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the age of  wow, pow and now  communications
 
Facebook    http://www.facebook.com/bob.crawshaw Linked in     http://tinyurl.com/8jflhg   Twitter =  @bobcraw
School/work Culture Community Family People need connections
People can create content People can share content People can comment on content No cost Instantly  Without approval   Why’s it’s so exciting to be a communicator
What it means for the communicator?  from vertical to horizontal communications from information age to participation age   pioneer territory Not just teenagers in bedrooms
73% have a home internet connection 87%  have used the internet 52% are heavy users 92% of 14 – 17 year olds are heavy or medium users   Is this a fad? but for older Australians (65 +) …. 44%   have never used the internet 52% do not have the internet at home
Obstacles to use?  how does it work? Cost Basic laptop  =  $ 750 Weekly pension = $ 336 privacy, educational level, work status, occupation,  income and living arrangements
Be let’s keep perspective  Cave painting Language Writing Printing press Newspapers Radio TV
2009 Harmony Day
Tampa War in Iraq Cronulla 5 Ministers 7 teams The great survivor
[object Object],[object Object],[object Object],[object Object]
Many do not understand or fear new media – even some communicators It will take longer than you think – approvals, processes People still want high production values Claim your space early ----------------------- Cost is negligible  People get excited being in new media  What did I learn?
Australian War Memorial
 
 
 
 
 
 
Compatible web and PR teams work very fast Assemble all the relevant online information to complete the picture Short cut your normal processes  Cost is negligible  What did I learn?
Defence Housing Australia
 
Monitor and analyse  Contribute …. to themes not specifics  Actively use new media when you are familiar with it Three step approach
Manage your reputation online Have a policy to work out how you will respond to online commentary Make some one responsible for your online affairs Make sure communicators and your operators can work together – and quickly Be aware of media splash-back What did I learn?
What others are doing?  Government2.0 – Best Practices Wiki
You must be familiar with the new channels … .. and their impact on communications May I share some final thoughts?
[object Object],[object Object],[object Object],[object Object],[object Object]
Start slowly … .pilot new approaches … .. learn from results  …… trumpet success
You may need a parallel communications track  …  perhaps for the next 10 years
Content remains king  …… have something worthwhile to say
 

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Lg 20 August 2009

  • 1. the age of wow, pow and now communications
  • 2.  
  • 3. Facebook   http://www.facebook.com/bob.crawshaw Linked in    http://tinyurl.com/8jflhg Twitter = @bobcraw
  • 4. School/work Culture Community Family People need connections
  • 5. People can create content People can share content People can comment on content No cost Instantly Without approval Why’s it’s so exciting to be a communicator
  • 6. What it means for the communicator? from vertical to horizontal communications from information age to participation age pioneer territory Not just teenagers in bedrooms
  • 7. 73% have a home internet connection 87% have used the internet 52% are heavy users 92% of 14 – 17 year olds are heavy or medium users Is this a fad? but for older Australians (65 +) …. 44% have never used the internet 52% do not have the internet at home
  • 8. Obstacles to use? how does it work? Cost Basic laptop = $ 750 Weekly pension = $ 336 privacy, educational level, work status, occupation, income and living arrangements
  • 9. Be let’s keep perspective Cave painting Language Writing Printing press Newspapers Radio TV
  • 11. Tampa War in Iraq Cronulla 5 Ministers 7 teams The great survivor
  • 12.
  • 13. Many do not understand or fear new media – even some communicators It will take longer than you think – approvals, processes People still want high production values Claim your space early ----------------------- Cost is negligible People get excited being in new media What did I learn?
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. Compatible web and PR teams work very fast Assemble all the relevant online information to complete the picture Short cut your normal processes Cost is negligible What did I learn?
  • 23.  
  • 24. Monitor and analyse Contribute …. to themes not specifics Actively use new media when you are familiar with it Three step approach
  • 25. Manage your reputation online Have a policy to work out how you will respond to online commentary Make some one responsible for your online affairs Make sure communicators and your operators can work together – and quickly Be aware of media splash-back What did I learn?
  • 26. What others are doing? Government2.0 – Best Practices Wiki
  • 27. You must be familiar with the new channels … .. and their impact on communications May I share some final thoughts?
  • 28.
  • 29. Start slowly … .pilot new approaches … .. learn from results …… trumpet success
  • 30. You may need a parallel communications track … perhaps for the next 10 years
  • 31. Content remains king …… have something worthwhile to say
  • 32.