1. Make Your Business Fly
A Social Media and
Online Toolkit –
Connecting and
Engaging with
Stakeholders Online
 2012 Enrich Social Media. All rights reserved.

2. Make Your Business Fly
 2012 Enrich Social Media. All rights reserved.

3. Make Your Business Fly
About Our Company
We are a marketing solutions company specializes in
Internet Marketing and Strategic Business Planning
Our Vision
Make Your Business Fly
Our Mission
To increase more brand awareness and profit for businesses through
internet marketing consultancy, marketing
solutions and business innovation
 2012 Enrich Social Media. All rights reserved.

4. Make Your Business Fly
ESM Founder, Elton Kuah
 Elton Kuah is the founder of Enrich Social Media; an
advertising company specializing in internet
marketing services, hotel booking solution to
increase sales and brand awareness for profit
 He is a certified member of Social Media Summit and
Facebook Success Summit USA by Social Media
Examiner, one of the world’s Top 100 by Technorati
and AdAge business blogs. He has an award for
Global Business Mentorship from Deputy Minister of
Finance of Malaysia for business innovation.
 His insights were featured in online radio portal
Durianfm.com, mainstream media from E27
Singapore, Socialmediapolis.com, News Straits Times
Malaysia, Malaysia SME and Graduan Malaysia.
 2012 Enrich Social Media. All rights reserved.

5. Make Your Business Fly
Recent Crisis Training
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6. Make Your Business Fly
Achievement
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7. Make Your Business Fly
Clients of ESM
And many more
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8. Make Your Business Fly
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9. Make Your Business Fly
In This Workshop
1. Principle of Effective Online Communication
2. How Social Media is Impacting Public Communication
3. How to Effectively Utilize Social Media to Engage and Build a
Strong Connection With Stakeholders
4. Effective Social Media Monitoring
 2012 Enrich Social Media. All rights reserved.

10. Make Your Business Fly
Disclaimer
1. Please approach the course with open mind
2. Please do no have instant expectation of
immediate result after training
3. Please ask any question if you have at the
end of the section
 2012 Enrich Social Media. All rights reserved.

11. Make Your Business Fly
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12. Make Your Business Fly
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13. Make Your Business Fly
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14. Make Your Business Fly
Word Of Mouth Or Viral Marketing Is Important
 2012 Enrich Social Media. All rights reserved.

15. Make Your Business Fly
Instead of a single consumer referring a business to only one
other person in traditional marketing, online users can
spread brand awareness about their service, product, or
business to reach at more prospect and potential
customers!
 2012 Enrich Social Media. All rights reserved.

16. Make Your Business Fly
Most Engaged Communication Sites
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17. Make Your Business Fly
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18. Make Your Business Fly
 2012 Enrich Social Media. All rights reserved.

19. Make Your Business Fly
How Social Media Is
Affecting Public
Communication
 2012 Enrich Social Media. All rights reserved.

20. Make Your Business Fly
Tangible Benefits
1. Increased search engine rankings.
2. Increased top‐of‐mind awareness.
3. Brand positioning as approachable, transparent, and interested in
providing customer service.
4. A direct way to dialog with prospective customers, partners, and
vendors who might not have otherwise found you.
 2012 Enrich Social Media. All rights reserved.

21. Make Your Business Fly
Intangible Benefits
1. Increased brand visibility, exposure, and relevance
2. Improved customer relations
3. Improved company morale
 2012 Enrich Social Media. All rights reserved.

22. Make Your Business Fly
A Cake Analogy Of Communication
 2012 Enrich Social Media. All rights reserved.

23. Make Your Business Fly
What Happens When Any Part of
the Cake Is Broken?
 2012 Enrich Social Media. All rights reserved.

24. Make Your Business Fly
Case Study: H & I Niaga
 Responses not
being done on
time
 Other blog sites
mentioned the
same news and
its stay on top
of Google
 2012 Enrich Social Media. All rights reserved.

25. Make Your Business Fly
Case Study: Gold Investment
 2012 Enrich Social Media. All rights reserved.

26. Make Your Business Fly
Cause and Effect
1. Market lost confidence
2. Investor do not want to invest in the company
3. Business profits and revenue are affected
4. Internal uncertainty in company will arise and
morale drop among employees and partners
 2012 Enrich Social Media. All rights reserved.

27. Make Your Business Fly
If YOUR ORGANIZATION
does not have a proper
SOCIAL MEDIA POLICY TO
ADDRESS THE ABOVE…
It might not be in business for long.
It is a matter of time.
 2012 Enrich Social Media. All rights reserved.

28. Make Your Business Fly
 2012 Enrich Social Media. All rights reserved.

29. Make Your Business Fly
How Do You Communicate
This To Your Stakeholders?
 2012 Enrich Social Media. All rights reserved.

30. Make Your Business Fly
How to Effectively Utilize
Social Media to Engage
and Build a Strong
Connection With
Stakeholders
 2012 Enrich Social Media. All rights reserved.

31. Make Your Business Fly
 2012 Enrich Social Media. All rights reserved.

32. Make Your Business Fly
 2012 Enrich Social Media. All rights reserved.

33. Make Your Business Fly
 2012 Enrich Social Media. All rights reserved.

34. Make Your Business Fly
What Research.ly Do?
• ReSearch.ly finds communities of people connected by
shared interests/topics, and helps marketers to listen to
what’s being said about brands and competitors.
• ReTweet analytics identify influencers and emerging
trends to create new communities on the fly.
• With Degrees of Separation, social media managers
have the ability to find connection paths to anyone linked
on Twitter by the social or interest graph.
 2012 Enrich Social Media. All rights reserved.

35. Make Your Business Fly
People Trends
1. They're enthusiasts, they're addicts, they're
junkies,
2. they're creative
3. They love music, food, and cheap items
4. A quite amount of number of them are students
All of these things can be done by just looking at the
tweets and looking at the existing followers of
competitors.
 2012 Enrich Social Media. All rights reserved.

36. Make Your Business Fly
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37. Make Your Business Fly
Plan and Strategy
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38. Make Your Business Fly
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39. Make Your Business Fly
Plan and Strategy
 2012 Enrich Social Media. All rights reserved.

40. Make Your Business Fly
Social media Policy Formulated
 2012 Enrich Social Media. All rights reserved.

41. Make Your Business Fly
You Need More than ONE CHANNEL OF COMMUNICATION
Offline Online
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42. Make Your Business Fly
Contact
Form Website
Physical Store
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43. Make Your Business Fly
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44. Make Your Business Fly
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45. Make Your Business Fly
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46. Make Your Business Fly
Sharing of Citi Story and Framework
 2012 Enrich Social Media. All rights reserved.

47. Make Your Business Fly
Exercise
1. Design a framework for your organization in
regards to social media policy.
2. Please indicate the stakeholders involved,
level of involvement of the party inside
(moderator, implementaion and support,
management,)
3. Identify the rules and regulations from
external policy such as management, media,
mass public that may hinder your progress
 2012 Enrich Social Media. All rights reserved.

48. Make Your Business Fly
Effective Social
Media Monitoring
 2012 Enrich Social Media. All rights reserved.

49. Make Your Business Fly
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50. Tools To Analyze
Make Your Business Fly
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51. Make Your Business Fly
 Hootsuite.com
 Backtype.com
 Addictomatic.com
 Social Mention.com
 2012 Enrich Social Media. All rights reserved.

52. Make Your Business Fly
Addictomatic.com
 2012 Enrich Social Media. All rights reserved.

53. Make Your Business Fly
Addictomatic.com
Addictomatic is a search engine that will give you
a visual representation of your presence across
social media sites,including youtube, digg,
google blog search and Flickr.
Just pop in your brand term (or your competitors)
to get an overview of where you’re doing well
and which areas need attention. It might be the
case, for example, that it’s not picking up photo
or video results so you can see this is an area to
focus on.
 2012 Enrich Social Media. All rights reserved.

54. Make Your Business Fly
Google Alert
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55. Make Your Business Fly
Backtype.com
 2012 Enrich Social Media. All rights reserved.

56. Make Your Business Fly
Social Mention
 2012 Enrich Social Media. All rights reserved.

57. Make Your Business Fly
Social Mention
1. Social Mention is an excellent real-time
search engine, that pulls in data from a range
of social media.
2. As well as displaying the latest results, it also
gives you a sentiment score of positive:
negative, related keywords, reach and many
other useful metrics.
3. If you’re quick off the mark with your social
media monitoring, this could be a valuable
way to avert a crisis before it spreads.
 2012 Enrich Social Media. All rights reserved.

58. Handling Reputation Issue
Make Your Business Fly
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59. Make Your Business Fly
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60. Make Your Business Fly
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61. Make Your Business Fly
A Cake Analogy Of Communication
 2012 Enrich Social Media. All rights reserved.

62. Make Your Business Fly
 2012 Enrich Social Media. All rights reserved.

63. Expected Results
Make Your Business Fly
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64. Campaign Reporting
Make Your Business Fly
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65. Make Your Business Fly
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66. Make Your Business Fly
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67. Make Your Business Fly
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68. Make Your Business Fly
Thank You!
Resources:
Email: elton@enrichsocialmedia.com
www.enrichsocialmedia.com
www.FaceBook.com/enrichsocialmedia
twitter.enrichsm
 2012 Enrich Social Media. All rights reserved.