Employee Communications for Diversity

646 views

Published on

Fortune 500 and hotel chains have learned that some of their best publicity and image builders come from within. This was a final presentation to the Hilton Hotels when they first started to see the need.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
646
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Employee Communications for Diversity

  1. 1. Hilton Hotels Corporation“Be Hospitable & Culturally Diverse” Presented by MAYO Communications™
  2. 2. Award-WinningPublic Relations “We don’t guarantee media, we just get it!” www.MayoPR.com Los Angeles – NY – San Diego
  3. 3. About MAYO Communications 100 % WMBE Registered with LA County – Since 1995 2003-2005 Best media placement-print,” said PRSA Award-winning employee communications Crisis communications, image rebuilding, outreach proactive minority media relations Los Angeles San Diego New York
  4. 4. Campaign Project Management Aida Mayo President • 10 yrs. managing public relations and public affairs campaigns. • Strong multimedia, minority media relations and legal communications skills. Dan LaiGeorge S. Mc Quade III Senior Account Exec. Exec. Vice President • 10 years award-winning writing• Former print/radio/TV newsman and social cause and issues PR. (15 years) • Outstanding diversity issues,• Extensive PR, Gov. and Corp. life sciences, corporate and Comm. experience (10 years) governmental affairs experience.
  5. 5. Award Winning Creative Team… MAYO produces award-winning programs:•Gas Co. Supplier •Wal-Mart - Superstores Diversity •MTA•LAEDC & WTCA LA/LB •Alameda Corridor East•California Chamber of Commerce •Hosp. Assn. of SoCal•Counterterrorism ExpertElsa Lee (WMBE DVBE)
  6. 6. When the stakes are high, clients call upon The MAYO… The 10-day LA Wal-Mart  and Long Beach Ports  Superstores Impact Lockout There is no alternative to asuccessful campaign.
  7. 7. Overview 1RESEARCH 2 STRATEGY 3 TACTICS
  8. 8. Tactics: Theme Builder Campaign Builder sets up a two-way, custom-tailoredcommunications between the MAYO’s client and the target audiences
  9. 9. Tactics: Campaign Builder MAYO’s programs are designed to fit each client’s specific needs A program that captures the minds and hearts of minority suppliers, employees & media A Franchise Dev. Diversity Outreach & Mentoring program – Career Fair Day
  10. 10. Tactics: Campaign Builder Potential target audiences include:Hilton and Familyof Hotels•Minority Media•Suppliers/Vendors•Minority Organizations•Top Managers•Employees Campaign Builder can identify them and build a communications bridge
  11. 11. Tactics: Proactive Media Relations Branding Hilton Hospitality With Diversity: Message Development • Media Kit: • Create media kits for main stream and minority media outlets in Hilton and family of hotels area • Media Relations: • Developing stories: Focus on how Hilton helps in quality of life and diversity workplace issues • Survey Media • Survey the media’s knowledge of your industry issues
  12. 12. Tactics: Pilot Program• Launch “Media Tours”• Media Event: Create a high-impact media event - a One Day Diversity Fair, good speakers and secure diversity initiatives coverage• Corporate Partners: Develop partnerships with sponsor or supporters like ADL, SoCalGas Co. and SCMBOD, Hispanic and Asian organizations (chambers) for franchise buzz• Education Kit: Inspire local schools - poster contests -select nonprofit for tours that lead to powerful mentoring programs – invite minority media
  13. 13. Tactics: Pilot ProgramPost-Launch: • Monthly Newsletter • Create and distribute a monthly newsletter with stories about the success of the diversity initiatives programs • Media Hotline • Media Hotline / Employee Grapevine – phone line used for promoting diversity media events and ongoing programs • Industry Experts • Register industry experts online with media • Check editorial calendars and radio/TV talk shows • Awards • Submit your work for diversity industry awards • Announce awards and ceremonies • Employee diversity awards luncheon (quarterly) • Media diversity awards (annually)
  14. 14. Tactics: Pilot ProgramPromoting Hilton Diversity Success:Corporate Minority Media Relations: • Bimonthly news releases on the success of client’s Program • Target minority editors/writers, publications and industry trades • Target industry publications in the Hilton and family of hotels area (also send releases on employees to hometown papers)
  15. 15. Tactics: Minority Media Relations Campaign• Editorial Board Meetings: Schedule meetings with client representatives and editors at key publications.• Opinion-Editorials: Work with business partners to place op-eds in key publications• Letters-to-the-Editor: Work with partners in the writing and placement of letters-to-the-editor• Hilton Hotels Corp. Diversity News Tipsheet: General feature stories - upcoming events
  16. 16. Hilton Hotels Corporation“Be Hospitable & Culturally Diverse” Presented by MAYO Communications™

×