Blogging Conversation - Northwest Indiana Tweetup 111110


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A conversation about blogging with Chantelle Flannery & Douglas Karr on 11/11/10 at NWITweetup.

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  • If you don’t have web to lead then … GA click tracking
  • Blogging Conversation - Northwest Indiana Tweetup 111110

    1. 1. NWITweetup Blogging Conversation Chantelle Flannery & Douglas Karr Corporate Blogging for Dummies
    2. 2. How people communicate online Forrester’s NACTAS Q4 2006 Devices & Access Online Survey
    3. 3. 81% of consumers using social media say it’s important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses 74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc tmp directional marketing Bride the Gap, Between Search and Sales Survey
    4. 4. Corporate Response Source: Datran Media In 2010, what percentage of your company’s budget will be allocated to digital versus traditional?
    5. 5. David Armano Increase Engagement
    6. 6. Other Communities Twitter LinkedIn Company LinkedIn Profiles Subscribers Email RSS Facebook Page Flickr YouTube Email Campaigns BLOG WEBSITE
    7. 7. Search David Armano
    8. 8. Who are you? = Your Words How they find you? = Search Keywords
    9. 9. Keywords help get you properly indexed. Keywords should be used in your blog content. Keywords should be properly used in the code How Keywords Work
    10. 10. Find Keywords Google External Keyword Tool
    11. 11. Monitor Keywords Google Analytics > Traffic Sources > Keywords
    12. 12. Monitor Rankings Google Webmasters Cool Tools
    13. 13. Use Keywords • Domain name • Home page title tag • Heading tags • Subheading tags • Blog post title tag • Blog post slugs • Bold keywords in posts • Image/Alt descriptions • Internal link descriptions • Meta descriptionCool Tool
    14. 14. Location Geographic Keywords • State • City • County • Neighborhoods • Street names • ZIP codes • Area codes • School districts • Regional landmarks Use KML code & geotag your site Cool Tool
    15. 15. Optimizing for Search 1. Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters 2. Build a robots.txt file that disallows directories you don’t want indexed, allows the rest, and points to your sitemap 3. Integrated an XML Sitemap that automatically publishes 4. Ping the Search Engines when your content changes Photo by Frank Kehren
    16. 16. The Conversation Prism – Brian Solis Promote Everywhere Cool Tools
    17. 17. Flickr photo by hegarty_david
    18. 18. Search Online Read Blog Click on CTA Fill Out Form Lead in CRM Images taken from Formstack – Thanks guys 
    19. 19. Landing Page • Write a blog post that has the same text and value proposition that you would use on a landing page • Make sure that graphics and primary language match the button or text used as the call to action that drove the traffic to the post • Insert a form into the blog post in order to truly convert Cool Tools Turn a blog post into a landing page (w/o IT):
    20. 20. Give Your Company A Voice
    21. 21. Listen
    22. 22. Influencers
    23. 23. Response Techniques • Have a plan for handling negative comments • Answer the questions • Thank the positive comments • Acknowledge all comments • Don’t make people wait 81% of consumers using social media say it’s important for businesses to respond to questions and complaints tmp directional marketing Bride the Gap, Between Search and Sales Survey
    24. 24. Measure - Adjust Insanity: doing the same thing over and over again and expecting different results. Albert Einstein Must Read Analytics Blog
    25. 25. Tracking • Analytics • URL shorting services ( • Customized shorting services • Google custom campaign URLs • Unique phone numbers • Unique URLs by platform • Analytic goal-setting • Landing page / CTA conversion • Closed business Flickr Photo by jdegenhardt
    26. 26. Quality Content • Create effective titles • Make the content scanable • Integrate keywords • Variety of content is important • Provide ME value  Flickr Photo by The Rocketeer
    27. 27. Blogging: The Most Effective Social Strategy Your Blog = Online Hub Attracts search traffic Power of RSS Landing page w/o IT Companywide communication tool   Maximizing your Corporate Blog Listening – respond Measure - adjusting Quality content Incorporate in overall marketing strategy Flickr Photo by Duncan
    28. 28. Chantelle Flannery @chantellef Douglas Karr @douglaskarr