New at BookNet Canada: BiblioShare - Tech Forum 2015 - Tim Middleton
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BiblioShare provides metadata and content for over 1.8 million titles, including 316,770 ebooks and 27,066 Canadian authored ebooks. It serves 889,225 users through 238 publisher accounts and 60 distributor accounts, handling over 8 million web requests annually. BiblioShare offers ONIX and MARC metadata standards and crosswalks between them, and supports the major Canadian provinces and territories. It integrates with ecommerce platforms like Shopify to populate product pages with title details, pricing, and related content for online book sales.
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New at BookNet Canada: BiblioShare - Tech Forum 2015 - Tim Middleton
- 2. This is not a biblioshare presentation
- 9. BiblioShare
- 13. 1,844,089
- 14. 316,770 ebooks
- 16. 889,225
- 20. 4.0.2.0.0.0.0 LEVEL_3 Canada 4984 4.0.2.0.1.0.0 LEVEL_5 Alberta 310 4.0.2.0.2.0.0 LEVEL_5 British Columbia 292 4.0.2.0.2.1.0 LEVEL_6 Vancouver 150 4.0.2.0.2.2.0 LEVEL_6 Vancouver Island 47 4.0.2.0.3.0.0 LEVEL_5 Manitoba 156 4.0.2.0.4.0.0 LEVEL_5 New Brunswick 272 4.0.2.0.5.0.0 LEVEL_5 Newfoundland & Labrador 558 4.0.2.0.6.0.0 LEVEL_5 Northwest Territories 29 4.0.2.0.7.0.0 LEVEL_5 NovaScotia 346 4.0.2.0.7.1.0 LEVEL_6 Cape Breton Island 39 4.0.2.0.8.0.0 LEVEL_5 Nunavut 25 4.0.2.0.9.0.0 LEVEL_5 Ontario 863 4.0.2.0.9.1.0 LEVEL_6 Toronto 767 4.0.2.0.9.2.0 LEVEL_6 Golden Horseshoe 81 4.0.2.0.9.3.0 LEVEL_6 Rural Ontario 241 4.0.2.0.10.0.0 LEVEL_5 Prince Edward Island 95 4.0.2.0.11.0.0 LEVEL_5 Quebec 236 4.0.2.0.11.1.0 LEVEL_6 Montreal 142 4.0.2.0.12.0.0 LEVEL_5 Saskatchewan 200 4.0.2.0.13.0.0 LEVEL_5 Yukon Territory 40 4.0.2.1.0.0.0 LEVEL_4 Prairies 94 BISAC Regional Themes
- 21. ONIX and MARC are both standards that facilitate the movement of metadata for books and help connect published books to audiences. However both standards were developed separately and have a different focus. As publishers and libraries continue to look for ways to strengthen their relationship naturally they want to be able to leverage the traditions they already have. We have used the comprehensive mapping developed by the OCLC for our ONIX to MARC21 crosswalk The ONIX-to-MARC Web Services allows a user to pull a record from BiblioShare and have it delivered in MARC21 format for titles in the Canadian market. This web service is for you if you're looking for a way to get publisher rich metadata in MARC format.
- 23. • Now accepting ONIX 3.0 files (if you can provide both 2.1 and 3.0 great. If not then just give us the 2.1 for now) • Soon outputting 3.0 files • ProductForm specific rules (that means ebook specific) • New Certification Rules for North America
- 27. Shamelessly Fishing for Requirements
- 38. The Economics of Customer Loyalty http://hbswk.hbs.edu/archive/1590.html
- 39. RJ Metrics found that top customers spend up to 30x more than the average customer over their customer lifespan.
- 41. Just Add BiblioShare! Shopify without BiblioShare is like the morning without sunshine or an ecommerce site without a content management system.
- 43. BiblioShare
- 45. BiblioShare Data : Always up to date! Title Price RelatedProduct Author Cover Product Form Description
- 46. Product Page: Clear Calls to Action Buy it! Share it Cross selling Review it
- 47. Product Form
- 53. BiblioShare • Populate categories easily
- 55. BiblioShare • Create Gift Cards
- 56. “is not good design if it is irrelevant.” Paul Rand
- 57. BiblioShare
- 58. BiblioShare • WordPress plugin • Shopify App • Release Calendar • Custom exports • 49th Shelf • All Lit Up • Canadian Electronic Library
- 59. Thank you! And join us Monday, March 30th 1-2 pm If you’re interested in hearing more Shopify
- 60. BiblioShare
- 61. BiblioShare
- 62. BiblioShare
- 63. BiblioShare
- 64. BiblioShare
- 65. BiblioShare
Editor's Notes
- Hi My name is Tim Middleton. For the past 8 years I’ve been a project manager and retail liason at BookNet Canada. Today my presentation #is not
- A biblioshare presentation #because
- Over the years you have likely heard about BiblioShare and Best Practices from the likes of Tom Richardson #extolling
- extolling our certification reports that help data providers get a quality picture of their data for the supply chain with the hopes that they will fix things. #You may have heard
- from Carol Gordon about what to get into ONIX so we can #load to
- BiblioShare so then you can create your catalogue in our Digital Catalogue project BNC CataList #Or maybe you
- have heard Neha Thanki speak about our ONIX solution for small businesses #BiblioShare WebForm
- And of course you have #almost certainly
- heard Noah Genner speak about how #BiblioShare
- helps your data become more discoverable in the wild. And quite possibly you have have heard me compare BiblioShare to #the Apollo 13.
- mission. Or not. Whatever the case this year I do not intend to explain to you #our certification
- Engine that helps us create rules based on Best Practices. I don’t intend to speak to you about the #1,844,000
- Records in BiblioShare #over 300,000 of which
- Are records for ebooks #And of that
- 27 thousand are Canadian authored #I won’t mention that
- We have nearly 1 million images in BiblioShare #provided by
- 238 publisher accounts #60
- Distributor accounts #and that we have
- Served up over 8,347,060 requests through our web services #and God forbid that I should discuss
- the possibilities of including certain subject codes to describe your books more fully or bother to tell you how many titles have Toronto as their regional code. #I won’t burden you with
- new features like our ONIX to MARC mapping based on the OCLC mapping that spits out a MARC21 formatted record #so that
- Libraries can have easy access to publisher’s data #or that we now
- accept 3.0 files and will soon be outputting 3.0 data in our web services, or that we can create productform specific rules in our Quality Checking engine, or that we have worked with the BISG on a joint Best Practices certification and can check files against these practices. #And I especially won’t mention
- our latest project for creating a Release Calendar using a json object from our webservices that can take DateRange, Publisher Name, Subject, ProductForm, Canadian contributor as configurable parameters #then that could be
- parsed into different outputs-maybe like this json to csv transform #and perhaps
- we could even create an embeddable widget that people could. #use in their digital assets
- We can see media using this, retailers or libraries but we still need to know would you use it? How would you use it? Where would you use it? Do you want to play with it now and let us know what you think? Let us know. #no , I don’t think I would
- have time to mention that stuff this year so this year I want to do something a little different. I want to show you a project we have been working on. I want to demo that project and I want you to think about how you might use this. #(of course
- I don’t mean live demo because, well that is scary). –never live demo! #The project I am talking about
- Is our app for Shopify that leverages up-to-date, accurate, relevant data in BiblioShare to use in one of the most popular and robust ecommerce platforms around. We have a number of people playing with our private beta including both publishers and retailers, and hope to get feedback from them, iterate and publish. #one question that seems to come up regarding our App is what
- What is Shopify? Quite simply, Shopify is a platform for creating an ecommerce solution. Our app works within the Shopify platform. let me show you a few things that the Shopify platform does really well. #first off
- you get a Secure shopping cart -out of the box- which is ready to accept Visa, MasterCard, Discover, and American Express the minute you launch. Not to mention you can integrate with over 70 payment gateways like paypal, bitcoin and square.
- Easily handle shipping – creating unique rates like this one for product that doesn’t weigh anything.
- Automatically set-up taxes for national sales and international sales
- Create navigation easily
- Create navigation easily
- Customer Management: This is important to help you get a handle on customer retention. For a publisher using Shopify this would be light years ahead of their current B2C solutions. #And noted research have shown
- How important the economics of customer loyalty is http://hbswk.hbs.edu/archive/1590.html #or if you’re not a Harvard fan
- Check out RJ Metrics research that shows your best customers spend more than 30x the avg customer over their lifespan. #if you want to really geek out on data
- Shopify Analytics are for you – you can see Referral traffic, integrate Google analytics, see which products perform best, and easily export reports for work in your favourite software packages. #And now just
- Add our app and you have a great way of creating a great product detail page for books. #to use
- To use the app is quite simple. You get the install from us with a private token that can be tracked. Install the app and start building. #once the app is installed
- then start adding your products to Shopify. Simply by entering 13 digit isbns into the Title field in the Product details in your Shopify admin we will automatically populate the Title, Author, Product Format, Product Description, Price, Weight, and Product image. #you can do this one item at a time or
- Shopify allows you to do Batch imports too. They provide a template that in order to work with our App simply needs two columns filled out – the Title column and the Handle column. These get populated with the 13digit isbn for the titles you want to import. Now that is pretty much all you have to do to use our app. But lets see how it looks on the most important page in your ecommerce site #the product page
- This is BiblioShare at work on the customer facing Shopify product detail page. Title, Price, Related Product , Author, ,Cover , Product Form, and Description. Think about it – BiblioShare as the one true source of publisher data –publishers ,in charge of the quality of the data that appears to the outside world. That is a great idea – and that is one of the foundational ideas of BiblioShare. #Now looking at this product page from a different perspective
- We see what makes a good affective product page. At the end of the day it is all about the product. That is why people come to your site, that is what helps them make purchase decisions - that will be the thing that convinces people they want to buy this book. And when they decide to buy that book you don’t want to make them jump through hoops to do that. You want the calls to action to be obvious and frictionless. Again all of this design is out-of-the-box (accept the Customer Review which is thanks to a free app that you can install) #Something else
- Easily managed by Shopify is the ability to allow digital purchasing. As with most things you want to do in Shopify – there is an app for that.
- The App in this case is called- wait for it – Shopify Digital Downloads. Once it is installed –for free- you can Add your digital file for the title #upload
- your file #And now
- on the purchase path on your site the customer can download – an email can get sent out with the link for downloading later as well. #Social Integration is covered as well
- Here we have in the default template I am using, twitter cards enabled. So it is just a short step from there to validation and presto – you have a product card for twitter.
- You can also integrate with Wordpress or Squarespace , a Facebook store and a lot more. There is so much more that Shopify enables you to do like here you see that you can Feature titles on your home page – #or
- Populate categories easily using keywords, or Titles– like if Cat appears in the title put it in the Cat Category. Or, hears a crazy idea - maybe you could even use Bisac codes! #create
- Discount offers easily #or
- Create Gift Cards. – there is so much more but I’m not hear to sell shopify to you – that is Shopify’s job. But #we believe
- that Shopify with BiblioShare makes this a very relevant design solution (#click) for modern ecommerce. #We’re excited to be a small part of Shopify
- We’re also excited by how BiblioShare is growing. These are all the services we have available to us now – not all of them are public facing but most are. The list is growing! #the possibilities are many
- – we think there is a lot that can be done with the services and we think Developers can build lots of other things too. The ONIX data is rich –.