Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

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  • Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

    1. 1. Publishing Partnerships or Why,When, and How CollaborationSometimes Trumps CompetitionResources for College LibrariesIrv RockwoodEditor & Publisher, Choice
    2. 2. Publishing Partnerships: A Taxonomy• Distribution partnerships ▫ May be non-exclusive or exclusive• Marketing partnerships ▫ Typically combined with distribution agreement ▫ May be exclusive or non-exclusive• Editorial partnerships ▫ Typically combined with marketing & distribution agreements• Co-publication ▫ Typically exclusive by market
    3. 3. Publishing Partnerships: A Rationale• Obtain access to resources or capabilities that are highly desirable or essential to the success of the project but too costly to build from scratch• The African tick bird
    4. 4. Resources for College Libraries: TheGenealogy• Shaw, List of Books for College Libraries, ALA, 1931• Books for College Libraries, ALA, 1967 (BCL1)• Books for College Libraries 2nd Edition, ALA, 1975 (BCL2)• Books for College Libraries 3rd Edition, ALA, 1988 (BCL3)• Resources for College Libraries, Bowker/ACRL, 2006 (RCL)• Resources for College Libraries 2.0, Bowker/ACRL, 2011 (RCL2)
    5. 5. BCL4: Assessing the Need (circa 2002)• The historic rationale (BCL1): “…to fill the long- recognized need for a retrospective list of books to serve as a book selection aid for college libraries…. This retrospective list of books has been deliberately and directly related to the reviewing journal, Choice, in that it includes only titles published prior to 1964.”
    6. 6. Changing Times & Needs: Then• Books as the core academic library resource• A smaller universe of titles with a finite window of availability (the OP problem)• Ownership a prerequisite to convenient access• “Just in case” collection strategy
    7. 7. Changing Times & Needs: Now• Books increasingly supplemental to the journal collection (but varies by field)• More titles, often in multiple formats (e-books)• Access no longer requires ownership or even purchase (PDA)• “Just in time” collection strategy
    8. 8. The New Books for College Libraries• More potential users + many more titles = a continued need for reliable benchmark(s) of quality• But some new requirements: ▫ Fit the list to the actual college curriculum, especially interdisciplinary programs ▫ Add electronic resources to the mix ▫ Put it online ▫ Update it regularly (no more one-shot efforts)• Voila, the Resources for College Libraries concept!
    9. 9. Making It Happen: The Go It AloneOption• Pluses ▫ Editorially feasible ▫ Provides maximum editorial and product control ▫ Financially feasible (just barely)• Minuses ▫ Limited marketing capabilities & resources ▫ High opportunity costs ▫ Longer development cycle? ▫ Sustainability issues (keeping up with the likes of Wiley, Gale, Elsevier, Thomson, Oxford, etc.) ▫ Too many eggs in one basket?
    10. 10. Making It Happen: The PartnershipOption• Pluses ▫ Editorially feasible ▫ Improved financial feasibility ▫ Enhanced marketing capabilities & resources ▫ Lower opportunity costs ▫ Faster development cycle ▫ Long-term resource requirements become (largely) the partner’s problem ▫ Lower risk factor• Minuses ▫ Editorial independence and input on product design determined by terms of the relationship
    11. 11. The Ideal Partner: Looking for thePerfect Fit• Recognized player in the marketplace• Technological resources• Marketing resources• Ability to supply bibliographic metadata• Strategic fit ▫ RCL as complement to existing products ▫ Relationship of RCL to core business• Interest in the project• Willingness to ensure editorial independence
    12. 12. RCL & R. R. Bowker, LLCTechnological resourcesRecognized player in the marketplaceMarketing resourcesBibliographic metadataStrategic fit RCL complements existing products Relationship of RCL to core businessInterest in the projectWillingness to ensure editorial independence
    13. 13. RCL Division of ResponsibilitiesChoice Bowker• Recruit and supervise subject • Provide editorial team with editors access to BIP data• Recruit and supervise • Product development reviewers • Product support (editorial• Establish and manage editorial procedures, schedules, and team) content • Marketing• Provide editorial content, • Sales including Choice reviews • Customer service including where applicable technical support & training• Input on product development • Product development strategy & marketing with input from Choice
    14. 14. The Results: A Brief RCL Chronology• May 2005 RCL agreement signed• September 2005 First iteration of authoring system (RCLAS); data entry begins• September 2006 RCL Web 1.0 launch• November 2006 RCL Print published; BBAS roll-out• June 2009 RCL Career Resources 1.0• November 2011 RCL 2.0 product family
    15. 15. Assessing the Results: The RCLPartnership• Synergies: ▫ BIP data ▫ BIP product development plans & strategies• Much shorter time to publication• Substantially greater marketing & technology resources than Choice could have brought to the project• Preservation of (reliance on) Choice editorial independence• Sustainable & ongoing development path
    16. 16. Thank You!irockwood@ala-choice.org
    17. 17. Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition Mark Tullos, MLIS Senior Product Manager, Bowker
    18. 18. About Bowker• Bowker is a leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers.• Bowker develops industry-leading tools and products that make books easier for people to discover, evaluate, order, and experience, as well as provides services to publishers that deliver key insights of readership worldwide.• Bowker is a member of the ProQuest family of companies and is headquartered in New Providence, N.J., with additional operations in England and Australia.
    19. 19. Bowker Library Services• For over 130 years, Bowker has been the proud publisher of the Books in Print database used by hundreds of libraries worldwide.• Bowker also provides Syndetics Solutions catalog enrichment• Bowker, along with CHOICE publishes the Resources for College Libraries (RCL) service for 2 and 4 year academic institutions.• Bowker’s Book Analysis System provides larger scale collection analysis tool used in tandem with RCL
    20. 20. Where to find Bowker Data
    21. 21. Publishing Shift• In 2010, Bowker ceased internal print operations, focusing strictly on electronic distribution• Around this same time, CHOICE and Bowker began discussion over both continuing the partnership and producing a new version of RCL Web• CHOICE and Bowker’s IT and Product team began work on the new product based on the new Books in Print platform which launched at ALA Annual this year
    22. 22. Welcome to the all-new New Resources for College Libraries
    23. 23. Success Story• Bowker, being the larger player in the partnership brings the product and IT expertise• Bowker serves all library markets and publishers alike• But CHOICE has the laser focus on the academic book buyer aiding in decisions a broad based publisher could miss• This cooperation provides the user with a powerful yet tailored experience
    24. 24. Power of Partnership• CHOICE relies on Bowker to market and sell RCL• CHOICE relies on Bowker to support all the large scale development worries• Bowker relies on CHOICE for premium editorial content• Bowker relies on CHOICE for market leading intelligence on academia beyond sales statistics• Writ large, these bode well for the end user in quality and reliability of the service
    25. 25. In the Works• New and improved advanced search• Linking of titles to e-book platform titles for evaluation or purchase• Improved search and discovery through full-text indexing of e-books• Adding more evaluative e-book information (stock, price, e-collection, and more)• Additional browsing tools• New BBAS interface and comparison options
    26. 26. Reminder• The legacy RCL Web product will sunset December 31, 2011• Sign up for training and make the switch at www.bowkertraining.com
    27. 27. Thank You!Mark.Tullos@Bowker.com
    28. 28. + Publishing Partnerships: WHY, WHEN, AND HOW COLLABORATIONChisato Uyeki, SOMETIMES TRUMPS COMPETITIONReference/Collection Development LibrarianMt. San Antonio College Library THE USER PERSPECTIVE
    29. 29. + Mt. San Antonio College • Large community college (35,000 FTE over 200 degree & certificate programs) • Small library (6 FT librarians) • 30 miles east of Los Angeles
    30. 30. + RCL UseE = EssentialD = Desireable  Bowker Book Analysis SystemN = Not necessary I don’t know this book. I have asked  Entire collection a couple costumers for their opinion  My areasTheatrical Costume, Masks, Make-Up about it. I’ll let youand Wigs: A Bibliography and know what theyIconography say.  Small scale collection analysisSpecial Effects Make-Up ECollaboration in Theatre: A Practical EGuide for Designers and DirectorsFrench Classical Theatre Today: N  Curriculum alignment work withTeaching, Research, PerformanceThe Stage Producers Business and N facultyLegal Guide  Coordinated librarian trainingThe Business of Theatrical Design NFight Direction for Stage and Screen DIllustrated Theatre Production Guide EThe Complete Make-up Artist: DWorking in Film, Television, and  SelectorTheatreSpecial Makeup Effects for Stage and EScreen: Making and ApplyingProsthetics  RCL Editorial Board Member
    31. 31. + Purchasing and Renewal Decisions Does the publishing partnership between a commercial publisher and non-profit publisher impact purchasing and renewal decisions? The simple answer: It doesn’t.
    32. 32. + Decision Criteria Content • Valuable? Interface • Works to make content accessible? Cost • Affordable?
    33. 33. + Purchasing and Renewal Decisions Does the publishing partnership between a commercial publisher and non-profit publisher impact purchasing and renewal decisions? The not so simple answer: It does, because of impact on:  content  interface  cost
    34. 34. + Commercial & Non-profit Publishers Content Interface Customer Service
    35. 35. + Non-profit publishers
    36. 36. + Original subscription decision  Bowker Book Analysis  Credibility/authoritative System editorial content  Technological capabilities
    37. 37. + Content reigns  RCL valued & authoritative  Books for College Libraries history  Choice cachet  Subject editors & bibliographers expertise  Independent  Essentially volunteer
    38. 38. + Non-commercial matters for content  Comparison: jobber/vendor created booklists  Valuable  But connected to stock (trying to sell a product)  Access to “volunteer” subject editors  If Bowker paid editors  Cost increase  Could degrade authority
    39. 39. + Content Bibliographic content from Books in Print  High level of accuracy  Author bios  Tables of contents  Excerpts Choice reviews when available
    40. 40. + Interface and Product Design
    41. 41. + Cost  Important to user  Difficult to evaluate impact of partnership on cost  For Choice, $$$ fortechnology & product development  For Bowker, $$$ for editorial content  My perspective:  Mt. SAC collection ripe for analysis & development  Like team of subject bibliographers  Worth it!
    42. 42. + Customer Support  Bowker side  Changing reps- hard to build relationships  Training  Customized webinars on BBAS and RCL/RCL CR  Taughtat our pace  Scheduled for us  More useful than general product webinar
    43. 43. + How the partnership benefits users  From user perspective  Good collaboration =  Each party contributes strengths toward shared goal  Mostly unaware of the behind-the-scenes work
    44. 44. + Thank you Questions?
    45. 45. + Publishing Partnerships or Why, When, and How Resources for College Libraries Sometimes Collaboration Trumps Competition Irv Rockwood Editor & Publisher, Choice
    46. 46. + Publishing Partnerships: A Taxonomy  Distribution partnerships  May be non-exclusive or exclusive  Marketing partnerships  Typically combined with distribution agreement  May be exclusive or non-exclusive  Editorial partnerships  Typically combined with marketing & distribution agreements  Co-publication  Typically exclusive by market
    47. 47. + Publishing Partnerships: A Rationale  Obtain access to resources or capabilities that are highly desirable or essential to the success of the project but too costly to build from scratch  The African tick bird
    48. 48. + Resources for College Libraries: The Genealogy  Shaw, List of Books for College Libraries, ALA, 1931  Books for College Libraries, ALA, 1967 (BCL1)  Books for College Libraries 2nd Edition, ALA, 1975 (BCL2)  Books for College Libraries 3rd Edition, ALA, 1988 (BCL3)  Resources for College Libraries, Bowker/ACRL, 2006 (RCL)  Resources for College Libraries 2.0, Bowker/ACRL, 2011 (RCL2)
    49. 49. + BCL4: Assessing the Need (circa 2002)  The historic rationale (BCL1): “…to fill the long-recognized need for a retrospective list of books to serve as a book selection aid for college libraries…. This retrospective list of books has been deliberately and directly related to the reviewing journal, Choice, in that it includes only titles published prior to 1964.”
    50. 50. + Changing Times & Needs: Then  Books as the core academic library resource  A smaller universe of titles with a finite window of availability (the OP problem)  Ownership a prerequisite to convenient access  “Just in case” collection strategy
    51. 51. + Changing Times & Needs: Now  Books increasingly supplemental to the journal collection (but varies by field)  More titles, often in multiple formats (e-books)  Access no longer requires ownership or even purchase (PDA)  “Just in time” collection strategy
    52. 52. + The New Books for College Libraries  More potential users + many more titles = a continued need for reliable benchmark(s) of quality  But some new requirements:  Fit the list to the actual college curriculum, especially interdisciplinary programs  Add electronic resources to the mix  Put it online  Update it regularly (no more one-shot efforts)  Voila, the Resources for College Libraries concept!
    53. 53. + Making It Happen: The Go It Alone Option  Pluses  Editorially feasible  Provides maximum editorial and product control  Financially feasible (just barely)  Minuses  Limited marketing capabilities & resources  High opportunity costs  Longer development cycle?  Sustainability issues (keeping up with the likes of Wiley, Gale, Elsevier, Thomson, Oxford, etc.)  Too many eggs in one basket?
    54. 54. + Making It Happen: The Partnership Option  Pluses  Editorially feasible  Improved financial feasibility  Enhanced marketing capabilities & resources  Lower opportunity costs  Faster development cycle  Long-term resource requirements become (largely) the partner’s problem  Lower risk factor  Minuses  Editorial independence and input on product design determined by terms of the relationship
    55. 55. + The Ideal Partner: Looking for the Perfect Fit  Recognized player in the marketplace  Technological resources  Marketing resources  Ability to supply bibliographic metadata  Strategic fit  RCL as complement to existing products  Relationship of RCL to core business  Interest in the project  Willingness to ensure editorial independence
    56. 56. + RCL & R. R. Bowker, LLC  Technological resources  Recognized player in the marketplace  Marketing resources  Bibliographic metadata  Strategic fit  RCL complements existing products  Relationship of RCL to core business  Interest in the project  Willingness to ensure editorial independence
    57. 57. + RCL Division of Responsibilities Choice Bowker  Recruit and supervise subject editors  Provide editorial team with access to BIP data  Recruit and supervise reviewers  Product development  Establish and manage editorial  Product support (editorial team) procedures, schedules, and content  Marketing  Provide editorial content, including Choice reviews where applicable  Sales  Customer service including technical  Input on product development & support & training marketing  Product development strategy with input from Choice
    58. 58. + The Results: A Brief RCL Chronology  May 2005 RCL agreement signed  September 2005 First iteration of authoring system (RCLAS); data entry begins  September 2006 RCL Web 1.0 launch  November 2006 RCL Print published; BBAS roll-out  June 2009 RCL Career Resources 1.0  November 2011 RCL 2.0 product family
    59. 59. + Assessing the Results: The RCL Partnership  Synergies:  BIP data  BIP product development plans & strategies  Much shorter time to publication  Substantially greater marketing & technology resources than Choice could have brought to the project  Preservation of (reliance on) Choice editorial independence  Sustainable & ongoing development path
    60. 60. + Thank You! irockwood@ala-choice.org

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