In the past few years Digital marketing has undergone major makeovers. The success of your brand in 2016 depends on two things- a) knowing the current marketing trends and b) constantly using them and creating unique consumer experiences.

1. 10 DIGITAL
MARKETINGTRENDS
FOR YOUR BRAND
SUCCESS IN2016
6 1DES IG NS TR EET
JUNE 20 16
MARKETING, WEB DESIGN & DEVELOPMENT E XPERTS

2. 61DESIGNSTREET
1
WHAT IS
DIGITAL MARKETING?
Digital Marketing is a specialized area of Marketing that applies techniques
designed to increase exposure or sales using digital technologies. Or simply put: it's
a way to increase sales or exposure using computers, tablets and phones. The basic
promotional medium of digital marketing is internet along with mobile, TV and radio
In the past few years Digital marketing has undergone major makeovers. The
success of your brand in 2016 depends on two things- a) knowing the current
marketing trends and b) constantly using them and creating unique consumer
experiences.

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1
ONLINE
ADVERTISEMENTS
TO SHOOT UP
Social advertising is continuously evolving, and in 2017it is predicted that
digital ad’s will finally surpass TV.
There is an enormous amount of investment done on social advertising,
therefore this trend cannot be ignored by marketers in 2016.
Take leverage from the most common social media platforms such as
Facebook, Twitter, Instagram, Pinterest and more.
Create compelling content to draw customers in.

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Begin by deciding which mediums are worth investing in for your audience.
For selling products you can utilize visual platforms like Instagram and
Pinterest.
You can also go for action-oriented adformats. Think Twitter Lead Generation
ads and Facebook Click to Website ads with call-to-action buttons. Test your
posts organically and promote the winners.

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2
PERSONALIZED
PPC
Since previous few year, paid search was all about targeting the right
keywords to find people who may be interested for your products or
services, but this strategy has alot of weaknesses.
Ifyou don’t choose the right keywords your PPC campaigns could turn
out to be very expensive.
Toresolve this issue Google introduced Customer Match whichallows
you to upload a list of contacts you already have and target them
through search.

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This feature is available on Twitter and Facebook, and is essentially
making search and social become more like email marketing by
serving ads to people who are within a certain stage of your purchase
funnel.
In 2016,PPC is expected to become more personalized, this is why
marketers should start utilizing such features like Customer Match, to
connect with their prospects and customers at the right time with
messages catered tothem.

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MORE VIDEOS
THAN EVER
In 2016,marketers should definitely look out for anexplosion in video
marketing.
Abig portion of ad spend is also being allotted to video.
Videos aids businesses amuse and engage their audiences through
visuals, sounds, music and colors.
Moreover, videos gives a face to anunidentified business, by turning
into a brand loyalty andtrust.

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According to a research by the Web Video Marketing Council, 96% of
B2B marketers are using video in their content strategy due to the
good results.

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4
MOBILE
From the previous few years we are sick of hearing that phrase uttered
that It’s the year of mobile!
But from the Googles “Mobilegeddon,” algorithm update in 2015 that tells
the significance of mobile over desktop has proved that mobile is still
exploding and forced SEOs to optimize their sites for mobile at lightning-
fast pace.

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For marketers it is an indication that Mobile will remain on the front and
remains to trump desktop, so marketers will be in the need to continue
building out robust mobile marketing strategies.

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CONTEXT AWARE
CONTENT
Content is still the King but writing simple content will lead you
nowhere.
You cannot anticipate to get substantial response by writing some
generic content.
Instead of focusing on mobile-compatible and modified content, its
high time to pay attention to the environment and behavior of your
potential customers.

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Instead of focusing on mobile-compatible and modified content, its
high time to pay attention to the environment and behavior of your
potential customers.
Context aware content generally refers to knowing about online habits,
social preferences and location of your prospective clients and writing
engaging content as per their requirement.

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UNIQUE
ST ORYTELLING
When the entire world is concentrating on tossing out relevant content,
how do you think you would stand out?
One best way is to ditch the orthodox and try something unexpected –
Storytelling.
Unique storytelling methods are the most sought necessities laid down
by leading brands.

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Best for driving in engagement and cultivating leads, stories help brands
align consumers to the emotional core of the brand. Ablend of
contextual and visual storytelling inspires emotions in consumers and
grows trust.

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SOCIAL MEDIA
Social media is engaging with consumersonline.
It plays a very significant role in generating leads by driving right customers
in.
Some popular social media sites are: Facebook, YouTube, Twitter, Digg,
MySpace, StumbleUpon, Delicious, Scribd, Flickr etc.
While creating your social media strategy this year, make sure to give it a
personal touch instead of making it all promotional.
Social Media is the best way to reach huge audience and if your brand is not
able to take its advantage then you are definitely missing a mark.

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MARKETING
AUTOMATION
Marketing automation is not anew.
Scheduling emails, automating social media, segmenting contacts, and
managing content, automation has allowed us to grow, reach, and
exceed our goals stepby step.
Ifyou are a non-techie digital marketer then you will be pleased to
know that marketing automation will become much easier this year.

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You will come across more automation tools than ever before.
Automation will allow you to segment and personalize your marketing
strategies at a higher scale.

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WEARABLES
Wearable technology, sometimes called fashion electronics, wearable
gadgets, or simply wearable’s are devices that doubles as aesthetic
accessories and computer processors in some capacity.
Wearable technology is already impacting the future of Internet
marketing and thus, advertisers are investing resources to stay ahead of
the curve.
In 2016 as the devices continue to rule our world, wearable technology is
projected to see an increase of acceptance rate by 28%.

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CLIENT DATA
SEGMENTAT ION
In order to uncover new ways and trends that could meet the
needs of your customer’s marketers need to collect all data of
2015.
You will need to have valid data analysis and segmentation
tools that have proper understanding of how to use them.
This could prove to be a huge advantage for you over your
competitors.

21. 61DESIGNSTREET
- - MARKETING, WEB DESIGN & DEVELOPMENT EXPERTS
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