The Next Newsroom Project Building the ideal campus newsroom for the next 50 years
Chronicle Staff, 1950
State of the newspaper industry
Inside Professional Newsrooms Today <ul><li>Online first </li></ul><ul><ul><li>Data </li></ul></ul><ul><ul><li>Gaming Theo...
Jennifer Carroll,  vice president of Gannett <ul><li>“We need curious thinkers, people who think critically, and have a lo...
“ Barry Svrluga, a 36-year-old baseball writer for The Washington Post, was on his way to the barber when an e-mail pinged...
Duke Media in 2018
Challenges <ul><li>Most students will be media creators, not just consumers </li></ul><ul><ul><li>Pew: 64 percent of teens...
 
Sustainability  <ul><li>National trends starting to affect Chronicle. </li></ul><ul><li>Revenue falling </li></ul><ul><li>...
Opportunity <ul><li>More tools to gather news and tell stories </li></ul><ul><li>New ways to connect and inform  </li></ul...
 
Background <ul><li>Part of the inaugural Knight News Challenge. </li></ul><ul><li>Awards as much as $5 million a year for ...
Other News Challenge programs <ul><li>New software that links databases, allowing citizens to learn (and act on) civic inf...
Only selected one newspaper…
 
What we proposed <ul><li>“ The prospect of building a new facility on campus gives the newspaper incredible freedom. It ca...
What we have to do  <ul><li>Research and propose the “ideal” newsroom. (Due June 2008) </li></ul><ul><li>Create a website ...
Questions we asked <ul><li>How must a newspaper’s mission evolve as technology and media consumption change? </li></ul><ul...
Our work so far… <ul><li>We recruited 30 volunteers:  </li></ul><ul><ul><li>Chronicle alumni </li></ul></ul><ul><ul><li>pr...
What we’ve learned about The Next Newsroom <ul><li>It should be fully integrated, able to publish the news and reach reade...
On innovation… <ul><li>New technology </li></ul><ul><li>Storytelling </li></ul><ul><li>Relationship with community </li></...
Chronicle Values: What staff and alumni told us mattered to them  <ul><li>Independence </li></ul><ul><li>Quality </li></ul...
Issues <ul><li>Capacity </li></ul><ul><li>Tools </li></ul><ul><li>Opportunity </li></ul><ul><li>Rewards </li></ul><ul><li>...
Next Steps <ul><li>Write proposal: Draft by mid-March </li></ul><ul><li>Turn concepts into detailed program </li></ul><ul>...
Questions for discussion <ul><li>What platforms should the Chronicle consider? And how should a new Chronicle newsroom be ...
See you April 3!
 
 
 
 
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The Next Newsroom Project

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The Next Newsroom Project

  1. 1. The Next Newsroom Project Building the ideal campus newsroom for the next 50 years
  2. 2. Chronicle Staff, 1950
  3. 3. State of the newspaper industry
  4. 4. Inside Professional Newsrooms Today <ul><li>Online first </li></ul><ul><ul><li>Data </li></ul></ul><ul><ul><li>Gaming Theory </li></ul></ul><ul><ul><li>Crowdsourcing </li></ul></ul><ul><li>Social Media </li></ul><ul><li>Experimentation </li></ul><ul><li>Constant change </li></ul>
  5. 5. Jennifer Carroll, vice president of Gannett <ul><li>“We need curious thinkers, people who think critically, and have a love of the business. My view is that we can teach the tools, but we need innovative minds who are passionate.” </li></ul>
  6. 6. “ Barry Svrluga, a 36-year-old baseball writer for The Washington Post, was on his way to the barber when an e-mail pinged his BlackBerry telling him that the Washington Nationals had sent two struggling pitchers to the minor leagues. Svrluga detoured to Starbucks, wrote a 572-word commentary on his laptop and posted it to his blog, Nationals Journal at washingtonpost.com. After his haircut he swung by the Post's newsroom to do a live question-and-answer session online with fans. That night, after filing a story for the newspaper, which he calls the &quot;$0.35 edition&quot; in his blog, Svrluga recorded a ten-minute podcast for the Web site, with sound bites from team officials and players.” Fortune Magazine, June 26,2007
  7. 7. Duke Media in 2018
  8. 8. Challenges <ul><li>Most students will be media creators, not just consumers </li></ul><ul><ul><li>Pew: 64 percent of teens are content creators </li></ul></ul><ul><li>Expanded choices on campus for media experience. </li></ul><ul><ul><li>DeWitt </li></ul></ul><ul><ul><li>ISIS </li></ul></ul><ul><ul><li>Departments, like Nicholas School of Environment </li></ul></ul><ul><ul><li>OIT </li></ul></ul><ul><ul><li>University (iTunes, aggregator) </li></ul></ul><ul><ul><li>Other campus media groups </li></ul></ul><ul><li>Why will a student entering campus in 2018 come to work at The Chronicle? </li></ul>
  9. 10. Sustainability <ul><li>National trends starting to affect Chronicle. </li></ul><ul><li>Revenue falling </li></ul><ul><li>Campus groups have more ad options </li></ul><ul><li>Advertisers turning to Facebook </li></ul><ul><li>Foundations will be focused on “new” ideas. </li></ul>
  10. 11. Opportunity <ul><li>More tools to gather news and tell stories </li></ul><ul><li>New ways to connect and inform </li></ul><ul><li>Great journalism comes in many forms </li></ul><ul><li>Print still popular on campus </li></ul>
  11. 13. Background <ul><li>Part of the inaugural Knight News Challenge. </li></ul><ul><li>Awards as much as $5 million a year for “innovative ideas using digital experiments to transform community news.” </li></ul><ul><li>Of 10,000 applications, they chose 33 winners. </li></ul><ul><li>Winners include academics, bloggers, community journalists, database programmers, video game developers, entrepreneurs. </li></ul>
  12. 14. Other News Challenge programs <ul><li>New software that links databases, allowing citizens to learn (and act on) civic information about their neighborhood or block. </li></ul><ul><li>Cell phone distribution of video news reports from mobile young journalists on the 2008 presidential election. </li></ul><ul><li>Online games to inform and engage players about key issues confronting NewYork City. </li></ul><ul><li>An online environment which lets citizens “play” through a complex, evolving news story through interaction with the newsmakers. </li></ul><ul><li>Digital newscasts for Philadelphia’s immigrant community distributed through a new citywide wireless platform. </li></ul>
  13. 15. Only selected one newspaper…
  14. 17. What we proposed <ul><li>“ The prospect of building a new facility on campus gives the newspaper incredible freedom. It can consider the attributes of such a space, and the role it should play in fostering community throughout Duke, in the most expansive way possible… </li></ul><ul><li>“ A university campus is an excellent place to examine the ideal role of news organizations in their communities.” </li></ul>
  15. 18. What we have to do <ul><li>Research and propose the “ideal” newsroom. (Due June 2008) </li></ul><ul><li>Create a website on newsroom trends that will become a resource for other campus media. </li></ul><ul><li>Stage a conference on the “newsroom of the future.” (April 3, 4) </li></ul><ul><li>Build a version of the newsroom in Second Life </li></ul>
  16. 19. Questions we asked <ul><li>How must a newspaper’s mission evolve as technology and media consumption change? </li></ul><ul><li>How can a newsroom be fully integrated? </li></ul><ul><li>How can a newsroom facilitate citizen journalism? </li></ul><ul><li>How can a newsroom shape campus life? </li></ul><ul><li>How important is size and location? </li></ul>
  17. 20. Our work so far… <ul><li>We recruited 30 volunteers: </li></ul><ul><ul><li>Chronicle alumni </li></ul></ul><ul><ul><li>professional journalists </li></ul></ul><ul><li>Created advisory team </li></ul><ul><ul><li>DeWitt Wallace </li></ul></ul><ul><ul><li>Fuqua </li></ul></ul><ul><ul><li>ISIS </li></ul></ul><ul><ul><li>Cable 13, WXDU adviser </li></ul></ul><ul><li>We conducted 24 interviews (journalists, architects, media advisers, newspaper executives) </li></ul><ul><li>We profiled 15 newsrooms (professional, college, and community). </li></ul><ul><li>Looked for ideas outside journalism </li></ul>
  18. 21. What we’ve learned about The Next Newsroom <ul><li>It should be fully integrated, able to publish the news and reach readers on any platform they have embraced. </li></ul><ul><li>It needs to be innovative, especially a campus newsroom. It needs to have the tools, the culture, and the people who are constantly willing to try new forms of news gathering and storytelling. </li></ul><ul><li>It should be transparent, and more open to embracing the public and making them part of the process. That transparency should be reflected in the design, the spaces, and the mentality. </li></ul><ul><li>It should be a place committed to superior journalism, dedicated to fulfilling its role as a watchdog for the community, a source of independent reporting and analysis, </li></ul>
  19. 22. On innovation… <ul><li>New technology </li></ul><ul><li>Storytelling </li></ul><ul><li>Relationship with community </li></ul><ul><li>New ways to cover a beat </li></ul><ul><li>New print products </li></ul>
  20. 23. Chronicle Values: What staff and alumni told us mattered to them <ul><li>Independence </li></ul><ul><li>Quality </li></ul><ul><li>Tradition </li></ul><ul><li>Student driven: Letting staff find their own way </li></ul><ul><li>Relationships </li></ul>
  21. 24. Issues <ul><li>Capacity </li></ul><ul><li>Tools </li></ul><ul><li>Opportunity </li></ul><ul><li>Rewards </li></ul><ul><li>Staff buy in </li></ul>
  22. 25. Next Steps <ul><li>Write proposal: Draft by mid-March </li></ul><ul><li>Turn concepts into detailed program </li></ul><ul><li>Promote and plan conference </li></ul><ul><li>Deliver proposal to Duke in June </li></ul>
  23. 26. Questions for discussion <ul><li>What platforms should the Chronicle consider? And how should a new Chronicle newsroom be fully integrated so that it can publish across those platforms? </li></ul><ul><li>What is the case for locating a Chronicle newsroom in a multipurpose building and who would be the ideal tenants? What is the case for the Chronicle being in its own building? </li></ul>
  24. 27. See you April 3!

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