The Vision And Vision Of The Coca Cola Company

The Vision And Vision Of The Coca Cola Company
Introduction: There may be no other product that reaches mankind. 670 billion dollars that's the kind of business global non–alcoholic ready to drink
beverages does every year the largest player in this business is Coca Cola Company with a massive worldwide presence.it is being offered in 206
countries all around the world. Coca cola is an international brand of carbonated soft drink that was originally manufactured in America on May 8,
1886 about 130 years ago. It is being manufactured by "The Coca Cola Company". According to Forbes Magazine it is ranked 4th as the world's most
valuable brand in its new list of 2016. History: Coca cola was first formulated at Pemberton's eagle drug and chemical house originally as a coca wine
as a prototype for the substitute of a problematic drug by Pemberton who was colonel... Show more content on Helpwriting.net ...
To inspire moments of optimism and happiness... To create value and make a difference. Vision: Our vision serves as the framework for our
Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality
growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality
beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we
create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit:
Maximize long–term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and
fast–moving organization. Brands: As the coca cola is the top most beverage company it owns list of brands all these brands comes under the name
of coca cola Company these brands are as follows: Fanta Sprite Coke diet Coca cola zero Dasani Minute maid
... Get more on HelpWriting.net ...

Objectives Of Coca Cola Company
The Coca–Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer,
and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca–Cola, invented in 1886 by
pharmacist John Stitch Pemberton in Columbus, Georgia. The Coca–Cola formula and brand were bought in 1889 by Asa Griggs Candler (December
30, 1851 – March 12, 1929), who incorporated The Coca–Cola Company in 1892. The company has operated a franchised distribution system since
1889, wherein The Coca–Cola Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold
exclusive territories. The Coca–Cola Company owns its anchor bottler in North America, Coca–Cola Refreshments.
The company's stock is listed on the NYSE (NYSE: KO) and is part of DJIA, the S&P 500 ... Show more content on Helpwriting.net ...
The Company's segments include Eurasia and Africa, Europe, Latin America, North America, Asia Pacific, Bottling Investments and Corporate. The
Company owns and markets a range of nonalcoholic sparkling beverage brands, including Coca–Cola, Diet Coke, Fanta and Sprite. The Company
markets, manufactures and sells beverage concentrates, which are referred to as beverage bases, and syrups, including fountain syrups (concentrate
business or concentrate operations), and finished sparkling and still beverages (finished product business or finished product operations). The Company
makes its beverage products available to consumers across the world through its network of Company–owned or –controlled bottling and distribution
operations, as well as independent bottling partners, distributors, wholesalers and

The Marketing Profile Of The Coca Cola Company
Introduction
The turn of the new millennium have seen an explosion into new developing markets as the BRIC countries(Brazil,India,China), South East Asia and
Africa have all opened up to Western companies. This global expansion has resulted in fierce competition with European and American companies
increasingly in markets that are culturally very different to their home markets.
The former approach that was adopted was to set up an office, set up a local organisation with a marketing department and allow the office to do the
job of marketing the products and services in a way that best suited the domestic market conditions. As organisations expands its products to the global
market, one essential strategic decision is whether to use a standardized marketing mix (product, price, place, promotion) and a single marketing ...
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(Hollensen, 2004). This would work for Coca Cola as it would allow the product to be made efficiently with low cost, low risk and the product being
the same everywhere. The case is however not so as the price of coca cola vary from country to country and across continents. A number of factors at
the country play a huge role in the pricing strategy adopts in pricing coca cola. Some come as a result of internal factors, i.e., company objectives,
marketing objectives, costs and other marketing mix variables. Those that come as result of external factors include channel member expectations,
buyer's

Essay The Coca Cola Company
The Coca Cola Company
Summary of the History of Coca Cola
On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became В‘Coca–Cola'. His friend and bookkeeper,
Frank M. Robinson, thinking that the two C's would В‘look well in advertising', suggested the name В‘Coca–Cola'. He wrote the words in his now
familiar Spenserian script, and the world's most recognized trademark was born.
Selling his creation from Jacob's pharmacy for five cents a glass, Dr. Pemberton promoted his new product by distributing thousands of coupons that
could be exchanged for a complimentary sample. In the first year, ... Show more content on Helpwriting.net ...
A visionary leader, he placed strong emphasis on product quality, establishing a В‘Quality Drink' campaign using highly trained service teams. Early
advertising discouraged consumers from calling the product Coke. They urged "Ask for В‘Coca–Cola' by its full name; nicknames encourage
substitution." But people kept asking for Coke and in 1941 the Company gave in to public demand. That year, the trademark В‘Coke' received equal
prominence in advertising with В‘Coca–Cola', and in 1945 Coke was registered as a trademark.
The now legendary promise made by Robert Woodruff to General Eisenhower that every American serviceman would "get a bottle of В‘Coca–Cola' for
five cents, wherever he is and what ever the cost to The Coca–Cola Company" meant that В‘Coca–Cola' went wherever the US troops did, making the
brand truly international.
How Coca Cola differentiates itself from its competitors
How the general public perceives them may not be identical in all parts of the world. However, it can rely on a few very important aspects. The
quality of its taste, the fiercely protected usage of the word "Coke" and the famous logo penned by Frank Robinson. The Quality aspect deserves
special attention as Coca Cola found out at great expense when they announced a change in the formula to a

Company History And Overview Of The Coca-Cola Company
COCA COLA INTERNATIONAL
HISTORY:
As the Coca–Cola Company was established in 1986, each of its franchises has a strong heritage in the traditions of Coca–Cola that is the foundation
for this Company.
The Coca–Cola Company traces it's beginning to 1886, when Dr John Pemberton, began to produce Coca–Cola syrup for sale in fountain drinks.
However the business of bottling began in 1899 when Benjamin F. Thomas and Joseph B. Whitehead, secured the elegant rights to bottle and sell
Coca–Cola in United States from the Coca–Cola Company.
The Coke bottling system continued to operate independently in local businesses until the early 1980s when bottling franchises began to consolidation.
In 1986, The Company merged some of its company–owned operations with two large ownership groups that were, for sale– the John T. Lupton
franchises and BCI ... Show more content on Helpwriting.net ...
The data about the market share of Coca–Cola Company according to area is given in the following table.
The above table shows the geographical earning of the Company and from this data; we can find out that the customers of the Coca–Cola are
increasing. Unit case equals 24 ounce servings. The portion, which shows the non–alcoholic quencherconsist of profitable, sold beverages, as evaluated
by the Company, according to available industry sources.
In Asian population, the satisfied consumers of Coca–Cola, is around 3.2 billion and the average consumer enjoys close to two servings of their
products each month. Through intense focus on Coca–Cola, innovation and new quencher, the company has achieved the growth of 10% in 2010. With
developing population & economy, the company is building and exciting the family of beverage brands, in order to expand the popularity of the core
brands, led by Coca–Cola. In China, for example, sale of Coca–Cola is increased by 6%. The total unit case sale of Coca Cola in Asia can be shown by
the following pie chart.

These chapters were very insightful. I had learned some of these techniques earlier in my previous classes, but this give me a more in depth look at
the various aspects of decisions making. The area on control was more newer to me as we didn 't discuss it thoroughly in class. I only have knowledge
of the main aspects of control.
Quiz 12 December The quiz was fairly easy, but I did struggle with question 6 for some unknown reason. It was a very simple question, and I don 't
know why I struggled so much with it.
Peer Assessment 12 December I was able to complete all of the peer assessments. As usual I did my best to grade fair and unbiased in order to ensure
the proper grading for each student. I was caught off guard because I was so used to just assessing three papers, but it 's okay.
Discussion Forum 14 December On this day I decided to use the Coca–Cola company as my main corporation facing environmental challenges. I lived
in Georgia for four years and went to the Coca–Cola factory, it was quite interesting to see how everything works. With this interest in mind, I decided
to see the various environmental challenges that the

Company Analysis : Coca Cola
Coca–Cola to increase their revenues they need to concentrate on the customer perspectives. The company can increase their revenues by making sure
they retain their customers and increase customers that buy their product. The company can make sure that they increase their revenue and customers
by analyzing the company's sales prices, costs for materials and services, quality of products and services, product innovation, timing of delivery of
products and services, and improvement in customer service.
My part of the paper that I had to write about was the customer perspective of the company Coca–Cola. Coca–Cola is a much liked product in the
U.S.A. and in other countries. If you go anywhere in the world you can always find Coca–Cola. Coca–Cola is the most consumed soda pop in the
world today. Coca–Cola focuses on their customers perspectives by working on their product and services. They also focus on increasing their
customers and retaining their customers that they have had. The Coca–ColaStore.com, they strive to provide us with the best customer service
possible. They have a customer service operation where there are a lot of people helping the customers. They have this saying at the Coca–Cola
Refreshment, "happiness is more than something our consumers hold in their hands. It's something they take away from every interaction." They have
over 6000 employees. Customer service has a mission to continue to improve their customer satisfaction, installation and

Company Overview Of The Coca Cola Company
Company Overview
The Coca–Cola Corporation is a multinational company that specializes in production, retailing and marketing of non–alcoholic beverages. Coca–Cola
is ranked number 1 as global provider of their non–alcoholic beverages. These beverages consists of, but are not limited too, Coca–Cola, Sprite, Fanta,
Dasani, Simply orange, PowerAde, and Vitamin water.The Coca–Cola Company's main competitors consist of PepsiCo, Dr Pepper Snapple Group, and
Groupe Danone Water Division. The company's main focus is soft drink industry, resulting in most of the company's revenue.
Analysis
Assets:
PPE: To acquire the percentage of change between the years for Coca–Cola a horizontal analysis calculation of the balance sheet accounts must be
completed. This consists of taking the most recent period amount and subtracting it by the previous years account balance this is then all divided by
the pervious years amount. On Dec 31st, 2014 the balance for PPE was $14.6 Billion, in the recent year–end of Dec 31st, 2015 that number decreased
by 14.09% to $12.5 Billion. In order to better judge the change in PPE, a vertical analysis needs to be calculated to help understand the drop in PPE. A
vertical analysis is done by taking the company's individual assets accounts and dividing them by the total asset balance. This allows for a
representation of how vital the account is in the company's overall operation. The Property, Plant and Equipment vertical analysis for the year of 2015 is

Case Study : The And The Coca Cola Company
As a senior at San Jose State University, I'm going to be graduating in Spring 2016. This is a crucial time in my life, as I start along the career path
that I have been working towards. Therefore, it is extremely important for me to research companies that could possibly be a fit for my future. As a
business major with an emphasis on Human Resources, my career possibilities are limitless because Human Resources is an integral part of any
business. For this report, I wanted to look at companies of interest to me which have expanded their international footprint, and have used strategic
strategies to build this top companies. I will also examine company strengths and weaknesses, and how those have shaped their businesses. After
comparing the companies based on criteria that I feel are most important, I will then be able to conclude which company could be the better career
choice for me.
In this paper, I compared and analyzed Dell Inc. and The Coca–Cola Company. I focused my research on the possibilities each company offers, based
on company background, services, company teamwork, and work ethic. My criteria are world–class company ranking, number of employees,
employment diversity, and income and benefits. Additionally, I used reports such as SWOT analysis, company websites, and databases from the San
Jose State Library media sources, as well as U.S. magazines like Business Weekly, Forbes, and The Wall Street Journal to help me find the advantages
and disadvantages of each

Coca-Cola Company Presentation
FINANCE AND ACCOUNTANCY DEPARTMENT
THE FACULTY OF ECONOMICS AND LAW
KAUNO KOLEGIJA
Created by:
GabrielД— SakalauskaitД— – President
GiedrД— ЕЅД—kaitД— – Commercial Officer
Vytautas ЕЅukauskas – Chief Executive Officer
Jurgita Е unokaitД— – Financier
Gediminas UrbanaviДЌius – Chief Administrator
Checked by:
Rasa Е emiotienД—
Kaunas, 2012
Contents
Aim3
Activity attribution4
" The Coca–Cola Company" history and development4
Subdivision, activities, administration structure11
Employees, region and partners12 Diversity13 Talent development14 Training14 Rewarding employees14
Partners14
Strengths16
Weaknesess16
The companies turnover17

Career Development18
Opportunities20
Threats20
Conclusion ... Show more content on Helpwriting.net ...
Coca–Cola invests heavily in infrastructure in emerging markets to make it easier to sell products.
Healthy Options Coca–Cola's healthy drinks experienced the greatest growth in revenue and U.S. share gain in 2011. According to Beverage Digest,
Coca–Cola's bottled water brand Dasani gained the most volume in the liquid refreshment megabrand category in the United States. Case volume for
water increased 10% globally according to Coca–Cola's 2011 annual review. Contrast that with the 3% global case volume increase of Coca–Cola soda.
Water and juice represents Coca–Cola's biggest opportunities on the product front.
Threats
Competitors
In beverage industry the competition very high so, to remain on the top position the company need lot of finance as well as lot of organizational
changes. Coca Cola have not only competitors like Pepsi, Nestle and others also giving tough time.
Removal of Barriers
Globalization removes the barriers so it also attracts the new comer companies for having the same business. Due this the many little companies enter
into the market and decrease the market share as well as the sale of the product.
Cultural Differences
For a company the most common threat is the cultural differences because every nation or every geographic boundary has different culture. Same
threat faced by Coca Cola Company. Because they have wide network so face this problem as well.
Local

The Structure And Culture At The Coca Cola Company
The next step is to research the structure and culture at the Coca–Cola Company. Culture Coca–Cola inclusive workplace culture consists of seven core
values: leadership, passion, integrity, collaboration, diversity, quality, and accountability. Coca
–Cola Company central promise is its values, which are
to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference. Coca–Cola Company has a
diversified workplace culture that includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse
backgrounds; and educate all associates so that we master the skills to achieve sustainable growth (Workplace Culture). Structure Coca–Cola Company
... Show more content on Helpwriting.net ...
The company spends about 20% of its budget on advertisement so that it could maintain and communicating their differentiation strategy (Macin).
Coca Cola also uses its logo to set it apart from their competitors. The use their red colored cans as a tool to be unique. These tools have been used for
years unchanged. Human Resource Concerns Coco–Cola Company's had concerns with the effectiveness of their human resource strategy. The first is
their human resources obtaining their corporate strategy objectives. Coco–Cola evaluates the impact of their human resource managers ' capabilities on
human resource management effectiveness, also the impact on corporate strategy. Their effectiveness is associated with capabilities and attributes of
the staff. Effectiveness and productivity, cash flow, and market value has a relationship with human resource. Coco–Cola also had to address the issue
of maintaining their workforce. They must create a culture so that employees are not fleeing the company and stay with them (The Human Resource
Issues Faced By Coca Cola, 2015). Cultural Factors Coco–Cola Company builds their culture around one company, one team, and one passion. One
Company: When you join the Company, you'll enjoy a place where your ideas are free to find their way, support is close at hand, and pride inspires us
to grow. Every day Coco–Cola is developing meaningful and accelerated learning

Case Study Of The Coca Cola Company And Coca-Cola FEMA
A.The Coca–Cola Company and Coca–Cola FEMSA, Inc. Canlubang Plant
Founded by John S. Pemberton in Antlanta, Georgia, United States, the Coca–Cola Company had created a great impact in the world history. By
manufacturing carbonated drinks and drinking water, the company had secured partnerships with different bottling operations around the globe, mostly
from Latin America and Asia, having the Coca–Cola FEMSA, Inc. as one of their largest franchise partners. In 1912, it had expanded its business in
Asia, for the first time, by starting a bottling industry in the Philippines (Chong, 2013).
The Coca–Cola FEMSA, Inc. Canlubang Plant was established in 2014, having nine bottling lines of Coca–Cola products. Among these lines are three
of the fastest bottling lines of the company around the globe. This technology was cautiously analyzed and formulated by their German and Italian
partners to guarantee the consumers the best service they can provide (Avelino, 2014). With the use of the mentioned technology, Coca–Cola FEMSA,
Inc. Canlubang Plant have been manufacturing different beverages, mostly in polyethylene terephthalate (PET) bottles, such as Coke (1.5 L and 375 ml),
Sprite (375 ml), ... Show more content on Helpwriting.net ...
One example is the Escherichia coli, a Gram–negative rod that is facultatively anaerobic in nature. This bacterium is normally harmless, however, the
emergence of its pathogenic strains such as E. coli O157:H7 can cause various intestinal complications like diarrhea. Escherichia coli is currently
being used as an indicator of water contamination due to its ability to specifically inhabit intestinal tract and survive outside the host for a relatively
short period (Madigan, Martinko, Bender, Buckley, & Stahl, 2015). Since the products of Coca–Cola FEMSA, Inc. Canlubang Plant primarily
comprises of water, it is necessary to assess the products if coliforms are

Essay about The Coca-Cola Company
Industry General Description The Coca–Cola Company – American multinational corporation operates in a nonalcoholic segment of Beverage
Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage
Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non–alcoholic segment varies a
lot and includes such beverages as tea, coffee, juices, carbonated drinks, water. The Beverage Industry is a highly competitive one and tends to be
dominated by a few major actors. The two biggest worldwide known and most influential companies are Coca–Cola and Pepsi. The limited growth
opportunities make... Show more content on Helpwriting.net ...
This trend puts the producers of carbonated drinks in the risky position, at the same time giving them new opportunities for development by
diversifying their portfolio. Industry Today (Problems, Challenges and impacting factors) Analyzing the above–mentioned information, the following
conclusion can be made: the industry performs steady throughout the business cycle, however placed in unstable economic conditions it might
experience difficulties. "Coca Cola reported only 2% beverage volume increase for the year, explaining that it was caused by the challenging economic
conditions". In the beginning of 2014 the earning stock of Coca Cola fell 4%. This can be explained with the fact that Coca Cola company concentrates
mainly on beverages production and sales, whereas Pepsi tries to diversify its portfolio entering the snacks segments of food industry. The financial
analysts comment that although Coca Cola Enterprises will manage to overcome its vulnerabilities in a current economic environment, maintain its
leading position and profitability, due to its brand portfolio, solid cash position and various cost saving initiatives. The company needs to put more
efforts to diversify its portfolio. The product diversification may be achieved either through internal (diversifying the products offerings) or external

Marketing Strategy Of Coca Cola Company
The Coca–Cola Company is the world's largest beverage company. Coca–Cola began in 1886 by Atlanta pharmacist Dr. John S. Pemberton in which he
created a flavoured syrup and mixed it with carbonated water. To date, Coca–Cola is the company's most popular and biggest–selling soft drink in
history, as well as the best–known brand in the world. The company currently features 20 billion–dollar brands such as Diet Coke, Fanta, Sprite,
Coca–Cola Zero, POWERADE, Minute Maid, Dasani and so forth. Through the world's largest beverage distribution system, consumers in 200
countries are able to enjoy these products at a rate of 1.9 billion servings a day. There are currently 4 variants of Coca–Cola available in Malaysia,
namely regular Coke, Coca–Cola Light, Coca–Cola Zero and Vanilla Coke. The introduction of Coca–Cola Zero is mainly targeting at the young male
audience (Gender and Age). According to general manager of Coca–Cola North America, Katie Bayne (as cited in McWilliams, 2010) said that it is
common for young guys not to appeal to "diet" soft drinks as it connoted a feminine impression. Initially, Coke Zero launched with a white packaging
(Appendix 2.1). However, Coke Zero was relaunched with a jet black packaging that evoked a subconscious masculinity. Furthermore, the... Show more
content on Helpwriting.net ...
Brid Drohan–Stewart, Marketing Activation Director of Coca–Cola created a campaign called "Just Add Zero" (Appendix 2.3) for young people facing
challenging times in life with a more positive outlook through optimistic life philosophy (Coca–Cola, 2014). Furthermore, to coincide with the
American college basketball season's NCAA March Madness, Coke Zero launched an advertisement to encourage fans from different teams to come
together and go from rivals to "frenemies" (Appendix 2.4). This strategy to capture the Gen–Y market is significant to increase market share in the
sugar–free soft drink

Marketing Strategies Of Coca Cola Company
The world today has been consumed by marketing strategies in order to achieve a level of economic prosperity. Many companies compete asserting
be the best, but there is a point when such competition may form a great source of awareness in respectful. This can be seen in Coca Cola 's
representative, Ira Herbert 's, request to have Grove Press, a book publishing company, halt the use of a slogan similar to theirs. In both of the letters
between Grove Press and the Coca–Cola Company, there is a conflict over the use of, "It's the real thing." The letters are between Ira C. Herbert, the
representative of the Coca–Cola Company and Richard Seaver, vice president of Grove Press. Herbert initiated the discussion in a letter directed to
Richard ... Show more content on Helpwriting.net ...
Not only through intimidation but through guilt does Herbert do a successful job in explaining Coca Cola 's concerns. When talking about their
slogan, he explains, "We first used in 1942... and it's our main thrust for 1970." He is allowing Grove Press to apprehend their mistake by making them
feel blameworthy about imitating the catchphrase they have been using since 1942. By explaining the history Coca–Cola has had with the slogan,
Herbert is illustrating and implying their exclusive right to using the slogan and the significance it has to them. Because they have been using for
approximately 28 years, Herbert believes that they have an exclusive right to the slogan, and therefore no other company can use it. However,
throughout his letter, Seaver uses exaggeration in order to address Herbert 's concerns. In the introductory statement of his letter, Seaver declares, "We
note with sympathy,"(3) even though it is unlikely that he is feeling any sympathy for Herbert over a confusion he determines unimportant. The reason
for his lack of consideration to what a Herbert expressed is due to his perception that Coca–Cola is an extremely successful company and at the end of
the day it will not affect them if they lose a few dollars over a book or the other way around. The fact that he states this also demonstrates, that he is
not a terrible person that has made it his goal to sabotage the sales of the company in order to drain the business. Through his explanation, he

The Success Of The Coca Cola Company
Dear Mr Kent,
I am writing to you to discuss the success of the Coca–Cola Company thus far and to discuss recommendations in which the company could use. These
recommendation will help the company to become more environmentally friendly, more of an ethical company and therefore to create a better image for
the company. I will be discussing recommendations in reference to the United Nations Global Compact principles, specifically, principles one and eight:
1. "Business should support and respect the protection of internationally proclaimed human rights;
8. Undertake initiatives to promote greater environmental responsibility" (UNGC 2015).
I will be discussing potential improvements towards the company's human rights initiatives and their environmental footprint. I will also be discussing
the potential benefits and costs of these implementations in reference to the company and its stakeholders.
Coca–Cola Company: Human Rights
We can clearly understand that Coca–Cola takes its human rights policies in a very serious manner. By following the many principles from policies
such as the United Nation Global Compact, Universal Declaration of Human Rights and the International Labour Organisation's Declaration on
Fundamental Principles and Rights at Work (Coca Cola 2015), really expresses to the public and stakeholder's your care for human rights. This amount
of effort is also shown through the 'Human Rights Conferences' in which Coca–Cola and many other companies discuss

Mission Statement Of The Coca Cola Company
The company of focus is the coca cola company; it is a multinational company aimed at catering the world's need for beverages. The starting point of
the company begins with the company's mission statement. The mission indicates that the sole aim of the company is to refresh the world, inspire
moments of optimism and happiness and eventually to create value and make a difference. The vision of the company similarly serves as a referral
point for the business that is largely multinational. In order to sustain this significant growth by the company, the vision stated by the company points
out what it needs to do. The vision states that in terms of people, it aspires to be a great place to work, where the people are inspired to be the best
versions of themselves. Coca–cola, brings forth to the globe a quality portfolio of beverage brands that attempt to satisfy the people's desires. The
company also seeks to establish a loyal and winning customer network and suppliers which aims to create an enduring relationship with their clients.
The company also aims to be highly productive and a fast–paced organization (Grundy,213–229). 1.The risk of entry by potential competitors.
Industries that remit high returns, in the end, will always attract new entries in the business. However, new entrants will mean a decline in the general
profits of any given firm. Unless the entry of new players is rendered impossible by incumbents and long playing firms, like in our case coca cola.
Through

The Macro Environment Of The Coca Cola Company
Macro–Environment Situation Macro environment are the large forces which not only affects a company but ratter the whole industry itself. The
macro–environment of Coca Cola Company consist of sociological, technical, economic, environment, political and cultural changes. Firstly we start
with the sociological or also known as demography. This is the study of human population from many perspective such as race, ethnicity, gender and
many other. For Coca Cola to serve in different country require a many marketing research to be done. Coca Cola currently serves in 6 different
region which is the North America, Latin America, Europe Eurasia, Africa, and Asia Pacific. Different country has different type of demand for Coca
Cola. As consumer now become more health conscious, they have started to develop product such as coke light, coke zero which contain zero sugar
content. This is a reactive approach taken by Coca Cola to adapt to the ever changing environment in order to stay competitive in the industry. Secondly
is the technical or technological changes. The research and development done in the field of technology has had a big effect on the way manufacturing
is done.... Show more content on Helpwriting.net ...
Political condition involve the laws made, government agency and also unions. Since Coca Cola is a multinational company, it run its operation all
around the globe. To do this they have to comply with many rules and regulation in many different country. This make it harder for them to do any
promotional activity as some country prohibits some product to be advertise. Coca Cola must then study the rules and regulation, terms and condition
of a country before engaging it. And also because a Coca Cola manufacturing plan offers jobs to many worker, unions are definitely an important factor
that will affect the way they manufacture their product. Pressure form consumer will also affect the marketing strategy as practices that are deem
unethical will be

Strategic Management Of The Coca Cola Company
Assignment of Strategic Management in the Coca–Cola Company INTRODUCTION OF COCO COLA Coco cola is one of the largest refreshment
company. It was invented in 1886 by pharmacist john stith pemberton in Columbus. He was trying to search a cure for his addiction to Morphine
used as a painkiller as he was injured in war and he got addicted to morphine. In 1889 coco cola brand and formula was bought by asa griggs candler
and after he founded the coca cola company in 1892. ACQUISITIONS DONE BY COCO COLA There are many companies which are acquired by
coco cola in the history such as: a)Minute maid in 1960 b)Indian coco cola brand thums up in 1993 c)Braq's in 1995 d)Odwalla brand of fruit juice in
2001 REVENUE The annual reports conducted... Show more content on Helpwriting.net ...
They then put it into cans and bottles. Bottlers company then distribute, sell the product to any retail store , food service distributors and vending
machines. But there is an exception when it comes to fountain syrups. Coca cola company itself is responsible for manufacturing and selling of
fountain syrups directly to fountain coca cola retailers . Criticism Coca cola company was in controversies due to their monopolistic and
discriminatory practices. Some of lawsuits filled have been continuing criticism regarding coca cola relation to middle east and U.S foreign policy.
Strategic Management DEFINATION OF STRATEGIC MANAGEMENT It is analyzing , making decisions and taking actions by an organization to
make a sustained competitive advantages for the company or an organization. In other words strategic management is a way of making new formulas ,
implementing new ideas and evaluating which makes an organization or a company to reach their goal or make a way to their objectives. The main
objective of strategic management is to maintain company standards to make it running and make profit out of trades. It deals with both factors of an
enterprise internal and external. Internal factors include the organization itself and its various parts or sub parts and external factors deals with the
customers and competitors. FORMULATION When formulating a strategy for any

Marketing Analysis : Coca Cola Company
The part I wrote about was on the customer 's perspective and on how to increase revenues for the Coca–Cola Company. Coca–Cola is a much loved
product in the U.S.A. and in other countries. Coca–Cola is the most consumed soda pop in the world today. The company was founded by John
Pemberton in the 1886. The logo for the company does has changed from when the company first started but, in years today it is not that different from
the 1886. They still keep the same form of the lettering. The company can increase their revenues by making sure they retain their customers and
increase customers that buy their product. The company can also make sure that they increase their revenue and customers by analyzing the company's
price on materials and sales, quality of products and services, product innovation, and improvement in customer service.
At the Coca–ColaStore.com, they strive to provide us with the best customer service possible. They have a customer service operation is where the
company 's employees help with the customers satisfaction. They have this saying at the Coca–Cola Refreshment, "happiness is more than something
our consumers hold in their hands. It's something they take away from every interaction." Customer service has a mission to continue to improve their
customer satisfaction, installation and resolution cycle time and overall operations effectiveness. They want to make sure that they make each and
every transaction are remarkable to the world–class brands that

The Strategy Of Coca Cola Company
Recently, the Coca–Cola Company laid out its growth plan in its 2020 vision, and it plans to double its system revenue, increase its total servings to
three billion per day, and raise its operation margins (Banks, 2016). The company has several reasons relating to its economies of scale and cost
reductions that would make it realize its strategy. The Coca–Cola Company owns one of the world 's strongest nonalcoholic beverage brands, and its
brand qualifies as a billion–dollar brand in nineteen countries across the world (Foster, 2014). Each of the Coca–Cola's brands generated about
fivehundred million to one billion dollars annually in revenue (Collier, 2014). Currently, the company holds the leadership position in the world 's
soda industry with a market share of 41 percent (Banks, 2016). Besides, Coca–Cola enjoys a stable global distribution system in two–hundred countries
and owns more vehicles than both FedEx and UPS combined (Elmore, 2016). The company, therefore, has a huge moat with significant economies of
scale that none of its competitors can beat or copy.
This gives the company a very stable foundation for its future growth (Banks, 2016). Coca–Cola Company also recorded a better–than–expected profit
in the second quarter of 2016 due to its lower commodity costs and aggressive cost–cutting (Sidorick, 2016). The company 's revenue fell by eight
percent but surpassed the average estimate by the analysts due to the boosts by the hikes in price and its bet in the

Globalisation and the Coca-Cola Company
Globalization and the Coca–Cola Company Introduction Today, Coca–Cola is one of most well–known brands in the world. This company has
continued to gain momentum and growth, capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage company in the
world. With its push for global market share, Coca–Cola now operates in over 200 countries with over 84,000 suppliers. Currently, over 70% of Coca
Cola's business income is generated from non–US sources (Coca–Cola Company, 2012). In over a century, Coca–Cola has grown the company into a
multi–million dollar business. However, the road to success has not always been easy for Coca–Cola. Many countries have banned the use of
Coca–Cola products, claiming that... Show more content on Helpwriting.net ...
Some of the most remembered advertising slogans include: п‚· п‚· п‚· п‚· п‚· п‚· п‚· "Drink Coca–Cola." "Things go better with Coke." "Good 'til the
last drop." "It's the real thing." "Always Coca–Cola." "Enjoy." "Life tastes good." Coupled with these slogans, songs were used to have consumers
remember the brand. One of the company's most popular jingles was known as "I want to buy the world a coke," produced in 1971 by Billy Davis.
The commercial featuring this song portrayed a world of hope and love produced by a group of multicultural teenagers on top of a hill. This
commercial went down in history as one of the most well–known commercials of all time. In addition to Coca–Cola's advertising efforts, Coca–Cola
became the first commercial sponsor of the Olympic Games in Amsterdam in 1928. Coca–Cola continues to be an Olympic Games sponsor today.
Coca–Cola has also sponsored many other sporting events such as the International Federation of Association Football (FIFA), National Hockey
League (NHL), National Basketball Association (NBA), National Football Association (NFL), Major League Baseball (MLB), NASCAR, and Cricket
World Cup. Saylor URL: www.saylor.org/bus208#2.5.6 The Saylor Foundation Saylor.org Page 2 of 4 Product Differentiation Another key factor that
has supported Coca Cola's globalization vision is the company's ability to customize the product to meet the needs and wants of

Coca Cola Corporation: Case Study Analysis: Coca-Cola Company
Analysis: Coca–Cola Corporation
Part A
The Coca–Cola Company is one of the world's largest manufacturers and distributors of more than 500 non–alcoholic beverages, including Coca–Cola,
Diet Coke, Fanta and Sprite lines. The company's interest market covers more than 200 countries worldwide using the distribution system that includes
independent bottling partners, distributors and retailers.
The company demonstrates a constant increase of the market cap during the last five years: $150 billion market cap in 2012 increased to $180
billion at the end of 2015. This gives the company an expected growth rate of 6.9% and an increase in value by $300 billion from 2015 to 2020. The
same tendency can be observed within generated revenues which reached $44.294 billion with $7.351 billion of net profit. Coca–Cola owns
approximately 40% market share within the U.S. and 30% market share from the global beverage industry (Suredividend.com, 2016). ... Show more
Coca–Cola's main competitor, both domestically and internationally, isPepsiCo. Coca–Cola sells more beverages outside of the U.S. and receives
almost 80% of its profit from international sources. Meanwhile, Pepsi has more focus on the local market and makes only 42% of its net income from
outside the U.S. Coffee chains like Starbucks and Costa Coffee offer a healthy competition to Coca–Cola's carbonated drinks. Real and Tropicana
health drinks, and Red Bull energy drinks also steal away the market share indirectly (Suredividend.com,

Analysis of Coca Cola Company Essay
1.Introduction
For over 126 years, Coca Cola has been operated as world's largest beverage company together with its subsidiary brands. The United States, as Coca
Cola's international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this
essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the
future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a
SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porter's 5 forces of the beverage ... Show
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The reason of choosing United States because of its size, population, growth in the economy and technology that become huge opportunities and
beneficial for operation of Coca Cola's markets in the following years. 4. SWOT Analysis SWOT analysis stands for Strength, Weakness,
Opportunity and Threat analysis. This section talks about the SWOT analysis of Coca Cola generally in Table 1 and three points among Table 1 will
be explained further in the following paragraphs. Firstly, Coca Cola's strength analysis which is titled as the top three of the Best Global Brands in
2013. Secondly, it's main weakness which is the danger in consuming soft drinks for health. Lastly, PepsiCo as Coca Cola's major threat among other
companies.
Table 1: SWOT analysis of Coca Cola
Strengths
1.Top three of Best Global Brands in 2013 with USD $79,213 (Best Global Brands 2013, 2014).
2.Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).
3.Various kinds of subsidiary brands such as Fanta, Minute Maid, Sprite, DASAI,Diet Coke, Coca–Cola Zero and others (The Coca Cola Company,
2013).
4.1.8 billion people are served as daily average servings (The Coca Cola Company, 2013).
5.The company

Financial Analysis Of Coca Cola Company
Financial analysis is the art of transforming data from financial statements into information to gain understanding of an organization's financial standing
in a giving industry. Therefore, I've decided to discuss the financial statements of a multi–national enterprise––The Coca–Cola Company. The
Coca–Cola Company has achieved customer satisfaction and high market sales locally and globally by strategically positioning themselves in the
market. As a consultant it's my goal to help readers understand the opportunities and risks that competitors may face as they merge into the beverage
market. Therefore, I have conducted extensive research and utilized top business frameworks to provide an abbreviated analysis of the beverage
industry and market strategies utilized by the Coca–Cola Company to gain and maintain its competitive advantage.
Introduction
The Coca–Cola Company is a worldwide organization that was created by Atlanta pharmacist Dr. John S. Pemberton in 1886 (worldofcoca–cola.com,
2017). The goal was to create a unique tasting soft drink that was to be available at soda fountains. In 1894, the organization made the wise strategic
decision to bottle their beverage to make it more portable. Coca–Cola opted for a very distinctive translucent glass bottle, so it could be easily
identified against all their competitors. By 1916, they had finally settled on the iconic bottle shape and size that can still sometimes be found today in
stores. Their current mission is

The Success Of The Coca Cola Company
The success of the Coca Cola Company has provided over 500 brands over the history of 127 years of being a beverage company. Coca Cola
Company is the world's largest beverage company focusing in five key areas of people, profits, portfolio, partners, and planet. The Coca Cola
Company uses a smaller model to understand and control the growth, resources, and capabilities of their organization. Coca Cola vision clearly outlines
the aspect of what they need to accomplish in order to sustain, quality growth. The company uses a knowledge strategy, paralleling the political,
economic, social, and technological (P.E.S.T.L) analysis and the strengths, weaknesses, opportunities, and threats (SWOT) analysis to align and
leverage internal and external knowledge with the resources and capabilities. The P.E.S.T.L analysis has created an organizational need to exploit the
knowledge factors to become a creator of internal knowledge. The SWOT analysis links the company to the external knowledge factors that drive the
company's direction and growth. Together these factors help Coca Cola describe and evaluate the desired knowledge strategy. These factors fill an
intrigue role in Coca Cola to drive global beverage leadership, accelerate innovation, and leverage a balanced geographic portfolio. Internal
knowledge is identified in many cases as the primary source of information for most company's but for Coca Cola it been identified that this method is
the least developed and could

The Micro Environment Of The Coca Cola Company
Introduction
The Coca–Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
Coca–Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Atlanta, Georgia,
and is often referred to simply as Coke (a registered trademark of The Coca–Cola Company in the United States since March 27, 1944). Originally
intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca–Cola was bought out by businessman As a
Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft–drink market throughout the 20th century.
The Coca–Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet, with others
including Caffeine–Free Coca–Cola, Diet Coke Caffeine–Free, Coca–Cola Cherry, Coca–Cola Zero, Coca–Cola Vanilla, and special versions with
lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries worldwide,
Source: ... Show more content on Helpwriting.net ...
The micro environment affects the organization straight. Its most closely connected to the business .micro environment mainly reflects by Strengths,
Weakness Opportunities and Threats (SWOT).
The SWOT analysis of Coca–Cola
Our coca cola company's strength
пЃ¶Our company is the one of the most famous and largest company
пЃ¶Strong marketing and adverting of our company products
пЃ¶Corporate social responsibility in country
пЃ¶One of the most prized companies in the world
пЃ¶Coca Cola Company has a huge market share in the world market.
пЃ¶Coca Cola Company has several brand loyal customer.
пЃ¶Customers will frequently purchase coca cola

Coca Cola Company
Royce Echarry
Assignment 3
The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to
create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners.
The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while
many view the company as simply Coca Cola the system operates through multiple local channels. The company manufactures and sells concentrates
beverages bases and syrups to bottling operations, owns the brands and it's responsible for consumers brand marketing initiative. A ... Show more
Standardization strategy's main elements are political legal, economic, competitive, cultural, and consumer, environments. Also, the same research
states that this strategy is most likely to be implemented if there are similarities in the elements of the home and foreign country another concept that a
firm with a strong level of standardization enjoys a high level of control within the organization. This control is the level of decision making executed
by the home office. At the same time, when standardization applies, global image and product offering are two strong factors a firm seems to rely on.
Conversely, international marketing relates more to different target markets and their differences rather than looking at it as one single market and
foresees the possibility to implement a localization strategy rather than standardization, as the global marketing would pursue. Moreover, in order to
understand the role of international strategy in a company's success, it is also important to understand the role culture has in the strategy development.
Distribution is the course, physical path or legal title that goods take between production and consumption. In international marketing, a company must
decide on the method of distribution among countries as well as the method within the country where final sale occurs" (Daniels 2009). Choosing
distributors and channels is the

Introduction
We all have our idols that aspire and hope to emulate, for example Sachin Tendulkar, Sourav Ganguly, Wayne Rooney, Aamir Khan etc. the list is
endless. All these prominent and great personalities have endorsed a company and a brand which stands for what these celebrities symbolise which
success, greatness in their respective fields. 'The Coca–Cola Company' signifies all these qualities and I wish to work in such a company one day.
History
The Coca–Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non–alcoholic beverage
concentrates and syrups, which is headquartered in Atlanta, Georgia.
The company is best known for its flagship product Coca–Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The
Coca–Cola formula and brand was bought in 1889 by Asa Griggs Candler, who incorporated The Coca–Cola Company in 1892. The company operates
a franchised distribution system dating from 1889 where The Coca–Cola Company only produces syrup concentrate which is then sold to various
bottlers throughout the world who hold an exclusive territory. The Coca–Cola Company owns its anchor bottler in North America, Coca–Cola
Refreshments.
Business
The company has a long history of acquisitions. Coca–Cola acquired Minute Maid in 1960, the Indian cola brand Thums Up in 1993, and Barq's in
1995.In 2001 and it acquired the Odwalla brand of fruit juices, smoothies and bars for $181 million. In 2007, it

The Company Structure Of Coca-Cola
1.INTRODUCTION
1.1Company Overview
Coca–Cola was planned in 1886, by a medication expert named John Pemberton. It was in the late 19th century. Coca–Cola was obtained by an expert,
Asa Griggs Candler. The Coca–Cola Company is the world's greatest refreshment organization, animating purchasers with more than 500 gleaming and
still brands drove by Coca–Cola. The coca cola organization drove world's most essential and unmistakable brands including, Diet Coke, Fanta, Sprite,
Coca–Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia, Dasani, Fuze Tea and Del Valle. Surrounding they are the Number 1
supplier of sparkling refreshments, arranged to–refreshment coffees, juices and juice drinks. Coca Cola things are sold in more than 200 countries all
through the world. So it's difficult to attempt and consider a country where it is diverted. To be sure, even in countries where.
2. ... Show more content on Helpwriting.net ...
ORGANIZING STRUCTURE
Coca–Cola Company has particular International Division Structure. This is by virtue of all, inclusive staffs can work autonomously and it is a control
from head office. Association has distinctive divisions in all terrains around the world. Coca–Cola has 5 terrain

A Report On The Coca Cola Company
cultural factors can influence the way a product is viewed by the consumer. If the government were to release a report regarding one of PepsiCo's
products then the company might see a decline in sales. Environmental factors include issues regarding the environment and what the company does
to protect it. PepsiCo believes that water is a basic human right and should be readily available to any consumer. Overall PepsiCo does a great job in
assessing all of the general environment factors in order to sustain a positive view in the consumer's eyes.
Industry Environment
Rivalry: Fierce There are many competitors in the food and beverage industry in such that it can be classified as a fragmented industry.The Coca–Cola
Company is one of PepsiCo's largest competitors on the beverage side. The companies compete for the highest profits and market share. The constant
battle between these two companies often benefits the consumers with sales and promotions, new products and better quality. There are numerous
generic brand sodas that are offered to compete with the brand names that PepsiCo offers. The rivalry intensifies due to number of substitute products
that are offered. The pressure in the industry is fierce due to the large number of competitors.
Buyer Power: Strong Consumers have an abundance of bargaining power in an industry that is riddled with competitors. The cost of the product is one
of the largest concerns for consumers. If a consumer is not willing to pay

Strategic Management Of The Coca Cola Company
Assignment of Strategic Management in the Coca–Cola Company INTRODUCTION OF COCO COLA Coco cola is one of the largest refreshment
company. It was invented in 1886 by pharmacist john stith pemberton in Columbus. He was trying to search a cure for his addiction to Morphine
used as a painkiller as he was injured in war and he got addicted to morphine. In 1889 coco cola brand and formula was bought by asa griggs candler
and after he founded the coca cola company in 1892. ACQUISITIONS DONE BY COCO COLA There are many companies which are acquired by
coco cola in the history such as: a)Minute maid in 1960 b)Indian coco cola brand thums up in 1993 c)Braq's in 1995 d)Odwalla brand of fruit juice in
2001 REVENUE The annual reports conducted in 2005 tells that the coca cola company sells beverage products in almost more than 200 countries
worldwide, Serving almost 1.6 billion drinks every day in 2010. Also in 2010 coca cola was recorded the first brand to top ВЈ1 billion sale in annual
grocery in uk. LOBBYING In USA coca cola is spending a lot on their lobbying expenses. In years 2005 & 2006 it spent almost $1 million on its
lobbying expenses. It rose up to $1.7 million in 2007 and to $2.5 million by 2008, the expense jumped to about $4.5 million in 2009. In U.S coca
cola is a major force working to gain favorable legislation for the beverage industry. Coca cola is fighting for increased taxes on soft drinks and
sweetened drinks that is why they are getting so much lobbying

Swot Analysis Of Coca Cola Company
SWOT and Strategy Evaluation Paper
Esteban D. Romero
PHL/320
March 23, 2016
Dr. David Aiken
Company Overview The Coca–Cola Company is a leading giant in the soft drink manufacturing industry. The company creates, produces, distributes
and markets non–alcoholic beverage syrups and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages.
The Coca–Cola Company boasts more than 500 brands, including waters, juice drinks, and ready–to–drink coffees, teas, and energy and sports drinks.
The company's variety of products can be found in more than 200 countries. Of those 500+ brands, the firm owns four of the top five non–alcoholic
sparkling beverage brands: Coca–Cola, Diet Coke, Fanta and Sprite ("Coca–Cola: Billion, 2016). The company was founded in 1886 and is
headquartered in Atlanta, Georgia. As of December 31, 2014, the company employed 129,200 people (The Coca–Cola Company SWOT Analysis,
2015). When a company makes the decision to move forward with a new product or service, the management team must be strategic about every
aspect of their release. This process also covers the how, when, where and who factors before they unveil a product. Upper–level management must
conduct an environmental analysis of factors that affect the company internally and externally. To see the bigger picture, organizations, can hire
third–party companies to conduct an environmental analysis for their SWOT report. The SWOT analysis allows

Case Study Of Coca Cola Company
1.0 INTRODUCTION
The purpose of this case study is to assess the internal and external environment analysis and management function of The Coca Cola Company. Since
1998, the company has been struggling evolved their internal weaknesses and external threats day by day. Management strategy is the key concept for
The Coca–Cola Company to survival and continue the business.
1.1 INTRODUCTION OF THE COCA–COLA COMPANY
In "The World's Top 100 Food and Beverage Companies of 2015", The Coca–Cola Company is the 5th largest beverage company which serve
consumers with 3,800 beverage brands over 200 countries each day. The company is best known for its flagship product Coca–Cola which is invented
by pharmacist John Stith Pemberton in 1886. The Coca–Cola formula and brand were bought in 1889 by Asa Griggs Candler, who founded The
Coca–Cola Company in January 29, 1892. As of 2015, the chairman and CEO of ... Show more content on Helpwriting.net ...
While the world keep changing, the company always facing a huge number of challenges either internal or external environment from all over the
world. To continue the business over next 10 years and beyond, The Coca– Cola Company need to prepare a long term "Roadmap" for now and future
which always get ready to overcome all the problems and continuous thrive its business.
1.3.1 VISION
The Coca–Cola Company have their vision serves as the framework to company's Roadmap. They guides with this 6P aspect of the business to
accomplish sustainable and quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring

Company Overview : The Coca Cola Company
Khalaf ID:1351510255 Subject: B203A
1.Industry overview, company overview, product overview, major competitors.
2.Stages of the product supply chain or network design, location of raw material in relation to the manufacturer, distributor, retailer and consumer, etc.
3.The relationship between suppliers and customers (first tier, second tier, etc.., horizontal or vertical integration (if any), levels of inventory and where
it's held.
4.The overall cost structure of the product, average profit margins, etc.
5.Explanation of any problems and suggestions for further improvements of the supply chain.
ESSAY
The Coca–Cola Company is an American historical multinational, and marketer of nonalcoholic beverage concentrates and syrups, which is
headquartered in Atlanta. The company operates a franchised distribution system dating from 1889 where The Coca–Cola Company only produces
syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca–Cola Company owns its
anchor bottler in North America. The Coca–Cola Company is home to 20 billion–dollar–brands, including four of the top five soft drinks: Coca–Cola,
Diet Coke, Fanta, and Sprite. Coke manages seven main operating segments (most of them geographically–based), including: Eurasia and Africa;
Europe; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The North America operating

Company Background Of Coca Cola
1.1. Company Background
The history of Coca–Cola began in a garden of Atlanta Georgia, US, more than 100 years ago when John Perberton, pharmacist profession, invented
the world 's most popular drink 8 Month May 1886, to discover a taste syrup fragrant and delicious with effect tonic stimulating, restorative, that
immediately he began to be sold in the soda fountain and the Jacobs Pharmacy. The counter of the soda fountain, Frank Robinson, friend Perberton,
was one of the architects of the "miracle" put the syrup Coca–Cola name, thinking that the two "C" to be effective in ads, your handwriting think the
logo has been translated into more than eighty languages. In 1988 he sold his rights to Asa Candler for nothing less than $ 2,300 payable in two
years. In 1891 Candler I promote COCA–COLA and sold outside the state of Georgia. In 1892 Asa Candler createsThe Coca–Cola Company with an
initial capital one hundred thousand dollars and the January 31, 1893 inscribes the Coca–Cola brand in office patents of USA to do front to the
growing demand for Coca–Cola, Candler wanted a drink that was be unique and original and it was annealed even in the dark.1915 Alexander
Samuelsen of Root Glass Company in Indiana, thinking a female silhouette unmistakable design the bottle, which lasts until today. In 1899 Benjamin
Thomas and Joseph Whitehead, both of Clatanooga, Tennessee, and Candler signed with the first franchise agreement for bottle and sell Coca–Cola
scale. Asa Candler sold Ernest

Case Study : Coca Cola Company
Veda Dyne
M W F 2:00
Coca–Cola Company
Coca–Cola was originally invented in Atlanta, Georgia by a pharmacist named John Pemberton in 1886. This fragment was caramel–colored liquid that
was made specifically to cure morphine addicts. The formula contained 8.46 mg of cocaine and was enhanced by caffeine from the kola nut. In
May of 1886, the drink was first sold to the public in a soda fountain at Jacob's Pharmacy for five cents a glass. Its first year sales brought in a total of
fifty dollars. In 1893, Asa Candler transformed Coca–Cola from an invention into a business. Coca–Cola was first bottled in Mississippi by a
businessman named Joseph Biedenharn in the year of 1895. In 1899, the right to bottle and sell the product was secured by three businessmen named,
Benjamin Thomas, John Lupton, and Joseph Whitehead. Candler sold the bottling rights to these men for just one dollar. The Root Glass Company of
Terre Haute, Indiana, won a contest to design the famous Contour bottle in 1916. Coca–Cola wanted a distinctive bottle for their product to assure
customers they were drinking the real Coca–Cola, and to keep their product out of arms reach of "copycats". In 1900, there were only two bottlers for
Coca–Cola and by the 1920's there were over one thousand. This is only the beginning of the Coca–Cola Company.
Coca–Cola has since evolved from a very simple company, to a mass produced, billion dollar company. The company now manufactures and owns
more than 500 beverage brands.

Company Background Of The Brand Of Coca Cola
Part I. Strategic Auditing Company Background The iconic brand of Coca–Cola dates back to the late 1800's when a pharmacist from Atlanta created a
distinctive soft drink that would take the world by storm. Initially charging five cents per glass out of a soda fountain machine at local convenience
stores, Coca–Cola started to grow and expand outside of Atlanta. Once they recognized success as a fountain drink, Coca–Cola then started the
production of bottling the beverage. Coca–Cola beverage consumption has since grown and is now around $1.9 billion a day with presence in over
200 differnet countries (Coca–Cola Historyв”‚World of Coca–Cola, n.d.). Having such global success has lead to the ability of Coca–Cola to acquire
other... Show more content on Helpwriting.net ...
In first world countries like the United States of America, where they originated, Coca–Cola has little need to worry about the risk of political
instability. It is when they enter into third world emerging markets the Coca–Cola opens themselves up to instability and corruption risks. The risk
faced in these less developed countries could result in a loss of investment if problems were to arise. Economic Factors: Being a dominant brand
worldwide, it means that Coca–Cola products are being bought and sold using many different types of currency. Because of this, Coca–Cola is face
with foreign exchange risk. Recently, many economies in Europe have been struggling and currencies have become unstable. This is an economic risk
faced by Coca–Cola due to their global expansion. Social Factor: One of the major external factors that influence the success and decisions made by
Coca–Cola is the sociocultural trend towards healthy alternatives. Because the original Coca–Cola was high in sugar and caffeine, which is
unappealing to the current health trend, Coca–Cola needed to adjust products or their success would be a thing of the past. Environmental: Just like that
change to a healthier life style, the current societal norms take into consideration the environmental impact of large corporations. Coca–Cola uses a
large quantity of water in the production process and has been criticized by their environmental stakeholders. This has caused Coca–Cola to find

Coca-Cola Company: Then and Now
Case Study Coca–Cola Company: Then and Now
Vladyslav Mozharov vladyslavmozharov@cityu.edu MBA 545: People and Systems in Organizations
John Elmer
Case Study – Coca–Cola Company: Then and Now
May 1, 2014
The traditional change model consists of three steps: unfreezing, i.e. recognizing the need for change because of some event or threat, the actual change
actions and refreezing, i.e. incorporating new ways of operating and thinking into everyday operations of the organization. Apply this model to the
situation at the coca–cola company at the point when the lawsuit was served in 1999.
As it is stated in the case of Coca–Cola, it was a marketing machine ran by bureaucrats and tried to create an image of their brand more than ... Show
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The next stage is a stage of providing the actual change actions. Here, the company has chosen a new CEO and President, Douglas Daft, who was an
opposite of Ivestor. Daft was a delegator, who wanted to turn Coca–Cola to a most desired company by employees in the world. He also saw a
company as a head of the class, when speaking about diversity of workforce and business. Daft was fast in his actions. He has put Ware on the
position of Vice–President for Global Public Affairs, as he was concerned about diversity issues in the company as well. They applied Ware's
suggestions about supporting the diversity from the top–executives and tying compensation increases to the achievement of diversity goals. On this
stage, the U.S. District Court for the Northern District of Georgia approved the Settlement Agreement, which was used to non–hourly U.S.–based
workers of the company, excluding its bottlers and called for pay–back to employees, future pay equity and equal employment opportunity. Task Force
was created to provide an independent supervision of company's compliance and was reporting on implementation of these programs. On this stage,
Coca–Cola learned a lot about its past mistakes and provided dozens of changes to its policies and procedures. As it is not possible to change a whole
organization in a short–time period, Coca–Cola was implementing changes during the next decade after a lawsuit and even created a document, called
"Manifesto of

The Vision And Vision Of The Coca Cola Company

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