership and Community-based collaboration
9. Financial support and performance measures
10. An effective destination marketing organization

44. Taking it to the Next Level
Barbados as a
“Foodie Destination”
1. Claim: Barbados is the Culinary Capital in the Caribbean
???
MUST BE UNDERPINNED BY INNOVATION IN FOOD CULTURE
• Solid Agrotourism and Food Tourism Policy and Strategy –
Whole of Society Approach
• Sustainable food production systems
• Functioning Culinary Alliance of Barbados
• Intellectual Property Protection for what is Uniquely
Bajan – Rum, Falernum, Claytons, Jug-Jug, BBB sheep
• Creative Financing, Marketing and Promotion