This workbook is used in our half day Word of Mouth workshops for not for profits

1. WORD OF MOUTH MARKETING (WOM)
WORKBOOK #1
(VOLUNTEERING ACT WORKSHOP – 7 SEPTEMBER 2012)
Do we have the pre-conditions for WOM?
Circle the response
Is there a community or people interested in,or need what we do? Yes/No
Are we credible and do people trust us? Yes/No
Do our services add value to the community or others? Yes/No
Do we perform consistently well across our services and public interactions? Yes/No
Do we have opportunities to promote ourselves in the coming year? Yes/No
Who could be our talkers?
Individuals 1.
2.
3.
Professions 1.
2.
3.
Organisations 1.
2.
3.
Businesses 1.
2.
3.
Others 1.
2.
3.
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2. What topics will we share?
Apart from sharing our mission and vision, what topics allow us to start conversations?
Client story
Identify one story
Volunteer story
Identify one story
Major achievement
Identify our biggest recent achievement
Future plans
What upcoming activities do we need
support for?
Research and data
(Statistics on why Canberra needs our
services)
What pass-on tools can we use?
What do we currently have and what can we create, cost-effectively?
1. ___________________________________________________________(current)
2. ____________________________________________________________(current)
3. ____________________________________________________________(current)
4. ____________________________________________________________(new)
5. ____________________________________________________________(new)
6. ____________________________________________________________(new)
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3. List key timings
If we don’t schedule, it will not happen
When will we research topics and talkers?
When we will approach talkers?
Who will do this?
At what points will we stay in touch?
How?
When we will evaluate our WOM program?
Who do we report results to?
How can we use social media in WOM
List what we need to get started.
Or how do we improve our current efforts?
___________________________________________________________________________
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