"New at BookNet Canada: Research" by Noah Genner for Tech Forum 2015, presented by BookNet Canada - March 12, 2015

1. Noah
Genner
March
12,
2015
BNC
Research

2. Why
research?

3. -­‐
The
Urban
Dictionary

5. What
research?

7. PREPARED BY BOOKNET CANADA STAFF
12.2014
BNC RESEARCH
The Canadian Book
Consumer 2013
Coast to Coast:
Book Buyers Across Canada

13. Caution
Graphs
with
lines
going
down

14. 30,000,000$
35,000,000$
40,000,000$
45,000,000$
50,000,000$
55,000,000$
60,000,000$
2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 2014$
Units&Sold&by&Year&
All$Market$
Comparable$Stores$

15. 25#
27#
29#
31#
33#
35#
37#
39#
2008# 2009# 2010# 2011# 2012# 2013# 2014#
Percent#
Genre#Sales#by#Percent#of#Market#
Juvenile#
FicAon#
NonCFicAon#

17. !"!!!!
!5,000,000!!
!10,000,000!!
!15,000,000!!
!20,000,000!!
!25,000,000!!
2008! 2009! 2010! 2011! 2012! 2013! 2014!
Units!
Genre!Sales!by!Volume!Sold!
Juvenile!
FicBon!
Non"FicBon!

18. 30,000,000$
35,000,000$
40,000,000$
45,000,000$
50,000,000$
55,000,000$
60,000,000$
2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 2014$
Units&Sold&by&Year&
All$Market$
Comparable$Stores$

19. 30,000,000$
35,000,000$
40,000,000$
45,000,000$
50,000,000$
55,000,000$
60,000,000$
2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 2014$
Units&Sold&by&Year&
All$Market$
Comparable$Stores$

20. 2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 2014$
Bestsellers$by$Year$
Title$1$
Title$2$
Title$3$

21. 0.00#
1.00#
2.00#
3.00#
4.00#
5.00#
6.00#
7.00#
8.00#
9.00#
10.00#
2008# 2009# 2010# 2011# 2012# 2013# 2014#
Fic0on#%#of#Market#
Romance#
Thrillers#
Mystery#&#Detec0ve#
Fantasy#

22. 0.00#
0.20#
0.40#
0.60#
0.80#
1.00#
1.20#
1.40#
1.60#
1" 2" 3" 4" 5" 6" 7"
Fic,on#%#of#Market#
Historical#
Science#Fic,on#
Chris,an#
Religious#
Ero,ca#

24. 0.00#
0.50#
1.00#
1.50#
2.00#
2.50#
3.00#
3.50#
4.00#
4.50#
2008# 2009# 2010# 2011# 2012# 2013# 2014#
NonFic1on#%#of#Market#
BIOGRAPHY#&#AUTOBIOGRAPHY#
COOKING#
BUSINESS#&#ECONOMICS#
HISTORY#

25. 0.00#
0.50#
1.00#
1.50#
2.00#
2.50#
2008# 2009# 2010# 2011# 2012# 2013# 2014#
NonFic1on#%#of#Market#
TRAVEL#
RELIGION#
FOREIGN#LANGUAGE#STUDY#
ART#
PHOTOGRAPHY#
DESIGN#
POETRY#

27. 0"
50,000"
100,000"
150,000"
200,000"
250,000"
300,000"
350,000"
2008" 2009" 2010" 2011" 2012" 2013" 2014"
#"of"ISBNs"with"Sales"
Fic<on"
Nonfic<on"
Juvenile""

28. 0"
2,000"
4,000"
6,000"
8,000"
10,000"
12,000"
14,000"
2008" 2009" 2010" 2011" 2012" 2013" 2014"
#"of"ISBNs"with"Sales":"Fic=on"
Thriller"
Fantasy"
Mystery"&"Detec=ve"
Romance"

29. 0"
5,000"
10,000"
15,000"
20,000"
25,000"
2008" 2009" 2010" 2011" 2012" 2013" 2014"
#"of"ISBNs"with"Sales":"NonFic>on"
Biography"&"
Autobiography"
Business"&"Economics"
Cooking"
History"

30. 0"
50"
100"
150"
200"
250"
2008" 2009" 2010" 2011" 2012" 2013" 2014"
Sales"per"ISBN"
Total"
Fic:on"
NonFic:on"
Juvenile"

31. 0"
5"
10"
15"
20"
25"
2008" 2009" 2010" 2011" 2012" 2013" 2014"
Marketshare"by"Ranked"Titles"
Top"10"
11<100"
101<1000"
Linear"(Top"10)"
Linear"(11<100)"
Linear"(101<1000)"

33. 2015
Bookish
Behaviour

34. Methodology
• Online
survey
• Asked
in
February
each
year
• Approximately
750
English
speaking
Canadians
• Respondents
had
to
have
read
a
book
in
the
last
year
• ParOcipants
are
compensated
for
parOcipaOon

48. “My
daughter
loaned
me
her
e-­‐reader
to
try-­‐-­‐I
still
prefer
a
print
version
that
I
can
hold-­‐-­‐I'm
very
old-­‐fashioned
in
this
way.”

57. PREPARED BY BOOKNET CANADA STAFF
3.2015
BNC RESEARCH
Listen Up:
Audiobook Use
in Canada
PREPARED BY BOOKNET CANADA STAFF
03.2015
BNC RESEARCH
The State of
Digital Publishing
in Canada 2014

58. research@booknetcanada.ca

59. Thank
you
Noah
Genner:
ngenner@booknetcanada.ca
http://www.booknetcanada.ca
Sign
up
for
free
BNC
eNews
facebook.com/BookNetCanada
@booknet_canada