The document discusses various topics related to wine tourism, including definitions of related terms like agritourism, ecotourism, and sustainable tourism. It provides information on popular wine tourism destinations around the world and the various motivations that drive wine tourists. The benefits of wine tourism are outlined, such as increased sales and revenues for local communities. New trends in wine tourism experiences and partnerships are also examined, showing the growing popularity and economic importance of the wine tourism industry.
It discusses the different variables in the tourism and hospitality. It contains the characteristics of tourism, the factors affecting a destination, and its significant importance to the global industry.
A discussion of how economic development and tourism are related, areas of conflict and how economic development and tourism practitioners can support each other from my presentation to the Economic Developers Association of Canada.
It discusses the different variables in the tourism and hospitality. It contains the characteristics of tourism, the factors affecting a destination, and its significant importance to the global industry.
A discussion of how economic development and tourism are related, areas of conflict and how economic development and tourism practitioners can support each other from my presentation to the Economic Developers Association of Canada.
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
Presentación wine up tour con bodegas singulares & Vinos de AutorJoaquín Parra Wine UP
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Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
Presentación wine up tour con bodegas singulares & Vinos de AutorJoaquín Parra Wine UP
Presentación del Wine UP Tour con Bodegas Singulares & Vinos de Autor organizado por Joaquín Parra, director de Wine UP Consulting y creador de www.ecatas.com, primer panel de catas online. A agosto de 2011 se han celebrado cuatro ediciones que han llevado el vino y su cultura por toda la geografía española y Baleares.
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
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Modern Communication and Wine Tourism / BKWinebkwineper
1. An example of how you can use modern communications tool to sell your wine tourism destination. It is based on a real live example of how it can be done from BKWine, with http://www.bkwinetours.com and http://www.bkwinevinresor.com and gives a simple recipe for how anyone can do it. Tools discussed include: internet web site, blogs, email marketing newsletters, facebook, twitter as well as other social media platforms.
2. Recommendations for four simple steps that a winery should do to start being successful in wine tourism.
Presentation initially made at the International Wine Tourism Conference organised by Citta del Vino in Cagliari, Sardinia, Italy, in June 2011.
Copyright text & photography: http://www.bkwine.com.
Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for Santa Barbara Vintners’ Association and Finger Lakes Tourism and Jeff Knapp, Executive Director of Visit McMinnville will inform a panel discussion on how to build and attract repeat wine tourism. Travel Oregon culinary and agricultural tourism developers Scott Bricker and Michelle Woodard will present their findings and case studies on the benefits of coordinating tourism efforts and will advise on strategies to secure Travel Oregon grant funding.
Grenada AgriTourism Policy Setting Workshop
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Sustainable Tourism - Iceland Naturally Event | Williamsburg, VA | June 9, 2011David Brown
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St Vincent and The Grenadines Agritourism Policy Setting Workshop 2019
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local Agrifood sector and promoting healthy food in Agritourism
Workshop organised by the Government of St Vincent and the Grenadines
In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB, OECS
Beachcombers Hotel, 19-20 March 2019
The development of productive and fully integrated linkages between the Agri-Food Sector and Tourism in the Caribbean Region offers significant potential for repositioning and broad-based growth in the Agriculture value chain, and opportunities for channelling the Region’s diversity and building-in genuine competitiveness and sustainability in the tourism product.
Forging Agriculture-Tourism linkages capitalizes on the inherent ability of the Tourism sector to diversify the Caribbean economy, stimulate entrepreneurship, catalyse investment and assist in wider social development in local communities. Such linkages offer unprecedented opportunities to stem and reverse the declines in traditional agriculture, stimulate the rapid growth in “new‟ agriculture and build resilience and sustainability of Caribbean economies. The latter is particularly critical for reducing the high levels of foreign exchange leakage in tourism, preserving cultural identity, reducing poverty in local communities and enhancing local awareness and good practices with respect to climate change and environmental issues.
Goal: To provide a mechanism for managing and increasing the local and regional development impact of Tourism and Agriculture through the creation of a collaborative and inclusive planning and implementation framework that can drive trade and new business between the two sectors.
Objectives
· To promote linkages between the agrifood sector and the tourism industry to increase sustainable sourcing through the strengthening of agritourism policy and strategy in the Caribbean
· To increase the understanding and awareness of the current deficiencies in the supply of fresh and processed agricultural products along the value chain and the actions needed
· To design inter-sectoral and inclusive policies which promote PPPs for improved local food use and consumption.
· To identify concrete regional projects that can be supported under the intra ACP EU funding.
Pacific Regional Policy Setting Workshop:
Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood Sector and Promoting Healthy Food in Agritourism.
Workshop organised by the Technical Centre of Agriculture and Rural Cooperation(CTA), IFAD, PIPSO, SPTO and The Pacific Community.
1st and 2nd April, 2019, Nadi, Fiji
Promoting regional trade and agribusiness development in the Pacific :
2nd PACIFIC AGRIBUSINESS FORUM
"Linking the agrifood sector to the local markets for economic growth and improved food and nutrition security"
Organised by PIPSO, CTA, IFAD, SPC and SPTO
Tanoa Tusitala Hotel, Apia, Samoa, 29th August -1st September 2016
Presentation from day 3 of: "Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism" Workshop organised by the Government of Vanuatu and CTA in collaboration with IICA and PIPSO, Port-Vila, Vanuatu, 25-27 May 2016
Marketing plan creation for a tourism business development: Kolibri project.
Business idea
Swot analysis
consumer behaviour
segmentation, targering and positioning
marketing mix
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
Suriname Agritourism Policy Setting Workshop 2019:
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local Agrifood sector and promoting healthy food in Agritourism
Workshop organized by the Government of Suriname in collaboration with the Technical Centre Agricultural and Rural Cooperation (CTA)
Paramaribo, Suriname, 3-4 April 2019
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2.
"visitation to vineyards, wineries, wine festivals,
and wine shows for which grape wine tasting
and/or experiencing the attributes of a grape wine
region are the prime motivating factors for visitors."
Wine tourism is part of agri-tourism, and can also be
a part of eco-tourism and of sustainable tourism.
Definition.
4.
Agritourism is the act of visiting a working farm or
any agricultural, horticultural or agri-business
operation
for the purpose of enjoyment,
education
or active involvement in the activities of the farm or
operation.
Agritourism
5.
Ecotourism is
"responsible travel (Tourism which operates in
such a way as to minimize negative impacts on the
environment )
to natural areas
that conserves the environment and
improves the well-being of local people."
Ecotourism
6.
Any form of tourism that
does not reduce the availability of resources and,
does not inhibit future travelers from enjoying the
same experience.
Sustainable tourism.
7.
New world wine regions.
The US
Canada
Australia
New Zealand
South Africa
Latin America
Mexico, Central America and the Caribbean
Argentina, Chile and the rest of South America
Where in the world can you enjoy
Wine Tourism?
8.
Old World wine regions.
France:
Burgundy, Northeast France, Rhone, Southe of
France, Bordeaux and Southwest France, Loire.
Spain:
Northern Spain, East coast and the Balearic
Islands, central and southern Spain.
Portugal (northern Portugal, southern
Portugal and Madeira)
9.
Italy (northwest Italy, Northeast Italy,
Central Italy (Tuscany), Mezzogiorno)
Germany
Northern, Eastern and southeastern
Europe
The Old World wine
regions.
11.
They can be different based on:
Age
Interest
Nationality.
What are the motivations of wine
tourists?
12.
1) to taste wine,
2) to gain wine knowledge,
3) to experience the wine setting, (e.g.
meet the winemaker; tour cellars & vineyards),
4) to be in a rural setting (beauty of vineyards;
learn about farming, agri-tourism),
The 10 major
motivations.
13.
5) to match food and wine--culinary tourism (food
and wine pairing),
6) to have fun (wine festivals and events),
7) to enjoy wine culture (romance and elegance),
8) to appreciate the architecture,
9) to learn about the "green" aspects and eco-
tourism,
10) to enjoy the health aspects of wine.
The 10 major
motivations.
14.
The French Paradox:
although the French and Americans have similar high
fat diets,
the French have a much lower incidence of
cardiovascular disease.
This is maybe due to the protective effects of wine
consumption, since the French drink much more
wine than the Americans.
Wine and health: the French
paradox.
15.
Learn about:
grape growing,
sustainable practices,
assist with the harvest.
A new motivation of agri- and eco-
tourism.
16.
Government or regional strategy to promote or
increase wine tourism for the economic returns it
provides.
Growing interest in environmental issues (growth in
agri- and eco-tourism that encompasses vineyards).
Growing interest in dining and cooking.
In some regions, increase in the number of wineries
(US)
Why is there a growing interest in
Wine Tourism?
17. Number of Wineries in California and
the USA (from wineinstitute.org)
Year California United States
2010 3,364 7,626
2009 2,972 6,705
2008 2,843 6,368
2007 2,687 5,958
2006 2,447 5,424
2005 2,275 4,929
2004 2,059 4,356
2003 1,869 3,873
2002 1,704 3,469
2001 1,562 3,187
18.
Increased sales (at least 50% of the time, the visitor will
purchase at least one item).
Higher margins (direct sale).
Visitor can provide direct feedback
(the tasting room becomes a customer research lab).
Increased revenues for stores, restaurants, hotels,
and the local community.
What are the benefits of Wine
Tourism?
21.
Experiential programs: participation in the grape
growing or winemaking process
blending seminar,
winemaker’s boot camps (camp d’entraînement), ex.
Hall Wines in Napa Valley. See article.
personal membership program and ownership
opportunities. (activity on programs)
Wine villages/education centers (includes the
development of wine education centers or museums.)
New trends.
22.
Innovative wine events:
wine and wildlife,
wine and wool gathering festival,
wine and culinary tourism events, like wine and food
pairing (Pasta and Wine Week-End)
But also, especially in off-season:
a Murder Mystery Tour (visitors pick up clues at
different wineries to unravel the solution to a crime)
Bargain bash (a "spring cleaning, garage sale" of wine
and related items)
New trends.
23.
24.
Unique tour options (off-the beaten
track):
Take a jeep ride
Organic vine and wine tour (video)
Tractor ride through biodynamical farmed
vineyards
Horse-back riding
Hot-air balloon ride.
New trends.
25. New trends.
Wine cruise with
On-board tastings
Visits ashore to taste
great wines
Gourmet lunches and
dinners with superb
wines.
In the Mediterrenean
or…
28.
New types of partnership: with golf resorts, spas,
cooking schools…
Innovative collaboration:
partner hotels and restaurants offering discount
coupons for visitors to go to wineries and receive a
free tasting or discount on wine.
Likewise, partner wineries will offer visitors coupons
for the local restaurants and hotels.
It creates an atmosphere of warmth that is appealing to
visitors.
New trends.
29.
5 locations:
Bordeaux
Paris
New-York
Brazil
Turkey, and
Spain (video)
Spa vinotherapy
Caudalie
30. Why not contact them to put your winery onWhy not contact them to put your winery on
their tour?their tour?
35. Wine production by country 2013
Rank
Country
(with link to wine
article)
Production
(tonnes)
1 France 4,293,466
2 Italy 4,107,370
3 United States 3,217,000
4 Spain 3,200,000
5 Chile 1,832,000
6 China 1,700,000
7 Argentina 1,498,400
8 Australia 1,231,000
9 South Africa 1,097,200
10 Germany 840,900
Top Wine Production
Would you say that Wine Tourism is also connected or is also part of other types of tourism?
If yes, which ones?
Culinary art: art de la table/haute cuisine.
Now let’s be sure you know their definition, how would you define these types of tourism?
Making these categories can actually be useful. Why?How?
Have you heard of market segmentation?
Here you can do benefit segmentation and design different events depending on which segment you wish to target.
For example what type of event would you design for the culinary art lovers? For the eco tourists, sustainable tourists, agri tourists?
Where can you enjoy Wine Tourism?
In France 27,000 wineries.
What types of events or tourism products can you name?