While content continues to be the king, what marketers need to focus on are the newer things and social media platforms.

1. TOP CONTENT
MARKETING TRENDS
2014
All that you need to know about content
marketing this year, in a nutshell.

2. Originality Sells
In 2014:
 73% of B2B digital marketers plan on producing &
creating more original content
 Simplicity of the content will matter even more
 Storytelling will become a prerequisite
 The marketers will have to tell a story as simply and
engagingly as possible
 58% plan on funneling more of their budget into content
marketing
Lesson to learn:
Content is king and it should be original.

3. Change in the Content Capacity
Sales
Companies want to
generate more content
Cos. Want to generate
larger amt. of content
Cos. Will generate
same amt. of content
Less content
Unsure

4. Businesses will give more
importance to content


For best results, you should consider hiring a
content marketing manager
When you have clearly defined his role, you
spend less effort in customer acquisition and
receive more ROIs
Lesson to Learn
Creating engaging content is not a child’s play
and should be in the right hands.

5. Content goes Mobile


Businesses that use mobile content marketing
will lead the way.
Mobile web adoption will overlap all other
channels, including your typical desktop
computing.
Lesson to Learn
Stay mobile – all the time, every time.

6. New Social Media Avenues





87% of social media platforms
that don’t include blogging will
lead the way this year
73% increase in the use of
social media
51% increase in the use of
infographics
Visual content will prove to be
more impactful in 2014 – think
more videos & images.
Already there has been a rise
in the use of the three
networks in the bar graph on
60%
50%
40%
30%
20%
10%
0%

7. Location-based Content
Marketing



Businesses which have a brick-and-mortar
establishment will get better ROIs with
location-based content marketing.
Your target audiences will be provided with
relevant content based on their
location, thanks to GPS-enabled devices.
Businesses can expect more returns on their
marketing investments due to an influx of
customer traffic online.

8. Keep up with the new trends in content
marketing
Did you know:
- Each month, 329 million people read blogs?
- 27, 000, 000 pieces of content are shared
each day?
- 9 in 10 organizations market their content to
get better ROIs?

9. Give your brand a voice and let your content do
the talking.
THANK YOU!