An Employees Comunications© Project presented to the Hilton Hotels Corporation in Beverly Hills to help launch a national “Be Hospitable & Diverse” campaign.

1. Hilton Hotels Corporation
“Be Hospitable & Culturally Diverse”
Presented by
MAYO
Communications™

2. Award-Winning
Public Relations
“We don’t guarantee media,
we just get it!”
www.MayoPR.com
Los Angeles – NY – San Diego

3. About MAYO Communications
 100 % WMBE Registered with LA County – Since 1995
 2003-2005 Best media placement-print,” said PRSA
 Award-winning employee communications
 Crisis communications, image rebuilding, outreach
 proactive minority media relations
Los Angeles
San Diego New York

4. Campaign Project Management
Aida Mayo
President
• 10 yrs. managing public
relations and public affairs
campaigns.
• Strong multimedia, minority
media relations and legal
communications skills.
Dan Lai
George S. Mc Quade III
Senior Account Exec.
Exec. Vice President
• 10 years award-winning writing
• Former print/radio/TV newsman and social cause and issues PR.
(15 years) • Outstanding diversity issues,
• Extensive PR, Gov. and Corp. life sciences, corporate and
Comm. experience (10 years) governmental affairs experience.

5. Award Winning Creative Team…
MAYO produces
award-winning programs:
•Gas Co. Supplier •Wal-Mart - Superstores
Diversity
•MTA
•LAEDC & WTCA LA/LB
•Alameda Corridor East
•California Chamber of
Commerce •Hosp. Assn. of SoCal
•Counterterrorism Expert
Elsa Lee (WMBE DVBE)

6. When the stakes are high,
clients call upon The MAYO…
The 10-day LA Wal-Mart
 and Long
Beach Ports
 Superstores
Impact
Lockout
There is no
alternative to a
successful campaign.

7. Overview
1
RESEARCH
2
STRATEGY
3
TACTICS

8. Tactics: Theme Builder
Campaign Builder
sets up a two-way, custom-tailored
communications between the MAYO’s
client and the target audiences

9. Tactics: Campaign Builder
 MAYO’s programs are designed to fit
each client’s specific needs
 A program that captures
the minds and
hearts of minority
suppliers, employees &
media
 A Franchise Dev.
Diversity Outreach &
Mentoring program –
Career Fair Day

10. Tactics: Campaign Builder
Potential target audiences include:
Hilton and Family
of Hotels
•Minority Media
•Suppliers/Vendors
•Minority Organizations
•Top Managers
•Employees
Campaign Builder can identify them and
build a communications bridge

11. Tactics: Proactive Media Relations
Branding Hilton Hospitality With Diversity:
Message Development
• Media Kit:
• Create media kits for main stream and minority
media outlets in Hilton and family of hotels area
• Media Relations:
• Developing stories: Focus on how Hilton helps in
quality of life and diversity workplace issues
• Survey Media
• Survey the media’s knowledge of your
industry issues

12. Tactics: Pilot Program
• Launch “Media Tours”
• Media Event: Create a high-impact media
event - a One Day Diversity Fair, good
speakers and secure diversity initiatives
coverage
• Corporate Partners: Develop partnerships with
sponsor or supporters like ADL, SoCalGas Co.
and SCMBOD, Hispanic and Asian
organizations (chambers) for franchise buzz
• Education Kit: Inspire local schools - poster
contests -select nonprofit for tours that lead
to powerful mentoring programs – invite
minority media

13. Tactics: Pilot Program
Post-Launch:
• Monthly Newsletter
• Create and distribute a monthly newsletter with stories
about the success of the diversity initiatives programs
• Media Hotline
• Media Hotline / Employee Grapevine – phone line
used for promoting diversity media events
and ongoing programs
• Industry Experts
• Register industry experts online with media
• Check editorial calendars and radio/TV talk shows
• Awards
• Submit your work for diversity industry awards
• Announce awards and ceremonies
• Employee diversity awards luncheon (quarterly)
• Media diversity awards (annually)

14. Tactics: Pilot Program
Promoting Hilton Diversity Success:
Corporate Minority Media Relations:
• Bimonthly news releases on the
success of client’s Program
• Target minority editors/writers,
publications and industry trades
• Target industry publications in the
Hilton and family of hotels area
(also send releases on employees to
hometown papers)

15. Tactics: Minority Media
Relations Campaign
• Editorial Board Meetings: Schedule meetings
with client representatives and editors at key
publications.
• Opinion-Editorials: Work with business partners
to place op-eds in key publications
• Letters-to-the-Editor: Work with partners in the
writing and placement of letters-to-the-editor
• Hilton Hotels Corp. Diversity News Tipsheet:
General feature stories - upcoming events

16. Hilton Hotels Corporation
“Be Hospitable & Culturally Diverse”
Presented by
MAYO
Communications™